Strategischer Berater | Lead Business Analyst | Governance & Anforderungsmanagement | Digitale Transformation | Stakeholder-Alignment
Aktualisiert am 23.06.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 29.06.2026
Verfügbar zu: 60%
davon vor Ort: 50%
Business Analysis
Anforderungsmanagement
Governance
Stakeholder Management
Digitale Transformation
Requirements Management
Anforderungsanalyse
Geschäftsprozessmodellierung
Prozessoptimierung
Qualitätsmanagement
Organisationsentwicklung
KPI-Reporting
Scrum
Product Owner
Softwareanforderungsanalyse
Stakeholder-Analyse
Business-Workflow-Analyse
Standardisierung
Digitalisierung
Accessibility

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

7 Jahre 10 Monate
2018-09 - heute

Digitalisierungsprogramm für öffentliche Dienste

Strategischer Service Designer / Senior Consultant Anforderungsmanagement Governance Qualitätsmanagement ...
Strategischer Service Designer / Senior Consultant
Aufbau von Governance-Frameworks, Qualitätsstandards und Steuerungsarchitektur für ein Programm mit 80+ Digitalisierungsmaßnahmen. Direkte Begleitung von 50+ Online-Diensten von der Anforderungsklärung bis zur Umsetzung. Entwicklung eigenständiger Frameworks: Quality-Gates, Prozessmodellen, Vorgehensmodellen, KPI-/Reporting-Framework, Pattern-Katalog u.a.. Methodische Führung, Stakeholder-Alignment über Organisationsgrenzen hinweg, Wissenstransfer, Workshop-Formate.
Anforderungsmanagement Governance Qualitätsmanagement Stakeholder Management KPI-Reporting Wirkungsmessung OKR Prozessoptimierung Accessibility (WCAG/BITV) Servicestandard OZG
Microsoft / Senatskanzlei der Freien und Hansestadt Hamburg
Hamburg
8 Jahre 4 Monate
2018-03 - heute

Personalization of digital products and services

Product Discovery Owner, UX Consultant
Product Discovery Owner, UX Consultant

* User centered innovation: Responsible for product strategy and product discovery initiatives in the area of personalization

* Co-creation and alignment Workshops with various stakeholders and units

* Validation of hypotheses and activities through quantitative evaluations and user tests

* Creation and priorisation of product requirements / user stories

Eurowings
Hamburg / Köln
4 Monate
2017-11 - 2018-02

Relaunch and expansion of a web shop

UX Design, Product Owner
UX Design, Product Owner
  • Development and elaboration of user stories based on user journeys and user story mapping.
  • Creation of user-centered UX concepts
  • Definition of UI pattern standards
  • Personalization and segmentation of the customer experience
  • Consulting in data-driven design and development processes
arvato eCommerce
Hamburg
4 Monate
2017-07 - 2017-10

Healthcare Platform with personalised Services

UX Lead UX Research MVP Stakeholder Management ...
UX Lead
  • Develop a user-centered and innovative digital healthcare platform with personalised services.
  • Create and communicate a strategic vision with concrete KPIs.
  • Uncovering customer needs through structured target group interviews and research which then provided decisive and targeted impulses for further product development and strategic marketing.
  • Development of prototypes in design sprints and validation in regular uselabs.
UX Research MVP Stakeholder Management Requirement Engineering Digital Prototyping UX Design Teamlead Strategieberatung Workshopleitung
arvato | Bertelsmann
Hamburg
1 Jahr
2016-07 - 2017-06

Strategy and Product Development Personalised Car Owner Plattform

UX Lead, Product Manager UX Research Design Systems Prototyping ...
UX Lead, Product Manager
  • My job as UX Lead and Product Manager was to lead two interdisciplinary product teams and to jointly develop and expand myAudi as a platform and enabler for personalised services.
  • Development of prototypes in design sprints and validation in regular uselabs
  • Alignment with relevant stakeholders, creation and maintenance of roadmaps and the product backlog

  • Development of KPIs and metrics for measuring the outcome and success.

