Helping manufacturing and engineering firms develop marketing strategies that drive business leads. Developing key account relationships with SME businesses and managing outsourced providers in specific areas for web development, Pay-Per-Click, Copywriting, Social Media and PR.

P&L management of the Middle East region for this start-up engineering services company, increasing sales and services to end users and expanding regionally by appointment and training of carefully selected agents across the region.

• Supplier prequalification gained for:
  • ADNOC group & ADMA-OPCO (Abu Dhabi) as key customer
  • SAUDI ARAMCO added clear sales management processes with identification, target & implement of pre-qualification registration and presentation to 10 new significant end-users in the region
• From a small base in Abu Dhabi, I appointed two new overseas agents (Saudi & Qatar) to expand sales reach

P&L management of the UK operation (circa 100 employees) for the integration & continued success of 3 recent acquisitions of UK manufacturing businesses in line with Watts corporate reporting standards while ensuring the unit’s revenue & profitability targets were met. This included targeting various UK acquisitions to provide greater critical mass to the European organisation.

• Delivered above-expected sales of 10% & increased unit profitability at the height of the financial crisis in 2014 at Watts Industries UK
• Successfully absorbed three separate businesses into one (Watts, Black Teknigas & Electrocontrols)
• Introduced three new product lines into the Building Management Systems sector, increasing turnover from £ 58k to 380k in 12 months
• Introduced Lean principles into modernising product lines and speeding up manufacturing practices (Powerseat gas safety shut off valve).

A division of SMITH International (NYSE Fortune 500: SII). Defined & implemented a company turnaround programme to rescue the struggling Fluid Sealing Division. Full P&L responsibility for the division with sales of $6m & continued losses of $100k per month.  FSD was a major regional manufacturer of pipe end products, including couplings, seals & gaskets for the Pipeline, Oil & Gas & OEM industries with manufacturing facilities in Dubai, Malaysia & Saudi Arabia.

• P&L management of a division with circa 110 employees across Middle east (65 staff) and Malaysia (35 staff)
• Turned around the failing business of SMITH Sealing Division from losing $100k per month to a turnover of $15m with $3m EBITDA over four years

P&L management of the UK and Middle East operation with a remit to rescue and halt the downward trend of sales in an increasingly commoditised market. I drove growth organically & through the acquisition of 3 smaller manufacturing businesses across the UK.

• Delivering sales growth from $4.5m to $22m by successfully acquiring & integrating three businesses for Garlock GB Ltd