Leipzig (+200km) Berlin (+200km) Hoyerswerda (+75km) Gera (+75km)
nicht möglich
Projekte
Projekte
9 Jahre 1 Monat
2015-03 - heute
Influencer marketing service to agencies and brands
FOUNDER
FOUNDER
[Company name on request] provides a full influencer marketing service to agencies and brands, and focuses on consulting clients on the essential toolkit necessary for successfully running influencer marketing campaigns.
[Company name on request] additionally offers consultation on how to set up an influencer marketing department and running country teams (Germany & UK) or can help your brand to establish and recruit for a successful influencer marketing unit for your business.
on request
1 Jahr 8 Monate
2016-08 - 2018-03
Strategically planning and implementing influencer campaigns
MARKETING MANAGER
MARKETING MANAGER
Head of German marketing department for Badoo: strategically planning and implementing influencer campaigns within the DACH-area (Germany, Austria and Switzerland) on major social platforms (Instagram, Youtube, Facebook).
Acquiring and managing media partners, as well as organizing PR & influencer events.
Badoo Ltd.
Leipzig Germany & London, UK
1 Jahr 8 Monate
2014-11 - 2016-06
Influencer marketing
INFLUENCER MARKETING MANAGER
INFLUENCER MARKETING MANAGER
Coordinated influencer marketing campaigns
Managed the reporting and analysis thereof
Developed strategic concepts and planned campaigns & events
Handled communication processes
Recruited new talents
Was responsible for talent contract management and social media reporting
LOVOO GmbH
Dresden, Germany
8 Monate
2014-03 - 2014-10
Developed a marketing & media strategy
MARKETING MANAGER
MARKETING MANAGER
In charge of the marketing & communications department of City Concept Leipzig.
Developed a marketing & media strategy to connect with target audience in a meaningful way.
Also been in charge of internal marketing aspects.
City Concept Leipzig GmbH
1 Jahr 7 Monate
2012-09 - 2014-03
Overall management of store
STORE MANAGER HOLLISTER I
STORE MANAGER HOLLISTER I
Retail career at Abercrombie and Fitch starting in 2012 at the Hollister Store in Leipzig as Manager in Training (MIT Program).
Promoted to Assistant Manager in November; specifically in charge of the "impact" team (stockroom & shipment).
Promoted to Store Manager at Flagship Hollister in Munich in Nov 2013.
Overall management of store (people & recruiting management, in-store experience, stockroom & shipment).
Abercrombie & Fitch
Munich
Aus- und Weiterbildung
Aus- und Weiterbildung
1 Jahr 2 Monate
2011-09 - 2012-10
Marketing Communications
Master of Arts, UNIVERSITY OF WESTMINSTER
Master of Arts
UNIVERSITY OF WESTMINSTER
Modules: PR and Reputation Management, Buyer Behaviour, Advertising and Brand Management, Sales Promotion
Additional Certificate: CIM, Member of the Chartered Institute of Marketing
2 Jahre 10 Monate
2008-09 - 2011-06
Media with Journalism Studies
Bachelor of Arts Major, THE NOTTINGHAM TRENT UNIVERSITY
Bachelor of Arts Major
THE NOTTINGHAM TRENT UNIVERSITY
Modules: Theorizing and Researching Media and Culture, Media Practices (Video production), Journalism, Creative Industries, Psychology of Communication
Dissertation: Media Convergence, Social Networks and the Influence on Marketing – An Analysis from a Media Perspective
Radio host at student radio station FLY FM
Position
Position
INFLUENCER MARKETING
SOCIAL MEDIA EXPERT
Kompetenzen
Kompetenzen
Produkte / Standards / Erfahrungen / Methoden
EXECUTIVE SUMMARY
Freelance Marketing professional, specializing in influencer marketing.
Offering profound knowledge in media relations and social networks.
Experience in planning PR & media strategies as well as managerial skills.
Providing consulting services related to influencer marketing.
Also part-time lifestyle & mommy blogger continuously pursuing new challenges and cooperations in the fields of fashion, beauty, music and lifestyle
AREAS OF EXPERTISE
Influencer Marketing
Media Relations
Social Media Marketing
Contract Management
Talent Management
Mobile Marketing
Brand Management
SOFT SKILLS
Exceptional communication & networking skills
Managerial experience
Can work independently or within a team
Can work under pressure
Commitment in delivering quality results
Striving for a "thinking out-of-the-box" approach
Hosting & presenting skills
Einsatzorte
Einsatzorte
Leipzig (+200km) Berlin (+200km) Hoyerswerda (+75km) Gera (+75km)
nicht möglich
Projekte
Projekte
9 Jahre 1 Monat
2015-03 - heute
Influencer marketing service to agencies and brands
FOUNDER
FOUNDER
[Company name on request] provides a full influencer marketing service to agencies and brands, and focuses on consulting clients on the essential toolkit necessary for successfully running influencer marketing campaigns.
