With over 2.4 million customer accounts, BAWAG Group AG is the listed holding company of BAWAG PSK, one of the largest and most profitable banks in Austria. As a group head I am responsible to support growth and drive sales through various acquisition channels for the brands BAWAG PSK, easybank, PayLife, Südwestbank, Qlick, Health AG, Zahnärztekasse AG and Omnicas. Some of my duties include:

• Managing and allocating the acquisition budget of over ?3M per annum

• Leadership, development and mentoring of the customer acquisition team of three senior associates

• Responsibility and control of all digital acquisition channels such as SEA (Google, Bing), SEO, cooperation with affiliates (FinanceAds, durchblicker, awin), retargeting, social media (facebook, instagram, snapchat, pinterest & tiktok), native ads (outbrain) and programmatic display (Adform, GDN)

• Responsibility and control of all traditional acquisition channels such as out of home advertising (large format advertising, city lights, DOOH & print), radio, transport media (busses, trams & bicycle caps), events & festivals (Börsianer festival 2019) and guerrilla marketing tactics (streetbranding, dooh projection)

• Managing strategic cooperation between easybank & Royal Dutch Shell (Tankbonus & integrated cash management)

• Leading the web analytics activities for BAWAG PSK, easybank and Paylife (Adobe Analytics, Adobe Launch & Adobe Target)

Scout24 is a leading operator of digital marketplaces for real estate and automobiles in Germany and other selected European countries. As part of the marketing team of ImmobilienScout24, AutoScout24 and FinanceScout24 Austria, my role included:

• Responsibility and control of all online marketing channels in Austria such as SEA (Google, Bing), SEO, cooperation with meta search engines & affiliates, retargeting (Criteo), native advertising (Outbrain), social media, display and programmatic (Adform, DoubleClick)

• Responsible for growing both apps, iOS and Android via paid channels, ASO and public relations

• Development, planning and implementation of digital marketing campaigns in Austria (brand and product marketing)

• Annual planning, allocation and management of the digital marketing budget (>?2M) in Austria

• Main contact for internal and external service providers for the production of advertising media for digital channels in Austria

• Leadership and coaching of a working student and steering a team of five senior online marketing specialists in Berlin, Germany

The OKI Group is a leading global manufacturer of information technology and printer products headquartered in Tokyo, Japan. As a vital part of their brand marketing and communications team for the EMEA region, I was responsible for

• Project led a global website rollout to more than 30 countries in the EMEA region in close coordination with the global OKI headquarters in Japan and the regional sales and marketing teams, which led to the generation of over 10,000 monthly prospective buyers for the printer business

• stablishment of a central web-team of four international experts in the field of digital marketing (structuring, definition of required competencies, recruitment, management)

• Lead a team of 10 Persons in Mumbai, India to support rollout activities and daily website management

• Main contact for digital agencies to realize various projects and tasks in the field of new web content creation, SEO, Google Adwords and e-commerce

• Serving as main contact person and advisor to regional marketing teams for digital related projects (HQ Japan, EMEA & Americas)

• As a freelance consultant, I've developed concepts for KAEV Trading Kft., a global manufacturer of hydraulic cutting machines based in Hungary, in the field of digital sales and brand strategy with a focus on PPC, SEO, retargeting, email marketing, display advertising, conversion rate optimization and improvement of web usability as part of their website relaunch in 2015.

Fruit of the Loom is a world-leading company specializing in the development, manufacture and international commercialization of apparel. As an important part of the commercial headquarters of the Russell and Spalding brands in Europe, I was responsible for

• Develop and implement a marketing strategy as well as the annual campaign planning for specific groups of countries (Eastern Europe, G-S-A) in order to ensure the best possible use of the marketing mix

• Project management of European digital marketing activities (new website, e-mail marketing, social media)

• Develop and implement marketing activities and campaigns for and in collaboration with retailers and distributors to ensure the optimal utilization of allocated cooperation budgets

• Planning, negotiation and implementation of pan-European PR and advertising (UK, Germany, France, Italy, Spain, Poland)

• Participation in the planning, development and production of brand catalogs, brochures and other printing material

• Development and implementation of local CRM structures and activities to ensure efficient communication with retailers and key stakeholders, in particular distributors

• Responsible for setting up trade fair stands and roadshows at various European locations

Shure is a leading international consumer and professional audio electronics manufacturer. The company produces high-end microphones, wireless microphone systems, discussion systems, mixers and headphones. As a vital part of the EMEA marketing department, my role included

• Managing digital marketing budget, managerial responsibility for a team of four associates and key advisors to the regional marketing teams

• Develop, plan and implement the digital marketing strategy for Shure in EMEA (web infrastructure, ecommerce, social media, online marketing) in close coordination with local markets

• Project lead of several international campaigns to strengthen the digital brand identity and customer acquisition (Drum Mastery, Remix Competition) for the EMEA region

• Accountability for digital marketing strategy adoption in the EMEA region

• Forging relationships with third parties for cooperative marketing (SoundCloud, Universal, Pearl)

• Key contact for national and international agencies

• Serving as a main contact person and advisor to the regional marketing teams (Americas, EMEA & Asia-Pacific) and distribution partners in over 50 countries