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datengetriebene Produktentwicklung mittels UX Research und quantitativer Datenanalyse

Profil
Top-Skills
Datenanalyse Python SQL Visualisierung Statistik Testanalyst Google Analytics WebAnalyse Stakeholdermanagement
Verfügbar ab
02.01.2023
Aktuell verfügbar - Der Experte steht für neue Projektangebote zur Verfügung.
Verfügbar zu
100%
davon vor Ort
0%
Einsatzorte
Städte
Pinneberg (+10km)
PLZ-Gebiete
Remote-Arbeit
möglich
Art des Profiles
Freiberufler / Selbstständiger
Der Experte ist als Einzelperson freiberuflich oder selbstständig tätig.

1 Jahr 9 Monate

2021-04

heute

Evaluated A/B testing

Senior UX-Researcher
Rolle
Senior UX-Researcher
Projektinhalte
  • Evaluated A/B testing, online survey and web analytics tools in order to implement the best-fitting selection 
  • Taking the analytical customer perspective and evaluating the relaunch project of one of the biggest news websites in germany 
  • Conceptualizing a comprehensive tracking concept for a whole new news portal 
  • Defining processes aiming to achieve a user-centered product development 
  • Connecting data from several data sources like taboola newsroom, BigQuery/Google Analytics and trbo with Python and SQL to generate meaningful insights 
  • Measuring and clustering of users on behalf of their needs to specify target groups for feature optimizations 
  • Building a scalable testing framework in order to enable all product teams to test feature variations without a Statistical guidance 
Kunde
Ströer Digital Publishing GmbH
Einsatzort
Berlin
6 Monate

2020-10

2021-03

Designed and implemented different personalization algorithms

Professional Digital Analyst
Rolle
Professional Digital Analyst
Projektinhalte
  • Functioned as a part of two interdisciplinary teams that specialised in personalization and inspiration
  • Designed and implemented different personalization algorithms to test them against each other 
  • fully-automated the evaluation process of controlled experiments with PySpark, Python and SQL 
  • Held trainings to teach colleagues about the new automated A/B test evaluation. First within the analytics team and later Company wide 
  • Set up intelligent alarmings to observe the performance of several features on the website 
Kunde
OTTO
Einsatzort
Hamburg
1 Jahr 7 Monate

2019-03

2020-09

Planned, executed and evaluated A/B and multivariate tests

Junior Digital Analyst
Rolle
Junior Digital Analyst
Projektinhalte
  • Functioned as a part of an interdisciplinary team that specialised in personalising the customer journey 
  • Planned, executed and evaluated A/B and multivariate tests with Adobe Analytics, Python and SQL 
  • Designed and conducted several online surveys to generate qualitative insights of the user experience 
  • Created user insights and built monitorings using Adobe Analytics
  • Optimized the testing processes by automating several Steps with Python and SQL Scripts 
  • Improved the methodical approaches of the data analysis processes by comparing different Statistical tools and methods introduced in Professional literature 
Kunde
OTTO
Einsatzort
Hamburg
2 Jahre 11 Monate

2016-03

2019-01

Planned, executed and evaluated A/B and multivariate tests

Bachelor Student
Rolle
Bachelor Student
Projektinhalte
  • Functioned as a part of an interdisciplinary team that specialised in the evaluation phase of the customer journey 
  • Planned, executed and evaluated A/B and multivariate tests with Exasol, SAS and R 
  • Implemented new tools and methods in Order to optimize the testing framework 
  • Conceptualized and implemented multiple tracking concepts to measure and evaluate customers behaviour
  • Created user insights for product teams using comscore, webtrends and PowerBI 
Kunde
OTTO
Einsatzort
Hamburg
4 Monate

2015-10

2016-01

User administration

Bachelor Student
Rolle
Bachelor Student
Projektinhalte
  • Evaluated category performances 
  • Built reports and ad-hoc web analysis with easy, Tableau and QlikView 
  • User administration in QlikView  
Kunde
OTTO
Einsatzort
Hamburg

2019 - 2021

NORDAKADEMIE Graduate School Hamburg

M. Sc., business psychology

part-time study program

Thesis: on request

Grade point average: 1.0


2015 - 2019

NORDAKADEMIE Hochschule der Wirtschaft Elmshorn

B. Sc., Computer Science and business management

Dual study program in Cooperation with OTTO

Thesis: on request

Grade point average: 1.8

German
English
Hindi
French

Top Skills
Datenanalyse Python SQL Visualisierung Statistik Testanalyst Google Analytics WebAnalyse Stakeholdermanagement
Produkte / Standards / Erfahrungen / Methoden

About

I feel at home in the areas of user-centered product development, customer experience optimization and statisical data analysis. I am passionate about implementing the right methods and tools to collect and analyse data in order to identify user needs. Based on this, I always look forward to derive useful recommendations for action to achieve a best-fit between corporate and user interests.


Skills and Tools

Web Analytics

Google Analytics, Adobe Analytics, comscore, webtrends


A/B testing platforms

AB Tasty, Optimizely


Data Visualisation

Google Data Studio, PowerBI, Tableau, QlikView


Data Analysis

Python, R, SQL, SPSS, SAS, Stata


Statistical methodology

frequentist approach, bayesian approach

Datenbanken
BigQuery Hive
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