2019 - 2022:
Managed performance marketing campaigns
Role:
Chief Marketing Officer
Customer:
Get a Gig GmbH (gigmit.com),
Berlin
Tasks:
Scaled the live music booking platform from 70k to over
150.000 artists and promoters in 2 years by developing
creative growth marketing campaigns.
- Lead a team of seven people empowering them to reach
ambitious goals.
- Managed performance marketing campaigns strategically
and as a sparring partner for the marketing manager
including hands-on support when needed.
- Developed Content Marketing and Social Media
campaigns across Instagram, TikTok, Facebook, Twitch
and the gigmit blog.
- Set up marketing reporting, forecast and marketing OKR
planning.
- Developed of email marketing automation strategy to
increase active users and user retention.
- Developed of a brand strategy for the gigmit brand.
2016 - 2019:
Digital Marketing
Role:
Freelancer
Tasks:
References: on request
- Full service Affiliate Marketing: set up new affiliate partner
programs and managed existing ones to grow the
publisher base.
- SEO Onsite analysis and optimization as well as keyword
research and content creation.
2014 - 2016:
Managed daily cooperations
Role:
Senior Marketing Manager
Customer:
Stylebop GmbH, Berlin
Tasks:
- Managed daily cooperations with existing affiliate
partners across several markets and developed new
successful partnerships with publishers
- Monitored performance, analyzed channel specific
statistics and reported directly to the marketing director.
- Identified new trends and areas of improvement to
increase the reach of affiliate collaborations.
2013 - 2014: Developed and implemented marketing strategies
Role:
Online Marketing Manager
Customer:
Bertelsmann GmbH, Berlin
Tasks:
New customer acquisition for a books and music online shop
relaunch along the entire marketing funnel.
- Developed and implemented marketing strategies across
all relevant marketing channels: SEA, SEO, Display /
Facebook, Retargeting, Affiliate Marketing.
- Analyzed and optimized campaign performance
Usability & conversion optimization with the help of A/B
and multivariate tests.
- Co-ordinated a digital marketing agency and several
freelancers.
2012 - 2013: Implementing and optimizing new online marketing
campaigns
Role:
Online Marketing Manager
Customer:
Rocket Internet GmbH Berlin
Tasks:
- Implementing and optimizing new online marketing
campaigns in 15 countries & training co-workers abroad.
- Set up and optimized GDN/Adwords campaigns for
Rocket ventures in South Africa and Middle East
- Set up and managed all affiliate marketing programs for
food ventures (Hellofresh/Foodpanda) for Europe, SEA
and Latam