a Randstad company

Design Thinking, Design Sprints, Workshop Design & Facilitation, User Experience Design / UX Design, User Research / UX Research, mUser Tests

Profil
Top-Skills
UX-Design UX Research User interviews Informationsarchitektur Design thinking Design Sprints Workshop Design Workshop Facilitation Prototyping Wireframes Digital Strategie
Verfügbar ab
01.01.2023
Noch verfügbar - Schnell sein lohnt sich: Der Experte kann bereits für Projekte vorgesehen sein.
Verfügbar zu
50%
davon vor Ort
0%
Einsatzorte

PLZ-Gebiete
Länder
Ganz Deutschland, Österreich, Schweiz
Remote-Arbeit
möglich
Art des Profiles
Freiberufler / Selbstständiger
Der Experte ist als Einzelperson freiberuflich oder selbstständig tätig.

4 Monate

2022-10

heute

Relaunch Global Automotive Website

Lead Digital Strategist / Experience Designer
Rolle
Lead Digital Strategist / Experience Designer
Projektinhalte

Relaunch of a global automotive website

  • Define the overall strategy
  • User-Centered Product Design & Process
  • Co-Creation Workshops
  • Design Thinking
  • UX Design
  • Concept 
  • Prototyping
3 Monate

2022-10

2022-12

Lead UX-Designer interim - Startup

Lead UX-Designer interim Design Thinking UX-Design UX Research ...
Rolle
Lead UX-Designer interim
Projektinhalte

  • Work closely with the founders
  • Define a Saas-product strategy
  • Conduct user research / user interviews /user tests
  • Build prototypes in Figma
  • Create wireframes and concepts
  • Close collaboration with the product owners and development team
  • Solve concrete product challenges using Design Thinking 

Kenntnisse
Design Thinking UX-Design UX Research Rapid Prototyping User Tests User Interviews
4 Monate

2022-02

2022-05

Product Discovery

Strategic Designer / Digital Strategist / Workshop Designer & Facilitator Design Sprint Design Thinking Co-Creation ...
Rolle
Strategic Designer / Digital Strategist / Workshop Designer & Facilitator
Projektinhalte

Product Discovery Unbranded Platform:

Goal -> to create a concept for a new Unbranded Platform which would help customers transition from classic cigarettes to New-Category products (vapes, e-cigarettes, oral products).

Process ->

1.     Stakeholder Interviews inside the company

2.     User Interviews with customers within the target group to get valuable insights about how to help them change their smoking habits.

3.     Co-Creation Workshops with a cross-functional client team: Definition of the main challenges with so-called How-Might-We (HMW) questions and ideation of solutions. The team came to Copenhagen to work on their ideas for a whole day and build a first prototype. They ran user tests with real customers to get a better understanding for their customers and gain valuable feedback about their ideas.

4.     Prototyping & Testing (several iterations): user interviews and user tests, insight creation & iteration workshops to adapt the concept and the prototype.

Outcome -> A user-validated concept for the new Unbranded Platform that could then be implemented

Kenntnisse
Design Sprint Design Thinking Co-Creation Workshop Design and facilitation Prototyping UX Research User Interviews
9 Monate

2021-07

2022-03

Experience Vision

Strategic Experience Designer / Digital Strategist Customer Experience Vision CX Vision Workshop Design and Facilitation ...
Rolle
Strategic Experience Designer / Digital Strategist
Projektinhalte

XING Experience Vision:
Goal -> Create an Experience Vision to educate and align everyone from the CEO down to every individual employee on what experience XING wants to provide their customers within 5-7 years in order to:

  • Embrace a more customer-centric language across all teams
  • Talk more about user needs than features
  • Plan & strategize decision better

Process -> Stakeholder Interviews to understand the individual interpretations of the XING company strategy across the leadership team.
A company-wide Hackathon to get the buy-in from the whole company. Identification of common themes and opportunities for future user experiences while also working with Future Trends and Insights.
Creation of a set of "Users from the Future" (personas). Using these personas and important strategic topics, several co-creation workshops were facilitatated where everyone who wanted to participate could be part of. This resulted in the creation of the chapters (=scenarios) for a set of Experience Stories along the (professional) life cycle of a XING customer.

To make the Experience Vision narrative tangible and usable for everyone, immersive audiofiles were recorded in collaboration with XING employees who lend the personas their voices.

To make the Vision usable in everyday work, a ?Vision Box? with Future Trends Cards (describing the used trends), Experience Meaning cards (the meaningful experiences XING wants to create for their users) and a whole workshop concept with a Miro Board, was created. The workshop concept was co-created with XING employees to make sure it would be beneficial for the work of different teams (e.g. marketing, sales, product etc.).

 

Outcome:

  • Initiated a cultural change towards more long-term thinking across the whole company
  • Created tangible artefacts to explore and experience the Experience Vision
  • Co-Created Workshop Concepts and a Vision Toolbox to use for everyone's daily work

Started a shift from classic number-driven KPIs to measuring customer-value and impact

Kenntnisse
Customer Experience Vision CX Vision Workshop Design and Facilitation Hackathon Foresight Future Scenarios Digital Strategy Product Strategy

Deutsch Muttersprache
Englisch Verhandlungssicher
Dänisch Grundkenntnisse

Top Skills
UX-Design UX Research User interviews Informationsarchitektur Design thinking Design Sprints Workshop Design Workshop Facilitation Prototyping Wireframes Digital Strategie
Schwerpunkte
Design Thinking
Experte
Design Sprints
Experte
Workshop Design & Facilitation
Experte
User Experience Design / UX Design
Experte
User Research / UX Research
Experte
User Tests & User Interviews
Experte
Prototyping
Experte
Information Architecture
Experte
Digital Strategy
Experte
Innovation Design
Experte
Wireframing / Wireframes
Experte


Ihr Kontakt zu Gulp

Fragen? Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Jetzt bei GULP Direkt registrieren und Freelancer kontaktieren