2023 - 2023: Project Management for CMS-based Website/ E-Commerce projects:

Customer: MDCT

Tasks:

• Coordinating & supporting the implementation of new collections for the online shop.

Process Optimization:

• Implementing and setting up new structures and optimizing the communication process within the team as well as with the client via the use of Asana as a tool.
• Training the team on Asana.

2022 - 2022: Project Management for 360°projects

Customer: Lichtblick

Tasks:

• Mediating between internal stakeholders and the creative team for the production of online and offline advertising materials
• Managing resources and budgets
• Researching and ordering sustainable marketing materials for OOH and merchandising

Process Optimization:

• Re-evaluating of the current content management production process as well as determining pain points and naming possible solutions

2021 - 2022: Project Management for CMS-based Website + E-Commerce as well as correlating Online Marketing projects

Role: Product Owner

Customer: Porsche Design

Tasks:

• Managing the development of a new content hub for the 50Y anniversary collection in 5 languages
• Managing the development of new modules for the CMS, an uplift of the design of the website as well as bug fixing
• Overseeing the launch of the new hub
• Content Management
• Managing the ongoing online as well as DOOH media campaigns
• Training of new employees on the CMS and projects

2021 - 2021: Project Management Product Owner for different online projects

Role: Product Owner

Customer: DDB Hamburg

Tasks:

• Managing the development of a new landingpage / configurator with a correlating display ad and social media campaign for a new product launch (AutoAbo)
• Managing different DCO campaigns (using Orca as a tool)
• Managing content changes for different pages within the volkswagen.de website

2021 - 2021: Project Management for international Website-based projects

Customer: Argonauten

Tasks:

• Being the first response person from the headquarters market support team
• Mediating between the headquarter and market needs
• Coordinating between the technical team, the creative team and the markets
• Managing the development of master features for the markets

2020 - 2020: Optimization of different internal processes

Role: Process Optimization / Product Owner

Customer: Grabarz & Partner

Tasks:

• Optimization of different internal processes including allocation of resources and tasks within the team
• Coordination with different agencies
• Examining and planning of the implementation of new website features

Social Media Management:

• Planning of upcoming activities
• Research of new content sources
• Development of new formats

Content Management:

• Adaption of client feedback in the CMS
• Set up of new showrooms

2019 - 2019: Project Management for Website-based projects

Customer: TRACK

Tasks:

• Managing the development of master campaign landing pages as well as correlating newsletters in English for the markets worldwide to adapt
• Managing the development of campaign landing pages on the mini.com
• Development and introduction of new internal and external processes
• Handing over masters to the rollout teams, supporting the rollout team

Content Management:

• Building new pages from scratch and filling them with content
• Development of new content management / corporate design guidelines
• Writing of manuals

2018 - 2019: Project Management for different Online Marketing projects

Customer: Interone Hamburg

Tasks:

• Handle the international importer-support requests regarding the CMS, content and other materials
• Inform the internal international marketeers via newsletter
• Update of website content (After Sales, We Connect) for Germany
• Relaunch of the Spirit of Amarok landing page, including managing the development of a social media campaign and display ads
• Managing the development of display ad campaigns
• Managing the development of a new Facebook group
• Managing the development of new topics/ articles for the Van Journal
• Managing the development of social ad campaigns
• Managing the development of dealer master newsletters

Goals:

• Support and inform the importers (B2B)
• Draw attention to / explain certain products (B2C)
• Inform customers, create awareness (B2C)

2017 - 2018: Project Management for Online Marketing projects

Customer: DigitasLBi Köln

Tasks:

• Managing the development of a news app for the employees
• Managing the development and production of different groups and tools for the social intranet

Goals:

• Create more interaction between the employees
• Inform the employees and tie them more to the company

2017 - 2017: Project Management for 360°Communication

Customer: DDB Hamburg

Tasks:

• Managing the development and production of monthly brochures
• Managing the development and production of postcards for certain incentives
• Managing the development of copy & layout for the weekly IKEA Family and IKEA Business newsletters
• Yearly drawing competition for kids: Managing the development and programming of a CMS-based landing page (drupal)

Goals:

• Create brand & product awareness
• Drive to sale