Ich fokussiere mich auf technische und strategische Suchmaschinenoptimierung (SEO) im Bereich E-Commerce.
Aktualisiert am 06.06.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 06.06.2025
Verfügbar zu: 100%
davon vor Ort: 100%
Technische SEO
E-Commerce SEO
Datengetriebene Keyword- & Content-Strategie
Internationales SEO
SEO-Audits
Crawling- und Indexierungsmanagement
Ladezeiten-Optimierung
Core Web Vitals
Interne Verlinkung
Strukturierte Daten
Mobile SEO
Keyword-Recherche
Content-Briefings
CMS-Optimierung
Google Search Console
SEO-Reporting
Wettbewerbsanalyse
SEO-Tools (z.?B. Screaming Frog
Ahrefs
Semrush)
Lokales SEO
SEO-Migration
German
Native or Bilingual
English
Professional Working
Polish
Limited Working
Russian
Full Professional

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

5 Monate
2025-01 - heute

Developed the SEO and marketplace strategy

Growth & Market Expansion Consultant
Growth & Market Expansion Consultant
  • Developed the SEO and marketplace strategy for entering the German market
  • Conducted comprehensive competitor research and selected optimal product categories for launch, aligned with business criteria and regional demand
  • Performed legal and compliance analysis, including EU product safety regulations, packaging standards, and taxation (VAT, OSS, ProdSG)
  • Built a product selection framework combining commercial goals and operational feasibility
  • Contributed to go-to-market planning by aligning SEO, marketplace, and legal tracks into a unified launch roadmap
Major Swiss E-commerce Platform
1 Jahr 3 Monate
2024-03 - heute

Operations & Process Optimization

  • Develop and standardize core business processes both nationally and for DACH-region projects, ensuring scalability and efficiency.
  • Lead cross-functional and international projects, overseeing workflow automation and digital transformation.
  • Monitor performance metrics (KPIs) to drive continuous improvement, collaborating with senior leadership on strategic decisions.


Key Achievements:

  • Optimized internal operations to support international expansion, reducing operational bottlenecks by ~30%.
  • Established consistent SOPs across multiple departments, improving service quality and cross-team coordination.
Ukrainian national leader in fitness and health services
Kyiv City, Ukraine
8 Jahre 4 Monate
2017-02 - heute

Advise clients on setting up and optimizing online stores

Freelance E-Commerce Consultant (Project-based)
Freelance E-Commerce Consultant (Project-based)
  • Advise clients on setting up and optimizing online stores, from marketing strategies to technical solutions and operational workflows.
  • Develop market entry roadmaps and align branding, SEA/SEO tactics, and logistics for sustained e-commerce growth.


Key Achievements:

  • Successfully launched multiple niche e-commerce projects, increasing monthly revenue by an average of +50?70%.
  • Resolved complex technical issues (multi-language, site structure) leading to improved user experience and conversion
10 Monate
2024-01 - 2024-10

Drove technical SEO strategy for a massive platform

Senior SEO (Project-Based)
Senior SEO (Project-Based)
Drove technical SEO strategy for a massive platform (~20M pages) with multilingual requirements and strict crawling budget management. Coordinated developers to implement advanced indexation controls, prioritizing high-value pages for better lead conversion.


Key Achievements:

  • Boosted overall traffic by 60% while significantly improving lead quality.
  • Site architecture to ensure optimal indexing and scaling across multiple languages.
ABRAMS world trade wiki - Data Trade Company (Full-time, fixedterm)
5 Jahre 10 Monate
2019-01 - 2024-10

Launched a yoga products brand

Founder (Part-time / Entrepreneurship)
Founder (Part-time / Entrepreneurship)
  • Launched a yoga products brand with full offline-to-online logistics (warehouse in Dortmund), customer service, and procurement.
  • Scaled multichannel sales, including Amazon, ensuring a robust supply chain and automation of key processes.


