I am a Marketing and Communications Manager specialized in B2B Marketing. I worked for the French subsidiary of TK Elevator (formerly thyssenkrupp).
Aktualisiert am 17.09.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 17.09.2024
Verfügbar zu: 100%
davon vor Ort: 0%
B2B Marketing
Industrial Marketing
Digital Marketing
Englisch
Französisch
English
fluent/bilingual
German
intermediate, B1
Spanish
intermediate, B1

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2023 - 2023: Marketing


Role: Marketing/Com Consultant

Customer: T'CAP T'PRO

2022 - 2022: Marketing


Role: Marketing/Com Manager

Customer: TK Elevator (TKE)

2020 - 2021: PR & Marketing


Role: PR & Marketing Manager

Customer: Robert Half: Silhouette

2019 - 2019: Communication Management


Role: Communications Manager

Customer: Robert Half: Sika

2016 - 2018: Marketing


Role: Marketing/Packaging Assistant

Customer: Expectra: Pierre Fabre, 1½ years

2001 - 2016: Marketing


Role: Marketing/HR Assistant

Customer: various


Tasks:

  • Page Personnel, Manpower: Sanofi, 2015-16, 1½ years
  • Estée Lauder, 2013, 6 months
  • Sanofi, 2012-13, 5 months
  • TDF, 2011 /Van Cleef& Arpels, 2010
  • Sony, 2009 /Medtronic, 2008
  • Symrise, 2007 /Saint-Gobain, 2006
  • XRT, 2005-06 /Orange, 2003-04 ?

2011 - 2011: Final Year Studies Project


Role: Marketing Project Manager

2009 - 2009: Internship


Role: Marketing Analyst

Customer: GfK Custom Research (Internship)

2008 - 2008: Internship


Role: Marketing Project Manager

Customer: Saint-Gobain Isover

1998 - 2001: Administrative Assistanz


Role: Administrative Assistant

Customer: NTL, Stockport Court, Manchester

1997 - 1998: Sales Executive Assistanz


Role: Sales Executive Assistant

Customer: Promoplast SA, Châteaubriant (44)

Aus- und Weiterbildung

Aus- und Weiterbildung

  • CNAM, Conservatoire National des Arts & Métier de Paris


2024

Collaborative Management and Collective Performance ? Cegos


2023

LinkedIn Marketing Labs Certification ? LinkedIn campaigns


2019

Google Analytics IQ Individual Qualification


2019

Certificate in Digital Marketing


2011

Master?s degree in B2B Marketing & E-Commerce


2009

Bachelor?s Degree in Economics and Management, specialized in International Trade


2005

Diploma : « Zertifikat Deutsch »

Kompetenzen

Kompetenzen

Top-Skills

B2B Marketing Industrial Marketing Digital Marketing Englisch Französisch

Produkte / Standards / Erfahrungen / Methoden

IT

  • Word, Excel, PowerPoint
  • MS Project, SharePoint, SAP, Sales Force, WBR, Hubspot
  • CMS: AEM Adobe Experience Manager, Gentics
  • Wireframes: Balsamiq
  • Google Analytics, Google Adwords
  • Visual Studio Code (HTML, CSS)
  • Google Search Console, Screaming Frog, Semrush
  • Survey Monkey, Sphinx, Google Form
  • Eyepin: creation of Newsletters
  • Dirico: social networks


B2B ? B2B2C MARKETING ? TRADE-MARKETING

  • Definition of a Marketing-Communications plan in the framework of Product launch, new elevator, on French market with BU in Germany (TKE) 
  • Launch of 15 collections per year on French market for 2 brands, Silhouette + sustainable brand, neubau eyewear (Silhouette-SH)
  • Definition and implementation of a local communications strategy (Silhouette)
  • Negotiation of Trade-Marketing operations with opticians (Silhouette)
  • Partnership management with purchasing groups (Audioptic, Krys) (SH)
  • Webinars to students in optical schools throughout France (Silhouette)
  • Supervision of the POS management at opticians (Silhouette)
  • Marketing budget definition for the subsidiary (Silhouette + TKE)
  • Marketing strategy: launch of the interim activity on a local market - Market Research + Competitive Analysis + SWOT + Sales Plan + Com Plan
  • Quantitative Market Research for customers of various industries Quotas + Data analysis + Report analysis writing (GfK Custom Research)
  • Marketing-Communications Audit for 2 axis, B2B + B2C (T?CAP T?PRO)


