Sr. Product Growth Expert/Product Manager | 4x Founder (CPTO) | 23y Experience | M.A.
Aktualisiert am 30.09.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.10.2024
Verfügbar zu: 50%
davon vor Ort: 50%
Product Management
UX Research
Data Analytics
Product Leadership
Product Strategy
Market Analysis
Product Discovery
Business & Requirements Engineering
Cross-functional Collaboration
Data-Driven Decision Making
Metrics Definition and Tracking
Data Mining
Data Modeling
Wireframing & Prototyping
User Testing
B2B

Einsatzorte

Einsatzorte

Berlin (+500km)
Deutschland, Schweiz
möglich

Projekte

Projekte

2023 - today: Connecting Skilled Migrants with Service Providers


Role: CPTO

Customer: on request


Tasks:

Helping skilled migrants find the right experts and services to get their bureaucratic matters done faster

  • Develop a platform to connect skilled migrants with experts for navigating complex bureaucratic processes.
    • Created an efficient matchmaking system for migrants and service providers
    • Developed a custom appointment management system
    • Implemented ethical data handling practices for sensitive user information


Approach

  • Applied data science for effective matchmaking algorithms
  • Utilized low-code solutions and APIs for rapid development
  • Developed service blueprints based on proven manual processes
  • Prioritized user privacy and data security throughout development


Solution

  • Data-driven matchmaking for migrants and service providers
  • Seamless custom appointment management system
  • Secure user profiles and sensitive data management
  • Intuitive interfaces for easy navigation and use
  • Integration with relevant bureaucratic systems


Impact (Planned)

  • Streamlining access to relevant experts and services for skilled migrants
  • Reducing time and stress in navigating bureaucratic processes
  • Increasing efficiency for migrant assistance service providers
  • Contributing to smoother integration of skilled workers
  • Positioning for partnerships with government agencies and NGOs


B2B eProcurement Platform Optimization


Role: Product Growth Lead

Customer: KSB AG


Tasks:

Improving eSales by 10% for a Global Pump and Valves Manufacturer

  • Design and optimize a custom eProcurement platform for a global pump and valve manufacturer.
    • Contributed to a 10% increase in eSales revenue
    • Improved product configuration and checkout processes
    • Developed persona-based discovery journeys
    • Enhanced overall user experience for B2B customers


Approach

  • Conducted in-depth analysis of existing B2B procurement processes
  • Applied user-centric design principles to complex technical products
  • Conducted in-depth interviews with sales reps at KSB
  • Implemented iterative improvements based on internal sales experience and knowledge


Solution

  • Refined product configuration interface
  • Streamlined checkout process
  • Persona-based product discovery journeys
  • Targeted content strategy to support buying decisions
  • Optimized conversion funnels for different user types


Impact

  • 10% increase in eSales revenue
  • Improved user engagement and reduced cart abandonment
  • Enhanced product discovery for different buyer personas
  • Increased efficiency in the B2B sales process
  • Strengthened KSB AG's position in the digital B2B marketplace

B2C Mental Health Diagnostics Platform


Role: UX/Data Lead

Customer: Klenico AG


Tasks:

Transformed a clinical diagnostic tool for mental disorders into an accessible B2C product.

  • Transform a clinical diagnostic tool for mental disorders into an accessible B2C product.
    • Successfully adapted complex clinical assessments for general user accessibility
    • Aligned product with ICD-10 diagnostic standards
    • Designed intuitive user flows for sensitive mental health assessments


Approach

  • Employed Jobs To Be Done (JTBD) Framework to define core user needs
  • Collaborated closely with CEO and VP Product on business logic and strategy
  • Applied user-centric design principles to clinical data
  • Utilized rapid prototyping for iterative improvement


Solution

B2C mental health platform featuring

  • Optimized clinical survey data and logic for assessments
  • Intuitive user flows for mental health self-assessment
  • Clear, actionable insights based on ICD-10 standards
  • Seamless connection to therapy proposals and resources


Impact

  • Democratized access to mental health assessments
  • Increased early detection potential for mental health issues
  • Provided a scalable solution for initial mental health screening
  • Positioned KLENICO AG as an innovative player in digital mental health
  • Laid groundwork for potential partnerships with healthcare providers and insurers


Smart Mosquito Trap


Role: Founder / CPTO

Customer: on request


Tasks:

Building the first mosquito trap with brains to keep your home safe from hazardous insects.

