Aufbau, Steuerung und Optimierung von Vertriebs- und Marketingorganisationen in den Bereichen IT und Hightech, Produkte, Services und Komplettlösungen
Aktualisiert am 02.03.2023
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Verfügbar ab: 02.03.2023
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Business Development
General Management
IT- and Business Strategy
Restrukturierung von Organisationen
Optimierung von Geschäftsprozessen
Rekrutierung von Vertriebspersonal
Coaching und Training
Outsourcing-Projekte
Nearshoring
Projektsteuerung (high level)
English
fluent
German
native
Italian
basics

Einsatzorte

Einsatzorte

München (+200km)
Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

7 Jahre 2 Monate
2018-10 - heute

Business Development

Managing Partner, Executive Coach & Consultant
Managing Partner, Executive Coach & Consultant
  • Started up my own business with a broad spectrum of consulting services, training and coaching
  • Business Development contract with Fincons Group since end of 2020
msw_Consulting Services
Munich
6 Jahre 11 Monate
2012-01 - 2018-11

Restructured and retrained the sales team

Vice President Sales ITO - DACH
Vice President Sales ITO - DACH

Achieve sales goals greater than $25 million ARR (annually recurring revenue), with existing and new customers. Negotiating of contractual terms and conditions, and managing of the solutions/operations/implementation teams. Restructuring of the existing sales team and hiring of new staff to ensure the readiness and capability of the team for acquiring new (enterprise) business on a large scale. Supporting the EMEA senior management to integrate the sds business services GmbH into the European Xerox outsourcing/services organization.


Achievements:

  • Acting Co-MD with the Finance Director during the transition
    phase to a new Managing Director (mid 2012 – mid 2013)
  • Successfully steered the sales department through a difficult period of drastic changes
  • Restructured and retrained the sales team in order to enable them to excel in a new, more demanding environment
  • Created first agile sales team in the MPC environment
Xerox IT Services GmbH (former ?sds business services GmbH?)
Mülheim/ Ruhr
2 Jahre 7 Monate
2009-06 - 2011-12

Start up and development of MDA?s I2S business

Director, International Business Development (Europe), Integrate
Director, International Business Development (Europe), Integrate

Start up and development of MDA’s I2S business (Defense, Aerospace) in Europe, Russia and the former CIS. Acquiring of a significant number of new clients for MDA. Developing a business plan for new customers and positioning of all relevant products and services. Building long term relationships with MDA customers at varying levels within their organization. Full sales and marketing responsibility for an international sales territory
that spanned from Central, Northern and Eastern Europe to Russia and the former CIS, with a sales target in the double-digit million-range.


Achievements:

  • Involvement in the closing of a > $250M contract with Ukraine
  • first significant business in Russia (through two distributors)
  • development of the UAV business in Eastern Europe, etc.
MDA Ltd.
Richmond, British Columbia, Canada
1 Jahr
2008-04 - 2009-03

Taking over the management responsibility from predecessor

Managing Director
Managing Director

Taking over the management responsibility from predecessor in order to establish modern management methods, new and more efficient processes and to increase revenue, market share and profitability. Start up of new sales and marketing operations, managing the renewal of HR and admin processes and the optimization of the product development. Furthermore, promote the integration of GLI into the Scandinavian group of companies lead by the new mother company (Client Computing ASA).


Achievements:

  • Restructured the whole organisation, while reaching all revenue and profitability goals
  • Handed over a leaner but more profitable and more flexible organisation to my successor (one of the founders/directors or the acquiring company)
GLI mbH
Haar/Munich
3 Jahre 1 Monat
2005-03 - 2008-03

Growing the pipeline and revenues in the Central European region

Country Sales Director CEUR
Country Sales Director CEUR

Growing the pipeline and revenues in the Central European region. Building and leading a world class focused sales team to deliver turnover and profit targets. Coordination of lead generation, internal sales, new business and account management, in order to generate rapid growth within MySQL’s target markets. Development of strong business relationships with new and existing customers and drive all sales, marketing and overall commercial activities to deliver the significant growth, which the market opportunity brings.


Achievements:

  • Reorganized the sales team and relocated the GmbH from Nürtingen to Munich
  • Hired seasoned and experienced sales personnel to approach the enterprise market in Central Europe
  • Started massive marketing campaigns in order to increase the quantity and quality of the incoming leads
  • Personally acquired a significant number of new high profile client accounts
  • Together with the team, I also managed selected key client accounts, primarily in the financial services, energy/utility and high tech/industrial manufacturing sectors
  • Closed first large ‘frame agreements’ with major accounts in Germany
  • Tripled the revenue from 2005 to 2007
  • Significantly increased the number of large accounts where MySQL is positioned as a strategic supplier
MySQL GmbH
Munich
1 Jahr 7 Monate
2003-08 - 2005-02

Development of the existing customer base and acquisition of new customers

Dy. General Manager Business Development
Dy. General Manager Business Development

Satyam Computer Services Ltd. is one of the top-four Indian IT services companies. Development of the existing customer base and acquisition of new customers in the German market. Hiring of sales and project personnel and introduction of sales and marketing processes to facilitate the achievement of the objectives. Creation of sustainable relationships to the management of the top target companies. Building up and maintaining contacts to opinion leaders and the press.


Achievements:

  • Acquired first significant projects with German companies,
    followed up and further developed the running projects with international companies in Germany
  • Created a clear ‘go-to-market’ concept, with tailored business cases and supporting marketing material
  • Established a pan-European sales- and project team
Satyam Computer Services Ltd.
Wiesbaden
2 Jahre 3 Monate
2001-05 - 2003-07

Developing the business in Germany and Austria

Managing Director
Managing Director

Developing the business in Germany and Austria. Full profit and loss responsibility for all sales and marketing as well as professional service operations. Fostering and extension of the base of existing business contacts. Creation and dissemination of the new corporate message in Germany. Reorganization of the whole sales force and adjustment of all activities to the corporate strategy.

Achievements:

  • Acquired and developed a couple of new key-customers (e.g. Government of NRW, Swiss Life, EADS and GfK) and extended the business with key partners (like Platinion (Boston Consulting Group), T-Systems and Avinci)
  • Made the organization leaner and fit for the takeover through Novell Inc.
  • Changed the focus of the whole team from a technical to a more business oriented, customer centric approach
  • Positioned SilverStream as a leading company in the area of web services (SOA)
SilverStream Software GmbH
Munich
1 Jahr 8 Monate
1999-10 - 2001-05

Business development

Sales Manager
Sales Manager

Business development in the financial services industry Germany as well as full responsibility for all the sales and marketing activities with Siemens (acting as GAM). Hiring of sales reps and sales engineers, to meet the ambitious goals in the respective
fiscal year.


Achievements:

  • First sales team (and manager) that ever reached the goal in Germany (largest deals with Infineon AG and Commerzbank AG)
  • Development and implementation of a concept to penetrate the financial services industry (e.g. case-studies, etc)
BroadVision Deutschland GmbH
Munich
3 Jahre 11 Monate
1995-12 - 1999-10

Selling products and solutions to banks

Account Manager and Sales Manager (Banking and Finance)
Account Manager and Sales Manager (Banking and Finance)

Selling products and solutions to banks, insurance companies and other financial institutions in Bavaria and South Germany. Developing existing customer relationships and acquisition of new customers within the target industry segment. Positioning of the RDBMS product portfolio as well as the Oracle ERP offering and specifically solutions for the financial services market. Quota: 25 Mio. DM p.a. Team leader of the sales team.

Achievements:

  • Positioned the company and the products at all the major Bavarian banks and insurance companies
  • Introduced the solution portfolio of our ‘Financial Services Vertical’
  • Negotiated an 18 Mio DM ‘master agreement’ with the largest Bavarian bank (HypoVereinsbank)
  • Promotion to Sales Manager July 1998
  • Achieved several awards (e.g. my team has been the most successful sales team in Germany, in the year 1999)
Oracle Deutschland GmbH
Munich
2 Jahre 6 Monate
1993-06 - 1995-11

Account Management

Account Manager
Account Manager
Nokia Consumer Electronics
Straubing
1 Jahr 2 Monate
1992-04 - 1993-05

Key Account Management

Key Account Manager (Großkundenbetreuer)
Key Account Manager (Großkundenbetreuer)
Milestone GmbH
Neuss
2 Jahre 6 Monate
1989-10 - 1992-03

Technical Management

Co-founder and Technical Manager
Co-founder and Technical Manager
Auf Anfrage
Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

1990

University degree computer sciences, Munich University of Applied Sciences, diploma (Diplom Informatiker (FH)/ comparable with MSc Information Technology).

