Growth Marketing und Social-Media Sektoren/Branchen: KMUs in Industrie, Public Sector
Aktualisiert am 25.07.2023
Profil
Freiberufler / Selbstständiger
Verfügbar ab: 25.07.2023
Verfügbar zu: 100%
davon vor Ort: 15%
Strategie
Social Media
PR
Projektmanagement/Projektleitung
Teamleading
German
Muttersprache
English
Verhandlungssicher
Spanish
Fortgeschritten
Italian
Grundkenntnisse

Einsatzorte

Deutschland
nicht möglich

Projekte

2014 ? heute: Consult on strategy, execute project management in campaigns


Rolle: Communication Consultant, Freelancer

Kunde: Auf Anfrage


Aufgaben:

  • Consult on strategy, execute project management in campaigns, cover events, and carry out trainings in digital communication for clients such as Vertretung des Landes Niedersachsen beim Bund, Johanniter-Unfall-Hilfe e.V., and SPÖ Oberösterreich
  • Self-motivated entrepreneur with a clear grow mindset and a track record of satisfied clients

2020 ? 2023: Counseled clients in digital strategy, campaigning, and remote learning


Rolle: Consultant Digital Strategy, Partner

Kunde: Auf Anfrage


Aufgaben:

  • Counseled clients in digital strategy, campaigning, and remote learning
  • Optimized business development, strategy, and sales funnels of 42.0

2017 ? 2020: Administered the party?s website and email ecosystem of more than 850 websites


Rolle: Head of Online Communication and CMS

Kunde: SPD Landesverband Niedersachsen, Hanover, Germany


Aufgaben:

  • Oversaw all digital channels of the party and chairman
  • Planned and executed the digital campaign for the election 2017, established micro targeting and the use of ?SINUS Milieus?, driving social media impression up to 1 Mio., led 15 community managers
  • Administered the party?s website and email ecosystem of more than 850 websites

2018 ? 2019: Recruited, trained, and supervised a team of 11 community managers


Rolle: Head of Community Management

Kunde: SPD Parteivorstand, Berlin, Germany


Aufgaben:

  • In charge of community management of all social media accounts of the federal party
  • Recruited, trained, and supervised a team of 11 community managers, who answered 687.600 comments, which directly lowered price/impression about 15% on social media
  • Created a WhatsApp counter speech group with 1.242 members, first of its kind in the history of the party

Aus- und Weiterbildung

  • Technische Universität Darmstadt: Master of Arts: Governance and Public Policy
  • Universidad Autónoma de Madrid: Máster en Domocracia y Gobierno (ERASMUS+)
  • Eberhard Karls Universität Tübingen: Bachelor of Arts: Political Science and Sociology
  • Koç Universitesi Istanbul: Bachelor of Arts: Political Science (ERASMUS)

Kompetenzen

Top-Skills

Strategie Social Media PR Projektmanagement/Projektleitung Teamleading

Produkte / Standards / Erfahrungen / Methoden

SUMMARY:
Accomplished campaign strategist with 10 years of experience in growth marketing, communication, and public relation. Optimized sales and strategy to grow revenue massively as a partner at 42.0 Beratung and as an entrepreneur at mmg. Mahnel Mediengestaltung collaborating with professionals from Europe and the US. Introduced innovative software, intriguing storytelling, and created communities in intercultural environments in more than 10 election campaigns, national party conventions, and exhibitions with up 200,000 visitors.


SELECTED ACHIEVEMENTS:
  • Managed media budget of 950,000.00 ?, drove up digital reach to 87 Mio. impressions, produced 130,000 link-klicks and 20,000 comments at (Name on Request) (Client: SPÖ Oberösterreich).
  • Recruited and lead a team of 11 community managers, who answered 687,600 comments and 366,200 mentions at SPD Parteivorstand.
  • Executed a full CMS changeover from Imperia to WordPress of an ecosystem of more than 850 individual websites at SPD Niedersachsen. 

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