  • Develop an AI-powered, IoT-enabled mosquito trap for residential use and ecological research.
    • Prototyped innovative solution in just 3 months
    • Achieved 95% accuracy in mosquito species identification
    • Reduced local mosquito populations by est. 30% in pilot tests


Approach

  • Prototyped innovative solution in just 3 months
  • Achieved 95% accuracy in mosquito species identification
  • Reduced at home mosquito activity by est. 50% in pilot tests


Solution

AI-powered mosquito trap with

  • Wing-beat recognition for species identification
  • Seasonal forecasting algorithm
  • Data-driven optimization of luring agents
  • IoT connectivity for real-time monitoring
  • User-friendly mobile app for control and data visualization


Impact

  • Rapid innovation: Full prototype in 3 months
  • High accuracy: 95% in species identification
  • Effective control: 50% reduction in at home mosquito activity
  • Data generation: Valuable insights for researchers and public health officials


B2B Marketplace for Life Sciences


Role: UX Lead

Customer: ZAGENO Inc.


Tasks:

Helped ramp up an eCommerce platform for life sciences.

  • Build and scale a B2B eCommerce platform for life sciences, supporting growth from seed stage to Series B funding.
    • Designed user interfaces for a complex product catalog of 1.4 million items
    • Supported to successful Series A and B funding rounds
    • Implemented user-centric design to simplify scientific product procurement


Approach

  • Collaborated closely with CTO to build the initial marketplace
  • Iteratively improved UX in collaboration with founders
  • Balanced the needs of both suppliers and buyers in the platform design


Solution

AI-powered mosquito trap with

  • Intuitive search and filter for vast product catalog
  • Detailed product pages with scientific specifications
  • User-friendly ordering process for complex lab equipment
  • Integration of scientific content to support buying decisions


Impact

  • Facilitated company growth from seed stage to Series B funding
  • Expanded product offering to 1.4 million items
  • Improved efficiency of scientific procurement processes
  • Enhanced user satisfaction among scientists and lab managers
  • Positioned ZAGENO as a leading platform in the life sciences market

Einsatzorte

Einsatzorte

Berlin (+500km)
Deutschland, Schweiz
möglich

Projekte

Projekte

2023 - today: Connecting Skilled Migrants with Service Providers


Role: CPTO

Customer: on request


Tasks:

Helping skilled migrants find the right experts and services to get their bureaucratic matters done faster

  • Develop a platform to connect skilled migrants with experts for navigating complex bureaucratic processes.
    • Created an efficient matchmaking system for migrants and service providers
    • Developed a custom appointment management system
    • Implemented ethical data handling practices for sensitive user information


Approach

  • Applied data science for effective matchmaking algorithms
  • Utilized low-code solutions and APIs for rapid development
  • Developed service blueprints based on proven manual processes
  • Prioritized user privacy and data security throughout development


Solution

  • Data-driven matchmaking for migrants and service providers
  • Seamless custom appointment management system
  • Secure user profiles and sensitive data management
  • Intuitive interfaces for easy navigation and use
  • Integration with relevant bureaucratic systems


Impact (Planned)

  • Streamlining access to relevant experts and services for skilled migrants
  • Reducing time and stress in navigating bureaucratic processes
  • Increasing efficiency for migrant assistance service providers
  • Contributing to smoother integration of skilled workers
  • Positioning for partnerships with government agencies and NGOs


B2B eProcurement Platform Optimization


Role: Product Growth Lead

Customer: KSB AG


Tasks:

Improving eSales by 10% for a Global Pump and Valves Manufacturer

  • Design and optimize a custom eProcurement platform for a global pump and valve manufacturer.
    • Contributed to a 10% increase in eSales revenue
    • Improved product configuration and checkout processes
    • Developed persona-based discovery journeys
    • Enhanced overall user experience for B2B customers


