Role: Freelance Brand Designer

Customer: MOIA

Tasks:

• Conceptualized and executed digital campaigns for Social Media and DOOH (Digital Out-of-Home).
• Advanced the brand identity with a focus on future-oriented themes.
• Designed performance marketing assets and visuals for various digital platforms.

Skills:

Branding, Corporate Design, Visual Identity, Performance Marketing

Role: Freelance Brand Designer

Customer: Fischer Appelt

Tasks:

• Developed and designed corporate identities and branding materials.
• Created print materials and digital assets for advertising campaigns.
• Collaborated with interdisciplinary teams to ensure consistent brand messaging.

Skills:

Branding, Corporate Identity, Art Direction, Print Design.

2018 - 2020: Designed packaging and print media

Role: Packaging Designer

Customer: Albertson Markenbande

Tasks:

• Designed packaging and print media for notable clients such as Lidl and Reber Spezialitäten.
• Developed concepts and designs focused on brand coherence and target audience engagement.

Skills:

Packaging Design, Print Media, Branding

Role: Packaging Designer

Customer: brandcouture

Tasks:

• Designed packaging, print materials, and campaign assets for clients such as Henkel, Cosnova (essence), and EDEKA.

Skills:

Packaging Design, Print Media, Branding.

Role: Internship

Customer: Scholz&Friends

Tasks:

• Developed editorial designs and art direction for Tchibo Non-Food products.
• Collaborated with the creative team to produce print-ready materials.

Skills:

Editorial Design, Art Direction