Provide new insights and expertise for the various social media channels in Bosch Rexroth Redefining social media channels and personas.
Conduct website analysis to propose marketing plan with stakeholders, in order to increase unique landing page traffic.
Merging interfaces and marketing new technology platforms (such as adobe technology: AEM, AC, Adobe Target, etc.) within the organization through partner inclusion and coaching (International Bank, Senior Project Manager) to build an internal community
Establishing and running a network for business and corporate clients with a dedicated community approach (International Bank, Corporate and Business Customer Department, Senior Expert)
Developing and consolidating a digital marketing unit for a modular software in the textile sector, supply chain industry (medium-sized software company, senior lead expert)
2017/2018: Development and management of a UI / UX developer community
Tasks:
Development and management of a UI / UX developer community to build and operate a common cross-functional repository (Digital Bank, Project Lead)
2014/2015: Support in designing and developing a worldwide IoT platform
Tasks:
Support in designing and developing a worldwide Internet of Things (IoT) platform to implement new IoT business models and interface with individual business units (internal technology company, project manager)
2014: Development of a digital department with core competences and services for the digital market
Tasks:
Development of a digital department with core competences and services for the digital market and new customer segments (auditing company, partial responsibility)
Key skills and competences:
Key capabilities:
Management Summary
The freelancer is a Senior Consultant with extensive expertise in bringing value to multi-stakeholder organizations and teams. Her key skills lies in designing and conceptionalising marketing and communication strategies for digital platforms, apps and products as well as internal projects. Focusing on digital community building (including social media) and lead generation, she is a profound expert in digital marketing, sales and storytelling
Project highlights:
Further working experiences:
About
The freelancer is since 2017 CEO of [Company name on request] in Frankfurt am Main. She holds a Master of Business Administration (Frankfurt and Paris) and a Masters from Syracuse New York. Further she is teaching at the University Fresenius in Cologne and Duesseldorf the masterclass digital community management. She is author of the German speaking book (get-abstract stats as top 5 Marketing must-reads): [itle on request]
Provide new insights and expertise for the various social media channels in Bosch Rexroth Redefining social media channels and personas.
Conduct website analysis to propose marketing plan with stakeholders, in order to increase unique landing page traffic.
Merging interfaces and marketing new technology platforms (such as adobe technology: AEM, AC, Adobe Target, etc.) within the organization through partner inclusion and coaching (International Bank, Senior Project Manager) to build an internal community
Establishing and running a network for business and corporate clients with a dedicated community approach (International Bank, Corporate and Business Customer Department, Senior Expert)
Developing and consolidating a digital marketing unit for a modular software in the textile sector, supply chain industry (medium-sized software company, senior lead expert)
2017/2018: Development and management of a UI / UX developer community
Tasks:
Development and management of a UI / UX developer community to build and operate a common cross-functional repository (Digital Bank, Project Lead)
2014/2015: Support in designing and developing a worldwide IoT platform
Tasks:
Support in designing and developing a worldwide Internet of Things (IoT) platform to implement new IoT business models and interface with individual business units (internal technology company, project manager)
2014: Development of a digital department with core competences and services for the digital market
Tasks:
Development of a digital department with core competences and services for the digital market and new customer segments (auditing company, partial responsibility)
Key skills and competences:
Key capabilities:
Management Summary
The freelancer is a Senior Consultant with extensive expertise in bringing value to multi-stakeholder organizations and teams. Her key skills lies in designing and conceptionalising marketing and communication strategies for digital platforms, apps and products as well as internal projects. Focusing on digital community building (including social media) and lead generation, she is a profound expert in digital marketing, sales and storytelling
Project highlights:
Further working experiences:
About
The freelancer is since 2017 CEO of [Company name on request] in Frankfurt am Main. She holds a Master of Business Administration (Frankfurt and Paris) and a Masters from Syracuse New York. Further she is teaching at the University Fresenius in Cologne and Duesseldorf the masterclass digital community management. She is author of the German speaking book (get-abstract stats as top 5 Marketing must-reads): [itle on request]
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