Key Achievements:

  • Built a self-sustaining e-commerce operation that continues to generate passive revenue.
  • Streamlined logistics flow, significantly reducing overhead and manual intervention.
Dortmund, North Rhine-Westphalia, Germany
1 Jahr 1 Monat
2022-11 - 2023-11

Led a 5-person SEO squad

Agency Leadership - SEO Team Lead
Agency Leadership - SEO Team Lead
  • Led a 5-person SEO squad, shifting the team from ?busy work? to KPI-driven execution focused on measurable client ROI.
  • Created and sold bespoke SEO frameworks for CBD-sector accounts, ensuring full regulatory compliance while lifting SERP visibility in a highly competitive niche.
  • Re-engineered on-page / off-page workflows, cutting non-productive tasks by ?40 % and accelerating turnaround time for deliverables
Marketing Agency Dresden
Dresden, Germany (Agency Leadership)
11 Monate
2022-01 - 2022-11

Managed end-to-end SEO and Google Ads (Performance Max) programs

Digital Marketing Manager (SEO / SEA Focus)
Digital Marketing Manager (SEO / SEA Focus)
  • Managed end-to-end SEO and Google Ads (Performance Max) programs for premium brands such as Braun Büffel and Jowat across multilingual domains.
  • Unified technical SEO, content, and paid strategy, streamlining site architecture to boost cross-regional traffic and conversions.
  • Optimized bidding logic and creative rotation, reducing CPC while expanding brand reach and top-funnel awareness.
  • Built GA4 / Looker Studio dashboards that empowered stakeholders with real-time performance insights and data-driven budget decisions
LOUIS INTERNET GmbH
Germany
6 Jahre
2016-01 - 2021-12

various Projects

SEO & Digital Growth Early Career
SEO & Digital Growth Early Career
  • Progressed from intern to Senior SEO Manager across Semtrix, Würth Group, WDD Dr. Faltz & Partner, and 11880, managing technical & content SEO for 100+ websites.
  • Delivered >?100 K incremental monthly sales for Würth Group by marginfocused optimization of high-value product categories.
  • Established SEO as a core service at WDD Dr. Faltz & Partner, lifting organic traffic for flagship clients such as Abus & Caritas Deutschland and streamlining project workflows.
  • Handled 50+ SME clients simultaneously at 11880, creating scalable taskprioritization frameworks that secured consistent ranking gains across diverse verticals.
  • Built solid foundations in analytics, on/off-page SEO and e-commerce while completing an E-commerce Management program (sgd)

Aus- und Weiterbildung

Aus- und Weiterbildung

01/2021 - 02/2022
Cognitive Behavioural Therapy Institute

2016 - 2019
sgd - Deutschlands führende Fernschule
Ecommerce Management

Certifications

  • Certified E-Commerce Consultant
  • Advanced Search Engine Optimization
  • Optimization

Position

Position

International Business Development & DACH Market Strategy - Ukraine

Kompetenzen

Kompetenzen

Top-Skills

Technische SEO E-Commerce SEO Datengetriebene Keyword- & Content-Strategie Internationales SEO SEO-Audits Crawling- und Indexierungsmanagement Ladezeiten-Optimierung Core Web Vitals Interne Verlinkung Strukturierte Daten Mobile SEO Keyword-Recherche Content-Briefings CMS-Optimierung Google Search Console SEO-Reporting Wettbewerbsanalyse SEO-Tools (z.?B. Screaming Frog Ahrefs Semrush) Lokales SEO SEO-Migration

Produkte / Standards / Erfahrungen / Methoden

Summary

As Chief Growth & Business Development Officer focused on DACH expansion, I have delivered incremental revenue and reduced process cycle-times by up to 40 % across tech, e-commerce, and consumer sectors.

  • Revenue & Market Entry: Launched and scaled operations in Germany, Austria, and Switzerland, achieving break-even within 8 months and >30 % YoY growth.
  • Strategic Partnerships: Negotiated cross-border alliances, integrating supply-chain, legal, and commercial streams to unlock new profit pools.