1981

Apprenticeship at Debeka insurance company, Munich, degree as ?Insurance Specialist? (more detailed data available upon request)

ADVANCED TRAINING:
Oracle ?management trainee program?, ?Strategic Solution Selling? (Institute for Management Development, Lausanne, Switzerland), ?Target Account Selling? (TAS), ?SPIN-Training?, ?Complex Sales?, ?Negotiations? (Huthwaite International), ?The New Strategic Selling? (Miller/Heiman), NLP training, project management training, trainings about the concepts of SOA, web services, etc.

Kompetenzen

Kompetenzen

Top-Skills

Business Development General Management IT- and Business Strategy Restrukturierung von Organisationen Optimierung von Geschäftsprozessen Rekrutierung von Vertriebspersonal Coaching und Training Outsourcing-Projekte Nearshoring Projektsteuerung (high level)

Produkte / Standards / Erfahrungen / Methoden

PROFESSIONAL PROFILE:
Entrepreneurial and strategic thinking executive with more than twenty years of experience in sales and marketing as well as in general management and professional services. Results-oriented with a consistent record of exceeding standards and expectations. Worked successfully for world-class companies like Oracle, Nokia, MySQL and Xerox. Outstanding communication, presentation and negotiation skills with a unique combination of interpersonal and analytical abilities. A natural, inspiring leader, with a hands-on mentality and the ability to convince by example. Distinctive expertise in explaining complex, often very technical, issues in an understandable, very clear manner to senior business managers.

RESPONSIBILITIES:
People management since 1998 with a maximum number of more than hundred employees under my responsibility. Beside of my experience in the management of very heterogeneous teams, I have also managed senior sales and professional services personnel (‘Management of Managers’). Responsibility for sales volumes exceeding ten million DM already in the nineties. Profit and loss responsibility since 2001 with a focus on sales, marketing and services. Project Management roles (e.g. in agile SCRUM & PRINCE2 environments) and participation in ‘Steering Committees’ since 1998.

FURTHER SKILLS AND EXPERIENCE:
Substantial experience and in depth knowledge of selling services, products and solutions into a variety of markets. Excellent background in General Management, Business Development and Project Management. Very good knowledge in the fields of IT Services, IT-Outsourcing (ITO), Agile Projects and all aspects of the associated legal, administrative and project work. Comprehensive and profound knowledge in starting up and developing operations in new territories and in conducting business in Germany and the European Union. Very large personal network with a significant number of high ranking managers with dozens of world-class companies.

Einsatzorte

Einsatzorte

München (+200km)
Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

7 Jahre 2 Monate
2018-10 - heute

Business Development

Managing Partner, Executive Coach & Consultant
Managing Partner, Executive Coach & Consultant
  • Started up my own business with a broad spectrum of consulting services, training and coaching
  • Business Development contract with Fincons Group since end of 2020
msw_Consulting Services
Munich
6 Jahre 11 Monate
2012-01 - 2018-11

Restructured and retrained the sales team

Vice President Sales ITO - DACH
Vice President Sales ITO - DACH

Achieve sales goals greater than $25 million ARR (annually recurring revenue), with existing and new customers. Negotiating of contractual terms and conditions, and managing of the solutions/operations/implementation teams. Restructuring of the existing sales team and hiring of new staff to ensure the readiness and capability of the team for acquiring new (enterprise) business on a large scale. Supporting the EMEA senior management to integrate the sds business services GmbH into the European Xerox outsourcing/services organization.


Achievements:

  • Acting Co-MD with the Finance Director during the transition
    phase to a new Managing Director (mid 2012 – mid 2013)
  • Successfully steered the sales department through a difficult period of drastic changes
  • Restructured and retrained the sales team in order to enable them to excel in a new, more demanding environment
  • Created first agile sales team in the MPC environment
Xerox IT Services GmbH (former ?sds business services GmbH?)
Mülheim/ Ruhr
2 Jahre 7 Monate
2009-06 - 2011-12

Start up and development of MDA?s I2S business

Director, International Business Development (Europe), Integrate
Director, International Business Development (Europe), Integrate

Start up and development of MDA’s I2S business (Defense, Aerospace) in Europe, Russia and the former CIS. Acquiring of a significant number of new clients for MDA. Developing a business plan for new customers and positioning of all relevant products and services. Building long term relationships with MDA customers at varying levels within their organization. Full sales and marketing responsibility for an international sales territory
that spanned from Central, Northern and Eastern Europe to Russia and the former CIS, with a sales target in the double-digit million-range.


