Assessing and making all data from Microdoft Dynamics 365 accessible. Creating customer lifecycle campaigns to improve conversion and customer loyalty.

Strategic CRM improvement of all B2C e-mail marketing campaigns for Vakantieveilingen and Actie van de Dag.

Plannen and executing all digital marketing activities together with international marketing colleagues. Responsible for conversion via web, SEO and CRM. 

Managing all customer centric campaigns for DekaMarkt based on the Smaakmakers loyalty data including personal offers and samplings. Establishing data driven insights and strategy to maximise customer response, loyalty and sales uplift. 

Enhancing customer loyalty and value. Achieving short and long term business goals and KPI?s by optimising CRM campaign results. Implementation and development of automatised CRM campaigns with Adobe Campaign. Managing effectively of national and international business and CRM stakeholders 

Front end development of B2C e-mail marketing campaigns for FD and their sub brands. Development of CRM strategies

Execute and monitor emailmarketing programs for Batavus, Sparta and KOGA towards dealers and customers dealers based and their customer lifecycle. Achieve optimaal results by initiating structural improvements in emailings via A/B testing, multi variation testing en segmentation. 

Assessing and making all data from Microdoft Dynamics 365 accessible. Creating customer lifecycle campaigns to improve conversion and customer loyalty. 

Managing the operational team conducting all customer centric campagnes for Jan Linders supermarkets, based on loyalty card data. Establishing data driven insights and strategy to maximise customer response, loyalty and sales uplift. 

Managing all ongoing email marketing campaigns targeting subscriptions for all 18 newspaper titles beloning to Persgroep as well as lead generation. 

Developing base marketing programs for various guest segments while focussing on customer value. Developing customer journeys based on data analysis and research and defining relevant activities and touch points for specific segments. 

Responsible for all My Holiday Inspirition / Search & Book emails within TUI and sub brand Kras. Design, segmentations and analysis. Leadgeneration

Plan and execute all digital marketing activities in close cooperation and alignment with head of marketing NL and Northern European digital marketing colleagues. Focus on conversion and assure all campaigns are on track through display, SEA, SEO and Social Media channels. 

Managen all 1-2-1 customer campaigns via email, next best actions and insurance advisors. Consultation in selections, evaluating results and improving campaign process. Managing team of eight data analysts. 

Managing the operational team conducting all customer centric campagnes for Albert Heijn, based on loyalty card data. Establishing data driven insights and strategy to maximise customer response, loyalty and sales uplift. Setting up and managing yearly collection of offers. Presenting and translating campaign results into actionable insights which help the client with decision making.