Facilitated service design/design thinking workshops including customer journey and stakeholder mapping, persona development, empathy, touchpoint and opportunity mapping to define value-added services and content for a large mulnaonal FMCG product company
Applied service design: from exploration to pilot/MVP design and validation/ testing within an agile work set-up for a new product category of a Fortune 500 tobacco company
Participated in various pitches focusing on experience strategy (UX/CX), social media strategy and content marketing strategy for leading German and international Automotive and Consumer Product corporations
Developed a digital business transformation approach that was presented to and approved by the board of a leading German personal care manufacturer
• Co-steered the merger of SapientNitro and Razorfish in DACH
• Drafted weekly revenue forecasng report to EMEA leadership
• Generated/organized press articles, POVs, partnerships and events to strengthen company market postion
• Supported the management in conceptualizing and executing operational and strategic initiatives
• Planned and prepared leadership workshops and content
Marketing Strategy & Innovation
Strategie & Marketing
Facilitated service design/design thinking workshops including customer journey and stakeholder mapping, persona development, empathy, touchpoint and opportunity mapping to define value-added services and content for a large mulnaonal FMCG product company
Applied service design: from exploration to pilot/MVP design and validation/ testing within an agile work set-up for a new product category of a Fortune 500 tobacco company
Participated in various pitches focusing on experience strategy (UX/CX), social media strategy and content marketing strategy for leading German and international Automotive and Consumer Product corporations
Developed a digital business transformation approach that was presented to and approved by the board of a leading German personal care manufacturer
• Co-steered the merger of SapientNitro and Razorfish in DACH
• Drafted weekly revenue forecasng report to EMEA leadership
• Generated/organized press articles, POVs, partnerships and events to strengthen company market postion
• Supported the management in conceptualizing and executing operational and strategic initiatives
• Planned and prepared leadership workshops and content
Marketing Strategy & Innovation
Strategie & Marketing
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