Summary

• 14+ years of experience in B2B consulting, venture building, and digital transformation, with extensive expertise in developing web, app, SaaS, cloud, CRM, eCommerce, and interactive software solutions.
• Skilled in team development with 8+ years of experience building and leading international teams across DE, CH, VN, and AE.
• 400 hours of solution-focused coaching, leveraging a unique, data-driven framework to unlock potential and foster growth.

Software Skills

• Design & Prototyping
• Web Development
• Collaboration & PM
• CRM & Marketing Tools

Experience

• Strategy Consulting
• Lean, Design Thinking, Agile
• Team Management
• Change- & Prozessmanagement
• Coaching

Strengths (Gallup)

Input, Connectedness, Learner, Strategic, Activator

National & International Clients

ADQ (Abu Dhabi Developmental Holding Company) | Nestlé S.A. | Radeberger Gruppe | RWE AG | Innogy SE | Coop Switzerland (including sub-brands: Christ Swiss, Import Parfumerie, etc.) | Hero Group | Rehau Group | SFS Group | Sony Pictures Animation | DreamWorks SKG | Nickelodeon (Nick) | ZDF (Zweites Deutsches Fernsehen) | Adidas AG | Ivoclar Vivadent AG

Work History

10/2023 - Today

Role: Freelancer

Tasks:

• Developed Business Models for SMEs: Established and structured a business model including branding, tailored for SMEs in construction, real estate, and energy sectors, focusing on modular software solutions to support growth and operational needs. 
• Addressed data challenges for an ESG consultancy, co-developing a solution that improved data structuring and visualization.

Achievements:

Enabled SMEs and ESG clients to make more informed decisions through enhanced data accessibility and streamlined ESG reporting, reducing reporting time from months to just days. 

12/2021 - 10/2023

Role: Head of Design

Customer: Stryber GmbH

Tasks:

• Led, coached and mentored a 6-person design unit across Germany and UAE, implementing a development framework for team growth and performance.
• Oversaw direct reports across multiple ventures/projects in EU and MENA, ensuring alignment with project goals, and vision in an exceptional quality and design.
• Advised MENA clients on setting up a design unit, budget strategy, and hiring processes. 

Achievements:

Reduced design processes by 40% through AI, agile methods, and cross-functional collaboration. Enabled a hybrid team of junior, intermediate, and senior designers to increase productivity by 25% after implementing structure and self-driven initiatives. 

05/2020 - 12/2021

Role: Lead UX/UI Design

Customer: epilot GmbH

Tasks:

• Led a team of 4 in SRV, focusing on design best practices and process improvements.
• Transformed product processes in e-commerce projects, implementing change initiatives for enhanced efficiency and adaptability.
• Realized digital solutions: Developed SaaS and cloud software for energy suppliers and grid operators, with rigorous testing and a feedback-driven customer experience process.

Achievements:

Introduced a modular component library, streamlining development and ensuring consistency in UI/UX/CX across digital solutions, resulting in a 25% reduction in implementation time. 

12/2017 - 05/2020

Role: Experience Consultant

Customer: Coach & Facilitator (Freelancer)

Tasks:

• Provided customized consulting: Designed user journeys, information architectures, and prototyped solutions tailored for DE & CH clients.
• Led project management: Oversaw projects from ideation to implementation, ensuring client alignment and impactful outcomes.
• Applied innovative methodologies: Utilized Design Thinking and solution prototyping to drive client-centered results. 

Achievements:

Enhanced client engagement and product effectiveness through tailored, innovative design solutions.

05/2013 - 12/2017

Role: Creative Director/Consultant

Customer: Valantic CEC/ movento Schweiz AG

Tasks:

• Strengthened Excellence: Led and developed an 8-member design and front-end team, encouraging growth and collaboration.
• Built Client Relationships: Participated in sales meetings, led workshops, and presented to well-known corporate clients, establishing design/UI/UX as a core service.
• Improved Client Solutions: Developed and implemented UI/UX, CX, and visual strategies (including branding, video, photo content and commercials) across multiple digital solutions for B2B international clients in, serving clients with revenues up to 120 million CHF.

Achievements:

Built the Design/UI/UX department from scratch, turning it into a key organizational service and enhancing digital solutions that contributed an estimated 3 to 4 million Swiss francs in revenue from 2013 to 2017. 

01/2012 - 05/2013

Role: Creative Director/Consultant

Customer: Novomate AG/ movento AG

Tasks:

• Strategic Department Development: Led the growth and structure of the department, aligning its goals with overall business strategy.
• Enhanced Customer Engagement: Conducted workshops and shaped UX and visual strategies for CRM and B2B eCommerce platforms, fostering deeper client connections.
• Strengthened Brand Identity: Maintained and advanced the company?s internal corporate identity, ensuring a cohesive marketing narrative.

Achievements:

Established a clear design direction, expanded customer-focused initiatives, and reinforced brand consistency across digital channels.