Sustainability Communications & Digital Marketing Expert - Nachhaltigkeit und Transformation - Digitales Marketing - Corporate Social Responsibility
Aktualisiert am 12.07.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 12.07.2024
Verfügbar zu: 70%
davon vor Ort: 60%
Projektmanagement/Projektleitung
Stakeholdermanagement
Digitalisierung
Sustainability
Paid Media
Campaign Managment
Social Media Strategy
Changemanagement
Business Development
German
English
French

Einsatzorte

Einsatzorte

München (+50km) Hannover (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

4 Monate
2024-03 - heute

more projects

Founder
Founder
on request
3 Jahre 3 Monate
2020-07 - 2023-09

Establishment of strategic partnerships

Senior Sustainability Marketing Communications Lead
Senior Sustainability Marketing Communications Lead
  • Head of the Green Team, steering the local sustainability strategy by effective collaboration and orchestration of all stakeholders.
  • Expanded the awareness of Microsoft as a sustainability thought leader for the German market (GfK studies in 2021/22/23). 
  • Led the "Microsoft Sustainability Manager" lead generation campaign, acknowledged as the most successful performance campaign outside the US market.
  • Managed and moderated hybrid customer events, overseeing seamless execution for over 500 customers.
  • Establishment of strategic partnerships (e.g., EcoVadis, Fraunhofer Institute).
Microsoft Deutschland GmbH
1 Jahr 11 Monate
2018-08 - 2020-06

Digital Transformation & AI

Senior Marketing Communications Lead ? AI
Senior Marketing Communications Lead ? AI
  • Team lead of a cross-group initiative to establish "Digital Transformation & AI? empowerment and customer-journey for customers.
  • Positioning Microsoft as a thought leader in AI according to GfK research 2018/19, I initiated the "Make Your Wish" campaign. Managing content creation, paid media strategies, and event planning (including the KI Festival), I led the development of an online platform facilitating the pairing of AI business ideas with execution partners, leading to over 15 projects. The success of this initiative relied on the collaboration between PR, marketing, and sales, resulting in notable internal and external recognition
Microsoft Deutschland GmbH
2 Jahre 3 Monate
2016-06 - 2018-08

Management of data-driven marketing campaigns

Senior Marketing Communications Manager - Azure
Senior Marketing Communications Manager - Azure
  • Project lead to implement the marketing automation tool Marketo within the German organization as part of an international pilot project.
  • Management of internal change management initiative to support digital transformation in marketing and sales.
  • Management of data-driven marketing campaigns to optimize the Return on Marketing Invest and the sales pipeline of "Microsoft Azure."
Microsoft Deutschland GmbH
2 Jahre 1 Monat
2014-06 - 2016-06

Marketing Campaign Management

Marketing Manager IT Pro & Developer
Marketing Manager IT Pro & Developer
Microsoft Deutschland GmbH
1 Jahr 6 Monate
2013-01 - 2014-06

Marketing Campaign Management

Marketing Manager Office 365 Consumer
Marketing Manager Office 365 Consumer
Microsoft Deutschland GmbH
3 Jahre 7 Monate
2009-07 - 2013-01

Marketing Campaign Management

Marketing Manager Enterprise Business
Marketing Manager Enterprise Business
Microsoft Deutschland GmbH
2 Jahre 4 Monate
2007-04 - 2009-07

Marketing Campaign Management

Marketing Manager Windows Consumer
Marketing Manager Windows Consumer
Microsoft Deutschland GmbH
3 Jahre 8 Monate
2003-09 - 2007-04

Marketing Campaign Management

Academic Marketing Manager
Academic Marketing Manager
Microsoft Deutschland GmbH

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre 10 Monate
1997-10 - 2002-07

Economics

Master of Economics, Technical University Ilmenau
Master of Economics
Technical University Ilmenau
8 Monate
2001-10 - 2002-05

Master Thesis

KPMG Consulting, Munich
KPMG Consulting, Munich
2 Jahre 6 Monate
1994-08 - 1997-01

Media Designer

Vocational Training, Bremen
Vocational Training, Bremen

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement/Projektleitung Stakeholdermanagement Digitalisierung Sustainability Paid Media Campaign Managment Social Media Strategy Changemanagement Business Development

Produkte / Standards / Erfahrungen / Methoden

Profile

?With over 20 years of experience in Marketing and IT, I lead Microsoft's Green Team, turning sustainability plans into action. I've boosted marketing effectiveness by digitalising sales processes and using data analytics. Now, I'm combining my marketing skills with my passion for sustainability to enable companies contribute to a greener future.?


Additional Experience

07/2002 - 09/2003

Customer: BMW AG, Munich


02/2001 - 03/2001

Customer: ProSieben SAT1 AG, Unterföhring


08/2000 - 11/2000

Customer:  Bertelsmann, Los Angeles, USA


04/2000 - 07/2000

Customer:  KPMG Consulting, Munich


02/1997 - 08/1997

Customer:  Scholz & Friends, Hamburg

Branchen

Branchen

  • IT Industry
  • Media Industry
  • Manufacturing

Einsatzorte

Einsatzorte

München (+50km) Hannover (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

4 Monate
2024-03 - heute

more projects

Founder
Founder
on request
3 Jahre 3 Monate
2020-07 - 2023-09

Establishment of strategic partnerships

Senior Sustainability Marketing Communications Lead
Senior Sustainability Marketing Communications Lead
  • Head of the Green Team, steering the local sustainability strategy by effective collaboration and orchestration of all stakeholders.
  • Expanded the awareness of Microsoft as a sustainability thought leader for the German market (GfK studies in 2021/22/23). 
  • Led the "Microsoft Sustainability Manager" lead generation campaign, acknowledged as the most successful performance campaign outside the US market.
  • Managed and moderated hybrid customer events, overseeing seamless execution for over 500 customers.
  • Establishment of strategic partnerships (e.g., EcoVadis, Fraunhofer Institute).
Microsoft Deutschland GmbH
1 Jahr 11 Monate
2018-08 - 2020-06

Digital Transformation & AI

Senior Marketing Communications Lead ? AI
Senior Marketing Communications Lead ? AI
  • Team lead of a cross-group initiative to establish "Digital Transformation & AI? empowerment and customer-journey for customers.
  • Positioning Microsoft as a thought leader in AI according to GfK research 2018/19, I initiated the "Make Your Wish" campaign. Managing content creation, paid media strategies, and event planning (including the KI Festival), I led the development of an online platform facilitating the pairing of AI business ideas with execution partners, leading to over 15 projects. The success of this initiative relied on the collaboration between PR, marketing, and sales, resulting in notable internal and external recognition
Microsoft Deutschland GmbH
2 Jahre 3 Monate
2016-06 - 2018-08

Management of data-driven marketing campaigns

Senior Marketing Communications Manager - Azure
Senior Marketing Communications Manager - Azure
  • Project lead to implement the marketing automation tool Marketo within the German organization as part of an international pilot project.
  • Management of internal change management initiative to support digital transformation in marketing and sales.
  • Management of data-driven marketing campaigns to optimize the Return on Marketing Invest and the sales pipeline of "Microsoft Azure."
Microsoft Deutschland GmbH
2 Jahre 1 Monat
2014-06 - 2016-06

Marketing Campaign Management

Marketing Manager IT Pro & Developer
Marketing Manager IT Pro & Developer
Microsoft Deutschland GmbH
1 Jahr 6 Monate
2013-01 - 2014-06

Marketing Campaign Management

Marketing Manager Office 365 Consumer
Marketing Manager Office 365 Consumer
Microsoft Deutschland GmbH
3 Jahre 7 Monate
2009-07 - 2013-01

Marketing Campaign Management

Marketing Manager Enterprise Business
Marketing Manager Enterprise Business
Microsoft Deutschland GmbH
2 Jahre 4 Monate
2007-04 - 2009-07

Marketing Campaign Management

Marketing Manager Windows Consumer
Marketing Manager Windows Consumer
Microsoft Deutschland GmbH
3 Jahre 8 Monate
2003-09 - 2007-04

Marketing Campaign Management

Academic Marketing Manager
Academic Marketing Manager
Microsoft Deutschland GmbH

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre 10 Monate
1997-10 - 2002-07

Economics

Master of Economics, Technical University Ilmenau
Master of Economics
Technical University Ilmenau
8 Monate
2001-10 - 2002-05

Master Thesis

KPMG Consulting, Munich
KPMG Consulting, Munich
2 Jahre 6 Monate
1994-08 - 1997-01

Media Designer

Vocational Training, Bremen
Vocational Training, Bremen

Kompetenzen

Kompetenzen

Top-Skills

Projektmanagement/Projektleitung Stakeholdermanagement Digitalisierung Sustainability Paid Media Campaign Managment Social Media Strategy Changemanagement Business Development

Produkte / Standards / Erfahrungen / Methoden

Profile

?With over 20 years of experience in Marketing and IT, I lead Microsoft's Green Team, turning sustainability plans into action. I've boosted marketing effectiveness by digitalising sales processes and using data analytics. Now, I'm combining my marketing skills with my passion for sustainability to enable companies contribute to a greener future.?


Additional Experience

07/2002 - 09/2003

Customer: BMW AG, Munich


02/2001 - 03/2001

Customer: ProSieben SAT1 AG, Unterföhring


08/2000 - 11/2000

Customer:  Bertelsmann, Los Angeles, USA


04/2000 - 07/2000

Customer:  KPMG Consulting, Munich


02/1997 - 08/1997

Customer:  Scholz & Friends, Hamburg

Branchen

Branchen

  • IT Industry
  • Media Industry
  • Manufacturing

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