UX Research Design Systems Prototyping Scrum MVP Stakeholder Management Requirement Engineering Product Management Design Sprints Digital Prototyping UX Design
AUDI
Hamburg, Ingolstadt
5 Monate
2016-02 - 2016-06

Product Development Investment tool (robo-advisor)

UX Lead, Product Strategist UX Design customer journey mapping Digital Prototyping ...
UX Lead, Product Strategist
  • Agile development of a mobile asset management tool for end customers ("robo advisor").
  • Develop frameworks and prototypes to test and fine-tune product vision, customer journeys and content strategies
  • Establish and integrate user-centered methods such as service design, lean UX and user testings into the development process.
  • Align product development with legal requirements.
UX Design customer journey mapping Digital Prototyping legal alignment Stakeholder management Workshop Moderation user testing user centered design Teamlead
Deutsche Bank
Hamburg, Frankfurt a. M.
1 Jahr 8 Monate
2014-06 - 2016-01

Development global Platforms, digital selfservice & digital services

UX Lead, Product owner Scrum Product owner consultant ...
UX Lead, Product owner
  • What does digital transformation mean in practical terms for the further development of digital platforms and channels of an insurance group? And how must digital services and products be developed to meet customer needs and contribute to business goals in the long term?
  • As UX Team Lead and Product Owner, I was part of an international scrum team and was responsible for the end-to-end implementation of new features and services of the global web platform.
  • In addition to testing and validating features, prioritizing and refining backlogs and analyzing KPIs, my main tasks included integrating lean UX methods into agile development processes.
Scrum Product owner consultant User stories Backlog refinement Requirementsengineering Agile Entwicklung Lean UX User tests UX Design Digital Prototyping Workshopleitung living sytleguide
Allianz SE
Hamburg, München, Stuttgart, Dublin (IRL)
3 Jahre 5 Monate
2011-01 - 2014-05

Founder | UX Consultant | Service Designer

Founder | UX Consultant | Service Designer
Founder | UX Consultant | Service Designer

As the founder and partner of a service design studio, I have developed digital products and services primarily in the healthcare and eCommerce sector. At the interface between Service Design and UX Design, I have worked as an external consultant on projects and workshops with agencies and companies all over Germany.

Axel Springer SE, Deutsche Telekom, Sanofi-Aventis, HRS u.a.
Deutschlandweit
2 Jahre 7 Monate
2008-06 - 2010-12

Freelance UX Designer

Freelance UX Designer
Freelance UX Designer


As a freelance UX designer I have developed platforms and mobile applications for various clients and brands, including Volkswagen, Mercedes, Lufthansa, Edeka and Novartis.

Agencies: Grabarz & Partner, Jung von Matt, Serviceplan, G+J Corporate Editors, JNB McCann Healthcare among others.

Volkswagen, Mercedes, Lufthansa, Edeka, Novartis u.a.

Aus- und Weiterbildung

Aus- und Weiterbildung

17 Jahre 6 Monate
2009-01 - heute

Weiterbildung in Agilen Methoden, Scrum, Lean UX, Agile Management, Product Design, Product Management etc.

Ja, Diverse
Ja
Diverse
6 Monate
2008-01 - 2008-06

Volontariat / Journalistenausbildung

Ja, Henri Nannen Schule
Ja
Henri Nannen Schule
8 Jahre 9 Monate
1998-09 - 2007-05

Studium in Hamburg und Zürich

Magister / Master, Universität Hamburg, Universität Zürich (CH)
Magister / Master
Universität Hamburg, Universität Zürich (CH)

Medienwissenschaften, Cultural Studies, Wirtschaftsgeschichte, Linguistik

Kompetenzen

Kompetenzen

Top-Skills

Business Analysis Anforderungsmanagement Governance Stakeholder Management Digitale Transformation Requirements Management Anforderungsanalyse Geschäftsprozessmodellierung Prozessoptimierung Qualitätsmanagement Organisationsentwicklung KPI-Reporting Scrum Product Owner Softwareanforderungsanalyse Stakeholder-Analyse Business-Workflow-Analyse Standardisierung Digitalisierung Accessibility

Aufgabenbereiche

consultant
Product owner
Stakeholder Management
Strategieberatung

Produkte / Standards / Erfahrungen / Methoden

Agile Entwicklung
agile Software-Development
Axure
InVision
Lean UX
MVP
Product Management
Requirement Engineering
Scrum
Sketch
User stories
UX Design
UX Research
Workshop Moderation
Workshopleitung

Berechnung / Simulation / Versuch / Validierung

User tests

Design / Entwicklung / Konstruktion

Backlog refinement
Coaching
Design Sprints
Design Systems
Digital Prototyping
Jobs To Be Done
Prototyping
Service Design
User Stories

Personalverantwortung

Teamlead

Branchen

Branchen

  • Automotive
  • Airline Industry
  • Healthcare / Life Sciences
  • Insurance
  • Finance / Banking
  • Start-Up
  • Publishing
  • eCommerce
  • Logistics

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

7 Jahre 10 Monate
2018-09 - heute

Digitalisierungsprogramm für öffentliche Dienste

Strategischer Service Designer / Senior Consultant Anforderungsmanagement Governance Qualitätsmanagement ...
Strategischer Service Designer / Senior Consultant
Aufbau von Governance-Frameworks, Qualitätsstandards und Steuerungsarchitektur für ein Programm mit 80+ Digitalisierungsmaßnahmen. Direkte Begleitung von 50+ Online-Diensten von der Anforderungsklärung bis zur Umsetzung. Entwicklung eigenständiger Frameworks: Quality-Gates, Prozessmodellen, Vorgehensmodellen, KPI-/Reporting-Framework, Pattern-Katalog u.a.. Methodische Führung, Stakeholder-Alignment über Organisationsgrenzen hinweg, Wissenstransfer, Workshop-Formate.
Anforderungsmanagement Governance Qualitätsmanagement Stakeholder Management KPI-Reporting Wirkungsmessung OKR Prozessoptimierung Accessibility (WCAG/BITV) Servicestandard OZG
Microsoft / Senatskanzlei der Freien und Hansestadt Hamburg
Hamburg
8 Jahre 4 Monate
2018-03 - heute

Personalization of digital products and services

Product Discovery Owner, UX Consultant
Product Discovery Owner, UX Consultant

* User centered innovation: Responsible for product strategy and product discovery initiatives in the area of personalization

* Co-creation and alignment Workshops with various stakeholders and units

* Validation of hypotheses and activities through quantitative evaluations and user tests

* Creation and priorisation of product requirements / user stories

Eurowings
Hamburg / Köln
4 Monate
2017-11 - 2018-02

Relaunch and expansion of a web shop

UX Design, Product Owner
UX Design, Product Owner
  • Development and elaboration of user stories based on user journeys and user story mapping.
  • Creation of user-centered UX concepts
  • Definition of UI pattern standards
  • Personalization and segmentation of the customer experience
  • Consulting in data-driven design and development processes
arvato eCommerce
Hamburg
4 Monate
2017-07 - 2017-10

Healthcare Platform with personalised Services

UX Lead UX Research MVP Stakeholder Management ...
UX Lead
  • Develop a user-centered and innovative digital healthcare platform with personalised services.
  • Create and communicate a strategic vision with concrete KPIs.
  • Uncovering customer needs through structured target group interviews and research which then provided decisive and targeted impulses for further product development and strategic marketing.
  • Development of prototypes in design sprints and validation in regular uselabs.
UX Research MVP Stakeholder Management Requirement Engineering Digital Prototyping UX Design Teamlead Strategieberatung Workshopleitung
arvato | Bertelsmann
Hamburg
1 Jahr
2016-07 - 2017-06

Strategy and Product Development Personalised Car Owner Plattform

UX Lead, Product Manager UX Research Design Systems Prototyping ...
UX Lead, Product Manager
  • My job as UX Lead and Product Manager was to lead two interdisciplinary product teams and to jointly develop and expand myAudi as a platform and enabler for personalised services.
  • Development of prototypes in design sprints and validation in regular uselabs
  • Alignment with relevant stakeholders, creation and maintenance of roadmaps and the product backlog

  • Development of KPIs and metrics for measuring the outcome and success.

UX Research Design Systems Prototyping Scrum MVP Stakeholder Management Requirement Engineering Product Management Design Sprints Digital Prototyping UX Design
AUDI
Hamburg, Ingolstadt
5 Monate
2016-02 - 2016-06

Product Development Investment tool (robo-advisor)

UX Lead, Product Strategist UX Design customer journey mapping Digital Prototyping ...
UX Lead, Product Strategist
  • Agile development of a mobile asset management tool for end customers ("robo advisor").
  • Develop frameworks and prototypes to test and fine-tune product vision, customer journeys and content strategies
  • Establish and integrate user-centered methods such as service design, lean UX and user testings into the development process.
  • Align product development with legal requirements.
UX Design customer journey mapping Digital Prototyping legal alignment Stakeholder management Workshop Moderation user testing user centered design Teamlead
Deutsche Bank
Hamburg, Frankfurt a. M.
1 Jahr 8 Monate
2014-06 - 2016-01

