A global role, working with the Talent Solutions Leadership Team to understand and translate business priorities into marketing strategy, programs and campaigns.

Responsible for a thought leadership series articulating the value proposition for the Human Capital Solutions to be used in global marketing and communication programs to raise awareness and generate leads.

Responsible for defining, realising and measuring the impact of the marketing strategy for the Talent Assessment practice.

• Strategic marketing and communication consulting for small and medium sized companies - ongoing or project work
• Trainer for soft skills and communication issues for a range of international clients
• Associate lecturer with The Open University Business School for Business Studies
• Guest lecturer for Intercultural Communication at the International University of Bad Honnef
• Assessment Center training for graduates at the University of Cologne

Working for the CFO and in the Project Office, I worked on and ran a number of change projects to increase commercial competence and operational efficiency.

• Build up of a marketing network across 16 countries
• Design and rollout of European marketing and awareness campaigns
• Implementation of European rollout of corporate re-brand
• Introduction of customer relationship marketing incl. database, regular client communication, PR network
• Set up of centralised print production & distribution
• Initiated and ran regular European Induction Course for new staff

• Increase of members from 80 to 280 in 12 months; 500% increase in revenue
• Developed strategic partnerships as a new source of revenue and contents
• Development of sales strategy, set up of telesales team, training of existing sales team
• Responsible for the growth, budget, personnel (team of 5) internal positioning, marketing, sales and product portfolio.
• Introduction of member newsletter and website, repositioning of and running client conferences

Change Management (3 months in Brussels): On-location assistant to the managing directors during a merger of two main offices

• Developed and launched two pre-selection recruitment fairs: positioned to attract a new target group of candidates and clients including putting together the candidate attraction strategy and the communication campaign.
• Development of a new product to target low commitment clients: analysis of the existing services, identifying a gap in the market, developing the solution including pricing, conditions, sales strategy, internal positioning and training

• Development of Key Accounts: Consultancy of all aspects of recruitment of Young Professional including developing company specific solutions
• Cold and warm selling, negotiating search & selection projects, advising clients
• Completion of Search and Selection projects