Digital Analytics & Tracking Experte mit 14 Jahren Erfahrung in Webentwicklung und datengetriebenen Lösungen.
Aktualisiert am 12.12.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 12.12.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Google Analytics
Google Tag Manager
WebAnalyse
Tracking
Google Looker Studio
DSGVO
Conversions
Piwik Pro
AdWords
Deutsch
Muttersprache
Englisch
Verhandlungssicher

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Jahre 4 Monate
2022-09 - heute

Development and implementation of data-driven digital marketing strategies

Digital Analytics & Tracking Consultant
Digital Analytics & Tracking Consultant
  • Development and implementation of data-driven digital marketing strategies
  • Consulting and execution of digital marketing campaigns (e.g., Google Ads)
  • Integration and optimization of web analytics (e.g., Google Analytics, Matomo)
  • Setup and optimization of tracking technologies
  • Addressing challenges with Google Consent Mode
  • Implementation and introduction of marketing technologies
  • Setup and enhancement of tag management solutions
  • Integration of consent management tools
  • Execution of server-side and client-side tracking
  • Setup and optimization of e-commerce tracking
  • Campaign management and optimization
  • Data analysis of web analytics data and provision of actionable insights
Customers: brainlab, deskbird, gini, Knipex, Reishunger, Kyberg Pharma
4 Jahre 7 Monate
2018-02 - 2022-08

Development of web applications and UI interfaces

Senior Frontend Developer
Senior Frontend Developer
  • Development of web applications and UI interfaces
  • Development of single page application with REST
  • Implementation of UI components in Storybook (a11y)
  • Conception & Tracking Implementation via Tag Management for Web Analytics Systems
  • Development of Custom Tracking Solutions via Javascript
  • Assurance of code quality through Story Reviews
  • Optimization/automation of development processes
Bookingtime GmbH, Hamburg / Customers: Allianz, AXA, FitnessFirst, Ergo
3 Jahre 7 Monate
2014-07 - 2018-01

Development of web services and applications

Full Stack Developer
Full Stack Developer
  • Development of web services and applications for online appointment bookings
  • Technical design and development of applications frontend/backend
  • Implementation of internal APIs
  • Development of Custom Tracking Solutions via Javascript
  • Automated testing using PHPUnit
  • Optimization and scaling of the system
  • Involvement in the entire development cycle
Bookingtime GmbH, Hamburg
4 Jahre 4 Monate
2010-03 - 2014-06

Development of websites and online stores

Web Developer
Web Developer
  • Development of websites and online stores, up to programming of extensions of own software solutions
  • Development and template creation of CMS-based websites
  • PHP development of an in-house CMS
  • Implementation of web applications
Bokonet GmbH & Co. KG, Hamburg / Customers: Google, Villeroy & Boch, Viacom
2 Monate
2009-07 - 2009-08

Web Development Internship

  • Development of websites and online stores, up to programming of extensions of own software solutions
BarterQuest, New York
11 Monate
2008-08 - 2009-06

Frontend Developement with HTML, CSS & Javascript

Junior Web Developer
Junior Web Developer
TalentRun GmbH, Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 6 Monate
2010-08 - 2013-01

Apprenticeship as a digital media designer

TRACK (DDB), Hamburg
TRACK (DDB), Hamburg
  • Training as a media designer in the field of design & technology
  • Training content was communication, planning and subsequent implementation
  • Development of CMS-based responsive websites
  • Development of display ads
  • Customers: Adobe, Hewlett-Packard, Philips, Telekom, Air Berlin

Kompetenzen

Kompetenzen

Top-Skills

Google Analytics Google Tag Manager WebAnalyse Tracking Google Looker Studio DSGVO Conversions Piwik Pro AdWords

Schwerpunkte

Analytics Consultant

Produkte / Standards / Erfahrungen / Methoden

Summary

  • With over 13 years of experience in tracking and data-driven marketing, I help businesses overcome digital marketing challenges. As a tracking expert, I specialize in seamlessly integrating marketing with technology, elevating digital strategies and performance campaigns through data-driven optimization. I also provide consultancy on developing and implementing data-driven marketing and web analytics strategies.
  • I am goal oriented professional with a getting things done mentality that loves learning new skills & technologies.


Skills

  • Google Tag Manager
  • Google Analytics
  • Custom JS Tracking
  • Data Analysis
  • GDPR & Privacy
  • Tracking Concept
  • E-Commerce
  • Event Modelling
  • Communication
  • Marketing Technology


Tools

Web Analytics

  • Google Analytics (UA/GA4)
  • Google Tag Manager (CS/SS)
  • matomo / Piwik Pro


Cloud Computing

  • Amazon Web Services
  • Google Gloud Platform


Office

  • MS Office
  • Keynote


Consent Management Platform

  • Usercentrics/Cookiebot
  • Sourcepoint
  • Didomi


Data Visualisation

  • Google Looker Studio
  • MS PowerBI


Marketing

  • Google Ads 360
  • Google Search Console


Project management

  • Jira
  • Asana


Container Management

  • Docker
  • Gitlab


Skills

Technologies

  • HTML5
  • CSS3
  • React
  • jQuery
  • Javascript
  • Typescript
  • PHP
  • JSON

