2019 ? Present: Market Access & Business Development
Rolle: Independent Consultant
Kunde: MedTech
Aufgaben:
- Established international sales structures for a biological disinfectant for poultry.
- Developed market entry strategies and hormone sourcing projects for a French life science company.
- Provided strategic consulting for healthcare and MedTech companies expanding into emerging markets.
2010 ? 2018: Medical Devices in diabetes management
Rolle: Country Manager ? North Africa & MEA Region
Kunde: Ascensia Diabetes Care AG (formerly Bayer Diabetes Care AG), Basel
Aufgaben:
- Led regional operations for Medical Devices in diabetes management (blood glucose monitoring systems and digital health tools) across North Africa, the Middle East, the Caucasus, and selected Sub-Saharan countries with a strong focus on commercial excellence and turnaround management in complex markets.
- Developed and executed market entry and growth strategies for distributor-led markets, aligning commercial performance with corporate objectives and driving sales leadership initiatives across the region.
- Delivered a commercial turnaround in underperforming markets through restructuring of distributor networks and implementation of performance-based sales governance.
- Directed product launches, marketing and pricing strategies, and P&L management across up to nine countries without local affiliates.
- Turned around commercial operations in the Maghreb region.
- Achieved major business expansion, establishing new markets in Algeria, Iran, and Sub-Saharan Africa ? developing Algeria from zero base into a ?10M market.
- Built and managed regional distributor networks, trained and coached partners, and ensured compliance with Bayer and Ascensia global standards.
- Forged strong relationships with key opinion leaders, hospitals, and ministries of health to drive market access, reimbursement, and adoption of medical device technologies.
- Collaborated closely with Regulatory Affairs and Legal to navigate complex frameworks and implement compliant commercial operations in embargo-affected regions.
- Provided strategic leadership on commercial excellence, sales governance, and business development for chronic disease and MedTech markets.
- Recognized for consistent overachievement of sales and EBIT targets, outstanding leadership, and the ability to build sustainable market structures in emerging regions.
2007 ? 2009: sales and service organization
Rolle: Regional Managing Director ? Middle East
Kunde: auf Anfrage, Dubai
Aufgaben:
- Led the sales and service organization in the Middle East with full P&L responsibility (?21M revenue) and a team of 19 employees, achieving significant commercial turnaround and fostering a culture of accountability and performance.
- Directed sales operations, strategic planning, product launches, and customer acquisition for integrated IT and imaging solutions in healthcare.
- Managed, coached, and restructured distributor network to secure existing markets, drive sales excellence, and develop new business opportunities.
- Achieved major business wins, including:
- ?3.4M with Dubai Health Authority
- ?3.1M with Ministry of Health, Saudi Arabia
- ?4.1M imaging solutions project in Syria
- Represented the company at trade fairs, industry events, and with key stakeholders across the Middle East.
- Fostered a high-performance culture through cooperative leadership, delegation, and team development.
2001 ? 2006: Managed international IT projects
Rolle: Strategic Planning & PMO Lead
Kunde: AgfaGevaert AG, Germany & Belgium
Aufgaben:
- Managed international IT projects including procurement integration and IT system separation from Bayer AG.
- Oversaw IT controlling for Opex and Capex (budgeting, analysis, reporting).
- Designed and delivered IT training programs within SAP Germany.
- Represented the GICS Manager in international committees.
- Served as Assistant Data Protection Officer, maintaining the corporate procedural register.
- Applied expertise as Certified Change Agent with strong process management (DMAIC) skills.
2000 ? 2001: Managed start-up, monitoring, error analysis
Rolle: IT Transformation Project Manager
Kunde: C&A Mode GmbH & Co. KG, Düsseldorf
Aufgaben:
- Led the European rollout of the SAP Euro currency conversion in Germany, France, and the Netherlands.
- Managed start-up, monitoring, error analysis, and troubleshooting of the Euro conversion project.
- Coordinated cross-country testing activities and audits across European C&A companies.
- Conducted system customizing and issue resolution in collaboration with business departments.
- Performed as-is analysis for integration of an upstream inventory management system (CBS) with SAP-FI and optimized related business processes.
1998 ? 2000: Conducted customizing in real estate leasing
Rolle: Consultant & Project Manager
Kunde: VICG GmbH, Frankfurt
Aufgaben:
- Conducted customizing in real estate leasing, provided technical consulting, and supported business-specific issues.
- Delivered user training in SAP Basis and SAP Office, and maintained batch interfaces.
- Supported executive management in project development, client coordination, and sales-related tasks.