[Company name on request] additionally offers consultation on how to set up an influencer marketing department and running country teams (Germany & UK) or can help your brand to establish and recruit for a successful influencer marketing unit for your business.
on request
1 Jahr 8 Monate
2016-08 - 2018-03
Strategically planning and implementing influencer campaigns
MARKETING MANAGER
MARKETING MANAGER
Head of German marketing department for Badoo: strategically planning and implementing influencer campaigns within the DACH-area (Germany, Austria and Switzerland) on major social platforms (Instagram, Youtube, Facebook).
Acquiring and managing media partners, as well as organizing PR & influencer events.
Badoo Ltd.
Leipzig Germany & London, UK
1 Jahr 8 Monate
2014-11 - 2016-06
Influencer marketing
INFLUENCER MARKETING MANAGER
INFLUENCER MARKETING MANAGER
Coordinated influencer marketing campaigns
Managed the reporting and analysis thereof
Developed strategic concepts and planned campaigns & events
Handled communication processes
Recruited new talents
Was responsible for talent contract management and social media reporting
LOVOO GmbH
Dresden, Germany
8 Monate
2014-03 - 2014-10
Developed a marketing & media strategy
MARKETING MANAGER
MARKETING MANAGER
In charge of the marketing & communications department of City Concept Leipzig.
Developed a marketing & media strategy to connect with target audience in a meaningful way.
Also been in charge of internal marketing aspects.
City Concept Leipzig GmbH
1 Jahr 7 Monate
2012-09 - 2014-03
Overall management of store
STORE MANAGER HOLLISTER I
STORE MANAGER HOLLISTER I
Retail career at Abercrombie and Fitch starting in 2012 at the Hollister Store in Leipzig as Manager in Training (MIT Program).
Promoted to Assistant Manager in November; specifically in charge of the "impact" team (stockroom & shipment).
Promoted to Store Manager at Flagship Hollister in Munich in Nov 2013.
Overall management of store (people & recruiting management, in-store experience, stockroom & shipment).
Abercrombie & Fitch
Munich
Aus- und Weiterbildung
Aus- und Weiterbildung
1 Jahr 2 Monate
2011-09 - 2012-10
Marketing Communications
Master of Arts, UNIVERSITY OF WESTMINSTER
Master of Arts
UNIVERSITY OF WESTMINSTER
Modules: PR and Reputation Management, Buyer Behaviour, Advertising and Brand Management, Sales Promotion
Additional Certificate: CIM, Member of the Chartered Institute of Marketing
2 Jahre 10 Monate
2008-09 - 2011-06
Media with Journalism Studies
Bachelor of Arts Major, THE NOTTINGHAM TRENT UNIVERSITY
Bachelor of Arts Major
THE NOTTINGHAM TRENT UNIVERSITY
Modules: Theorizing and Researching Media and Culture, Media Practices (Video production), Journalism, Creative Industries, Psychology of Communication
Dissertation: Media Convergence, Social Networks and the Influence on Marketing – An Analysis from a Media Perspective
Radio host at student radio station FLY FM
Position
Position
INFLUENCER MARKETING
SOCIAL MEDIA EXPERT
Kompetenzen
Kompetenzen
Produkte / Standards / Erfahrungen / Methoden
EXECUTIVE SUMMARY
Freelance Marketing professional, specializing in influencer marketing.
Offering profound knowledge in media relations and social networks.
Experience in planning PR & media strategies as well as managerial skills.
Providing consulting services related to influencer marketing.
Also part-time lifestyle & mommy blogger continuously pursuing new challenges and cooperations in the fields of fashion, beauty, music and lifestyle
AREAS OF EXPERTISE
Influencer Marketing
Media Relations
Social Media Marketing
Contract Management
Talent Management
Mobile Marketing
Brand Management
SOFT SKILLS
Exceptional communication & networking skills
Managerial experience
Can work independently or within a team
Can work under pressure
Commitment in delivering quality results
Striving for a "thinking out-of-the-box" approach
Hosting & presenting skills
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Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung