Product Owner, Projekt Manager, Agile Evangelist Schwerpunkt Ecommerce und digitale Gechäftsmodelle
Aktualisiert am 24.08.2023
Freiberufler / Selbstständiger
Verfügbar ab: 01.09.2023
Verfügbar zu: 100%
davon vor Ort: 20%
Product Management
Agile Coach
Lean Management
Digital Business Models
Custom Software
Online Payment
Fraud Detection
Digital Products and Services
Scrum Master
Business Process Analysis
Product Owner
Design Thinking
Forming excellent Dev Teams
native language
fluent B2 First




5 Monate
2022-11 - 2023-03

Implementing SCRUM and restructuring development process

Agile Coach / Scrum Master Javascript Nativescript nodejs ...
Agile Coach / Scrum Master

Siwalu is a 4-year-old startup which develops an AI based animal recognition software. The software development process worked but was rather chaotic. The main issue was lack of well-defined process how the development team and deploy process should be organized. Another issue was missing clarity about roles and responsibilities in the team. Most of the dev team already knew Scrum but only theoretically (some seminars at university).

  • Explain SCRUM in detail and help to adopt it to the daily work of the dev team and CEO (also the product owner)
  • Act as interims SCRUM Master
  • Coach a team member to become the new SCRUM Master
  • Outline a agile development process, from ideation phase until deploy, together with the team
  • Creating a ?dev guide? document together with the team
  • Definition of Ready, Definition of Done, testing requirements and process, handling requirements in user stories, deploy process and other general procedures, programming conventions in team
  • Coach the CEO to become a better product owner, e.g. backlog organization, writing stories, discovery tools, refining product roadmap
  • Consulting regarding CI/CD, SCRUM, agile software development and test automation

Javascript Nativescript nodejs Python PHP composer Jenkins Firebase Kubernetes Gitlab Linux
Siwalu Software
10 Monate
2022-01 - 2022-10

Launch new country shops and migrate existing online shops to SAP Commerce

Product Owner Ecommerce SAP Commerce (Hybris) Magento WooCommerce ...
Product Owner Ecommerce

Launch new Linde Shops for 7 countries. Migrate 2 STILL webshops from Magento to SAP Commerce. Integrated CMS SAP Commerce Solution for brand Baoli (EMEA region). Implement Short Term Rental features to SAP Commerce Platform. Backend Integration to SAP R3 via SAP CI. Implement Test Automation. Start data driven working and marketing Automation. Migration to modern CI/CD process. Team Reorganisation (LeSS)

  • Managing fixed roadmap items, mainly project management for the different migration projects
  • Active product development, evaluate and launch new features, implement new business opportunities like short term rental
  • Stakeholder Management
  • Coaching towards data driven development, agile product management, design thinking and a more user centered development process
  • Elaboration of Product Roadmap, detailed Product Planning
  • Team Lead and Team Management

SAP Commerce (Hybris) Magento WooCommerce SAP R3 SAP CI Angular Angular Elements Typo3 Java MS SQL MS B2C Tennant Kubernetes Azure Robot Framework Hubspot Price2Spy Git / Github
KION Group
7 Monate
2021-04 - 2021-10

Product Safety Information Automation

Head of Product Java Spring Boot Maven Postgres ...
Head of Product

BASF internal Startup Project: Extract unstructured and semi-structured information from product safety datasheets, map information to a well-structured format for further processing, comparing different datasets, and validate data against different internal and external reference data sources.

  • Restructuring Development Process and Dev Team
  • Supporting Product Owner to lead the Dev Team and develop the product in a user centric way
  • Elaboration of Product Roadmap, Detailed Product Planning
  • Sparring partner for Lead Dev in regards of architectural and design decisions
  • Stakeholder Management
Java Spring Boot Maven Postgres Kong Keycload Docker SCSS Yarn AWS (ECS ALB Route53 S3 SQS) React Cucumber Spock jUnit Cypress jest Git / Github Terraform drools jira OCR OpenCV SAP Cloud API Gateway Microservice architecture
10 Monate
2020-11 - 2021-08