DIGITAL MARKETING

  • Redefinition of the Digital Marketing Strategy 2023 (TKE)
  • Acquisition: SEA + LinkedIn campaigns & SEO optimization (TKE)
  • Local SEO strategy: optimization + 50 Google My Business sheets (TKE) including customer reviews strategy and training for the local teams
  • Reporting to internal teams: SEA + SEO + LinkedIn leads (TKE)
  • Instagram Influence Marketing with PR agency and directly (Silhouette)
  • Creation & development of the Silhouette France LinkedIn company page
  • Redesign of the B2B Portal on the Gentics CMS (Silhouette)
  • Redesign of the website with the project team on AEM CMS (Sika)
  • SharePoint creation on O365: intranet (TKE) + medical site (PFM)


COMMUNICATIONS / PRESS RELATIONS (PR)

  • Press Relations Management with the PR agency (Silhouette + TKE)
  • Recruitment of a PR agency (Silhouette + TKE)
  • Definition of B2B Media Plans (print + web) 2021 (Silhouette + Sika)
  • Crisis communications management following elevator incidents (TKE)
  • Definition of a B2C communications plan as part of a Trade Marketing operation including targeted Facebook campaigns (Silhouette)
  • Implementation of an external communications project on tank trucks (Sika)
  • Implementation of various CSR and HR communications projects (TKE)
  • Development of the corporate brochure for the new brand (TKE)
  • Events: organization of trade fairs, seminars, medical advisory boards


MANAGEMENT

  • Matrix organization: direct reporting to MD France + operational reporting to headquarters Austria (Silhouette), CEO France + BU Germany (TKE)
  • Management of a Communications Officer (TKE)
  • Development of the service with management and skills enhancement of 2 people: Marketing Assistant + Recruitment of a Marketing Business Dev (SH)

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2023 - 2023: Marketing


Role: Marketing/Com Consultant

Customer: T'CAP T'PRO

2022 - 2022: Marketing


Role: Marketing/Com Manager

Customer: TK Elevator (TKE)

2020 - 2021: PR & Marketing


Role: PR & Marketing Manager

Customer: Robert Half: Silhouette

2019 - 2019: Communication Management


Role: Communications Manager

Customer: Robert Half: Sika

2016 - 2018: Marketing


Role: Marketing/Packaging Assistant

Customer: Expectra: Pierre Fabre, 1½ years

2001 - 2016: Marketing


Role: Marketing/HR Assistant

Customer: various


Tasks:

  • Page Personnel, Manpower: Sanofi, 2015-16, 1½ years
  • Estée Lauder, 2013, 6 months
  • Sanofi, 2012-13, 5 months
  • TDF, 2011 /Van Cleef& Arpels, 2010
  • Sony, 2009 /Medtronic, 2008
  • Symrise, 2007 /Saint-Gobain, 2006
  • XRT, 2005-06 /Orange, 2003-04 ?

2011 - 2011: Final Year Studies Project


Role: Marketing Project Manager

2009 - 2009: Internship


Role: Marketing Analyst

Customer: GfK Custom Research (Internship)

2008 - 2008: Internship


Role: Marketing Project Manager

Customer: Saint-Gobain Isover

1998 - 2001: Administrative Assistanz


Role: Administrative Assistant

Customer: NTL, Stockport Court, Manchester

1997 - 1998: Sales Executive Assistanz


Role: Sales Executive Assistant

Customer: Promoplast SA, Châteaubriant (44)

