Fachlicher Schwerpunkt dieses Freiberuflers

Senior Expert for marketing, corporate strategy development and change communication - [Kontaktdaten auf Anfrage]

verfügbar ab
04.12.2019
verfügbar zu
80 %
davon vor Ort
50 %
PLZ-Gebiet, Land

Einsatzort unbestimmt

D0

D1

D2

D3

D4

D5

D6

D7

D8

D9

Österreich

Schweiz

Städte
Aschaffenburg
100 km

Position

Kommentar
  • Senior Expert for marketing, strategy and change communication

Projekte

10/2018 - Heute

1 Jahr 2 Monate

Marketing communication, change communication and strategy development

Rolle
Consultant

06/2017 - 08/2018

1 Jahr 3 Monate

Publication project

Rolle
Author

04/2015 - 02/2017

1 Jahr 11 Monate

Strategy, business planning and change communication

Rolle
Head of Marketing & Business Planning Germany
Kunde
NNE Pharmaplan (part of Novo Nordisk Group)
Projektinhalte
  • As Member of German/Central Europe Management Team resp. for strategy, business planning, change communication and DE/CH marketing activities.

11/2013 - 03/2015

1 Jahr 5 Monate

Anchoring corporate strategy

Rolle
Strategy Coordinator Central Europe
Kunde
NNE Pharmaplan
Projektinhalte
  • Anchoring corporate strategy in region, development of regional strategy, stakeholder communication, supporting local leaders in strategic planning.
  • The tasks comprised development/reporting of regional business plan and change communication management for new initiatives and processes.

11/2012 - 03/2015

2 Jahre 5 Monate

Development/implementation of new marketing strategy

Rolle
Marketing Manager Central Europe (CE)
Kunde
NNE Pharmaplan
Projektinhalte
  • Responsible for development/implementation of new marketing strategy to increase brand awareness for CE (DE, CH, F, BE), building an European marketing network incl. budget responsibility and market research.

07/2009 - 10/2012

3 Jahre 4 Monate

Maternity Leave

09/2004 - 06/2009

4 Jahre 10 Monate

Global external communication activities

Rolle
Manager of Global Marketing Team
Kunde
Pharmaplan (former part of Fresenius Group)
Projektinhalte
  • Responsible for global external communication activities incl. budget responsibility and consulting subsidiaries in Europe, Asia and America.
  • Development of new corporate identity and website incl. SEO/SEM.
  • Heading internal communication and marketing integration teams at merger.

10/1999 - 08/2004

4 Jahre 11 Monate

Support of strategy development

Rolle
Assistant to Managing Director
Kunde
Pharmaplan
Projektinhalte
  • Support of strategy development of group and subsidiaries in US locally.
  • Preparation of management/shareholder meetings, editor employee magazine.

03/1994 - 09/1999

5 Jahre 7 Monate

Assisting in daily business and back-office for sales team

Rolle
Assistant to deputy Managing Director
Kunde
Pharmatec

Kompetenzen

Schwerpunkte
Branding
Business Planning
Change Communication
Employer Branding
Marketing
Marketing-Konzepte
Online-Marketing
Redaktion
Social Media
Strategieentwicklung
Text
Workshop-Moderation

Produkte / Standards / Erfahrungen
CMS
Episerver, Wordpress
CRM
Superoffice
InDesign
MS-Office
QuarkXPress

Personal Profile

Senior Expert for marketing, strategy and change communication with 20 years of professional experience. Combining excellent communication, organizational and analytical skills for developing and implementing business strategies, marketing concepts and deploying changes. Workshop facilitator for English and German speaking groups. Experienced in managing international teams.


Betriebssysteme
Mac-OS
Windows

Sprachkenntnisse
English
fluent
French
basic communication skills
German
native
Spanish
basic communication skills

Aus- und Weiterbildung

06/2000 - 01/2005

4 Jahre 8 Monate

Business studies

Abschluss
German diploma in business administration / Diplom-Kauffrau (FH)
Institution, Ort
University of Applied Science
Schwerpunkt
  • Marketing
  • Controlling

06/1997 - 07/1999

2 Jahre 2 Monate

Graduate in Foreign Trade

Abschluss
Fachkauffrau Außenwirtschaft
Institution, Ort
German Chamber of Commerce

Ausbildungshistorie

09/1991 - 07/1993: Graduate Foreign Languages

Institute: Friedrich-Feld Business School