Digital Marketing & Sales
Aktualisiert am 24.10.2022
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.11.2022
Verfügbar zu: 80%
davon vor Ort: 80%
Digital Marketing, UX, Content/Editorial
Digital Marketing
Online-Sales
Online-Sales, Team Leadership, Innovation Management, Digitale Transformation
Teamleitung
Vermarktung Team-Development
Digital ma
digital marketing
English
Proficient
German
Native

Einsatzorte

Einsatzorte

Berlin (+100km) Düsseldorf (+100km) Wien (+10km) München (+10km) Malchin (+100km) Stade (+150km) Höxter (+100km) Haldensleben (+75km) Schwalmstadt (+75km) Essen (+75km) Ibbenbüren (+75km) Cochem (+75km) Bonn (+75km) Soest (+50km) Darmstadt (+75km) Homburg (Saar) (+50km)
Schweiz, Österreich
möglich

Projekte

Projekte

7 Jahre 11 Monate
2016-05 - heute

Digital Business Consultant

Strategic and operational advice for companies engaged in (cross channel) digital transformation and eCommerce

1 Jahr 1 Monat
2021-08 - 2022-08

Digital Marketing Lead

Head Of Digital
Head Of Digital
Heading Digital Team


auf Rückfrage
Köln
7 Monate
2016-05 - 2016-11

Interim Manager P&L

Commercial lead & interim P&L. Successful agile launch of TelCo online shop (hardware, tariffs) for german retail player

Medion AG/Lenovo
1 Jahr 6 Monate
2014-12 - 2016-05

Head Of Online Marketing Value Brands

  • Online Marketing for all TEF value brands (Base, Blau, Netzclub, Fonic)
  • Steering teams in Hamburg, Düsseldorf and Munich during merger
Telefónica
3 Jahre 10 Monate
2012-08 - 2016-05

Head Of Online Marketing & Sales

  • P&L online business of E-Plus-Gruppe
  • Agile relaunch of shop fronted within six weeks
  • YoY revenue growth of more than 300%, outperforming market
E-Plus-Gruppe
8 Jahre 5 Monate
2003-06 - 2011-10

Head Of Portals & User Experience

  • Lead of online teams, responsible for UX, content and portal
    development of all mobile and web based destinations
  • Successful marketing of MyVodafone App and Vodafone live!
Vodafone
1 Jahr 5 Monate
2001-08 - 2002-12

Manager i-mode

  • Content management and commercial negotiations with more than 300 international news and entertainment media partners
  • Setup of guerilla marketing team & activities in Berlin "lab"
KPN Mobile
9 Monate
2000-12 - 2001-08

Director Content

  • Directing all content and online marketing activities
  • Team building and lead of >50 employees
Planet Internet/KPN
2 Jahre
1998-12 - 2000-11

Senior Manager Portal

  • Launch of first entertainment content platform of T-Online in Germany
  • Heading team of 15 editors and product managers
T-Online International
3 Jahre
1995-12 - 1998-11

Online editor and product manager

Online launch and development of popular print titles. Ressort Lead

Burda Publishing

Aus- und Weiterbildung

Aus- und Weiterbildung

2015 - 2017

Master Leadership digitale
Kommunikation
Universität St Gallen/Universität der
Künste, Berlin (Note: 1,3)

2013 - 2014

Finance & Leadership
(Executive education)
Ashridge Business School

1989 - 1991

German Philology
University Of Cologne

1986

Abitur
Gymnasium St Wolfhelm

Position

Position

Senior Beratung in den Bereichen Digital Marketing & Performance

  • Interim Management & Leadership
  • Begleitung von Transformationsprozessen
  • Konversion-Optimierung von Webshops
  • Digital Performance Marketing
  • Content Management & Redaktion
  • Innovationsmanagement

Kompetenzen

Kompetenzen

Top-Skills

Digital Marketing, UX, Content/Editorial Digital Marketing Online-Sales Online-Sales, Team Leadership, Innovation Management, Digitale Transformation Teamleitung Vermarktung Team-Development Digital ma digital marketing

Produkte / Standards / Erfahrungen / Methoden

SKILLS

  • Portal UX/Conversion
  • Content Marketing
  • Performance Marketing
  • Social Media
  • Agile project methods
  • Team Development

Team Leadership
Experienced and empathic leader. Loves to develop and motivate teams and talents

KPI driven
Managed successful (paid) services, online-shops and portals for agile global players like Vodafone, KPN and Telefónica.