Document- and Contract Management System

Product Owner PHP Go Postgres ...
Product Owner

New document and contract management platform from scratch, that was inspired by the reacto manifesto and meets the todays requirements to highly scalable and responsive applications operating the big amount of data. Microservice architecture

  • Business Process Analysis, Gathering requirements
  • Prepare the design documents in line with client guidelines
  • Organizing and leading the dev team
  • Drive the company-wide adoption
  • Stakeholder Management
PHP Go Postgres dF Vue Kubernetes npm webpack NodeJS composer Elasticsearch Traefik Roadrunner Sentry Git / Gitlab Gitlab CI Prometheus Google Cloud Selenium Blackblaze B2 OpenID Connect
13 Jahre 2 Monate
2008-01 - 2021-02


Project Manager PHP Postgres Multi Cloud ...
Project Manager
  • Project Management
  • Conception and Implementation of the whole service offer (design and conception phase, requirements definitions, task planning, implementation, process and performance Optimization)
  • Organizing and leading the dev team
  • Backend Operations (billing, accounts receivable, fraud prevention, 3rd level support, process automation and production management)
  • Client Reporting
PHP Postgres Multi Cloud dF Vue Kubernetes npm webpack NodeJS composer Elasticsearch Postfix Grafana Sentry Git / Gitlab Litmus SAP Payment Gateways and APIs
2 Jahre 6 Monate
2018-01 - 2020-06

Rewrite 10 year old Emergency Department Software

Technical Head of Product PHP Postgres dF ...
Technical Head of Product

The old software had grown and extended over 10 years by a single developer. A rewrite from scratch by modern software architecture and design patterns was necessary. Rewrite 10 year old Emergency Department Software (ER Process Management and Triage System)

  • Defining new specifications by analysis of the existing software capabilities and features and future needs, especially considering new EU Medical Device Regulations for Software and ?OH KIS?
  • Participating in System Architecture Design
  • Coordinate the implementation and built up new dev team
  • Support transition process
  • Stakeholder Management
PHP Postgres dF Vue npm webpack NodeJS composer Nginx Sentry Git / Gitlab Gitlab CI Selenium Blackblaze B2 Mirth HL7 FHIR KIS (Cerner SAP)
1 Jahr 6 Monate
2018-07 - 2019-12

Early detection of medical hazards

Subproject Manager PHP Go .Net ...
Subproject Manager

G-BA-funded innovation project for the early detection of medical hazard situations based on real-time data from the emergency room using machine learning and classical methods (signal detection and statistical analysis).

  • System Architecture Design (Live Data Collection, Data Storage, Consumer API, classic trigger threshold mechanisms)
  • Business Process Analysis, Gathering requirements
  • Organizing and leading one of the dev teams
  • Stakeholder Management
PHP Go .Net dF Laravel Elasticsearch Postgres Mysql Nginx Git / Gitlab Gitlab CI HL7 FHIR
eHealth (B2B)
1 Jahr 2 Monate
2017-03 - 2018-04

Blockchain Project

Subproject Manager and Product Owner PHP Python Django ...
Subproject Manager and Product Owner

Evaluation and development of an MVP based on blockchain technology for identification, licensing, marketing and billing of digital media content and licenses

  • Coordination of evaluation existing blockchain technologies and digital identifiers, aggregating results and define building blocks of the MVP
  • Organizing and leading the dev team
  • Prepare stakeholder communications

PHP Python Django Postgres dF Vue npm webpack NodeJS composer Nginx Sentry Git / Gitlab Gitlab CI Selenium Ethereum Bitcoin Multichain

Aus- und Weiterbildung

2006 - 2007

IHK Nordwestfalen, Münster

Operative Professional, IT Business Consultant

2001 - 2004

University (Westfälische Wilhelms-Universität), Münster


1998 - 2001

Siemens-Nixdorf, Paderborn

?Fachberater Software Techniken?


