Fachlicher Schwerpunkt dieses Freiberuflers

Marketing

verfügbar ab
10.09.2019
verfügbar zu
100 %
davon vor Ort
100 %
Städte
München
50 km
Kontaktwunsch

Ich möchte bevorzugt für Projekte in diesen Einsatzorten kontaktiert werden.

Projekte

09/2016 - Heute

3 Jahre

various projects

Rolle
Head of projects
Kunde
Smartiee international agency, Moscow
Projektinhalte

Supported SPEAKUS, an Irish technology company providing remote conference interpreting, to embroider their presence on the domestic market and expand abroad, to
Europe and Asia:

  • Determined unique customer categories within the MICE industry and language service providers
  • Analyzed the customer base and uncovered behavior insights and essential criteria for purchasing
    interpretation services
  • Defined focus points for further brand positioning
  • Identified 32 direct and indirect competitors across the globe. Mapped the competitors based on their geographical presence and evaluated the pricing, partner programs, and marketing channels
  • Composed the articles and press releases.
  • Placed publications in the US, Kazakhstan, and Russian
    media.

Supported Smartiee international agency and Statut law school on Benchmarking quality of legal advisory services in Russia - 2019

  • Surveyed 130+ heads of legal departments, surveys and in-depth interviews
  • Identified factors influencing the choice of a contractor, marketing channels, emotional portrait of the ideal consultant, promising areas for further development.

Managed the public relations effort for Resonance Software, Palo Alto tech company, USA

  • Researched current positioning and helped the company to adjust its brand messaging to different audiences.
  • Composed the articles and press releases.
  • Ensured placements in the US and European media.
  • Increasing mobile app traffic to 30%.
  • Supported the company on its path to patenting the technology in the USA and enrolling into the UC
    Berkeley's SkyDeck Accelerator Program, along with a new round of investments of $ 300K.

Managed the public relations effort to Enforce, Russian law firm.

  • Press coverage of opening of the industrial park and factory in the Russian region. Content creation and distribution in top-ranked and regional media.

Submission

  • of several Russian and international law firms for participation in the international rankings.
  • Preparation of legal firm’s positioning, a summary of capabilities and detailed overview of project expertise.
  • As a result, The Legal 500, Chambers, IFLR 1000 and Best Lawyers rewarded firms with top positioning in the ranking.

06/2019 - 09/2019

4 Monate

Benchmarking quality of legal advisory services in Russia - 2019

Rolle
Head of project
Kunde
Smartiee international agency and Statut law school
Projektinhalte

Supported Smartiee international agency and Statut law school on Benchmarking quality of legal advisory services in Russia - 2019 (https://smartiee.agency/legalbenchmarking)

• Surveyed 130+ heads of legal departments (surveys and in-depth interviews);

• Identified factors influencing the choice of a contractor, marketing channels, emotional portrait of the ideal consultant, promising areas for further development.

Kenntnisse

Market research

06/2019 - 09/2019

4 Monate

The public relations effort

Rolle
Head of proejct
Kunde
The 4th major player in global consumer electronics and home appliances
Projektinhalte

Managed the public relations effort in Russia for the 4th major player in global consumer electronics and home appliances. • Press coverage of the opening of the industrial park and factory in the Russian region. Content creation and distribution in top-ranked and regional media.

Kenntnisse

Public relations

09/2018 - 09/2019

1 Jahr 1 Monat

The public relations effort

Rolle
Head of project
Kunde
Enforce, Russian law firm
Einsatzort
Moscow
Projektinhalte

Managed the public relations effort to Enforce, Russian law firm. 

• Publication of attorney's comments in Russian prominent media venues - Vedomosti, Inc. Russia, RBC, Forbes, Pravo.ru, Delovoy Petersburg. 

Kenntnisse

Public relations

08/2016 - 09/2019

3 Jahre 2 Monate

Submission of several Russian and international law firms for participation in the international rankings

Rolle
Head of project
Kunde
Several Russian and international law firms
Einsatzort
Moscow
Projektinhalte
Submission of several Russian and international law firms for participation in the international rankings. Preparation of legal firm’s positioning, a summary of capabilities and detailed overview of project expertise. As a result, The Legal 500, Chambers, IFLR 1000 and Best Lawyers rewarded firms with top positioning in the ranking.
Kenntnisse

Submissions

Legal rankings

01/2018 - 12/2018

1 Jahr

The public relations effort

Rolle
Head of project
Kunde
Resonance Software, Palo Alto tech company (USA)
Einsatzort
USA
Projektinhalte

Managed the public relations effort for Resonance Software, Palo Alto tech company (USA) (https://www.crunchbase.com/organization/resonance-software).

