a Randstad company

Senior Manager mit Schwerpunkt Marketing und Sales sowie Erfahrung in Agilen Projekten/Produktenwicklungen

Profil
Top-Skills
Projektmanagement Change management General Management Vertrieb Marketing Strategie-Entwicklung Organisationsentwicklung Restrukturierung Prozess Design Customer Service B2B sales development Product Owner SAFe Agilist Agile Softwareentwicklung
Verfügbar ab
01.12.2022
Aktuell verfügbar - Der Experte steht für neue Projektangebote zur Verfügung.
Verfügbar zu
75%
davon vor Ort
75%
Einsatzorte

PLZ-Gebiete
Länder
Deutschland
Remote-Arbeit
möglich
Art des Profiles
Freiberufler / Selbstständiger
Der Experte ist als Einzelperson freiberuflich oder selbstständig tätig.

7 Jahre 3 Monate

2015-09

heute

Project Management

Management and Strategy Consultant
Rolle
Management and Strategy Consultant
Projektinhalte
  • Strategy Development, Strategic Business plans/Business cases
  • Management Consultancy
  • Process analysis – and improvement
  • Organisational change Management
  • Agile Project Management
  • Transformation Management
  • Post Merger Integration
  • SAFe Agilist Certificate

 

Examples:

  • Develop a 5 year strategic business plan for a German Bundesliga soccer club
  • Analyse organisational setup of an established event agency, propose and implement transformation into a more agile and faster setup
  • Product owner for the development of a global B2B platform of a DAX30 sporting goods brand
  • Product owner for the development of a global order platform for the Sales force of a DAX30 sporting goods brand
2 Jahre 5 Monate

2013-02

2015-06

Global Departments

Chief Marketing Officer
Rolle
Chief Marketing Officer
Projektinhalte
  • lead 6 global Departments (Product Division Footwear, Product Division Equipment, Product Division Apparel, Brand Marketing, Trade Marketing, e-commerce and digital Marketing)
  • international Range Management FTW, EQT, APP (product architecture, price positioning, distribution strategy, go to market strategies, margin planning)
  • Brand Communication (develop worldwide marketing strategy for own retail, franchise and wholesale and implement as well in joint venture and distributor markets, media planning, B2B initiatives, select agencies and develop marketing campaigns, transfer campaigns in holistic marketing activities down to point of sale, PR strategy)
  • Retail Marketing (in-store communication, visual merchandising, fairs & events)
  • Account Marketing (development and execution of marketing plans for key accounts, trade marketing)
  • Sports Marketing (asset portfolio and integration into marketing plans)
  • develop business plan and set commercial targets for e-commerce business, develop rollout plan for local e-shops, support continuous improvements of platform
  • Project Management of global initiatives up to implementation into daily business (takeover of e-commerce business from 3rd party, development of article hierarchy)
  • full responsibility for company CI and CD
  • Global budget and cost centre responsibility
Kunde
Jack Wolfskin KGaA
1 Jahr 5 Monate

2011-09

2013-01

General Management

General Manager Reebok DACH
Rolle
General Manager Reebok DACH
Projektinhalte
  • full P&L responsibility for Reebok in Germany, Austria and Switzerland wholesale, retail and e-commerce business
  • direct responsibility for Sales and Marketing team
  • indirect responsibility for dedicated Reebok back office functions
  • manage market organization through toning crisis
  • rework Route 2015 market plan
  • redefine Route 2015 key market initiatives
  • support global marketing team in mid to long term strategy development
Kunde
adidas Group, Herzogenaurach
1 Jahr 8 Monate

2010-01

2011-08

Global Strategic Sales

Vice President Initiative Management
Rolle
Vice President Initiative Management
Projektinhalte
  • lead 3 global Departments on adidas Group level (International Clearance Management, Channel Management and Business Development)
  • maximize revenue of global excess stock, ensure a preventive screening of existing sales orders for early identification of potential grey market issues
  • drive excellence programs across channels and develop and implement retail space management initiatives
  • project management of global initiatives up to implementation into local daily business (virtual sell in tool, structured sell out data reporting)
  • develop Route 2015 global Sales initiatives and coordinate key market plans
  • Support Chief Sales Officer in development of global Policies and Guidelines
  • budget and cost centre responsibility

Special CEO Project

Selected as one of 8 group employees to develop “Driving Route 2015” - the setup that enables the adidas Group to achieve the Route 2015 ambitions

Kunde
on request
2 Jahre 9 Monate

2007-04

2009-12

European Merchandising

Vice President Merchandising
Rolle
Vice President Merchandising
Projektinhalte
  • establish the EMEA Merchandising Department based on findings of Reebok Integration Project, recruit full department to Amsterdam
  • define and establish merchandising process alongside the product development cycle to ensure European requirements are covered by global range offer (from brief to handover at sales meeting)
  • develop and implement a consistent European range architecture that delivers against turnover and margin expectations
  • manage range size and overlap, drive actively European range harmonisation
  • establish systematic reporting together with Product Controlling to support Merchandising decision making process
  • support implementation of European Digital commerce platform – handle range selection, open to buy and excess stock
  • align product initiatives with Brand Marketing activities in Europe
  • support global marketing in strategic projects (collaboration planning, setup of women initiative)
  • cost centre responsibility
Kunde
on request
1 Jahr 11 Monate

