PROFILEStrategic EMEA commercial and business operations leader with extensive experience driving revenue operations, channel transformation, sales enablement, forecasting governance, CRM adoption and data-led decision-making across global technology organisations. Known for redesigning commercial processes, improving forecast accuracy, strengthening partner performance, and enabling executive visibility across complex regional markets.
EXECUTIVE STRENGTHS- Commercial Operations Leadership
- Revenue Operations
- Sales Forecasting
- Pipeline Governance
- Quote-to-Cash Governance
- Order-to-Cash Integration
- EMEA Channel Transformation
- KPI Governance
- Cross-Functional Leadership
- Continuous Improvement
TECHNOLOGY & ANALYTICS- Salesforce
- SAP CRM/ SAP BI
- Power BI/ Tableau
- Oracle Demantra
- Incorta BI
- ModelN
- Python / R / SQL
IMPACT SNAPSHOT- Improved forecast accuracy from 62% to 91% across EMEA, reducing excess inventory exposure by EUR45M.
- Led commercial operations redesign supporting a EUR600M annual revenue business across 27 EMEA markets.
- Increased sales productivity by 23% through CRM optimisation, pipeline governance and automated reporting.
- Reduced quote-to-order cycle time by 38% and reduced manual reporting effort by 1,200+ hours annually.
- Directed regional Salesforce transformation for 500+ users, achieving 96% adoption within six months.
SELECTED ACHIEVEMENTS- Real-time variance tracking linking Salesforce and ERP billing
- Executive dashboards improving business visibility and decision velocity
- Governance models spanning Sales Operations, Finance and IT
- Partner planning disciplines supporting channel growth and profitability