Combine customer insights and data science teams to one central powerhouse of customer driven business growth. Services: * UX research * PM
Aktualisiert am 02.08.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 02.08.2026
Verfügbar zu: 100%
davon vor Ort: 80%
agiles Projektmanagement
UX
Product Management
Scrum
IREB
Scrum Master
Data Analyst
Managementerfahrung
Data Scientist
English
Full Professional Proficiency (native language)
German
Full Professional Proficiency (native language)
French
Fluid Verbal Proficiency (Diploma Superior)
Spanish
Fluid Verbal Proficiency (Diploma Superior)
Arabic
Verbally fluent (Egyptian Colloquial); read and write Modern Standard Arabic
Latin
Greek
Classical Greek

Einsatzorte

Einsatzorte

Zürich (+10km) Windisch (Schweiz) (+50km)
Schweiz
möglich

Projekte

Projekte

2 years 2 months
2024-06 - now

leading a product vision effort

FOUNDER AND CEO
FOUNDER AND CEO

External project lead in the financial space, leading cutting edge product initiatives and consulting product teams.

  • Since 9/2024, leading a product vision effort for a high end reporting tool at a major bank. Responsible for product discovery, understanding client needs, for the product vision designs, and for marketing the effort internally. Directing an external vendor team of 4. 
22 years 5 months
2004-03 - now

Open Access

CO-FOUNDER, CTO, MEMBER OF THE BOARD
CO-FOUNDER, CTO, MEMBER OF THE BOARD
  • He provides high-quality scientific articles for free, pioneering Open Access in Switzerland.
1 year 7 months
2022-11 - 2024-05

Created and introduced a job performance evaluation framework

HEAD OF PRODUCT MANAGEMENT, USER AND CUSTOMER RESEARCH
HEAD OF PRODUCT MANAGEMENT, USER AND CUSTOMER RESEARCH

Team lead of 5 UX researchers and Research Operations program managers, distributed across Europe. Responsible for hiring, performance management, team development, team strategy 

  • Led zero-to-one initiative to scale the relationship with institutional clients by 10x, designing a new partner portal for institutional clients. Overcame internal hurdles by bringing together sales, product management, development, accounting, and UX teams in the same room for the first time. The first institutional partner portal launched in 2024 and was called a ?game changer? on stage by the CEO in 2025.
  • Created and introduced a job performance evaluation framework for all UX roles (Design, Research, Management) and job levels (up to director level) that became the blueprint for the entire IT department. 
  • In first 3 months, conceived, created, and led a booth that represented all of Product Management in the 2023 Frontiers Forum Live event 

Frontiers Media S.A.
2 years 1 month
2020-11 - 2022-11

Influenced product strategy

STAFF USER EXPERIENCE RESEARCHER AND MANAGER II, UX
STAFF USER EXPERIENCE RESEARCHER AND MANAGER II, UX
  • Influenced product strategy by leading a large-scale feedback program for the next generation of Merchant Center. The project spanned 19 workstreams, 200+ Engineers, product managers, and UXers, and several quarters. The results generated 200+ quality bugs and several design sprints and led to a public launch in 2023.
  • Managed a happy team of 5 across 4 countries and 9 time zones, growing the career of the team and helping one member who struggled with underperformance.
  • Interviewed over 80 job candidates, hired in 5 different countries, promoted 3 direct reports 
Google, Zürich
6 years 3 months
2014-08 - 2020-10

UX research activities

SENIOR USER EXPERIENCE RESEARCHER AND MANAGER
SENIOR USER EXPERIENCE RESEARCHER AND MANAGER
  • Led all UX research activities for Merchant Center and Shopping Campaigns (until 2020 due to a reorg).
  • Built team capabilities, added qualitative UX research (in 2014), foundational field research (in 2015), quant UX research (in 2019), and a rapid testing team (in 2020). Partnered with ResearchOps.
  • Started first systematic monitoring of user sentiment for Merchant Center with an annual survey (added 2015) and in-product surveys (added 2017).
  • Initiated and led project to improve opt-in rates for market research. After launch, the acceptance rate for large advertisers increased by 114%, while the acceptance rate for small advertisers jumped by 270%.
Google, Zürich
8 years 7 months
2006-01 - 2014-07

Created 10+ major digital interactive prototypes of web applications in 3 major CRM tools

LEAD USABILITY CONSULTANT, ENTERPRISE PRODUCTS
LEAD USABILITY CONSULTANT, ENTERPRISE PRODUCTS
  • Created 10+ major digital interactive prototypes of web applications in 3 major CRM tools (CAWB, Call Agent Workbench, MS Dynamics for Global Asset Management). Steward of the Design System.
  • Prioritized, scoped, and led user research. Conducted research with over 300 enterprise users at their workplace or remotely.
  • Lead 20+ UBS internal whole-day trainings about requirements engineering.
UBS AG, Zürich

