Chief Data Office, Data Warehousing, Data Strategy, Data Migration, Data Architecture, Data Governance, Data Quality, Metadata, AWS, Snowflake, Azure
Aktualisiert am 05.12.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 15.12.2025
Verfügbar zu: 100%
davon vor Ort: 100%
Datawarehouse
Datenarchitektur
Datenmanagement
AWS
Azure
Tableau
Big Data Analytics
Hadoop
Mitarbeiterführung
Datenanalyse
Managementerfahrung
Atlassian JIRA
Atlassian Confluence
German
Muttersprache
English
business fluent
Portuguese
Muttersprache

Einsatzorte

Einsatzorte

Hamburg (+200km)
Deutschland
möglich

Projekte

Projekte

10 Monate
2025-02 - heute

Defined and delivered Germany?s post-M&A data integration strategy

Head of Data Strategy and Delivery (VP)
Head of Data Strategy and Delivery (VP)
  • Defined and delivered Germany?s post-M&A data integration strategy across BAWAG and Barclays platforms.
  • Initiated Snowflake migration and transitioned data lakes from Hadoop, SAS, and AWS (work in progress)
  • Built strategic data architecture foundations and governance frameworks for long-term scalability and AI & ML ready data.
  • Served as Subject Matter Expert (SME) for data across business and IT functions.
  • Ensured Data Quality and Master Data consistency across customer systems and towards regulators.


Key Achievements:

  • Highly efficient Barclays data integration into BAWAG Group in only 6 weeks, a critical activity to the M&A?s successful completion in January.
  • Data architecture foundation, toolset selections and beginning of the warehouse migration from Barclays provisioned platforms to Snowflake (work in progress, currently 40% finished ? with 200 TB in total).
  • Tax Office data integration setup and execution towards regulatory deadlines, annual and quarterly.
BAWAG Group (as successor of Barclays ?Consumer Bank Europe?)
Hamburg, Germany
6 Jahre 2 Monate
2018-12 - 2025-01

Defined and led delivery of strategic Data agenda in Germany Chief Data Office

Head of Data Strategy and Delivery (VP)
Head of Data Strategy and Delivery (VP)
  • Defined and led strategic Data agenda in Germany Chief Data Office.
  • Led data transformation projects like the data warehouses and platforms migrations, data quality program, Master Data management and Data workstreams in various strategic projects of Germany.
  • Data Architecture, Data Management and Data Governance.
  • Led as Subject Matter Expert (SME) for data towards all functions of the Germany and international business.


Key Achievements:

  • Data warehouse migrations from SAS (150 TB) and Teradata (10 TB) to Cloudera Hadoop and then AWS, as the first adopters of the Barclays global strategic data platforms and BAWAG.
  • Master & regulatory data quality improvements, meeting thresholds.
  • Hands-on delivery for all Data & Records Management disciplines, including a DQ framework automation, Master & Reference Data management and records retention & disposal.
  • Build-up of a highly effective team of 3 business data analysts.
  • Shaping of the Data strategy with the Chief Data Officer.

AWS Tableau MS Power BI Azure Snowflake Hadoop Ab-Initio Atlassian JIRA Atlassian Confluence SAS Teradata
Barclays ?Consumer Bank Europe?
Hamburg, Germany
2 Jahre 5 Monate
2016-07 - 2018-11

Defined and led the strategic Customer Experience (CX) agenda

Senior Customer Experience Manager (VP)
Senior Customer Experience Manager (VP)
  • Defined and led the strategic Customer Experience (CX) agenda for Commercial and Operations.
  • Initiated key initiatives including a major alerts service relaunch and the "Go Green" program.
  • Designed and implemented a CX dashboard with new, actionable metrics for Operations and Commercial.
  • Led as Subject Matter Expert (SME) in CRM and campaign design for Digital Banking redesign project during the RFP phase.
  • Built effective cross-functional relationships with IT and business units.