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Jahre 4 Monate
2022-09 - heute

Development and implementation of data-driven digital marketing strategies

Digital Analytics & Tracking Consultant
Digital Analytics & Tracking Consultant
  • Development and implementation of data-driven digital marketing strategies
  • Consulting and execution of digital marketing campaigns (e.g., Google Ads)
  • Integration and optimization of web analytics (e.g., Google Analytics, Matomo)
  • Setup and optimization of tracking technologies
  • Addressing challenges with Google Consent Mode
  • Implementation and introduction of marketing technologies
  • Setup and enhancement of tag management solutions
  • Integration of consent management tools
  • Execution of server-side and client-side tracking
  • Setup and optimization of e-commerce tracking
  • Campaign management and optimization
  • Data analysis of web analytics data and provision of actionable insights
Customers: brainlab, deskbird, gini, Knipex, Reishunger, Kyberg Pharma
4 Jahre 7 Monate
2018-02 - 2022-08

Development of web applications and UI interfaces

Senior Frontend Developer
Senior Frontend Developer
  • Development of web applications and UI interfaces
  • Development of single page application with REST
  • Implementation of UI components in Storybook (a11y)
  • Conception & Tracking Implementation via Tag Management for Web Analytics Systems
  • Development of Custom Tracking Solutions via Javascript
  • Assurance of code quality through Story Reviews
  • Optimization/automation of development processes
Bookingtime GmbH, Hamburg / Customers: Allianz, AXA, FitnessFirst, Ergo
3 Jahre 7 Monate
2014-07 - 2018-01

Development of web services and applications

Full Stack Developer
Full Stack Developer
  • Development of web services and applications for online appointment bookings
  • Technical design and development of applications frontend/backend
  • Implementation of internal APIs
  • Development of Custom Tracking Solutions via Javascript
  • Automated testing using PHPUnit
  • Optimization and scaling of the system
  • Involvement in the entire development cycle
Bookingtime GmbH, Hamburg
4 Jahre 4 Monate
2010-03 - 2014-06

Development of websites and online stores

Web Developer
Web Developer
  • Development of websites and online stores, up to programming of extensions of own software solutions
  • Development and template creation of CMS-based websites
  • PHP development of an in-house CMS
  • Implementation of web applications
Bokonet GmbH & Co. KG, Hamburg / Customers: Google, Villeroy & Boch, Viacom
2 Monate
2009-07 - 2009-08

Web Development Internship

  • Development of websites and online stores, up to programming of extensions of own software solutions
BarterQuest, New York
11 Monate
2008-08 - 2009-06

Frontend Developement with HTML, CSS & Javascript

Junior Web Developer
Junior Web Developer
TalentRun GmbH, Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 6 Monate
2010-08 - 2013-01

Apprenticeship as a digital media designer

TRACK (DDB), Hamburg
TRACK (DDB), Hamburg
  • Training as a media designer in the field of design & technology
  • Training content was communication, planning and subsequent implementation
  • Development of CMS-based responsive websites
  • Development of display ads
  • Customers: Adobe, Hewlett-Packard, Philips, Telekom, Air Berlin

Kompetenzen

Kompetenzen

Top-Skills

Google Analytics Google Tag Manager WebAnalyse Tracking Google Looker Studio DSGVO Conversions Piwik Pro AdWords

Schwerpunkte

Analytics Consultant

Produkte / Standards / Erfahrungen / Methoden

Summary

  • With over 13 years of experience in tracking and data-driven marketing, I help businesses overcome digital marketing challenges. As a tracking expert, I specialize in seamlessly integrating marketing with technology, elevating digital strategies and performance campaigns through data-driven optimization. I also provide consultancy on developing and implementing data-driven marketing and web analytics strategies.
  • I am goal oriented professional with a getting things done mentality that loves learning new skills & technologies.


Skills

  • Google Tag Manager
  • Google Analytics
  • Custom JS Tracking
  • Data Analysis
  • GDPR & Privacy
  • Tracking Concept
  • E-Commerce
  • Event Modelling
  • Communication
  • Marketing Technology


Tools

Web Analytics

  • Google Analytics (UA/GA4)
  • Google Tag Manager (CS/SS)
  • matomo / Piwik Pro


Cloud Computing

  • Amazon Web Services
  • Google Gloud Platform


Office

  • MS Office
  • Keynote


Consent Management Platform

  • Usercentrics/Cookiebot
  • Sourcepoint
  • Didomi


Data Visualisation

  • Google Looker Studio
  • MS PowerBI


Marketing

  • Google Ads 360
  • Google Search Console


Project management

  • Jira
  • Asana


Container Management

  • Docker
  • Gitlab


Skills

Technologies

  • HTML5
  • CSS3
  • React
  • jQuery
  • Javascript
  • Typescript
  • PHP
  • JSON

Vertrauen Sie auf Randstad

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Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

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Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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