Approach

  • Conducted in-depth analysis of existing B2B procurement processes
  • Applied user-centric design principles to complex technical products
  • Conducted in-depth interviews with sales reps at KSB
  • Implemented iterative improvements based on internal sales experience and knowledge


Solution

  • Refined product configuration interface
  • Streamlined checkout process
  • Persona-based product discovery journeys
  • Targeted content strategy to support buying decisions
  • Optimized conversion funnels for different user types


Impact

  • 10% increase in eSales revenue
  • Improved user engagement and reduced cart abandonment
  • Enhanced product discovery for different buyer personas
  • Increased efficiency in the B2B sales process
  • Strengthened KSB AG's position in the digital B2B marketplace

B2C Mental Health Diagnostics Platform


Role: UX/Data Lead

Customer: Klenico AG


Tasks:

Transformed a clinical diagnostic tool for mental disorders into an accessible B2C product.

  • Transform a clinical diagnostic tool for mental disorders into an accessible B2C product.
    • Successfully adapted complex clinical assessments for general user accessibility
    • Aligned product with ICD-10 diagnostic standards
    • Designed intuitive user flows for sensitive mental health assessments


Approach

  • Employed Jobs To Be Done (JTBD) Framework to define core user needs
  • Collaborated closely with CEO and VP Product on business logic and strategy
  • Applied user-centric design principles to clinical data
  • Utilized rapid prototyping for iterative improvement


Solution

B2C mental health platform featuring

  • Optimized clinical survey data and logic for assessments
  • Intuitive user flows for mental health self-assessment
  • Clear, actionable insights based on ICD-10 standards
  • Seamless connection to therapy proposals and resources


Impact

  • Democratized access to mental health assessments
  • Increased early detection potential for mental health issues
  • Provided a scalable solution for initial mental health screening
  • Positioned KLENICO AG as an innovative player in digital mental health
  • Laid groundwork for potential partnerships with healthcare providers and insurers


Smart Mosquito Trap


Role: Founder / CPTO

Customer: on request


Tasks:

Building the first mosquito trap with brains to keep your home safe from hazardous insects.

  • Develop an AI-powered, IoT-enabled mosquito trap for residential use and ecological research.
    • Prototyped innovative solution in just 3 months
    • Achieved 95% accuracy in mosquito species identification
    • Reduced local mosquito populations by est. 30% in pilot tests


Approach

  • Prototyped innovative solution in just 3 months
  • Achieved 95% accuracy in mosquito species identification
  • Reduced at home mosquito activity by est. 50% in pilot tests


Solution

AI-powered mosquito trap with

  • Wing-beat recognition for species identification
  • Seasonal forecasting algorithm
  • Data-driven optimization of luring agents
  • IoT connectivity for real-time monitoring
  • User-friendly mobile app for control and data visualization


Impact

  • Rapid innovation: Full prototype in 3 months
  • High accuracy: 95% in species identification
  • Effective control: 50% reduction in at home mosquito activity
  • Data generation: Valuable insights for researchers and public health officials


B2B Marketplace for Life Sciences


Role: UX Lead

Customer: ZAGENO Inc.


Tasks:

Helped ramp up an eCommerce platform for life sciences.

  • Build and scale a B2B eCommerce platform for life sciences, supporting growth from seed stage to Series B funding.
    • Designed user interfaces for a complex product catalog of 1.4 million items
    • Supported to successful Series A and B funding rounds
    • Implemented user-centric design to simplify scientific product procurement


Approach

  • Collaborated closely with CTO to build the initial marketplace
  • Iteratively improved UX in collaboration with founders
  • Balanced the needs of both suppliers and buyers in the platform design


Solution

AI-powered mosquito trap with

  • Intuitive search and filter for vast product catalog
  • Detailed product pages with scientific specifications
  • User-friendly ordering process for complex lab equipment
  • Integration of scientific content to support buying decisions


Impact

  • Facilitated company growth from seed stage to Series B funding
  • Expanded product offering to 1.4 million items
  • Improved efficiency of scientific procurement processes
  • Enhanced user satisfaction among scientists and lab managers
  • Positioned ZAGENO as a leading platform in the life sciences market

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