Experte für Digitale Produktentwicklung und Marktstrategien | Marketing Technologie und Generative AI
Aktualisiert am 04.11.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.01.2026
Verfügbar zu: 100%
davon vor Ort: 100%
Solution-Architektur & IT-Service Management
Generative KI & Personalisierte Customer Experience
Digitale Produktstrategie
Agiles Projekt- und Anforderungsmanagement
Content Operations & Supply Chain Management
CRM & Marketing Automation
Adobe Experience Manager
Generative AI
Content Management System
Salesforce Marketing Cloud
Salesforce Sales Cloud
Marktanalyse
Solution Architect
Programmmanagement
Product Management
Software as a Service
Scrum Product Owner
German
Muttersprache
English
Business fluent

Einsatzorte

Einsatzorte

Deutschland
möglich

Projekte

Projekte

11 Monate
2025-01 - heute

Strategic Advisor | Customer Engagement

Senior Strategy Consultant
Senior Strategy Consultant

At Volkswagen AG, I advised on cross-channel delivery and commercialization of licensed digital services ? building GTM frameworks, dynamic pricing models, and marketing campaign strategies. The program boosted features-on-demand sales, unlocked recurring revenue, and fed customer feedback straight into product roadmaps.

Volkswagen AG
2 Jahre 4 Monate
2023-08 - heute

Product Manager | Customer Interaction Platform

Senior Digital Strategy Consultant
Senior Digital Strategy Consultant
Responsible for the group wide Content-Supply-Chain, that enables marketers to create personalized omni-channel campaigns. Managing the feature roadmap and multi-brand rollout, as well as introducing workflows and GenAI capabilities, such as the integration of GPT-4o and Adobe Firefly for personalization at scale. This role includes managing cross-functional teams, collaborating with developers, analysts and business owners as well as reporting to executive management.
Adobe Experience Manager Salesforce Marketing Cloud Salesforce Sales Cloud ki
CARIAD SE
Berlin
2 Jahre 1 Monat
2021-08 - 2023-08

Digital Strategist | Personalized In-Car Communication

Solution Architect & Project Manager
Solution Architect & Project Manager

Development of a personalized in-car communication channel, from the idea to the market launch. Design of the solution architecture for campaign and content management using Adobe Experience Manager and Salesforce Marketing Cloud. This includes the definition of capabilities, functions, interfaces, system specifications and overall requirements management, taking into account IT security standards.

Adobe Experience Manager Salesforce Marketing Cloud Salesforce Sales Cloud Mulesoft
CARIAD SE
Berlin
1 Jahr 1 Monat
2020-03 - 2021-03

Solution Architect | Backend-to-Backend System Authentication Service

Solution Architect
Solution Architect
Introduction of a backend-to-backend system authentication service using OAuth 2.0 in the context of online services in the automotive sector. Definition of token characteristics, technical requirements and client management. Introduction an admin portal for token configuration and provisioning. 
CARIAD SE
3 Monate
2020-01 - 2020-03

Business Analyst | Harmonization of Customer Profiles

Business Analyst
Business Analyst
Identity and access management for personalized customer journeys. Analysis of business processes and data models for the consolidation of accounts.
Lufthansa AG
3 Monate
2019-10 - 2019-12

E-Mail Marketing Strategy & Position

Business Strategist
Business Strategist
Strategische Entwicklung eines datengesteuerten, personalisierten E-Mail-Marketing-Frameworks. Entwicklung von Customer Journeys und Anwendungsfällen zur Verbesserung der Automatisierung, Optimierung des Engagements und Verbesserung wichtiger KPI.
Porsche AG

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Jahr 7 Monate
2017-09 - 2019-03

Engineering ? Engineering and Management (M. Sc.)

Final grade: A, Pforzheim University, Pforzheim, Germany Industrial
Final grade: A
Pforzheim University, Pforzheim, Germany Industrial
3 Jahre 11 Monate
2013-10 - 2017-08

Industrial Engineering ? Product Engineering (B. Eng.)

Final grade: B, Furtwangen University, Furtwangen, Germany
Final grade: B
Furtwangen University, Furtwangen, Germany

Position

Position

I combine operational pragmatism with strategic clarity. I?m driven by emerging technologies and found my spot at the intersection of product and the market: business development, partnerships and a clear language on how to bridge technology with client needs. I bring experience from management consulting and self-employed settings and have worked with some of the most respected automotive and tech players.

Kompetenzen

Kompetenzen

Top-Skills

Solution-Architektur & IT-Service Management Generative KI & Personalisierte Customer Experience Digitale Produktstrategie Agiles Projekt- und Anforderungsmanagement Content Operations & Supply Chain Management CRM & Marketing Automation Adobe Experience Manager Generative AI Content Management System Salesforce Marketing Cloud Salesforce Sales Cloud Marktanalyse Solution Architect Programmmanagement Product Management Software as a Service Scrum Product Owner

Produkte / Standards / Erfahrungen / Methoden

Key Expertise

  • Managing Relations Between Technology & Business
  • Crafting Digital Product Strategies
  • Content Operations and Supply Chain Management
  • Scaling Content for Hyperpersonalization
  • Product-Market Fit & Go-to-Market Initiatives


IT

  • Atlassian Toolstack (Confluence, Jira, Bitbucket)
  • Solution Architecture Design
  • Content Management Systems (Adobe Experience Manager)
  • Generative AI for Content Creation (GPT-4o, Adobe Firefly, Flux.1)
  • CRM & Marketing Automation (Salesforce)
  • Data Integration (MuleSoft)