Analytics

Analytical ability to evaluate end- to-end customer journeys across multiple channels and customer touch points

Branchen

Branchen

Telecommunication, Energy, Retail


Einsatzorte

Einsatzorte

Berlin (+100km) Düsseldorf (+100km) Wien (+10km) München (+10km) Malchin (+100km) Stade (+150km) Höxter (+100km) Haldensleben (+75km) Schwalmstadt (+75km) Essen (+75km) Ibbenbüren (+75km) Cochem (+75km) Bonn (+75km) Soest (+50km) Darmstadt (+75km) Homburg (Saar) (+50km)
Schweiz, Österreich
möglich

Projekte

Projekte

7 Jahre 11 Monate
2016-05 - heute

Digital Business Consultant

Strategic and operational advice for companies engaged in (cross channel) digital transformation and eCommerce

1 Jahr 1 Monat
2021-08 - 2022-08

Digital Marketing Lead

Head Of Digital
Head Of Digital
Heading Digital Team


auf Rückfrage
Köln
7 Monate
2016-05 - 2016-11

Interim Manager P&L

Commercial lead & interim P&L. Successful agile launch of TelCo online shop (hardware, tariffs) for german retail player

Medion AG/Lenovo
1 Jahr 6 Monate
2014-12 - 2016-05

Head Of Online Marketing Value Brands

  • Online Marketing for all TEF value brands (Base, Blau, Netzclub, Fonic)
  • Steering teams in Hamburg, Düsseldorf and Munich during merger
Telefónica
3 Jahre 10 Monate
2012-08 - 2016-05

Head Of Online Marketing & Sales

  • P&L online business of E-Plus-Gruppe
  • Agile relaunch of shop fronted within six weeks
  • YoY revenue growth of more than 300%, outperforming market
E-Plus-Gruppe
8 Jahre 5 Monate
2003-06 - 2011-10

Head Of Portals & User Experience

  • Lead of online teams, responsible for UX, content and portal
    development of all mobile and web based destinations
  • Successful marketing of MyVodafone App and Vodafone live!
Vodafone
1 Jahr 5 Monate
2001-08 - 2002-12

Manager i-mode

  • Content management and commercial negotiations with more than 300 international news and entertainment media partners
  • Setup of guerilla marketing team & activities in Berlin "lab"
KPN Mobile
9 Monate
2000-12 - 2001-08

Director Content

  • Directing all content and online marketing activities
  • Team building and lead of >50 employees
Planet Internet/KPN
2 Jahre
1998-12 - 2000-11

Senior Manager Portal

  • Launch of first entertainment content platform of T-Online in Germany
  • Heading team of 15 editors and product managers
T-Online International
3 Jahre
1995-12 - 1998-11

Online editor and product manager

Online launch and development of popular print titles. Ressort Lead

Burda Publishing

Aus- und Weiterbildung

Aus- und Weiterbildung

2015 - 2017

Master Leadership digitale
Kommunikation
Universität St Gallen/Universität der
Künste, Berlin (Note: 1,3)

2013 - 2014

Finance & Leadership
(Executive education)
Ashridge Business School

1989 - 1991

German Philology
University Of Cologne

1986

Abitur
Gymnasium St Wolfhelm

Position

Position

Senior Beratung in den Bereichen Digital Marketing & Performance

  • Interim Management & Leadership
  • Begleitung von Transformationsprozessen
  • Konversion-Optimierung von Webshops
  • Digital Performance Marketing
  • Content Management & Redaktion
  • Innovationsmanagement

Kompetenzen

Kompetenzen

Top-Skills

Digital Marketing, UX, Content/Editorial Digital Marketing Online-Sales Online-Sales, Team Leadership, Innovation Management, Digitale Transformation Teamleitung Vermarktung Team-Development Digital ma digital marketing

Produkte / Standards / Erfahrungen / Methoden

SKILLS

  • Portal UX/Conversion
  • Content Marketing
  • Performance Marketing
  • Social Media
  • Agile project methods
  • Team Development

Team Leadership
Experienced and empathic leader. Loves to develop and motivate teams and talents

KPI driven
Managed successful (paid) services, online-shops and portals for agile global players like Vodafone, KPN and Telefónica.

Analytics

Analytical ability to evaluate end- to-end customer journeys across multiple channels and customer touch points

Branchen

Branchen

Telecommunication, Energy, Retail

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