Aus- und Weiterbildung

Aus- und Weiterbildung

2006 - Now

Guest lecturer at the University of Basel (Department of Psychology)


2002 - 2005

Ph.D. in Linguistics, University of Bern (Switzerland)

Grade: Magna Cum Laude


1993 - 2001

M.A. in General Linguistics, Spanish and Arabic, University of Bern, (Switzerland)

Grade: Very Good

Kompetenzen

Kompetenzen

Top-Skills

agiles Projektmanagement UX Product Management Scrum IREB Scrum Master Data Analyst Managementerfahrung Data Scientist

Produkte / Standards / Erfahrungen / Methoden

SUMMARY

Senior UX lead with companies such as UBS, Google, and Frontiers leading cutting-edge digital product innovation efforts. Created a product vision for a complex reporting tool for UHNW clients and institutional investors at UBS, spearheaded a new business model portal at Frontiers that was called a ?game changer? by the CEO, and led the UX research team for the fastest growing revenue driver at Google.

  • Led global UX teams at leading companies such as Google, Frontiers, and UBS, with a focus on metrics, innovation and digital transformation
  • Oversaw UX principles across all UBS enterprise applications
  • 20 years of industry experience in enterprise: banking, e-commerce, and digital publishing, gained from hundreds of expert interviews and dozens of projects. Currently a project strategist, previously led the Frontiers enterprise UX team for 2 years, a Google enterprise UX team for 8 years, plus worked 8 years as UBS UX lead.
  • Pioneered the establishment of quantitative capabilities to measure and optimize the customer journey and increase efficiency at Google Shopping
  • Recently completed CAS in Data Science February, 2026 (quant), PhD in Linguistics (qual)
  • Coach and Mentor 


KEY SKILLS

  • Business intelligence and analytics
  • User Experience (UX)
  • Data Science
  • Product Development
  • Team Leadership
  • Client Centricity
  • Cross-functional Collaboration


PROFESSIONAL DEVELOPMENT

Technical Skills

  • Scrum / Requirements Engineering
    • Scrum Master advanced PSM II
    • IREB Foundation and IREB Advanced diplomas by the International Requirements Engineering Board 
  • User Interface
    • Figma, Axure Rapid Prototyping Pro,, Microsoft Visio.
  • User Research
    • Tried-and-tested UX researcher with over 500 user interviews and observations in 3 languages. SPSS, Qualtrics
  • Technology
    • Developed 3+ tools with vibe coding in 2025
    • Developed a publishing site from scratch with HTML, CSS, PHP, MySQL, and Apache ModRewrite
  • Teaching and public speaking
    • Created and taught several courses on Requirements Engineering and UX; invited speaker at University of Bern, University of Basel, Chur University of Applied Sciences, Rotary Club 

Einsatzorte

Einsatzorte

Zürich (+10km) Windisch (Schweiz) (+50km)
Schweiz
möglich

Projekte

Projekte

2 years 2 months
2024-06 - now

leading a product vision effort

FOUNDER AND CEO
FOUNDER AND CEO

External project lead in the financial space, leading cutting edge product initiatives and consulting product teams.

  • Since 9/2024, leading a product vision effort for a high end reporting tool at a major bank. Responsible for product discovery, understanding client needs, for the product vision designs, and for marketing the effort internally. Directing an external vendor team of 4. 
22 years 5 months
2004-03 - now

Open Access

CO-FOUNDER, CTO, MEMBER OF THE BOARD
CO-FOUNDER, CTO, MEMBER OF THE BOARD
  • He provides high-quality scientific articles for free, pioneering Open Access in Switzerland.
1 year 7 months
2022-11 - 2024-05

Created and introduced a job performance evaluation framework

HEAD OF PRODUCT MANAGEMENT, USER AND CUSTOMER RESEARCH
HEAD OF PRODUCT MANAGEMENT, USER AND CUSTOMER RESEARCH

Team lead of 5 UX researchers and Research Operations program managers, distributed across Europe. Responsible for hiring, performance management, team development, team strategy 

  • Led zero-to-one initiative to scale the relationship with institutional clients by 10x, designing a new partner portal for institutional clients. Overcame internal hurdles by bringing together sales, product management, development, accounting, and UX teams in the same room for the first time. The first institutional partner portal launched in 2024 and was called a ?game changer? on stage by the CEO in 2025.
  • Created and introduced a job performance evaluation framework for all UX roles (Design, Research, Management) and job levels (up to director level) that became the blueprint for the entire IT department. 
  • In first 3 months, conceived, created, and led a booth that represented all of Product Management in the 2023 Frontiers Forum Live event 