2005-05

2007-03

DACH Rangemanagement, Retail-, Sportsmarketing, PR & Communication

Marketing Director
Rolle
Marketing Director
Projektinhalte
  • Range Management (product selection, price positioning, distribution strategy, go to market strategies, margin planning)
  • Brand Communication (implementation of global communication concepts, area adaptation, local development of special campaigns, media planning, B2B initiatives, agency interface)
  • Retail Marketing (CAPEX planning, Shop in Shop, in-store communication, visual merchandising, fairs & events)
  • Account Marketing (development and execution of marketing plans for key accounts, trade marketing)
  • Sports Marketing (asset portfolio and integration into marketing plans)
  • Planning and Forecasting (stock management, replenishment strategy and clearance management)
  • Project Management (main interface of FIFA World Cup 06 project to regional and global management, responsible for all activities in Germany; UEFA Euro-cup 08)
  • allocate Marketing and Sales Working Budget across countries and disciplines
  • budget and cost centre responsibility
Kunde
adidas Area Central (D/A/CH/PL/HU/CZ/SK/SL), Herzogenaurach
1 Jahr 4 Monate

2004-01

2005-04

Sales Strategies

Head of Sales Development
Rolle
Head of Sales Development
Projektinhalte
  • order book management, turnover forecast, warehouse capacity forecast, logistics interface
  • implement, improve and extend EDI activities
  • manage strategic projects with key customers
  • Project Management (development of space management and continuous replenishment concepts, implementation of first concession store for area central, European trade term harmonisation, development and implementation of new team sport trade term system)
  • cost centre responsibility
Kunde
Commercial Department adidas Area Central, Herzogenaurach
1 Jahr 9 Monate

2002-04

2003-12

Sales Development

Head of Sales Development
Rolle
Head of Sales Development
Projektinhalte
  • Key Account Customer Service, Regional Key Account Mangers
  • integrate Key Account Customer Service of Austria and Switzerland into Herzogenaurach KAM Customer Service Group
  • support integration of sales-organisation of eastern European countries (Hungary, Poland, Czech Republic, Slovenia & Slovakia) into Area organisation
  • optimize business processes and implement Area Central Sales Manual
  • represent Area central in pan-European projects (e.g. European harmonisation of business processes)
  • change management and implementation of revised business processes
  • cost centre responsibility
Kunde
adidas Area Central, Herzogenaurach
1 Jahr 5 Monate

2000-11

2002-03

Key Account Management

Key Account Manager
Rolle
Key Account Manager
Projektinhalte
  • footwear/hardware sales for Karstadt and Runners Point
  • prepare and carry out customer presentations for respective buying departments
  • develop marketing activities together with product/retail marketing
  • planning and coordination of common trade marketing activities with Karstadt and Runners Point
  • match communication plans with overall strategy
  • prepare and run annual strategy meetings with customers
  • budget and cost centre responsibility
Kunde
adidas Area Central, Herzogenaurach
1 Jahr 1 Monat

1999-11

2000-11

Category Management

Category Manager Footwear
Rolle
Category Manager Footwear
Projektinhalte
  • manage kids footwear and slides business (product briefing, selection and pricing, margin management, volume planning, distribution strategy)
  • match communication and product strategy
  • European spokesperson for kids footwear and slides business, harmonization of European product briefings
Kunde
adidas Area Central (D/A/CH), Herzogenaurach
2 Jahre 4 Monate

1997-07

1999-10

Product Management

Junior Product Manager
Rolle
Junior Product Manager
Projektinhalte
  • select kids product range (footwear and apparel)
  • focus on efficient use of marketing mix
  • create product briefing for global product marketing
  • carry out network-meetings with consumers, buyers and sales force
Kunde
adidas Germany, Herzogenaurach
1 Jahr 3 Monate

1996-04

1997-06

Sponsoring Services

Project Manager
Rolle
Project Manager
Projektinhalte
  • manage relationship with promotion partners for indoor sports
  • integrate assets in local marketing activities
  • re-evaluate and manage partner-portfolio
  • push through contractual contents
Kunde
adidas Germany, Herzogenaurach
2 Jahre

1994-04

1996-03

General Administration and Marketing

Assistant to Managing Director
Rolle
Assistant to Managing Director
Kunde
Ernst Meck GmbH, Nürnberg, Germany

1 Monat

2019-12

2019-12

SAFe 5.0

SAFe 5.0 Agilist, Prowareness, München
Abschluss
SAFe 5.0 Agilist
Institution, Ort
Prowareness, München
Schwerpunkt

Improve System Development outcomes of highly complex projects based on principles of Scaled Agile Framework.

Top Skills
Projektmanagement Change management General Management Vertrieb Marketing Strategie-Entwicklung Organisationsentwicklung Restrukturierung Prozess Design Customer Service B2B sales development Product Owner SAFe Agilist Agile Softwareentwicklung
Produkte / Standards / Erfahrungen / Methoden
Product Ownership
create a business case and execute on proposal to build a global B2B platform
Managementerfahrung in Unternehmen
change management
organisational transformation from a de-centralised state into a dual brand joint operating model
crisis management
keep an organisation motivated and future oriented in times of crisis
improve efficiency
reduce cost to serve significantly by transferring customers from serviced to self service accounts
leadership skills
leading up to 150 people in a Matrix organisation
organisational re-design
reshape a full organisation to a centrally organised model
Personalverantwortung
motivate people
manage up to 150 people and motivate them for a common goal

BAFA gelisteter Berater

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