Aus- und Weiterbildung

Aus- und Weiterbildung

  • CNAM, Conservatoire National des Arts & Métier de Paris


2024

Collaborative Management and Collective Performance ? Cegos


2023

LinkedIn Marketing Labs Certification ? LinkedIn campaigns


2019

Google Analytics IQ Individual Qualification


2019

Certificate in Digital Marketing


2011

Master?s degree in B2B Marketing & E-Commerce


2009

Bachelor?s Degree in Economics and Management, specialized in International Trade


2005

Diploma : « Zertifikat Deutsch »

Kompetenzen

Kompetenzen

Top-Skills

B2B Marketing Industrial Marketing Digital Marketing Englisch Französisch

Produkte / Standards / Erfahrungen / Methoden

IT

  • Word, Excel, PowerPoint
  • MS Project, SharePoint, SAP, Sales Force, WBR, Hubspot
  • CMS: AEM Adobe Experience Manager, Gentics
  • Wireframes: Balsamiq
  • Google Analytics, Google Adwords
  • Visual Studio Code (HTML, CSS)
  • Google Search Console, Screaming Frog, Semrush
  • Survey Monkey, Sphinx, Google Form
  • Eyepin: creation of Newsletters
  • Dirico: social networks


B2B ? B2B2C MARKETING ? TRADE-MARKETING

  • Definition of a Marketing-Communications plan in the framework of Product launch, new elevator, on French market with BU in Germany (TKE) 
  • Launch of 15 collections per year on French market for 2 brands, Silhouette + sustainable brand, neubau eyewear (Silhouette-SH)
  • Definition and implementation of a local communications strategy (Silhouette)
  • Negotiation of Trade-Marketing operations with opticians (Silhouette)
  • Partnership management with purchasing groups (Audioptic, Krys) (SH)
  • Webinars to students in optical schools throughout France (Silhouette)
  • Supervision of the POS management at opticians (Silhouette)
  • Marketing budget definition for the subsidiary (Silhouette + TKE)
  • Marketing strategy: launch of the interim activity on a local market - Market Research + Competitive Analysis + SWOT + Sales Plan + Com Plan
  • Quantitative Market Research for customers of various industries Quotas + Data analysis + Report analysis writing (GfK Custom Research)
  • Marketing-Communications Audit for 2 axis, B2B + B2C (T?CAP T?PRO)


DIGITAL MARKETING

  • Redefinition of the Digital Marketing Strategy 2023 (TKE)
  • Acquisition: SEA + LinkedIn campaigns & SEO optimization (TKE)
  • Local SEO strategy: optimization + 50 Google My Business sheets (TKE) including customer reviews strategy and training for the local teams
  • Reporting to internal teams: SEA + SEO + LinkedIn leads (TKE)
  • Instagram Influence Marketing with PR agency and directly (Silhouette)
  • Creation & development of the Silhouette France LinkedIn company page
  • Redesign of the B2B Portal on the Gentics CMS (Silhouette)
  • Redesign of the website with the project team on AEM CMS (Sika)
  • SharePoint creation on O365: intranet (TKE) + medical site (PFM)


COMMUNICATIONS / PRESS RELATIONS (PR)

  • Press Relations Management with the PR agency (Silhouette + TKE)
  • Recruitment of a PR agency (Silhouette + TKE)
  • Definition of B2B Media Plans (print + web) 2021 (Silhouette + Sika)
  • Crisis communications management following elevator incidents (TKE)
  • Definition of a B2C communications plan as part of a Trade Marketing operation including targeted Facebook campaigns (Silhouette)
  • Implementation of an external communications project on tank trucks (Sika)
  • Implementation of various CSR and HR communications projects (TKE)
  • Development of the corporate brochure for the new brand (TKE)
  • Events: organization of trade fairs, seminars, medical advisory boards


MANAGEMENT

  • Matrix organization: direct reporting to MD France + operational reporting to headquarters Austria (Silhouette), CEO France + BU Germany (TKE)
  • Management of a Communications Officer (TKE)
  • Development of the service with management and skills enhancement of 2 people: Marketing Assistant + Recruitment of a Marketing Business Dev (SH)

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