• Researched current positioning and helped the company to adjust its brand messaging to different audiences.

• Composed the articles and press releases. Ensured placements in the US and European media. Increasing mobile app traffic to 30%.

• Supported the company on its path to patenting the technology in the USA and enrolling into the UC Berkeley's SkyDeck Accelerator Program, along with a new round of investments of $ 300K.

Kenntnisse

Public relations

04/2017 - 11/2018

1 Jahr 8 Monate

SaaS marketing: brand strategy, story & promotion

Rolle
Head of project
Kunde
SPEAKUS, an Irish technology company
Einsatzort
Ireland
Projektinhalte

Supported SPEAKUS (https://speakus.club/), an Irish technology company providing remote conference interpreting, to embroider their presence on the domestic market and expand abroad - to Europe and Asia:

• Determined unique customer categories within the MICE industry and language service providers;

• Analyzed the customer base and uncovered behavior insights and essential criteria for purchasing interpretation services;

• Defined focus points for further brand positioning;

• Identified 32 direct and indirect competitors across the globe. Mapped the competitors based on their geographical presence and evaluated the pricing, partner programs, and marketing channels;

• Composed the articles and press releases. Placed publications in the US, Kazakhstan, and Russian media.

Kenntnisse

Public relations

Market research

Brand strategy

Brand Story

Brand Facelifting

Digital marketing

05/2015 - 07/2016

1 Jahr 3 Monate

Benchmarking

Rolle
Intern
Kunde
PwC Russia, Moscow
Projektinhalte
  • Market research and assessment of digital commerce capabilities within key Russian and international Retail and financial services firms
  • Benchmarking of Russian players against global digital commerce leaders
  • Preparation of a final reporting document

02/2013 - 05/2015

2 Jahre 4 Monate

Development

Rolle
Marketing manager
Kunde
Several Russian PR and political agencies, incl. Michailov and Partners, APEK, Moscow
Projektinhalte
  • Development and implementation of a marketing strategy for Russian law firms, research, PR and blog support, website promotion, SMM, targeting, event organization.
  • As a result, clients increased recognition and got a lead generation.
  • Preparation of reports, articles, interviews, comments for government agencies.
  • Media monitoring, development of recommendations for politicians and political scientists, organization of conferences, round tables.

03/2012 - 02/2013

1 Jahr

PR Coordinator

Rolle
Assistant to Account Executive
Kunde
Fleishman-Hillard Vanguard, Moscow
Projektinhalte
  • PR Coordinator of Disney and Wimm-Bill-Dann projects
  • Writing press releases, articles. Text translation
  • Maintenance of regional media database
  • Cross-department coordination between production, commercial and legal departments
  • Expenses and budget control

Projekthistorie

6+ years of successful experience in the B2B market. Master of International business by the Higher School of Economics (Moscow). Broad experience in global consulting agencies such as PwC and Fleishman-Hillard Vanguard. 
 

Kompetenzen

Produkte / Standards / Erfahrungen

experiences:

  • 6+ years of successful experience in the B2B market.
  • Master of International business by the Higher School of Economics, Moscow.
  • Broad experience in global consulting agencies such as PwC and Fleishman-Hillard Vanguard.

Skills:

  • Marketing research, 4 years
  • Competitor analysis, 3 years
  • Brand management, 3 years
  • Media relations, 4 years
  • Brand positioning, 4 years
  • Copywriting, 7 years
  • Media relations, 7 years

Certifications, Licenses:

03/2019 - 07/2019 Ludwig-Maximilians-Universität München

  • German language courses A1
  • Summer semester certificate

09/2013 - 05/2015

  • Advanced English Language Training Courses
  • Business English Courses


Aus- und Weiterbildung

09/2015 - 07/2017

1 Jahr 11 Monate

BA in Journalism

Abschluss
Journalism
Institution, Ort
National Research University Higher School of Economics, Moscow

Ausbildungshistorie

09/2007 - 07/2012

  • Russian State University for the Humanities - Moscow
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