• Project Management
• Management of interdisciplinary groups (Product Management and Development)
• Product Owner: Website
• Leadership and staff development of five full-time employees
• SEO strategy for different portals (Onpage/ Offpage)
• Planning and Controlling (Online Marketing Budget)

• Content Marketing & Online Partnerships
• Social Media (Facebook, Xing, Blog)
• SEA (Google, Bing, Display, Retargeting, Real Time Bidding)
• UXO (Usability and Conversion Optimization)
• Control external agencies
• Web Analytics and site - testing’s
• Interface between project management and the development team
• Sales Support
• Competitor and market analysis

Successful projects:

• Website-Relaunch (SEO/ Usability)
• Implementation Google Analytics
• Introduction Social Media
• Partner Management System
• Smart Reach (Feedmanagement)

• Analysis of Web-KPI´s from multiple sources in an overall context
• A/B and multivariate Testing to drive recommendations for action
• Pre-/Post controlling of web projects
• Traffic and Revenue forecasting, assistance on budgeting and sales strategies
• Development of market analysis and competition observations
• Encourage the development of new business opportunities
• Maintain a high level of support for e-commerce sales and account management teams by working across the departments SEM and Product Management
• Monitor and analyze the performance of all partners and cooperation’s with focus on key accounts
• Distribution and presenting of ad-hoc and regularly scheduled reports
• Sales Controlling and internal workflow optimization

• Revenue and cost controlling for Market Research Devision
• Accounts payable, Travel expenses
• Key and non-key accounts evaluation and reconciliation
• Accounting and Reporting, Analyzing reviewing the result for the subsidiaries in Romania and UK
• Intercompany accounting
• Liquidity planning and cash forecasting for the whole Ciao - Group 

Successful Projects:

• Integration form Ciao GmbH in Microsoft Corp.
• Advancement of accounting system and process optimization of internal work flows (Development of a Travel Expense Software)
• Participation on developing a new purchase order system
• Creating and establish various controlling systems