2019 - 2023: CRM stakeholder in RFP process

Place of Work: Metzingen
Role: PROJECT LEAD, SENIOR CRM & LOYALTY MANAGER
Customer: HUGO BOSS AG

Tasks:

• Business Project Lead for implementation of new loyalty rewards program in 31 markets with 5 user interfaces including webshop & app; business requirements definition, stakeholder management, overall responsibility for timeline, testing & rollout
• CRM stakeholder in RFP process for new Customer Data Platform (CDP), vendor questions and evaluation
• Test Manager UAT for SAP Marketing system upgrade
• Product owner for tailored recommendation logic
• KPI-based optimization of customer lifecycle campaigns via email, onsite, print, sms, push, WeChat
• Several engagements, 9-12 months

2018 - 2019: strategic and tactical CRM activities driving sales

Place of Work: Berlin

Role: HEAD OF CUSTOMER RELATIONSHIP MANAGEMENT

Customer: vinos

Tasks:

• Responsible for strategic and tactical CRM activities driving sales, customer lifecycle comms and lead generation via email, onsite, print
• Marketing lead for Emarsys implementation project
• Led a team of 4 marketing managers

2016 - 2018: DIGITAL MARKETING AND BUSINESS DEVELOPMENT

Place of Work: London

Customer: Flockler Social Media Hub

Tasks:

• Established lead generation systems for the DE-AT-CH market with content marketing, social media & search
• Initiated and negotiated marketing cooperations and spoke at events for lead generation

2017 - 2017: budget planning, allocation and control

Role: SELLER MARKETING LEAD GERMANY

Customer: eBay

Tasks:

• Overall responsibility for DE business seller communications via email, events, educational videos
• Responsible for budget planning, allocation and control as well as KPI analysis and optimization

2015 - 2016: CRM-Management

2014 - 2014: CRM PROJECT MANAGEMENT

Place of Work: Berlin

Role: CRM PROJECT MANAGER

2011 - 2011: MARKETING STRATEGY CONSULTING

Place of Work: Zürich

Role: MARKETING STRATEGY CONSULTANT

2009 - 2009: MARKETING PROJECT MANAGEMENT

Role: MARKETING PROJECT MANAGER

Customer: Austrian Tourism Board

2005 - 2007: MARKETING MANAGEMENT

Place of Work: Berlin

Role: SENIOR DIRECT MARKETING MANAGER

Customer: Bertelsmann AG

2002 - 2004: BUSINESS, FINANCE AND LEGAL TRANSLATIONS

Role: Freelance

2000 - 2001: SALES

Place of Work: Berlin

Role: SALES DIRECTOR

Customer: Freefund

1997 - 1999: Management

Place of Work: Berlitz, Dortmund + Wuppertal

Role: DEPUTY DIRECTOR