Methods

  • Agile Projectmanagement
  • Product Ownership & Requirements Management
  • TOGAF® Architecture Development Method
  • SAFe 5 for Lean Enterprises

Branchen

Branchen

Automotive Software

Aviation

Marketing Technologies

Creative & Content

Einsatzorte

Einsatzorte

Deutschland
möglich

Projekte

Projekte

11 Monate
2025-01 - heute

Strategic Advisor | Customer Engagement

Senior Strategy Consultant
Senior Strategy Consultant

At Volkswagen AG, I advised on cross-channel delivery and commercialization of licensed digital services ? building GTM frameworks, dynamic pricing models, and marketing campaign strategies. The program boosted features-on-demand sales, unlocked recurring revenue, and fed customer feedback straight into product roadmaps.

Volkswagen AG
2 Jahre 4 Monate
2023-08 - heute

Product Manager | Customer Interaction Platform

Senior Digital Strategy Consultant
Senior Digital Strategy Consultant
Responsible for the group wide Content-Supply-Chain, that enables marketers to create personalized omni-channel campaigns. Managing the feature roadmap and multi-brand rollout, as well as introducing workflows and GenAI capabilities, such as the integration of GPT-4o and Adobe Firefly for personalization at scale. This role includes managing cross-functional teams, collaborating with developers, analysts and business owners as well as reporting to executive management.
Adobe Experience Manager Salesforce Marketing Cloud Salesforce Sales Cloud ki
CARIAD SE
Berlin
2 Jahre 1 Monat
2021-08 - 2023-08

Digital Strategist | Personalized In-Car Communication

Solution Architect & Project Manager
Solution Architect & Project Manager

Development of a personalized in-car communication channel, from the idea to the market launch. Design of the solution architecture for campaign and content management using Adobe Experience Manager and Salesforce Marketing Cloud. This includes the definition of capabilities, functions, interfaces, system specifications and overall requirements management, taking into account IT security standards.

Adobe Experience Manager Salesforce Marketing Cloud Salesforce Sales Cloud Mulesoft
CARIAD SE
Berlin
1 Jahr 1 Monat
2020-03 - 2021-03

Solution Architect | Backend-to-Backend System Authentication Service

Solution Architect
Solution Architect
Introduction of a backend-to-backend system authentication service using OAuth 2.0 in the context of online services in the automotive sector. Definition of token characteristics, technical requirements and client management. Introduction an admin portal for token configuration and provisioning. 
CARIAD SE
3 Monate
2020-01 - 2020-03

Business Analyst | Harmonization of Customer Profiles

Business Analyst
Business Analyst
Identity and access management for personalized customer journeys. Analysis of business processes and data models for the consolidation of accounts.
Lufthansa AG
3 Monate
2019-10 - 2019-12

E-Mail Marketing Strategy & Position

Business Strategist
Business Strategist
Strategische Entwicklung eines datengesteuerten, personalisierten E-Mail-Marketing-Frameworks. Entwicklung von Customer Journeys und Anwendungsfällen zur Verbesserung der Automatisierung, Optimierung des Engagements und Verbesserung wichtiger KPI.
Porsche AG

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Jahr 7 Monate
2017-09 - 2019-03

Engineering ? Engineering and Management (M. Sc.)

Final grade: A, Pforzheim University, Pforzheim, Germany Industrial
Final grade: A
Pforzheim University, Pforzheim, Germany Industrial
3 Jahre 11 Monate
2013-10 - 2017-08

Industrial Engineering ? Product Engineering (B. Eng.)

Final grade: B, Furtwangen University, Furtwangen, Germany
Final grade: B
Furtwangen University, Furtwangen, Germany

Position

Position

I combine operational pragmatism with strategic clarity. I?m driven by emerging technologies and found my spot at the intersection of product and the market: business development, partnerships and a clear language on how to bridge technology with client needs. I bring experience from management consulting and self-employed settings and have worked with some of the most respected automotive and tech players.

Kompetenzen

Kompetenzen

Top-Skills

Solution-Architektur & IT-Service Management Generative KI & Personalisierte Customer Experience Digitale Produktstrategie Agiles Projekt- und Anforderungsmanagement Content Operations & Supply Chain Management CRM & Marketing Automation Adobe Experience Manager Generative AI Content Management System Salesforce Marketing Cloud Salesforce Sales Cloud Marktanalyse Solution Architect Programmmanagement Product Management Software as a Service Scrum Product Owner

Produkte / Standards / Erfahrungen / Methoden

Key Expertise

  • Managing Relations Between Technology & Business
  • Crafting Digital Product Strategies
  • Content Operations and Supply Chain Management
  • Scaling Content for Hyperpersonalization
  • Product-Market Fit & Go-to-Market Initiatives


IT

  • Atlassian Toolstack (Confluence, Jira, Bitbucket)
  • Solution Architecture Design
  • Content Management Systems (Adobe Experience Manager)
  • Generative AI for Content Creation (GPT-4o, Adobe Firefly, Flux.1)
  • CRM & Marketing Automation (Salesforce)
  • Data Integration (MuleSoft)


Methods

  • Agile Projectmanagement
  • Product Ownership & Requirements Management
  • TOGAF® Architecture Development Method
  • SAFe 5 for Lean Enterprises

Branchen

Branchen

Automotive Software

Aviation

Marketing Technologies

Creative & Content

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