• Running the sports vertical for HORT team with extracurricular activities majorly football, basketball, table tennis.
• Regular interaction with parents on the progress of kids’ skill development and other behavioral developments.

• Responsible for revenue generation through sales account management, identifying and developing new business opportunities.
• Maintaining relationship with existing clients by providing value added services and after sales support.
• Collaborating with internal partners such as Content, Product, Technology, Network Operations, Ad Sales, Distribution, and Research to develop new techniques for expanding the client base.
• Creating executive-ready presentations and webinars to summarize key findings and recommendations for clients.
• Collaborating with Content teams to identify and evaluate strategic opportunities (e.g. audience development, potential partnerships, and new businesses).
• Providing Up Selling and Cross Selling support for the clients.
• Conducting monthly/ quarterly/ annually review meetings and tracking of targets/ market share as per the agreed KPI’s.
• Managing top spenders like Maruti, Hyundai, GM, Suzuki, Microsoft, Lufthansa, Motorola, Videocon, Hitachi, Panasonic, Mars Snickers, Wrigley’s, Toshiba, GSK, Mother Dairy, Dabur, Dominos, Nestle etc.
• Managing a mix of top spending agencies like Group M, Dentsu, OMD, Carat, Havas, Lintas, etc.

Noteworthy Accomplishments

• First to introduce KIA motors, MG Motors (subsidiary of SAIC motors) in News Genre (English + Hindi).
• Handled annual revenue of 9.5 CR INR/ 1.2 Million Euro with 10 % higher achievement over target.
• Sales champ of the quarter in 2018, exceeded the target in all 4 quarters.

• Responsible for revenue generation for History TV, CNBC TV18, MoneyControl.com, Firstpost.com and overall business development in the region.
• Co-Working with the Digital Marketing Lead/Media Team and consolidating the pitch presentation for the clients along with Media & Content Marketing Team to deliver the integrated brand campaigns.
• Understanding client requirements and conceptualizing how company's range of product offerings (Designing Advertisement, Brand and Email campaigns) can grow the business.
• Forging strategic partnerships in digital space, executing marketing campaigns and identifying business development opportunities.
• Handling the existing clients and ensuring renewals for them by providing better after sales service.
• Designing and implementing highest standards of customer service and satisfaction.
• Making Digital Proposals and presentations to clients with a precise display of their visibility when placed in the online space.
• Co-ordination with internal teams- marketing, design, SEO, to ensure high end digital deliveries & the entire campaign management.
• Leading and managing team of Sales Representatives to ensure efficiency in business operations.
• Identification, prospecting and selling advertising solutions on different models namely CPM, CPL, CPV & CPS for Web and Mobile platforms
• Achieving sales targets through new client acquisition and growing existing client base in the assigned territory.

Noteworthy Accomplishments

• Handled 15+ key enterprise accounts like Nestle, Maruti Suzuki, MRF, Hyundai, Isuzu motors with revenue book of 20 million per month.
• Conducted RCA analysis for business loss in stagnant accounts and reinitiated with new potential accounts.

• Examine corporate strategies and goals to determine areas where business analysis/ development should be focused.
• Planning and executing all web, SEO/SEM, Marketing database, Email/SMS and SMO campaigns.
• Identifying and locating new business verticals/clients within the client organization integrating with company strategies.

• Planning & rolling out marketing campaigns with blend of 360degree multichannel marketing mix to meet business & brand objectives.
• Advocate marketing functions of record management, weekly calibrations with sales team, CRM/SAP, Sales Force, Google Analytics Tools to further analysis company’s performance and assess growth paths.

• Part of the Brand team, Media Planning/ Buying & PR Team for all brands of Videocon Group.

• Providing 360degree Branding & Advertising solution to clients, by understanding the needs & requirements of their business.