I thrive where global strategy meets local execution?turning complex challenges into scalable, revenue-generating solutions. Currently advising a Swiss e-commerce unicorn on German market entry and open to permanent C-level roles or board mandates centered on growth and operational excellence in the DACH region and beyond.


Top Skills

  • Market Entry Strategy
  • Pharmaceutical Marketing
  • Business Intelligence (BI)

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

5 Monate
2025-01 - heute

Developed the SEO and marketplace strategy

Growth & Market Expansion Consultant
Growth & Market Expansion Consultant
  • Developed the SEO and marketplace strategy for entering the German market
  • Conducted comprehensive competitor research and selected optimal product categories for launch, aligned with business criteria and regional demand
  • Performed legal and compliance analysis, including EU product safety regulations, packaging standards, and taxation (VAT, OSS, ProdSG)
  • Built a product selection framework combining commercial goals and operational feasibility
  • Contributed to go-to-market planning by aligning SEO, marketplace, and legal tracks into a unified launch roadmap
Major Swiss E-commerce Platform
1 Jahr 3 Monate
2024-03 - heute

Operations & Process Optimization

  • Develop and standardize core business processes both nationally and for DACH-region projects, ensuring scalability and efficiency.
  • Lead cross-functional and international projects, overseeing workflow automation and digital transformation.
  • Monitor performance metrics (KPIs) to drive continuous improvement, collaborating with senior leadership on strategic decisions.


Key Achievements:

  • Optimized internal operations to support international expansion, reducing operational bottlenecks by ~30%.
  • Established consistent SOPs across multiple departments, improving service quality and cross-team coordination.
Ukrainian national leader in fitness and health services
Kyiv City, Ukraine
8 Jahre 4 Monate
2017-02 - heute

Advise clients on setting up and optimizing online stores

Freelance E-Commerce Consultant (Project-based)
Freelance E-Commerce Consultant (Project-based)
  • Advise clients on setting up and optimizing online stores, from marketing strategies to technical solutions and operational workflows.
  • Develop market entry roadmaps and align branding, SEA/SEO tactics, and logistics for sustained e-commerce growth.


Key Achievements:

  • Successfully launched multiple niche e-commerce projects, increasing monthly revenue by an average of +50?70%.
  • Resolved complex technical issues (multi-language, site structure) leading to improved user experience and conversion
10 Monate
2024-01 - 2024-10

Drove technical SEO strategy for a massive platform

Senior SEO (Project-Based)
Senior SEO (Project-Based)
Drove technical SEO strategy for a massive platform (~20M pages) with multilingual requirements and strict crawling budget management. Coordinated developers to implement advanced indexation controls, prioritizing high-value pages for better lead conversion.


Key Achievements:

  • Boosted overall traffic by 60% while significantly improving lead quality.
  • Site architecture to ensure optimal indexing and scaling across multiple languages.
ABRAMS world trade wiki - Data Trade Company (Full-time, fixedterm)
5 Jahre 10 Monate
2019-01 - 2024-10

Launched a yoga products brand

Founder (Part-time / Entrepreneurship)
Founder (Part-time / Entrepreneurship)
  • Launched a yoga products brand with full offline-to-online logistics (warehouse in Dortmund), customer service, and procurement.
  • Scaled multichannel sales, including Amazon, ensuring a robust supply chain and automation of key processes.


