Managed start to end digital and physical brand campaigns - creating brand assets for summits, sale acquisition campaigns, event booths at trade shows, webinars, executive dinners etc.
At any given time, balancing 20-25 projects with multiple asset deliveries and separate budgets
Managed a team of two project managers and five designers working on Revenue and Enterprise Marketing projects
Miro, Amsterdam, NL
2 years 2 months
2021-07 - 2023-08
digital global membership activations and experiences
Part of the operational execution team of 6, executing digital global membership activations and experiences (raffles, giveaways, digital and retail activations)
Worked on football, running and partnership Membership brand activations (VIP Game Day Experiences, Train with Your Hero, Calm x adidas, A-Club experiences)
Created an operational model and briefing workflow for the pilot project: Three Swipes that allowed consumers to vote next seasons styles, testing phase complete with 600+ articles tested
Worked with the planning team to create a seasonal activation plan for partnership talent within Membership campaigns
Developed post campaign analysis reports of brand activation campaigns
adidas AG, Herzogenaurach, DE
3 months
2021-05 - 2021-07
digital-first creative brand campaigns
Freelance Project Manager
Freelance Project Manager
Focused on the management of digital-first creative brand campaigns of Captain Morgan, Gordon's, Seedlip and Tanqueray
Functioned as a project manager and producer on tight timelines to deliver a world class, award nominated Captain Morgan gaming campaign
Created a simultaneous working flow for account management on 4 different accounts and worked with multiple key business departments
Oliver Agency - DIAGEO, Amsterdam NL
3 months
2021-03 - 2021-05
campaign management
Freelance Project Manager
Freelance Project Manager
On a short term freelance contract to handle day-to-day campaign management of a large Membership program project, resource planning, project management and coordination of 50% of the project?s deliverables for ?Members Week 2021?
Studio A @ adidas, Amsterdam NL
8 months
2020-06 - 2021-01
Handling end to end brand marketing campaigns
Freelance CRM/Email Project Marketeer
Freelance CRM/Email Project Marketeer
Tasked with handling end to end brand marketing campaigns within the internal and external email marketing team
Responsible for managing multiple internal stakeholders during the different campaign stages, vendor relationship management, feedback sessions, analytics and reporting
WeTransfer, Amsterdam NL
2 years 1 month
2018-05 - 2020-05
Email Marketing
Freelance Email Marketing Specialist
Freelance Email Marketing Specialist
Part of a team of four that handles the Western Europe project campaign operations of new product launches, hype statement, lifecycle, customer acquisition, retention email marketing, push notifications and app publications for both Reebok and adidas in Salesforce Marketing Cloud and Klaviyo
Promoted into a managerial capacity onboarding 3 new interns and trainees, leading weekly and monthly adidas vendor calls
Copy editor responsible for 9 English speaking markets
adidas International / Reebok, Amsterdam NL
Aus- und Weiterbildung
Aus- und Weiterbildung
St. Mary's University, London, United Kingdom | Major: Post Graduate Degree in International Business
Rutgers University, New Brunswick, NJ | Major: Communication- Marketing Minor: AMESALL (African, Middle East, South Asian Languages and Literature
Kompetenzen
Kompetenzen
Top-Skills
Marketingagiles Projektmanagement
Produkte / Standards / Erfahrungen / Methoden
SYNOPSIS:
Former professional footballer and an accomplished digital marketer/ business woman with extensive multi-industry experience managing start-to-end brand campaigns for large international corporations.
Armed with campaign management and project management experience, I believe I have the technical ability combined with the interpersonal knowledge to work with users, senior management and vendors at scale.
Managed start to end digital and physical brand campaigns - creating brand assets for summits, sale acquisition campaigns, event booths at trade shows, webinars, executive dinners etc.
At any given time, balancing 20-25 projects with multiple asset deliveries and separate budgets
Managed a team of two project managers and five designers working on Revenue and Enterprise Marketing projects
Miro, Amsterdam, NL
2 years 2 months
2021-07 - 2023-08
digital global membership activations and experiences
Part of the operational execution team of 6, executing digital global membership activations and experiences (raffles, giveaways, digital and retail activations)
Worked on football, running and partnership Membership brand activations (VIP Game Day Experiences, Train with Your Hero, Calm x adidas, A-Club experiences)
Created an operational model and briefing workflow for the pilot project: Three Swipes that allowed consumers to vote next seasons styles, testing phase complete with 600+ articles tested
Worked with the planning team to create a seasonal activation plan for partnership talent within Membership campaigns
Developed post campaign analysis reports of brand activation campaigns
adidas AG, Herzogenaurach, DE
3 months
2021-05 - 2021-07
digital-first creative brand campaigns
Freelance Project Manager
Freelance Project Manager
Focused on the management of digital-first creative brand campaigns of Captain Morgan, Gordon's, Seedlip and Tanqueray
Functioned as a project manager and producer on tight timelines to deliver a world class, award nominated Captain Morgan gaming campaign
Created a simultaneous working flow for account management on 4 different accounts and worked with multiple key business departments
Oliver Agency - DIAGEO, Amsterdam NL
3 months
2021-03 - 2021-05
campaign management
Freelance Project Manager
Freelance Project Manager
On a short term freelance contract to handle day-to-day campaign management of a large Membership program project, resource planning, project management and coordination of 50% of the project?s deliverables for ?Members Week 2021?
Studio A @ adidas, Amsterdam NL
8 months
2020-06 - 2021-01
Handling end to end brand marketing campaigns
Freelance CRM/Email Project Marketeer
Freelance CRM/Email Project Marketeer
Tasked with handling end to end brand marketing campaigns within the internal and external email marketing team
Responsible for managing multiple internal stakeholders during the different campaign stages, vendor relationship management, feedback sessions, analytics and reporting
WeTransfer, Amsterdam NL
2 years 1 month
2018-05 - 2020-05
Email Marketing
Freelance Email Marketing Specialist
Freelance Email Marketing Specialist
Part of a team of four that handles the Western Europe project campaign operations of new product launches, hype statement, lifecycle, customer acquisition, retention email marketing, push notifications and app publications for both Reebok and adidas in Salesforce Marketing Cloud and Klaviyo
Promoted into a managerial capacity onboarding 3 new interns and trainees, leading weekly and monthly adidas vendor calls
Copy editor responsible for 9 English speaking markets
adidas International / Reebok, Amsterdam NL
Aus- und Weiterbildung
Aus- und Weiterbildung
St. Mary's University, London, United Kingdom | Major: Post Graduate Degree in International Business
Rutgers University, New Brunswick, NJ | Major: Communication- Marketing Minor: AMESALL (African, Middle East, South Asian Languages and Literature
Kompetenzen
Kompetenzen
Top-Skills
Marketingagiles Projektmanagement
Produkte / Standards / Erfahrungen / Methoden
SYNOPSIS:
Former professional footballer and an accomplished digital marketer/ business woman with extensive multi-industry experience managing start-to-end brand campaigns for large international corporations.
Armed with campaign management and project management experience, I believe I have the technical ability combined with the interpersonal knowledge to work with users, senior management and vendors at scale.
Vertrauen Sie auf Randstad
Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung