• C-Level Coaching
• Leadership Transformation

Project Scope:
Endowed with a C-level mandate by MediaMarktSaturn CTO Atul Bhardwaj I was asked to turn around the web & app product development in Munich with around 90 FTEs and build up a sustainable “vibrant and humming” environment for fast and creative innovation were people love to work and excel not only their professional capabilities. Since January 2019 my mandate got extended to a whole company scope to ensure a successful digital transformation.

Project facts & achievements:

• C-level advisory & coaching
• Web & app adduce revenue of over 1 bil. EUR p.a.
• Regained trust in leadership through mediation and intensive 1:1 talks
• Launched “culture first” approach for local leadership
• Stopped wave of terminations
• Created training format for Lead Product Owner
• Kicked-off leadership transformation process and made it subject to the management board
• Created training format for PSPO I / II Certification
• Trained ~ 30 Product Owners for PSPO I / II

Project Scope:
SetUp of a product organization for MediaMarktSaturn group wide order management based on the McKinsey & Company lean agile approach. Target is to make sure that the paradigm shift not only takes place in structure and processes but also the more important cultural changes like e.g. the way of thinking, digital product approach and proactive collaboration.

Project facts & achievements:

• Personal capacity for project only two days a week
• Successful Initiation and implementation of a best practice scalable collaboration workflow for six product teams and 80 FTE in total
• Personal coaching of Lead Product Owner and leadership team
• Definition and successful implementation of accepted lean agile product collaboration standards (e.g.
  
  • semantical product reference
  • product documentation standards (capabilities, features, business functions & e2e business processes)
  • WSJF prioritization

• Chief Product Owner / Product Manager
• Principal Management Consultant
• Interim Department Manager

Project Scope:
Design, development and roll-out of dedicated customer loyalty programs based on a generic product platform for 14 countries and two brands. Restructuring of business and IT development units and setup of a product management division as a new organizational paradigm based on the agile / lean start-up approach.

Project facts & achievements:

• Supervision of specification and requirements
  management for all loyalty program mechanics / features of Media Markt Club and Saturn Card
• Establishment of best practice specification standards and product catalog structure for documentation in Atlassian Confluence catering all relevant stakeholder aspects
• Setup of Atlassian Jira as collaboration platform for both business and IT development
• Creation and implementation of lean product organization for CRM division
• Specification of value driven agile collaboration processes for overall life cycle / cross company
• C-level management consulting

Responsibility:

• Associate & Business Strategy
• E-Commerce application design and programming

Scope:

• In 2003 I launched my own internet startup together with Sport Brümmer OHG in Würzburg with focus on selling fitness and outdoor products over the new sales channel internet.
• The complete eCommerce application (Webshop & Backend System) with all relevant eCommerce and CRM processes is completely self-designed and programmed.
• The company is employing five permanent employees and up to four trainees by now.

Facts & achievements:

• Company turnover has risen nearly by factor ten
• Designed and programmed elaborated eCommerce application on PHP and MySQL technology
• Reduced overall order handling time under three minutes per order
• Improved conversion rate (Site visit to purchase) to nearly 2%
• Connection of affiliates with massive impact on conversion and turnover
• Implementation of state of the art marketing processes
• Implementation of business KPI and automated reports to measure general business and effects of changes to webshop

Project Scope:
Paradigm shift and performance tuning of existing Siebel CRM Marketing application for Deutsche Bahn AG with focus on realization of lean and state of the art push & pull multichannel marketing processes and high performance for high volume marketing campaigns.

Project facts & achievements:

• Business Lead for the whole load & performance testing and optimization
• Detail specification for reconstruction of marketing push campaigns
• Conceptual Design Lead for end to end pull campaign processes
• Interface to customer, development and QA

Project scope PAYBACK Central Europe (CE):

Programm Manager including business specification and roll out for Central Europe issues and critical data protection project. Due to strict data protection laws the deletion and archiving of personal related data of PAYBACK customers had to be implemented considering the whole loyalty application and peripheral systems.

Achievements in project:

• Reorganization and turnaround of CE program in critical phase
• CE data protection law project - budget Responsibility of 1.4 Mio EUR and 15 people head count
• Specification and implementation of application and process changes in extraordinarily short period of time regarding the whole loyalty system.
• Avoiding loss of data protection seal of TÜV Saarland

• Strategic Management Consultant for international Loyalty CRM Application design

Project scope PAYBACK GLOBAL:

The project originally started 01/2011 as key project for the PAYBACK international roll out. I got involved as Chief Product Owner and Project Manager. Project with 9,500 MDs and budget of 8.5 Mio EUR in total with six off-shore teams in India, two near-shore teams in Minsk and four on-shore teams in Munich. Specification was focused on lean processes and efficiency for a generic loyalty product as blue print for all other international business model roll outs. I was responsible for approval of development results and transition to dedicated country roll outs. Realized turnaround in critical project phase by setting up and enabling Business Analyst Team for the global roll out approach of the loyalty management system of PAYBACK.

Achievements in project:

• Set up and enabling of Business Analysis Team (12 Analysts / Product Owner) for global business model roll out
• Realized turnaround in critical project phase
• Standardization of specification and quality processes

Project Scope:

Development and improvement of existing Siebel CRM application of Deutsche Bahn AG considering the customer card management of the BahnCard program over various releases and themes with focus on implementing lean and cost effective CRM / Loyalty processes to enhance customer satisfaction.

Project facts & achievements:

• Team size: Responsible for up to 12 Business Analysts
• Won customer assignment about 7.5 Mio EUR (7,000 man days in 1,5 years) in total for Loyalty Partner Solutions and Riverland
• Detail specification for process improvement and development of the customer self-service portal bahn.de
• Test specification, test case development and testing of „Deletion and Archiving“
• Detail specification for doublet handling (Customer Data Management)
• Optimized and specified all critical BahnCard sales processes for the existing products integrating the adaptions for the new product line
• Detail specification for „BahnCard Business“ including adoption of data model and all order- / card management processes

Project Scope:
Feature upgrade of Siebel 7.7.2.6 SIA application in the context of optimizing the original CaRaMBA (CRM Banking) over various releases. Improvement and setup of Marketing application for BMW Financial Services Germany (Siebel Analytics, i.a. DWH) for analytical CRM. Preparing theoretical base for international blue print.

Project facts & achievements:

• Allocation of the company reporting base
• Implementation of Siebel Analytics
• Definition and specification of company standard KPIs
• Automation of KPI reports to management board and mid management level
• Cost reduction of operational reporting budget by 40%

Project Scope:
GoLive of version II of Siebel 7.7.2.6 SIA in context of the “CaRaMBA “Program. Implementation of Siebel as dedicated sales and service application.

Project facts & achievements:

• Firefighter to bring application live within release
• Mediation of various business divisions and other stakeholders to get pragmatic solutions
• Responsibility for 40 external Siebel and data base
  development resources
• Promotion to Senior Project Manager within 6 month only

Project Scope:

Specification and development of a web based CRM application to support and coordinate sales activities on the Spanish printing presses market for 40 users. Integration within existing working processes and applications to avoid media breaches and redundant work activities.

Project facts & achievements:

• Specification and development of web base CRM application for 40 users
• Held trainings and product improvement sessions with Sales Team
• Almost 10 years of productive use requiring almost no operational interactions
• First web based market solution on the market in Spain to support sales force

Project Scope:

Since no sales and service application existed at KBA an out of the box low cost application was highly adopted to the specific needs of the business. The application was successfully tested and improved by the sales and service division and became blue print for all other entities. A complete success story with roll out in Germany, Austria, Switzerland, UK and USA

Project facts & achievements:

• Provided initial base for structured sales and service activities for the sales force and back office employees.
• Application is used at seven locations with more than 130 users world wide
• Enabled structured market share detection and strategic sales potential analysis
• Turnover raised round about 50% in Germany alone after 3 years of productive use as result of centralized customer base and market information and integration of service activities
• Roll out and user trainings finalized in all countries