Key Achievements:

  • Built a self-sustaining e-commerce operation that continues to generate passive revenue.
  • Streamlined logistics flow, significantly reducing overhead and manual intervention.
Dortmund, North Rhine-Westphalia, Germany
1 Jahr 1 Monat
2022-11 - 2023-11

Led a 5-person SEO squad

Agency Leadership - SEO Team Lead
Agency Leadership - SEO Team Lead
  • Led a 5-person SEO squad, shifting the team from ?busy work? to KPI-driven execution focused on measurable client ROI.
  • Created and sold bespoke SEO frameworks for CBD-sector accounts, ensuring full regulatory compliance while lifting SERP visibility in a highly competitive niche.
  • Re-engineered on-page / off-page workflows, cutting non-productive tasks by ?40 % and accelerating turnaround time for deliverables
Marketing Agency Dresden
Dresden, Germany (Agency Leadership)
11 Monate
2022-01 - 2022-11

Managed end-to-end SEO and Google Ads (Performance Max) programs

Digital Marketing Manager (SEO / SEA Focus)
Digital Marketing Manager (SEO / SEA Focus)
  • Managed end-to-end SEO and Google Ads (Performance Max) programs for premium brands such as Braun Büffel and Jowat across multilingual domains.
  • Unified technical SEO, content, and paid strategy, streamlining site architecture to boost cross-regional traffic and conversions.
  • Optimized bidding logic and creative rotation, reducing CPC while expanding brand reach and top-funnel awareness.
  • Built GA4 / Looker Studio dashboards that empowered stakeholders with real-time performance insights and data-driven budget decisions
LOUIS INTERNET GmbH
Germany
6 Jahre
2016-01 - 2021-12

various Projects

SEO & Digital Growth Early Career
SEO & Digital Growth Early Career
  • Progressed from intern to Senior SEO Manager across Semtrix, Würth Group, WDD Dr. Faltz & Partner, and 11880, managing technical & content SEO for 100+ websites.
  • Delivered >?100 K incremental monthly sales for Würth Group by marginfocused optimization of high-value product categories.
  • Established SEO as a core service at WDD Dr. Faltz & Partner, lifting organic traffic for flagship clients such as Abus & Caritas Deutschland and streamlining project workflows.
  • Handled 50+ SME clients simultaneously at 11880, creating scalable taskprioritization frameworks that secured consistent ranking gains across diverse verticals.
  • Built solid foundations in analytics, on/off-page SEO and e-commerce while completing an E-commerce Management program (sgd)

Aus- und Weiterbildung

Aus- und Weiterbildung

01/2021 - 02/2022
Cognitive Behavioural Therapy Institute

2016 - 2019
sgd - Deutschlands führende Fernschule
Ecommerce Management

Certifications

  • Certified E-Commerce Consultant
  • Advanced Search Engine Optimization
  • Optimization

Position

Position

International Business Development & DACH Market Strategy - Ukraine

Kompetenzen

Kompetenzen

Top-Skills

Technische SEO E-Commerce SEO Datengetriebene Keyword- & Content-Strategie Internationales SEO SEO-Audits Crawling- und Indexierungsmanagement Ladezeiten-Optimierung Core Web Vitals Interne Verlinkung Strukturierte Daten Mobile SEO Keyword-Recherche Content-Briefings CMS-Optimierung Google Search Console SEO-Reporting Wettbewerbsanalyse SEO-Tools (z.?B. Screaming Frog Ahrefs Semrush) Lokales SEO SEO-Migration

Produkte / Standards / Erfahrungen / Methoden

Summary

As Chief Growth & Business Development Officer focused on DACH expansion, I have delivered incremental revenue and reduced process cycle-times by up to 40 % across tech, e-commerce, and consumer sectors.

  • Revenue & Market Entry: Launched and scaled operations in Germany, Austria, and Switzerland, achieving break-even within 8 months and >30 % YoY growth.
  • Strategic Partnerships: Negotiated cross-border alliances, integrating supply-chain, legal, and commercial streams to unlock new profit pools.

I thrive where global strategy meets local execution?turning complex challenges into scalable, revenue-generating solutions. Currently advising a Swiss e-commerce unicorn on German market entry and open to permanent C-level roles or board mandates centered on growth and operational excellence in the DACH region and beyond.


Top Skills

  • Market Entry Strategy
  • Pharmaceutical Marketing
  • Business Intelligence (BI)

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