Key Achievements:

  • Reduced issue resolution time by 25% through CX dashboard insights.
  • Improved campaign ROI by 15% through data-driven targeting initiatives.
Barclays ?Consumer Bank Europe?
Hamburg, Germany
2 Jahre 9 Monate
2013-10 - 2016-06

customer agenda and marketing strategy

Head of Customer Strategy & Experience (VP)
Head of Customer Strategy & Experience (VP)
  • Led the customer agenda and marketing strategy for Spain and Portugal.
  • Developed and implemented first behavioural segmentation models for Spain and Portugal.
  • Launched Transparency and Marketing Governance agendas in digitally developing markets.
  • Delivered Portugal's Product Line Strategy and launched a marketing governance board.


Key Achievements:

  • Presented national business strategies directly to local and global Executive Committees.
  • Increased customer satisfaction through redesigned service journeys and CX metrics.
Barclays ?Barclaycard Southern Europe?
Lisbon, Portugal; Madrid, Spain
2 Jahre 1 Monat
2011-10 - 2013-10

launch and business-as-usual transition

Head of Products & Customer Experience Deposits (VP)
Head of Products & Customer Experience Deposits (VP)
  • Led the launch and business-as-usual transition of Barclays Deposits.
  • Delivered award-winning customer service excellence via coordinated Marketing?Ops planning and CX design.
  • Led all change initiatives under budget and on time, securing mid-term PBT via product design and behavioural analytics.
  • Built Product Management and Change/Technology operations from the ground up.
  • Led a team of 3 (1 FTE, 2 contractors) to deliver agile projects.


Key Achievements:

  • Foundation design and delivery for the deposit product design, digital customer services and the approach to sales over digital channels
  • Achieved strong market recognition and adoption of the new deposit product suite with >1 bn ? acquired within 6 weeks and high visibility on ranking and affiliate comparison sites.
Barclays ?Barclaycard Germany?
Hamburg, Germany
3 Jahre 9 Monate
2008-01 - 2011-09

digital capability transformation

Senior Digital Channels Manager (VP)
Senior Digital Channels Manager (VP)
  • Led digital capability transformation for loan products.
  • Optimised SEM and digital ad-serving setup.
  • Redesigned engagement flows across digital and phone channels.
  • Led customer experience-driven redesigns of online application journeys, increasing conversion significantly post-2010.
  • Rebranded and modernized all Internet assets for Barclaycard Germany (cards and loans).
  • Defined and implemented SLAs and operating models for international web platforms, improving service reliability.
  • Led global e-business council initiatives such as webchat RFPs and e-contact strategy with multimillion euro impact.


Key Achievements:

  • Boosted digital loan acquisition through optimised customer journeys and targeted ads.
Barclays ?Barclaycard Germany?
Hamburg, Germany
6 Monate
2007-07 - 2007-12

Delivered international digital transformation

Senior Manager e-Channels (VP)
Senior Manager e-Channels (VP)
  • Delivered international digital transformation across Germany, France, Italy, Spain, Portugal, Greece, Ireland and partially to the UK.
  • Owned design, architecture, and deployment of digital customer platforms: websites, CMS, middleware, APIs, account services.
  • Launched major digital features including online application, broker integration, and web analytics ? many still in use today.
  • Introduced tracking and accounting system for online sales and re-engineered account services middleware.


Key Achievements:

  • Launch of digital sales and scale-up of volumes across all regions.
Barclays ?Barclaycard International?
Hamburg, Germany; Northampton, UK; London, UK
1 Jahr 3 Monate
2006-05 - 2007-07

Developed business requirements

IT & Marketing Consultant (Contractor)
IT & Marketing Consultant (Contractor)
  • Developed business requirements and translated them into digital solutions.
  • Provided IT consultancy for Internet Live Systems Support.


Key Achievements:

  • Various sales and service site improvements and operational improvements.
Barclays ?Barclaycard International?
Hamburg, Germany
6 Jahre 1 Monat
2000-04 - 2006-04

Delivered international web and data infrastructure

Key account manager for Barclays, Business Consultant
Key account manager for Barclays, Business Consultant
  • Delivered international web and data infrastructure for Barclaycard Western Europe: websites, CMS, APIs, tracking systems. End-to-end delivery of web infrastructure, reporting systems, and middleware.
  • Launched digital application platform, broker services, and affiliate marketing solutions across 7+ countries.
  • Designed and implemented pixel-based tracking and custom API interfaces between front-end and processing systems.
  • Managed multi-country digital platform rollouts and operations with high stakeholder satisfaction.
  • Led a team of up to 8 developers and consultants.


Key Achievements:

  • Delivery of first and evolving generation of websites with online application and online banking capabilities, managed via CMS, across 7 markets including Germany, France, Italy, Spain, Portugal, Ireland, Greece ? with some components still in current use.
  • Achieved exceptional client satisfaction and profitability targets.
sh&r communication (today: revolutions advertising)
Hamburg, Germany
3 Jahre 11 Monate
1996-12 - 2000-10

Business process design for German insurance companies

IT & Business Process Consultant (Contractor), Trainee
IT & Business Process Consultant (Contractor), Trainee
  • Business process design for German insurance companies using ITIL, Six Sigma, and ISO standards.
  • Led and delivered hardware and software roll-outs for insurance agency networks
  • Team management (5 contractors) and delivery accountability


Achievements:

  • Design and documentation of the ITIL service process framework for a major German insurance company
  • Roll-out of prepared and validated IT components and networks for all Germany branches of a major German insurance company

systematics Integrations GmbH (today: HP Enterprise Services)
Hamburg, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

12 Jahre 9 Monate
1994-10 - 2007-06

M.Sc. in Informatics & Economics

Graduated with "Good" rating as ?Diplom-Informatiker?, University of Hamburg, Germany
Graduated with "Good" rating as ?Diplom-Informatiker?
University of Hamburg, Germany
  • mostly on hold between 1996 and 2006 due to professional opportunities.
  • Theoretical, technical and applied computer science as primary degree; applied economics as secondary degree.
10 Monate
1993-10 - 1994-07

Informatics

University of Coimbra, Portugal
University of Coimbra, Portugal
  • Gained cultural and language experience.
  • Studies were resumed in Hamburg.

Kompetenzen

Kompetenzen

Top-Skills

Datawarehouse Datenarchitektur Datenmanagement AWS Azure Tableau Big Data Analytics Hadoop Mitarbeiterführung Datenanalyse Managementerfahrung Atlassian JIRA Atlassian Confluence

Produkte / Standards / Erfahrungen / Methoden

Profile summary

  • He is an accomplished data and digital transformation executive with 20+ years of international leadership experience in financial services. Proven track record with consistently excellent ratings, delivering enterprise-scale data architecture, governance, and analytics capabilities. Drives strategic uses of data, regulatory data compliance, CX excellence and commercial growth.
  • From recently leading the M&A data integration at BAWAG, after migrating Barclays data warehouses, architectures and ML/AI to cloud platforms, to having built digital banking platforms across 7 countries for Barclaycard, he brings a unique blend of strategic thinking, hands-on technical delivery and people leadership. Trusted advisor and operator at CDO level, with in-depth expertise in AWS, Cloudera Hadoop, Snowflake, CRM, customer insight and financial products.


Selected Career Achievements

  • Delivered full data integration into BAWAG Group for the 0.5bn ? M&A with speed, quality and to fullest C-level stakeholder satisfaction.
  • Led enterprise-scale data platform migrations to cloud: SAS, Hadoop and AWS to Snowflake, for 200 TB at BAWAG Group and Barclays.
  • Built and led a high-performing team of business data analysts and acted as Deputy Chief Data Officer for Barclays Germany Retail.
  • Designed and implemented the first and foundational behavioural segmentation model for the cards business in Spain and Portugal.
  • Launched and delivered award-winning customer experience and product & sales strategy for Barclays Germany?s 2 bn ? in deposits.
  • Led Barclaycard?s 7-country digital platform rollout from 2000 to 2006, serving millions of applicants and customers until today through automated digital processes.


