a Randstad company

Interim CMO - Marketing Expertin mit 10 Jahren Digitalmarketing Erfahrung

Profil
Top-Skills
Conversion Optimierung Performance Marketing Content Marketing marketing automation Mitarbeiterführung Social Media E-Mail-Marketing SEO Google Analytics Brand Management Partnermanagement Online Marketing Marketingprozesse Marketingkonzept Strategieberatung Strategieplanung
Verfügbar ab
01.01.2023
Aktuell verfügbar - Der Experte steht für neue Projektangebote zur Verfügung.
Verfügbar zu
70%
davon vor Ort
10%
Einsatzorte

PLZ-Gebiete
Länder
Ganz Deutschland, Österreich, Schweiz
Remote-Arbeit
möglich
Art des Profiles
Freiberufler / Selbstständiger
Der Experte ist als Einzelperson freiberuflich oder selbstständig tätig.

2019 - 2022: Managed performance marketing campaigns


Role: Chief Marketing Officer

Customer: Get a Gig GmbH (gigmit.com), Berlin


Tasks:

Scaled the live music booking platform from 70k to over 150.000 artists and promoters in 2 years by developing creative growth marketing campaigns.

  • Lead a team of seven people empowering them to reach ambitious goals.
  • Managed performance marketing campaigns strategically and as a sparring partner for the marketing manager including hands-on support when needed.
  • Developed Content Marketing and Social Media campaigns across Instagram, TikTok, Facebook, Twitch and the gigmit blog.
  • Set up marketing reporting, forecast and marketing OKR planning.
  • Developed of email marketing automation strategy to increase active users and user retention.
  • Developed of a brand strategy for the gigmit brand.

2016 - 2019: Digital Marketing


Role: Freelancer


Tasks:

References: on request

  • Full service Affiliate Marketing: set up new affiliate partner programs and managed existing ones to grow the publisher base.
  • SEO Onsite analysis and optimization as well as keyword research and content creation.


2014 - 2016: Managed daily cooperations

Role: Senior Marketing Manager

Customer: Stylebop GmbH, Berlin


Tasks:

  • Managed daily cooperations with existing affiliate partners across several markets and developed new successful partnerships with publishers
  • Monitored performance, analyzed channel specific statistics and reported directly to the marketing director.
  • Identified new trends and areas of improvement to increase the reach of affiliate collaborations.


2013 - 2014: Developed and implemented marketing strategies

Role: Online Marketing Manager

Customer: Bertelsmann GmbH, Berlin


Tasks:

New customer acquisition for a books and music online shop relaunch along the entire marketing funnel.

  • Developed and implemented marketing strategies across all relevant marketing channels: SEA, SEO, Display / Facebook, Retargeting, Affiliate Marketing.
  • Analyzed and optimized campaign performance Usability & conversion optimization with the help of A/B and multivariate tests.
  • Co-ordinated a digital marketing agency and several freelancers.


2012 - 2013: Implementing and optimizing new online marketing campaigns


Role: Online Marketing Manager

Customer: Rocket Internet GmbH Berlin


Tasks:

  • Implementing and optimizing new online marketing campaigns in 15 countries & training co-workers abroad.
  • Set up and optimized GDN/Adwords campaigns for Rocket ventures in South Africa and Middle East
  • Set up and managed all affiliate marketing programs for food ventures (Hellofresh/Foodpanda) for Europe, SEA and Latam

2005 - 2011:

Master English Studies & Business

University of Mannheim Germany


2008 - 2009:

Studies in Media and International Business

Brock University Canada

Englisch Verhandlungssicher
Deutsch Muttersprache

Top Skills
Conversion Optimierung Performance Marketing Content Marketing marketing automation Mitarbeiterführung Social Media E-Mail-Marketing SEO Google Analytics Brand Management Partnermanagement Online Marketing Marketingprozesse Marketingkonzept Strategieberatung Strategieplanung
Produkte / Standards / Erfahrungen / Methoden
PROFILE 

  • Creative & holistic online marketing growth hacker with leadership experience and a passion for music. 


PERSONAL SKILLS 

  • Empathic communication style 
  • Ownership and hands-on mentality 
  • Dedication 
  • Problem solving - solution oriented thinking 
  • Creative mindset and analytical approach


PROFESSIONAL SKILLS 

  • Performance Marketing: Facebook + Instagram Ads, Retargeting, Affiliate Marketing, SEA, SEO 
  • Social Media Marketing (Instagram, FB, TikTok, LinkedIn) 
  • CRM - Marketing Automation, Email Marketing 
  • Reporting & Analytics 
  • Usability and Onsite Optimization 
  • Business Development & Growth Hacking 
  • Brand Strategy 


TOOLS 

  • Facebook Ad Manager 
  • Google Suite + Google Ads + Google Analytics 
  • Microsoft Suite 
  • TikTok Ad Manager 
  • Adobe Suite (familiarity) 
  • Amplitude 
  • Mailchimp 
  • Hubspot (Automation) 
  • Unbounce (Landingpages) 
  • AB Tasty (Testing)

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