• Conducted customer discovery, blueprinted service, crafted business model, and built & launched e-commerce platform with Squarespace & Stripe; reached 150+ users, 250+ listed instruments, 5-10k average monthly site visits
• Achieved coverage from influential music media, including Resident Advisor, DJ Mag; made exit in Feb 2024

Nordic agency of 700+ design, tech & strategy consultants

• Led 150k? project; conducted 9 interviews & 5 concept tests, researched market, prototyped app, and produced 100+ insight slides to convince 6b?+ Swiss insurance Co. innovation board not to pursue blockchain venture
• Conducted 4 interviews, contributed to 13 industry trend reports in team of 3, built journey map, co-designed digital program strategy and 23 future service concepts (utilizing GenAI, AR/VR, Web 3.0) and helped German Fortune Global 200 manufacturing Co. heat pump department secure budget for revamping installer partner program.
• Led 2 sales proposals and secured 90k? worth of new project work while building up client account
• Participated in working group reporting to CPO that developed foresight client offering, helping firm secure first foresight project in Germany; led planning of workshop to draft initial offer

Leading Finnish content management system design & build agency

• Led content strategy design team of 4 for 3rd biggest Finnish metropolitan area with 3m+ annual site visits; guidelines publicized across 8 Finnish municipalities; invited to city's podcast; conducted 15 interviews & 10 usability tests, analyzed 150+ customer feedbacks, created prototype with UI/UX designer, and facilitated 3 ideation workshops
• Steered 60k? UX audit for large Finnish government agency consumer website; conducted 6 interviews, analyzed 350 survey responses, and mapped user journey to produce UX improvement roadmap for 2m+ monthly visitor site
• Guided UX strategy and supervised design phase for Finnish national pharmacovigilance application portal renewal
• Promoted to lead service design competence area after just 6 months; mentored 3 peers, started initiative to improve collaboration and handovers between designers and developers

• Completed 8 projects with 100% client satisfaction rate and top 3% global rating (Upwork); interviewed 5 & audited 3 major UX issues, and proposed content strategy revamp for Fortune 100 pharma Co. UK animal health website
• Facilitated strategy ideation workshop for C-suite & other managers of Finnish branch of 1b?+ revenue TIC company

1m? revenue IT service provider

• Led business unit with P&L responsibility; reported to digital services SVP of 12b?+ revenue ALSO Holding AG
• Managed 3; hired, trained and mentored 2 new employees
• Directed IT infrastructure re-design and led cloud migration projects, coordinating across law, finance, automotive SMEs and driving clients? IT cost reductions by 30% on average, while exceeding EBIT target by 15%