Online Marketing, Brand Management, Strategy, Digital & Mobile Marketing, Internet of Things, Social Media, Performance & Retail Marketing
Aktualisiert am 09.11.2016
Profil
Freiberufler / Selbstständiger
Verfügbar ab: 01.05.2016
Verfügbar zu: 100%
davon vor Ort: 100%
Englisch, Spanisch, Deutsch fliessend

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
nicht möglich

Projekte

Projekte

7 Jahre 11 Monate
2016-04 - heute

CMO for Startup

Advisor to the Founders in Marketing & Strategy Atlassian JIRA
Advisor to the Founders in Marketing & Strategy

Orchestrated the launch of M-sense, a Migraine and Headache App for mobile-Health Startup Newsenselab GmbH into the German market. Continuing as strategic advisor and investor in 2017.

Atlassian JIRA
Newsenselab GmbH
Berlin
8 Jahre 1 Monat
2016-02 - heute

Advise startup companies on business planning and strategy

Advisor with Business Angels Berlin Brandenburg (BACB)
Advisor with Business Angels Berlin Brandenburg (BACB)

  • Advising a startup in the wearable eHealth category on their business plan
  • Advising a startup in OLED printing on their go-to-market strategy

Business Angels Berlin Brandenburg (BACB)
8 Monate
2015-07 - 2016-02

Develop outreach for US IOT Consortium in Europe

Associate for Europe ? iofthings.org (60 member companies)
Associate for Europe ? iofthings.org (60 member companies)

  • Assessed IOT developments in Europe for iofthings.org
  • Organized high-level executive panel with thought leaders in the IOT space at Mobile World Congress in Barcelona in Feb’16
  • Brought in CNET as co-sponsor of the event

iofthings.org
1 Jahr 3 Monate
2013-11 - 2015-01

Marketing Communication

Head of Marketing
Head of Marketing
Responsible for setting Brand Vision and Agenda for LG's premium smartphone portfolio in the US and developing integrated Brand Communication programs with annual Activation Budget >$100MM. Led US Marketing team for launches of LG's G2, GFlex & G3 smartphones across Media and Creative in TV, Digital, PR, Promotions and Sponsorships resulting in +60% revenue growth in 2014
LG Electronics MobileComm USA
New York
2 Jahre 3 Monate
2012-11 - 2015-01

Drive LG Mobile Brand Equity and Sales in the US

Brand Management Lead
Brand Management Lead

  • Led large cross-functional teams for launches of LG's G2, GFlex & G3 smartphones with annual Activation Budget >$100 Million across Media and Creative in TV, Digital, PR, Promotions and Sponsorships resulting in +60% revenue growth in 2014 to $5 Billion.
  • Key Interface with Carrier Marketing teams (AT&T, Verizon, T-Mobile, Sprint) to develop and execute co-marketing plans

LG MobileComm USA, New York
1 Jahr
2014-01 - 2014-12

Develop a go-to-market strategy for LG wearables and smartwatches

Brand Management Lead
Brand Management Lead

  • Interface with LG Global Product Development and Marketing teams
  • Assessed market potential for Kids and Pet wearable trackers
  • Launched LG G Watch and LG G Watch R in the US

LG MobileComm USA, Project Lead
2 Jahre
2011-01 - 2012-12

Develop go-to-market plans and execute LG Smart TV and Google TV launches in US

Director Brand Communication
Director Brand Communication

  • Interface with Google Marketing team to develop co-marketing activities across Print, PR, Website, Display and In-store for lauch of LG Google TV
  • Built Smart TV app partner strategy, interface with Netflix, MLB, YouTube, etc.

LG Electronics USA, Project Lead
3 Jahre 10 Monate
2009-01 - 2012-10

Develop Brand Showcases (incl. IOT) for LG Brand

Director Brand Communication
Director Brand Communication

  • Provided US Brand input to Las Vegas Consumer Electronics Show (CES) booth development and developed CES communication material (OOH advertising, videos, displays). Annual booth included Smart Home showcase and LG IOT capabilities (Mobile, Smart TV Hub, Smart Appliances)
  • Oversaw development, program details and booth development for LG ‘s cross-Business Unit Key Account/Dealer Show and Sales Meeting to display LG’s IOT/Smart Connectivity capabilities.