Frontiers Media S.A.
2 years 1 month
2020-11 - 2022-11

Influenced product strategy

STAFF USER EXPERIENCE RESEARCHER AND MANAGER II, UX
STAFF USER EXPERIENCE RESEARCHER AND MANAGER II, UX
  • Influenced product strategy by leading a large-scale feedback program for the next generation of Merchant Center. The project spanned 19 workstreams, 200+ Engineers, product managers, and UXers, and several quarters. The results generated 200+ quality bugs and several design sprints and led to a public launch in 2023.
  • Managed a happy team of 5 across 4 countries and 9 time zones, growing the career of the team and helping one member who struggled with underperformance.
  • Interviewed over 80 job candidates, hired in 5 different countries, promoted 3 direct reports 
Google, Zürich
6 years 3 months
2014-08 - 2020-10

UX research activities

SENIOR USER EXPERIENCE RESEARCHER AND MANAGER
SENIOR USER EXPERIENCE RESEARCHER AND MANAGER
  • Led all UX research activities for Merchant Center and Shopping Campaigns (until 2020 due to a reorg).
  • Built team capabilities, added qualitative UX research (in 2014), foundational field research (in 2015), quant UX research (in 2019), and a rapid testing team (in 2020). Partnered with ResearchOps.
  • Started first systematic monitoring of user sentiment for Merchant Center with an annual survey (added 2015) and in-product surveys (added 2017).
  • Initiated and led project to improve opt-in rates for market research. After launch, the acceptance rate for large advertisers increased by 114%, while the acceptance rate for small advertisers jumped by 270%.
Google, Zürich
8 years 7 months
2006-01 - 2014-07

Created 10+ major digital interactive prototypes of web applications in 3 major CRM tools

LEAD USABILITY CONSULTANT, ENTERPRISE PRODUCTS
LEAD USABILITY CONSULTANT, ENTERPRISE PRODUCTS
  • Created 10+ major digital interactive prototypes of web applications in 3 major CRM tools (CAWB, Call Agent Workbench, MS Dynamics for Global Asset Management). Steward of the Design System.
  • Prioritized, scoped, and led user research. Conducted research with over 300 enterprise users at their workplace or remotely.
  • Lead 20+ UBS internal whole-day trainings about requirements engineering.
UBS AG, Zürich

Aus- und Weiterbildung

Aus- und Weiterbildung

2006 - Now

Guest lecturer at the University of Basel (Department of Psychology)


2002 - 2005

Ph.D. in Linguistics, University of Bern (Switzerland)

Grade: Magna Cum Laude


1993 - 2001

M.A. in General Linguistics, Spanish and Arabic, University of Bern, (Switzerland)

Grade: Very Good

Kompetenzen

Kompetenzen

Top-Skills

agiles Projektmanagement UX Product Management Scrum IREB Scrum Master Data Analyst Managementerfahrung Data Scientist

Produkte / Standards / Erfahrungen / Methoden

SUMMARY

Senior UX lead with companies such as UBS, Google, and Frontiers leading cutting-edge digital product innovation efforts. Created a product vision for a complex reporting tool for UHNW clients and institutional investors at UBS, spearheaded a new business model portal at Frontiers that was called a ?game changer? by the CEO, and led the UX research team for the fastest growing revenue driver at Google.

  • Led global UX teams at leading companies such as Google, Frontiers, and UBS, with a focus on metrics, innovation and digital transformation
  • Oversaw UX principles across all UBS enterprise applications
  • 20 years of industry experience in enterprise: banking, e-commerce, and digital publishing, gained from hundreds of expert interviews and dozens of projects. Currently a project strategist, previously led the Frontiers enterprise UX team for 2 years, a Google enterprise UX team for 8 years, plus worked 8 years as UBS UX lead.
  • Pioneered the establishment of quantitative capabilities to measure and optimize the customer journey and increase efficiency at Google Shopping
  • Recently completed CAS in Data Science February, 2026 (quant), PhD in Linguistics (qual)
  • Coach and Mentor 


KEY SKILLS

  • Business intelligence and analytics
  • User Experience (UX)
  • Data Science
  • Product Development
  • Team Leadership
  • Client Centricity
  • Cross-functional Collaboration


PROFESSIONAL DEVELOPMENT

Technical Skills

  • Scrum / Requirements Engineering
    • Scrum Master advanced PSM II
    • IREB Foundation and IREB Advanced diplomas by the International Requirements Engineering Board 
  • User Interface
    • Figma, Axure Rapid Prototyping Pro,, Microsoft Visio.
  • User Research
    • Tried-and-tested UX researcher with over 500 user interviews and observations in 3 languages. SPSS, Qualtrics
  • Technology
    • Developed 3+ tools with vibe coding in 2025
    • Developed a publishing site from scratch with HTML, CSS, PHP, MySQL, and Apache ModRewrite
  • Teaching and public speaking
    • Created and taught several courses on Requirements Engineering and UX; invited speaker at University of Bern, University of Basel, Chur University of Applied Sciences, Rotary Club 

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