Top Core Skills

People Leadership, Cloud Platforms (AWS, Snowflake, Hadoop), Data Strategy, Data Architecture, Data Governance, Analytics & Insight, Digital Transformation, Customer Experience (CX), CRM & Campaign Management, Project and Program Management, Product Management, Customer Insight


Technical Skills

  • Technical & Data Platforms: AWS, Snowflake, Hadoop, SAS, Teradata, Oracle
  • Analytics & BI Tools: SQL, Tableau, Power BI, Alteryx, Databricks (beginner)
  • CRM & Marketing: Adobe Campaign, MS Dynamics CRM, affiliate & performance marketing
  • Project Management: Jira, Agile/Scrum, PRINCE2, ITIL, ISO/TQM
  • Analytics & ML: Segmentation models, customer research, insight generation, CX metrics
  • Collab and Office Tools: Confluence, MS Office, MS Project, MS Visio, MS Access

Einsatzorte

Einsatzorte

Hamburg (+200km)
Deutschland
möglich

Projekte

Projekte

10 Monate
2025-02 - heute

Defined and delivered Germany?s post-M&A data integration strategy

Head of Data Strategy and Delivery (VP)
Head of Data Strategy and Delivery (VP)
  • Defined and delivered Germany?s post-M&A data integration strategy across BAWAG and Barclays platforms.
  • Initiated Snowflake migration and transitioned data lakes from Hadoop, SAS, and AWS (work in progress)
  • Built strategic data architecture foundations and governance frameworks for long-term scalability and AI & ML ready data.
  • Served as Subject Matter Expert (SME) for data across business and IT functions.
  • Ensured Data Quality and Master Data consistency across customer systems and towards regulators.


Key Achievements:

  • Highly efficient Barclays data integration into BAWAG Group in only 6 weeks, a critical activity to the M&A?s successful completion in January.
  • Data architecture foundation, toolset selections and beginning of the warehouse migration from Barclays provisioned platforms to Snowflake (work in progress, currently 40% finished ? with 200 TB in total).
  • Tax Office data integration setup and execution towards regulatory deadlines, annual and quarterly.
BAWAG Group (as successor of Barclays ?Consumer Bank Europe?)
Hamburg, Germany
6 Jahre 2 Monate
2018-12 - 2025-01

Defined and led delivery of strategic Data agenda in Germany Chief Data Office

Head of Data Strategy and Delivery (VP)
Head of Data Strategy and Delivery (VP)
  • Defined and led strategic Data agenda in Germany Chief Data Office.
  • Led data transformation projects like the data warehouses and platforms migrations, data quality program, Master Data management and Data workstreams in various strategic projects of Germany.
  • Data Architecture, Data Management and Data Governance.
  • Led as Subject Matter Expert (SME) for data towards all functions of the Germany and international business.


Key Achievements:

  • Data warehouse migrations from SAS (150 TB) and Teradata (10 TB) to Cloudera Hadoop and then AWS, as the first adopters of the Barclays global strategic data platforms and BAWAG.
  • Master & regulatory data quality improvements, meeting thresholds.
  • Hands-on delivery for all Data & Records Management disciplines, including a DQ framework automation, Master & Reference Data management and records retention & disposal.
  • Build-up of a highly effective team of 3 business data analysts.
  • Shaping of the Data strategy with the Chief Data Officer.

AWS Tableau MS Power BI Azure Snowflake Hadoop Ab-Initio Atlassian JIRA Atlassian Confluence SAS Teradata
Barclays ?Consumer Bank Europe?
Hamburg, Germany
2 Jahre 5 Monate
2016-07 - 2018-11

Defined and led the strategic Customer Experience (CX) agenda

Senior Customer Experience Manager (VP)
Senior Customer Experience Manager (VP)
  • Defined and led the strategic Customer Experience (CX) agenda for Commercial and Operations.
  • Initiated key initiatives including a major alerts service relaunch and the "Go Green" program.
  • Designed and implemented a CX dashboard with new, actionable metrics for Operations and Commercial.
  • Led as Subject Matter Expert (SME) in CRM and campaign design for Digital Banking redesign project during the RFP phase.
  • Built effective cross-functional relationships with IT and business units.


Key Achievements:

  • Reduced issue resolution time by 25% through CX dashboard insights.
  • Improved campaign ROI by 15% through data-driven targeting initiatives.
Barclays ?Consumer Bank Europe?
Hamburg, Germany
2 Jahre 9 Monate
2013-10 - 2016-06

customer agenda and marketing strategy

Head of Customer Strategy & Experience (VP)
Head of Customer Strategy & Experience (VP)
  • Led the customer agenda and marketing strategy for Spain and Portugal.
  • Developed and implemented first behavioural segmentation models for Spain and Portugal.
  • Launched Transparency and Marketing Governance agendas in digitally developing markets.
  • Delivered Portugal's Product Line Strategy and launched a marketing governance board.