  • theoretical part of dual training as Software Developer ("Fachinformatiker Anwendungsentwicklung")

1998 - 2001

Gesellschaft für Zahlungssysteme (GZS), Frankfurt

Practical part of dual training as Software Developer ("Fachinformatiker Anwendungsentwicklung")


2022 -2022, Professional Scrum Master I (PSM I)

2012 - 2012

EU certified data protection officer / DIN EN ISO/IEC 17024


  • Project Manager
  • Product Owner
  • Project Management Office (PMO)
  • Consultant Digital Products, Services & Business Models



Product Management Projektleitung E-Commerce Agile Coach Lean Management OKR Digital Business Models Custom Software B2B B2C ERP PIM Online Payment Risikomanagement Fraud Detection Digital Products and Services Scrum Master Kanban KPI Business Process Analysis Product Owner Design Thinking Forming excellent Dev Teams

Produkte / Standards / Erfahrungen / Methoden


  • For over 19 years, I have been doing Internet Projects, mainly eCommerce and digital products and services, in all shapes and sizes. Starting as a young apprentice, I've worked my way as a Supporter, DevOps, Project Manager, Product Owner up to Senior Partner in over 55 projects, 10 industries, and various tech stacks and online business models. So it's pretty safe to say I've seen most of what this line of work had to offer ? and from various perspectives too
  • I try to make a difference and bring art and passion and creativity, besides my professional experience, to my work. I?m good at making connections and see trends and emerging issues that most can?t even see
  • With that experience and know-how, I contribute sizable value to my clients organizations and help them to get traction and scale digital business models


  • Building Digital Products & Services
  • Leading Dev Teams
  • Ecommerce
  • Agile Methods
  • Lean Startup
  • Digital Business Models
  • Custom Web Software Projects
  • B2C
  • ERP
  • PIM
  • DevOps
  • Online Payment
  • Transaction Risk Management / Fraud Detection
  • Blockchain
  • B2B
  • Digital Transformation Projects
  • Replacement of Legacy Software
  • Marketing Automation
  • GDPR Compliance
  • Building Dev Teams
  • UX



  • Digital Products and Services
  • Ecommerce
  • ERP
  • PIM
  • Custom Software


  • Management of Software Projects
  • Product Owner
  • Scrum Framework
  • Kanban
  • Agile
  • Digital Business Models
  • OKR
  • KPI
  • Lean Startup
  • Scrum Master
  • Scaling (tech and org)
  • Value Proposition Design
  • Business Model Generation
  • Project Management (PMI)
  • Business Process Analysis
  • Design Thinking
  • Wardley Maps
  • Shapeup

Professional experience:

Other notable projects between 2001 and 2017

Role: Depending of the project participating in different roles (project manager, subproject manager, product owner, consultant, founder)

Customer: various clients


  • New Production Management and Planning System from the scratch (Dropship Order Fulfillment, ERP, Logistics) (Product Owner and Project Manager)
  • ERP System and Online Shop fashion retailer (Consultant)
  • Software Platform for Social Commerce Startup (Project Manager)
  • Fraud detection and Prevention solution for financial service company (Consultant)
  • Buidling External data protection officer community, staffing of privacy officers and also consulting as data protection officer
  • Building one of the 5th largest Online Flower Shops in Germany (Project Manager)
  • eBook Conversion, Content Aggregation and Billing Solutions (involved in various roles as part of a Joint Venture)
  • Product and Business Development B2B Voice-Over-IP-Provider (Consultant)
  • Rewriting a Risk Management Software (Subproject Manager)
  • Business Development Online Gaming Company (portal business, news, reviews, browser games, gameserver hosting) (one of the founders)
  • Online Personal Information Manager / Community / Groupware (nowadays called Social Networks, one of the founders)

Other small projects

Besides the mentioned above I was involved in about 100 smaller internet projects (mainly ecommerce, custom software development and content management) in various areas and topics:

  • like performance optimization
  • user centric design
  • hosting
  • clustering
  • high availability
  • migration to cloud environments
  • SEO, SEM
  • creating better UX
  • system architecture
  • building and managing teams
  • marketing automation
  • datacenter design and operations
  • contract negotiation
  • data analytics


  • Green Industry
  • Consumer Lifestyle
  • Online Retail
  • Chemicals
  • Healthcare
  • B2B Wholesale
  • Fashion
  • Finance
  • Content
  • Online Gaming

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