Achievements:

  • Involvement in the closing of a > $250M contract with Ukraine
  • first significant business in Russia (through two distributors)
  • development of the UAV business in Eastern Europe, etc.
MDA Ltd.
Richmond, British Columbia, Canada
1 Jahr
2008-04 - 2009-03

Taking over the management responsibility from predecessor

Managing Director
Managing Director

Taking over the management responsibility from predecessor in order to establish modern management methods, new and more efficient processes and to increase revenue, market share and profitability. Start up of new sales and marketing operations, managing the renewal of HR and admin processes and the optimization of the product development. Furthermore, promote the integration of GLI into the Scandinavian group of companies lead by the new mother company (Client Computing ASA).


Achievements:

  • Restructured the whole organisation, while reaching all revenue and profitability goals
  • Handed over a leaner but more profitable and more flexible organisation to my successor (one of the founders/directors or the acquiring company)
GLI mbH
Haar/Munich
3 Jahre 1 Monat
2005-03 - 2008-03

Growing the pipeline and revenues in the Central European region

Country Sales Director CEUR
Country Sales Director CEUR

Growing the pipeline and revenues in the Central European region. Building and leading a world class focused sales team to deliver turnover and profit targets. Coordination of lead generation, internal sales, new business and account management, in order to generate rapid growth within MySQL’s target markets. Development of strong business relationships with new and existing customers and drive all sales, marketing and overall commercial activities to deliver the significant growth, which the market opportunity brings.


Achievements:

  • Reorganized the sales team and relocated the GmbH from Nürtingen to Munich
  • Hired seasoned and experienced sales personnel to approach the enterprise market in Central Europe
  • Started massive marketing campaigns in order to increase the quantity and quality of the incoming leads
  • Personally acquired a significant number of new high profile client accounts
  • Together with the team, I also managed selected key client accounts, primarily in the financial services, energy/utility and high tech/industrial manufacturing sectors
  • Closed first large ‘frame agreements’ with major accounts in Germany
  • Tripled the revenue from 2005 to 2007
  • Significantly increased the number of large accounts where MySQL is positioned as a strategic supplier
MySQL GmbH
Munich
1 Jahr 7 Monate
2003-08 - 2005-02

Development of the existing customer base and acquisition of new customers

Dy. General Manager Business Development
Dy. General Manager Business Development

Satyam Computer Services Ltd. is one of the top-four Indian IT services companies. Development of the existing customer base and acquisition of new customers in the German market. Hiring of sales and project personnel and introduction of sales and marketing processes to facilitate the achievement of the objectives. Creation of sustainable relationships to the management of the top target companies. Building up and maintaining contacts to opinion leaders and the press.


Achievements:

  • Acquired first significant projects with German companies,
    followed up and further developed the running projects with international companies in Germany
  • Created a clear ‘go-to-market’ concept, with tailored business cases and supporting marketing material
  • Established a pan-European sales- and project team
Satyam Computer Services Ltd.
Wiesbaden
2 Jahre 3 Monate
2001-05 - 2003-07

Developing the business in Germany and Austria

Managing Director
Managing Director

Developing the business in Germany and Austria. Full profit and loss responsibility for all sales and marketing as well as professional service operations. Fostering and extension of the base of existing business contacts. Creation and dissemination of the new corporate message in Germany. Reorganization of the whole sales force and adjustment of all activities to the corporate strategy.

Achievements:

  • Acquired and developed a couple of new key-customers (e.g. Government of NRW, Swiss Life, EADS and GfK) and extended the business with key partners (like Platinion (Boston Consulting Group), T-Systems and Avinci)
  • Made the organization leaner and fit for the takeover through Novell Inc.
  • Changed the focus of the whole team from a technical to a more business oriented, customer centric approach
  • Positioned SilverStream as a leading company in the area of web services (SOA)
SilverStream Software GmbH
Munich
1 Jahr 8 Monate
1999-10 - 2001-05

Business development

Sales Manager
Sales Manager

Business development in the financial services industry Germany as well as full responsibility for all the sales and marketing activities with Siemens (acting as GAM). Hiring of sales reps and sales engineers, to meet the ambitious goals in the respective
fiscal year.