LG Electronics USA

Kompetenzen

Kompetenzen

Aufgabenbereiche

CMO, VP Marketing

Produkte / Standards / Erfahrungen / Methoden

Atlassian JIRA

Managementerfahrung in Unternehmen

Head of Marketing in large global companies

Branchen

Branchen

ICT, ITK, Mobile Marketing, Consumer Electronics, FMCG, CPG, Telecommunication, Healthcare

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
nicht möglich

Projekte

Projekte

7 Jahre 11 Monate
2016-04 - heute

CMO for Startup

Advisor to the Founders in Marketing & Strategy Atlassian JIRA
Advisor to the Founders in Marketing & Strategy

Orchestrated the launch of M-sense, a Migraine and Headache App for mobile-Health Startup Newsenselab GmbH into the German market. Continuing as strategic advisor and investor in 2017.

Atlassian JIRA
Newsenselab GmbH
Berlin
8 Jahre 1 Monat
2016-02 - heute

Advise startup companies on business planning and strategy

Advisor with Business Angels Berlin Brandenburg (BACB)
Advisor with Business Angels Berlin Brandenburg (BACB)

  • Advising a startup in the wearable eHealth category on their business plan
  • Advising a startup in OLED printing on their go-to-market strategy

Business Angels Berlin Brandenburg (BACB)
8 Monate
2015-07 - 2016-02

Develop outreach for US IOT Consortium in Europe

Associate for Europe ? iofthings.org (60 member companies)
Associate for Europe ? iofthings.org (60 member companies)

  • Assessed IOT developments in Europe for iofthings.org
  • Organized high-level executive panel with thought leaders in the IOT space at Mobile World Congress in Barcelona in Feb’16
  • Brought in CNET as co-sponsor of the event

iofthings.org
1 Jahr 3 Monate
2013-11 - 2015-01

Marketing Communication

Head of Marketing
Head of Marketing
Responsible for setting Brand Vision and Agenda for LG's premium smartphone portfolio in the US and developing integrated Brand Communication programs with annual Activation Budget >$100MM. Led US Marketing team for launches of LG's G2, GFlex & G3 smartphones across Media and Creative in TV, Digital, PR, Promotions and Sponsorships resulting in +60% revenue growth in 2014
LG Electronics MobileComm USA
New York
2 Jahre 3 Monate
2012-11 - 2015-01

Drive LG Mobile Brand Equity and Sales in the US

Brand Management Lead
Brand Management Lead

  • Led large cross-functional teams for launches of LG's G2, GFlex & G3 smartphones with annual Activation Budget >$100 Million across Media and Creative in TV, Digital, PR, Promotions and Sponsorships resulting in +60% revenue growth in 2014 to $5 Billion.
  • Key Interface with Carrier Marketing teams (AT&T, Verizon, T-Mobile, Sprint) to develop and execute co-marketing plans

LG MobileComm USA, New York
1 Jahr
2014-01 - 2014-12

Develop a go-to-market strategy for LG wearables and smartwatches

Brand Management Lead
Brand Management Lead

  • Interface with LG Global Product Development and Marketing teams
  • Assessed market potential for Kids and Pet wearable trackers
  • Launched LG G Watch and LG G Watch R in the US

LG MobileComm USA, Project Lead
2 Jahre
2011-01 - 2012-12

Develop go-to-market plans and execute LG Smart TV and Google TV launches in US

Director Brand Communication
Director Brand Communication

  • Interface with Google Marketing team to develop co-marketing activities across Print, PR, Website, Display and In-store for lauch of LG Google TV
  • Built Smart TV app partner strategy, interface with Netflix, MLB, YouTube, etc.

LG Electronics USA, Project Lead
3 Jahre 10 Monate
2009-01 - 2012-10

Develop Brand Showcases (incl. IOT) for LG Brand

Director Brand Communication
Director Brand Communication

  • Provided US Brand input to Las Vegas Consumer Electronics Show (CES) booth development and developed CES communication material (OOH advertising, videos, displays). Annual booth included Smart Home showcase and LG IOT capabilities (Mobile, Smart TV Hub, Smart Appliances)
  • Oversaw development, program details and booth development for LG ‘s cross-Business Unit Key Account/Dealer Show and Sales Meeting to display LG’s IOT/Smart Connectivity capabilities.

LG Electronics USA

Kompetenzen

Kompetenzen

Aufgabenbereiche

CMO, VP Marketing

Produkte / Standards / Erfahrungen / Methoden

Atlassian JIRA

Managementerfahrung in Unternehmen

Head of Marketing in large global companies

Branchen

Branchen

ICT, ITK, Mobile Marketing, Consumer Electronics, FMCG, CPG, Telecommunication, Healthcare

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