Digital Marketing & Social Media Marketing Professional
Aktualisiert am 12.03.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 07.03.2024
Verfügbar zu: 80%
davon vor Ort: 100%
Social Media
Online Marketing
Marketing
Content Management
Google Analytics
B2C Marketing
Website-Optimierung
EMail-Marketing
Search Engine Optimization
Marketingprozesse

Einsatzorte

Einsatzorte

Deutschland, Österreich
Aktuell wohnhaft in Melbourne, Australien, jedoch 100% remote verfügbar für DACH Kunden. Reisebereitschaft und vor Ort Arbeit möglich nach Absprache.
möglich

Projekte

Projekte

3 Jahre 10 Monate
2020-03 - 2023-12

Project: Create a digital marketing and branding strategy to attract, find and convert online customers.

Interim Head of Digital Marketing
Interim Head of Digital Marketing

  • Marketing Strategy: Data-driven digital marketing strategies grew retail foot traffic.
  • Omnichannel Focus: Partnered with retail for impactful omnichannel campaigns, fueling growth.
  • Brand & Performance Ace: Owned & managed online channels, crafting compelling brand voice & driving measurable in-store revenue through targeted campaigns.


Results:

  • 6-month project turned into 3+ years collaboration (100% satisfaction!).
  • Data strategy boosted reach 10x, driving 30% sales jump (offline!).
  • Grew Instagram followers 122% (10.5k to 23.5k) with strategic campaign.
  • Built creator network for consistent video content & engaged audience.
  • Implemented CRM program with 60%+ open rates for deeper connections.
Google Analytics AdWords CRM Website Performance-Management Social Media Content Marketing Strategie Beratung
Schneider Weisse
München
8 Monate
2019-07 - 2020-02

Create a new branding and content strategy and build a high-performing team of 3 directs.

Interim Social Media Team Lead Social Media Content Marketing Marketing ...
Interim Social Media Team Lead
  • Led social & content strategies, building a high-performing team and relaunching the online shop for impactful results.
  • Managed stakeholder relations, digital platforms (website, social media, CRM) & influencer networks, driving success across organic & paid campaigns.
  • Delivered data-driven insights to C-level through KPI reports, leveraging tools like Sprout Social.


Results:

  • Grew Instagram followers by 110% in 6 months with a fresh content approach.
  • Increased website conversion rate by 40% (2.3% to 3.2%) thanks to a strategic relaunch.
  • Launched a successful influencer network, reaching 6 million organically.
  • Built a talented social media & influencer team in just 6 months.
Social Media Content Marketing Marketing Marketingkonzept Strategieberatung Projektleitung Teamleading
YFood
München
11 Monate
2018-08 - 2019-06

Website relaunch and content migration with a strong SEO focus for the private insurance sector.

Content Marketing Consultant SEO Content Management Content Marketing ...
Content Marketing Consultant
  • Project lead for private and insurance website relaunch
  • Content: Managed content migration to Adobe Experience Manager
  • Stakeholder: Managed several content and SEO agencies as well as internal reporting presentations
  • Analytics: Setup of monthly SEO and content reporting based on Adobe Analytics


Results:

  • Successfully migrated and SEO-optimised content for over 150 pages
  • Based on my briefings, new content led to a 25% increase in organic traffic YoY
  • Set up a new content funnel for a better lead generation
SEO Content Management Content Marketing Marketing Marketingkonzept Marketingprozesse Teamleading
Allianz
München
2 Jahre 6 Monate
2016-01 - 2018-06

More Freelance Digital Marketing Projects

Freelance Digital Marketing & Social Media Consultant Social Media Strategie Strategieberatung ...
Freelance Digital Marketing & Social Media Consultant
Social Media Strategie Strategieberatung Content Marketing Performance-Management

Aus- und Weiterbildung

Aus- und Weiterbildung

10/2012 - 03/2014
Marketing Management - 1.7 M.A.


08/2008 - 03/2012
Designmanagement - 2.0 B.A.


05/2007
Allgemeine Hochschulreife - 2.6

Position

Position

Als erfahrener Digital Marketing Experte mit +9 Jahren Erfahrung helfe ich gerne in Interim Head of, Lead oder Senior Manager Positionen aus.

Kompetenzen

Kompetenzen

Top-Skills

Social Media Online Marketing Marketing Content Management Google Analytics B2C Marketing Website-Optimierung EMail-Marketing Search Engine Optimization Marketingprozesse

Produkte / Standards / Erfahrungen / Methoden

Hej, I‘m (name on request)
I‘m passionate about helping companies creating & communicating cool stories to their readers they really want to hear. As an organized, experienced and highly creative individual, I love to champion brilliant marketing ideas that deliver first class results and the challenges of working within a dynamic and fast paced working environment.