Key Achievements:

  • Presented national business strategies directly to local and global Executive Committees.
  • Increased customer satisfaction through redesigned service journeys and CX metrics.
Barclays ?Barclaycard Southern Europe?
Lisbon, Portugal; Madrid, Spain
2 Jahre 1 Monat
2011-10 - 2013-10

launch and business-as-usual transition

Head of Products & Customer Experience Deposits (VP)
Head of Products & Customer Experience Deposits (VP)
  • Led the launch and business-as-usual transition of Barclays Deposits.
  • Delivered award-winning customer service excellence via coordinated Marketing?Ops planning and CX design.
  • Led all change initiatives under budget and on time, securing mid-term PBT via product design and behavioural analytics.
  • Built Product Management and Change/Technology operations from the ground up.
  • Led a team of 3 (1 FTE, 2 contractors) to deliver agile projects.


Key Achievements:

  • Foundation design and delivery for the deposit product design, digital customer services and the approach to sales over digital channels
  • Achieved strong market recognition and adoption of the new deposit product suite with >1 bn ? acquired within 6 weeks and high visibility on ranking and affiliate comparison sites.
Barclays ?Barclaycard Germany?
Hamburg, Germany
3 Jahre 9 Monate
2008-01 - 2011-09

digital capability transformation

Senior Digital Channels Manager (VP)
Senior Digital Channels Manager (VP)
  • Led digital capability transformation for loan products.
  • Optimised SEM and digital ad-serving setup.
  • Redesigned engagement flows across digital and phone channels.
  • Led customer experience-driven redesigns of online application journeys, increasing conversion significantly post-2010.
  • Rebranded and modernized all Internet assets for Barclaycard Germany (cards and loans).
  • Defined and implemented SLAs and operating models for international web platforms, improving service reliability.
  • Led global e-business council initiatives such as webchat RFPs and e-contact strategy with multimillion euro impact.


Key Achievements:

  • Boosted digital loan acquisition through optimised customer journeys and targeted ads.
Barclays ?Barclaycard Germany?
Hamburg, Germany
6 Monate
2007-07 - 2007-12

Delivered international digital transformation

Senior Manager e-Channels (VP)
Senior Manager e-Channels (VP)
  • Delivered international digital transformation across Germany, France, Italy, Spain, Portugal, Greece, Ireland and partially to the UK.
  • Owned design, architecture, and deployment of digital customer platforms: websites, CMS, middleware, APIs, account services.
  • Launched major digital features including online application, broker integration, and web analytics ? many still in use today.
  • Introduced tracking and accounting system for online sales and re-engineered account services middleware.


Key Achievements:

  • Launch of digital sales and scale-up of volumes across all regions.
Barclays ?Barclaycard International?
Hamburg, Germany; Northampton, UK; London, UK
1 Jahr 3 Monate
2006-05 - 2007-07

Developed business requirements

IT & Marketing Consultant (Contractor)
IT & Marketing Consultant (Contractor)
  • Developed business requirements and translated them into digital solutions.
  • Provided IT consultancy for Internet Live Systems Support.


Key Achievements:

  • Various sales and service site improvements and operational improvements.
Barclays ?Barclaycard International?
Hamburg, Germany
6 Jahre 1 Monat
2000-04 - 2006-04

Delivered international web and data infrastructure

Key account manager for Barclays, Business Consultant
Key account manager for Barclays, Business Consultant
  • Delivered international web and data infrastructure for Barclaycard Western Europe: websites, CMS, APIs, tracking systems. End-to-end delivery of web infrastructure, reporting systems, and middleware.
  • Launched digital application platform, broker services, and affiliate marketing solutions across 7+ countries.
  • Designed and implemented pixel-based tracking and custom API interfaces between front-end and processing systems.
  • Managed multi-country digital platform rollouts and operations with high stakeholder satisfaction.
  • Led a team of up to 8 developers and consultants.