Development global Platforms, digital selfservice & digital services

UX Lead, Product owner Scrum Product owner consultant ...
UX Lead, Product owner
  • What does digital transformation mean in practical terms for the further development of digital platforms and channels of an insurance group? And how must digital services and products be developed to meet customer needs and contribute to business goals in the long term?
  • As UX Team Lead and Product Owner, I was part of an international scrum team and was responsible for the end-to-end implementation of new features and services of the global web platform.
  • In addition to testing and validating features, prioritizing and refining backlogs and analyzing KPIs, my main tasks included integrating lean UX methods into agile development processes.
Scrum Product owner consultant User stories Backlog refinement Requirementsengineering Agile Entwicklung Lean UX User tests UX Design Digital Prototyping Workshopleitung living sytleguide
Allianz SE
Hamburg, München, Stuttgart, Dublin (IRL)
3 Jahre 5 Monate
2011-01 - 2014-05

Founder | UX Consultant | Service Designer

Founder | UX Consultant | Service Designer
Founder | UX Consultant | Service Designer

As the founder and partner of a service design studio, I have developed digital products and services primarily in the healthcare and eCommerce sector. At the interface between Service Design and UX Design, I have worked as an external consultant on projects and workshops with agencies and companies all over Germany.

Axel Springer SE, Deutsche Telekom, Sanofi-Aventis, HRS u.a.
Deutschlandweit
2 Jahre 7 Monate
2008-06 - 2010-12

Freelance UX Designer

Freelance UX Designer
Freelance UX Designer


As a freelance UX designer I have developed platforms and mobile applications for various clients and brands, including Volkswagen, Mercedes, Lufthansa, Edeka and Novartis.

Agencies: Grabarz & Partner, Jung von Matt, Serviceplan, G+J Corporate Editors, JNB McCann Healthcare among others.

Volkswagen, Mercedes, Lufthansa, Edeka, Novartis u.a.

Aus- und Weiterbildung

Aus- und Weiterbildung

17 Jahre 6 Monate
2009-01 - heute

Weiterbildung in Agilen Methoden, Scrum, Lean UX, Agile Management, Product Design, Product Management etc.

Ja, Diverse
Ja
Diverse
6 Monate
2008-01 - 2008-06

Volontariat / Journalistenausbildung

Ja, Henri Nannen Schule
Ja
Henri Nannen Schule
8 Jahre 9 Monate
1998-09 - 2007-05

Studium in Hamburg und Zürich

Magister / Master, Universität Hamburg, Universität Zürich (CH)
Magister / Master
Universität Hamburg, Universität Zürich (CH)

Medienwissenschaften, Cultural Studies, Wirtschaftsgeschichte, Linguistik

Kompetenzen

Kompetenzen

Top-Skills

Business Analysis Anforderungsmanagement Governance Stakeholder Management Digitale Transformation Requirements Management Anforderungsanalyse Geschäftsprozessmodellierung Prozessoptimierung Qualitätsmanagement Organisationsentwicklung KPI-Reporting Scrum Product Owner Softwareanforderungsanalyse Stakeholder-Analyse Business-Workflow-Analyse Standardisierung Digitalisierung Accessibility

Aufgabenbereiche

consultant
Product owner
Stakeholder Management
Strategieberatung

Produkte / Standards / Erfahrungen / Methoden

Agile Entwicklung
agile Software-Development
Axure
InVision
Lean UX
MVP
Product Management
Requirement Engineering
Scrum
Sketch
User stories
UX Design
UX Research
Workshop Moderation
Workshopleitung

Berechnung / Simulation / Versuch / Validierung

User tests

Design / Entwicklung / Konstruktion

Backlog refinement
Coaching
Design Sprints
Design Systems
Digital Prototyping
Jobs To Be Done
Prototyping
Service Design
User Stories

Personalverantwortung

Teamlead

Branchen

Branchen

  • Automotive
  • Airline Industry
  • Healthcare / Life Sciences
  • Insurance
  • Finance / Banking
  • Start-Up
  • Publishing
  • eCommerce
  • Logistics

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