Achievements:

  • First sales team (and manager) that ever reached the goal in Germany (largest deals with Infineon AG and Commerzbank AG)
  • Development and implementation of a concept to penetrate the financial services industry (e.g. case-studies, etc)
BroadVision Deutschland GmbH
Munich
3 Jahre 11 Monate
1995-12 - 1999-10

Selling products and solutions to banks

Account Manager and Sales Manager (Banking and Finance)
Account Manager and Sales Manager (Banking and Finance)

Selling products and solutions to banks, insurance companies and other financial institutions in Bavaria and South Germany. Developing existing customer relationships and acquisition of new customers within the target industry segment. Positioning of the RDBMS product portfolio as well as the Oracle ERP offering and specifically solutions for the financial services market. Quota: 25 Mio. DM p.a. Team leader of the sales team.

Achievements:

  • Positioned the company and the products at all the major Bavarian banks and insurance companies
  • Introduced the solution portfolio of our ‘Financial Services Vertical’
  • Negotiated an 18 Mio DM ‘master agreement’ with the largest Bavarian bank (HypoVereinsbank)
  • Promotion to Sales Manager July 1998
  • Achieved several awards (e.g. my team has been the most successful sales team in Germany, in the year 1999)
Oracle Deutschland GmbH
Munich
2 Jahre 6 Monate
1993-06 - 1995-11

Account Management

Account Manager
Account Manager
Nokia Consumer Electronics
Straubing
1 Jahr 2 Monate
1992-04 - 1993-05

Key Account Management

Key Account Manager (Großkundenbetreuer)
Key Account Manager (Großkundenbetreuer)
Milestone GmbH
Neuss
2 Jahre 6 Monate
1989-10 - 1992-03

Technical Management

Co-founder and Technical Manager
Co-founder and Technical Manager
Auf Anfrage
Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

1990

University degree computer sciences, Munich University of Applied Sciences, diploma (Diplom Informatiker (FH)/ comparable with MSc Information Technology).

1981

Apprenticeship at Debeka insurance company, Munich, degree as ?Insurance Specialist? (more detailed data available upon request)

ADVANCED TRAINING:
Oracle ?management trainee program?, ?Strategic Solution Selling? (Institute for Management Development, Lausanne, Switzerland), ?Target Account Selling? (TAS), ?SPIN-Training?, ?Complex Sales?, ?Negotiations? (Huthwaite International), ?The New Strategic Selling? (Miller/Heiman), NLP training, project management training, trainings about the concepts of SOA, web services, etc.

Kompetenzen

Kompetenzen

Top-Skills

Business Development General Management IT- and Business Strategy Restrukturierung von Organisationen Optimierung von Geschäftsprozessen Rekrutierung von Vertriebspersonal Coaching und Training Outsourcing-Projekte Nearshoring Projektsteuerung (high level)

Produkte / Standards / Erfahrungen / Methoden

PROFESSIONAL PROFILE:
Entrepreneurial and strategic thinking executive with more than twenty years of experience in sales and marketing as well as in general management and professional services. Results-oriented with a consistent record of exceeding standards and expectations. Worked successfully for world-class companies like Oracle, Nokia, MySQL and Xerox. Outstanding communication, presentation and negotiation skills with a unique combination of interpersonal and analytical abilities. A natural, inspiring leader, with a hands-on mentality and the ability to convince by example. Distinctive expertise in explaining complex, often very technical, issues in an understandable, very clear manner to senior business managers.

RESPONSIBILITIES:
People management since 1998 with a maximum number of more than hundred employees under my responsibility. Beside of my experience in the management of very heterogeneous teams, I have also managed senior sales and professional services personnel (‘Management of Managers’). Responsibility for sales volumes exceeding ten million DM already in the nineties. Profit and loss responsibility since 2001 with a focus on sales, marketing and services. Project Management roles (e.g. in agile SCRUM & PRINCE2 environments) and participation in ‘Steering Committees’ since 1998.

FURTHER SKILLS AND EXPERIENCE:
Substantial experience and in depth knowledge of selling services, products and solutions into a variety of markets. Excellent background in General Management, Business Development and Project Management. Very good knowledge in the fields of IT Services, IT-Outsourcing (ITO), Agile Projects and all aspects of the associated legal, administrative and project work. Comprehensive and profound knowledge in starting up and developing operations in new territories and in conducting business in Germany and the European Union. Very large personal network with a significant number of high ranking managers with dozens of world-class companies.

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