Communication Specialist, Storyteller & Book Author
Communication Specialist, Storyteller & Book Author
Independently manages the full content lifecycle including writing, editing, and layouting for published works, specifically focusing on children?s activity books and short stories, and leading the digital marketing strategy.
Leads digital marketing strategies with a focus on children?s activity books and short stories.
Freelance (Germany)
9 Monate
2024-01 - 2024-09
Drove Digital Customer Experience
Digital Content Specialist
Digital Content Specialist
Drove Digital Customer Experience (DCE) communications by designing and managing internal microsites via SharePoint and Highspot for external clients, ensuring stakeholders were informed about new program capabilities and enhancements.
Increased employee engagement by 25% and boosted internal team productivity score by 15% through high-impact, results-focused content solutions posted on Viva Engage.
Designed Newsletters and prepared email list using the ELOQUA Oracle platform
Siemens Financial Services GmbH (Munich, Germany)
6 Monate
2023-06 - 2023-11
Simplified complex information about API Management and Lean IX
Content Creator
Content Creator
Simplified complex information about API Management and Lean IX, highlighting key points and effectively utilizing visual assets to tailor communications for various global audiences.
Led ongoing content maintenance across the SharePoint hub, building and optimizing internal content hubs for superior UX and clear messaging.
Crafted high-impact visual assets and managed editorial planning workflows, ensuring timely and consistent delivery across all platforms.
Siemens Healthineers (Erlangen, Germany)
10 Jahre 2 Monate
2012-09 - 2022-10
Directed end-to-end content strategy
Content & Marketing Manager
Content & Marketing Manager
Directed end-to-end content strategy and production using Agile methodologies and analytics-driven insights, culminating in a 40% boost in audience engagement.
Oversaw digital marketing campaigns, including SEO optimization, UX/UI improvements, and performance analysis using A/B testing for data-driven decision making.
Explore Eight Travel (Calamba City, Philippines)
3 Jahre 1 Monat
2012-05 - 2015-05
Developed social media strategies
Social Media Manager
Social Media Manager
Developed social media strategies and managed multi-channel campaigns, boosting engagement by 30%.
Led editorial planning and content calendar workflows, inspiring cross-functional teams to embrace innovative content strategies that resulted in on-time project deliveries with budget optimization.
BBDO Guerrero (Makati City, Philippines)
1 Jahr 6 Monate
2010-02 - 2011-07
Produced video features
Content Producer & Photo Editor
Content Producer & Photo Editor
Produced video features for a diverse range of topics (Travel, Sports, Lifestyle, News)
Curated visual content & multimedia features based on trend analysis and performance metrics.
Supported microsite UX development and collaborated with graphic designers for editorial content creation.
Yahoo! Southeast Asia (Taguig City, Philippines)
Aus- und Weiterbildung
Aus- und Weiterbildung
Bachelor of Science in Development Communication (Graduated Cum Laude, High Latin Honors)
Data & Strategy - A/B Testing, Performance Analytics, SEO Optimization, Agile Methodologies.
Communication - English (Native), German (B1), Copywriting, Stakeholder Management
Einsatzorte
Einsatzorte
Munich (+20km)
Deutschland, Schweiz, Österreich
möglich
Projekte
Projekte
1 Jahr 2 Monate
2025-01 - heute
Independently manages the full content lifecycle
Communication Specialist, Storyteller & Book Author
Communication Specialist, Storyteller & Book Author
Independently manages the full content lifecycle including writing, editing, and layouting for published works, specifically focusing on children?s activity books and short stories, and leading the digital marketing strategy.
Leads digital marketing strategies with a focus on children?s activity books and short stories.
Freelance (Germany)
9 Monate
2024-01 - 2024-09
Drove Digital Customer Experience
Digital Content Specialist
Digital Content Specialist
Drove Digital Customer Experience (DCE) communications by designing and managing internal microsites via SharePoint and Highspot for external clients, ensuring stakeholders were informed about new program capabilities and enhancements.
Increased employee engagement by 25% and boosted internal team productivity score by 15% through high-impact, results-focused content solutions posted on Viva Engage.
Designed Newsletters and prepared email list using the ELOQUA Oracle platform
Siemens Financial Services GmbH (Munich, Germany)
6 Monate
2023-06 - 2023-11
Simplified complex information about API Management and Lean IX
Content Creator
Content Creator
Simplified complex information about API Management and Lean IX, highlighting key points and effectively utilizing visual assets to tailor communications for various global audiences.
Led ongoing content maintenance across the SharePoint hub, building and optimizing internal content hubs for superior UX and clear messaging.
Crafted high-impact visual assets and managed editorial planning workflows, ensuring timely and consistent delivery across all platforms.
Siemens Healthineers (Erlangen, Germany)
10 Jahre 2 Monate
2012-09 - 2022-10
Directed end-to-end content strategy
Content & Marketing Manager
Content & Marketing Manager
Directed end-to-end content strategy and production using Agile methodologies and analytics-driven insights, culminating in a 40% boost in audience engagement.
Oversaw digital marketing campaigns, including SEO optimization, UX/UI improvements, and performance analysis using A/B testing for data-driven decision making.
Explore Eight Travel (Calamba City, Philippines)
3 Jahre 1 Monat
2012-05 - 2015-05
Developed social media strategies
Social Media Manager
Social Media Manager
Developed social media strategies and managed multi-channel campaigns, boosting engagement by 30%.
Led editorial planning and content calendar workflows, inspiring cross-functional teams to embrace innovative content strategies that resulted in on-time project deliveries with budget optimization.
BBDO Guerrero (Makati City, Philippines)
1 Jahr 6 Monate
2010-02 - 2011-07
Produced video features
Content Producer & Photo Editor
Content Producer & Photo Editor
Produced video features for a diverse range of topics (Travel, Sports, Lifestyle, News)
Curated visual content & multimedia features based on trend analysis and performance metrics.
Supported microsite UX development and collaborated with graphic designers for editorial content creation.
Yahoo! Southeast Asia (Taguig City, Philippines)
Aus- und Weiterbildung
Aus- und Weiterbildung
Bachelor of Science in Development Communication (Graduated Cum Laude, High Latin Honors)