Key Achievements:

  • Delivery of first and evolving generation of websites with online application and online banking capabilities, managed via CMS, across 7 markets including Germany, France, Italy, Spain, Portugal, Ireland, Greece ? with some components still in current use.
  • Achieved exceptional client satisfaction and profitability targets.
sh&r communication (today: revolutions advertising)
Hamburg, Germany
3 Jahre 11 Monate
1996-12 - 2000-10

Business process design for German insurance companies

IT & Business Process Consultant (Contractor), Trainee
IT & Business Process Consultant (Contractor), Trainee
  • Business process design for German insurance companies using ITIL, Six Sigma, and ISO standards.
  • Led and delivered hardware and software roll-outs for insurance agency networks
  • Team management (5 contractors) and delivery accountability


Achievements:

  • Design and documentation of the ITIL service process framework for a major German insurance company
  • Roll-out of prepared and validated IT components and networks for all Germany branches of a major German insurance company

systematics Integrations GmbH (today: HP Enterprise Services)
Hamburg, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

12 Jahre 9 Monate
1994-10 - 2007-06

M.Sc. in Informatics & Economics

Graduated with "Good" rating as ?Diplom-Informatiker?, University of Hamburg, Germany
Graduated with "Good" rating as ?Diplom-Informatiker?
University of Hamburg, Germany
  • mostly on hold between 1996 and 2006 due to professional opportunities.
  • Theoretical, technical and applied computer science as primary degree; applied economics as secondary degree.
10 Monate
1993-10 - 1994-07

Informatics

University of Coimbra, Portugal
University of Coimbra, Portugal
  • Gained cultural and language experience.
  • Studies were resumed in Hamburg.

Kompetenzen

Kompetenzen

Top-Skills

Datawarehouse Datenarchitektur Datenmanagement AWS Azure Tableau Big Data Analytics Hadoop Mitarbeiterführung Datenanalyse Managementerfahrung Atlassian JIRA Atlassian Confluence

Produkte / Standards / Erfahrungen / Methoden

Profile summary

  • He is an accomplished data and digital transformation executive with 20+ years of international leadership experience in financial services. Proven track record with consistently excellent ratings, delivering enterprise-scale data architecture, governance, and analytics capabilities. Drives strategic uses of data, regulatory data compliance, CX excellence and commercial growth.
  • From recently leading the M&A data integration at BAWAG, after migrating Barclays data warehouses, architectures and ML/AI to cloud platforms, to having built digital banking platforms across 7 countries for Barclaycard, he brings a unique blend of strategic thinking, hands-on technical delivery and people leadership. Trusted advisor and operator at CDO level, with in-depth expertise in AWS, Cloudera Hadoop, Snowflake, CRM, customer insight and financial products.


Selected Career Achievements

  • Delivered full data integration into BAWAG Group for the 0.5bn ? M&A with speed, quality and to fullest C-level stakeholder satisfaction.
  • Led enterprise-scale data platform migrations to cloud: SAS, Hadoop and AWS to Snowflake, for 200 TB at BAWAG Group and Barclays.
  • Built and led a high-performing team of business data analysts and acted as Deputy Chief Data Officer for Barclays Germany Retail.
  • Designed and implemented the first and foundational behavioural segmentation model for the cards business in Spain and Portugal.
  • Launched and delivered award-winning customer experience and product & sales strategy for Barclays Germany?s 2 bn ? in deposits.
  • Led Barclaycard?s 7-country digital platform rollout from 2000 to 2006, serving millions of applicants and customers until today through automated digital processes.


Top Core Skills

People Leadership, Cloud Platforms (AWS, Snowflake, Hadoop), Data Strategy, Data Architecture, Data Governance, Analytics & Insight, Digital Transformation, Customer Experience (CX), CRM & Campaign Management, Project and Program Management, Product Management, Customer Insight


Technical Skills

  • Technical & Data Platforms: AWS, Snowflake, Hadoop, SAS, Teradata, Oracle
  • Analytics & BI Tools: SQL, Tableau, Power BI, Alteryx, Databricks (beginner)
  • CRM & Marketing: Adobe Campaign, MS Dynamics CRM, affiliate & performance marketing
  • Project Management: Jira, Agile/Scrum, PRINCE2, ITIL, ISO/TQM
  • Analytics & ML: Segmentation models, customer research, insight generation, CX metrics
  • Collab and Office Tools: Confluence, MS Office, MS Project, MS Visio, MS Access

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