Personalverantwortung

Social Media
Experte
Content Marketing
Experte
Digitalstrategie
Experte
Performance Marketing
Experte
Digital Marketing
Experte
Online Marketing
Experte

Einsatzorte

Einsatzorte

Deutschland, Österreich
Aktuell wohnhaft in Melbourne, Australien, jedoch 100% remote verfügbar für DACH Kunden. Reisebereitschaft und vor Ort Arbeit möglich nach Absprache.
möglich

Projekte

Projekte

3 Jahre 10 Monate
2020-03 - 2023-12

Project: Create a digital marketing and branding strategy to attract, find and convert online customers.

Interim Head of Digital Marketing
Interim Head of Digital Marketing

  • Marketing Strategy: Data-driven digital marketing strategies grew retail foot traffic.
  • Omnichannel Focus: Partnered with retail for impactful omnichannel campaigns, fueling growth.
  • Brand & Performance Ace: Owned & managed online channels, crafting compelling brand voice & driving measurable in-store revenue through targeted campaigns.


Results:

  • 6-month project turned into 3+ years collaboration (100% satisfaction!).
  • Data strategy boosted reach 10x, driving 30% sales jump (offline!).
  • Grew Instagram followers 122% (10.5k to 23.5k) with strategic campaign.
  • Built creator network for consistent video content & engaged audience.
  • Implemented CRM program with 60%+ open rates for deeper connections.
Google Analytics AdWords CRM Website Performance-Management Social Media Content Marketing Strategie Beratung
Schneider Weisse
München
8 Monate
2019-07 - 2020-02

Create a new branding and content strategy and build a high-performing team of 3 directs.

Interim Social Media Team Lead Social Media Content Marketing Marketing ...
Interim Social Media Team Lead
  • Led social & content strategies, building a high-performing team and relaunching the online shop for impactful results.
  • Managed stakeholder relations, digital platforms (website, social media, CRM) & influencer networks, driving success across organic & paid campaigns.
  • Delivered data-driven insights to C-level through KPI reports, leveraging tools like Sprout Social.


Results:

  • Grew Instagram followers by 110% in 6 months with a fresh content approach.
  • Increased website conversion rate by 40% (2.3% to 3.2%) thanks to a strategic relaunch.
  • Launched a successful influencer network, reaching 6 million organically.
  • Built a talented social media & influencer team in just 6 months.
Social Media Content Marketing Marketing Marketingkonzept Strategieberatung Projektleitung Teamleading
YFood
München
11 Monate
2018-08 - 2019-06

Website relaunch and content migration with a strong SEO focus for the private insurance sector.

Content Marketing Consultant SEO Content Management Content Marketing ...
Content Marketing Consultant
  • Project lead for private and insurance website relaunch
  • Content: Managed content migration to Adobe Experience Manager
  • Stakeholder: Managed several content and SEO agencies as well as internal reporting presentations
  • Analytics: Setup of monthly SEO and content reporting based on Adobe Analytics


Results:

  • Successfully migrated and SEO-optimised content for over 150 pages
  • Based on my briefings, new content led to a 25% increase in organic traffic YoY
  • Set up a new content funnel for a better lead generation
SEO Content Management Content Marketing Marketing Marketingkonzept Marketingprozesse Teamleading
Allianz
München
2 Jahre 6 Monate
2016-01 - 2018-06

More Freelance Digital Marketing Projects

Freelance Digital Marketing & Social Media Consultant Social Media Strategie Strategieberatung ...
Freelance Digital Marketing & Social Media Consultant
Social Media Strategie Strategieberatung Content Marketing Performance-Management

Aus- und Weiterbildung

Aus- und Weiterbildung

10/2012 - 03/2014
Marketing Management - 1.7 M.A.


08/2008 - 03/2012
Designmanagement - 2.0 B.A.


05/2007
Allgemeine Hochschulreife - 2.6

Position

Position

Als erfahrener Digital Marketing Experte mit +9 Jahren Erfahrung helfe ich gerne in Interim Head of, Lead oder Senior Manager Positionen aus.

Kompetenzen

Kompetenzen

Top-Skills

Social Media Online Marketing Marketing Content Management Google Analytics B2C Marketing Website-Optimierung EMail-Marketing Search Engine Optimization Marketingprozesse

Produkte / Standards / Erfahrungen / Methoden

Hej, I‘m (name on request)
I‘m passionate about helping companies creating & communicating cool stories to their readers they really want to hear. As an organized, experienced and highly creative individual, I love to champion brilliant marketing ideas that deliver first class results and the challenges of working within a dynamic and fast paced working environment.

Personalverantwortung

Social Media
Experte
Content Marketing
Experte
Digitalstrategie
Experte
Performance Marketing
Experte
Digital Marketing
Experte
Online Marketing
Experte

Vertrauen Sie auf GULP

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

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