Profile

• I design / reshape marketing strategies and build impactful marketing concepts, like brand campaigns, brand partnerships and multi-channel consumer activations. I?ve learnt from the best (mainly B2C on the company side) and apply my background in the sports-, FMCG- and telcoindustry. 
• I also host creativity workshops (or other topics you?d like your team to improve in) and teach yoga and mindfulness classes.
• Certified Business Trainer, Coach and Change Management Consultant with a Diploma of Advanced Studies in Positive Psychology.
• B.A. in Event Management.

Brand Marketing

Trade Specials @Telefónica

• 360° campaign planning for hardware and services, trade deals and product launches: 
  • ATL and BTL (TV, Radio, POS, OLV OLD, Social Media Assets, eMailings and SMS), including the coordination of a multifaceted agency pool.

Go-To-Market Launch @Red Bull

• Innovative Summer Edition 2020 launch on all marketing and sales channels, including an Instagram Game, TikTok Summer Song, Influencer cooperation and packaging design. 
• Translating international strategy to national sales and marketing KPIs.

Talent Management @Red Bull

• Recruiting, coaching, onboarding for brand ambassador & employees (>250 people).

Marketing Projects

Sport & Gaming Sponsoring @Red Bull

• Evaluation and management of branding partnership in print, digital engagement, onsite and in-store, e.g. Hamburg Marathon 2016, Gamescom 2020.

Music & Culture Sponsoring @Telefónica

• Partnership evaluation of music studio cooperation 2023, contract coordination and communication (content) strategy planning.

B2B High-End Packaging @A+R Profilstahl

• Customer acquisition with sampling packages for hold-downs to enter market and convince 130 biggest European players to partner up.

Marketing & IT Change Projects @Red Bull

• Restructuring of onboarding process, launching of new recruiting platform, aligning company-wide marketing and sales KPI setting and field reporting.

Cross-Departmental Strategy

Lead AT-WORK Task Force @Red Bull

• Potential analysis and strategic guidance to address blue and white collar workers as Task Force Lead to align sales and marketing projects (+5% consumption increase within 4 years).

Sales Support Initiatives @Red Bull

• Project lead for national sales x marketing initiatives to increase product awareness, availability and placement at POS (international best practice for Red Bull 4- Pack distribution 2018).

Workshop Facilitation @Red Bull

• Creativity & culture workshop design and moderation for annual marketing and sales business plans 2018-2021 for a total of 300 employees, athletes and influencer.

Strengths & Skills

• Strategic Thinker
• Quick Learner
• Precise Work Manner
• Positive Leader
• Marketing Project Management
• Stakeholder Management
• Marketing Data Analyst
• Entrepreneurship

Work Experience

03/2024 - 05/2024

Role: Creative Workshop Facilitation

Customer: Red Bull Germany GmbH 

06/2023 - 09/2023

Customer: A+R Profilstahl GmbH

Tasks:

• Marketing Project Management

10/2022 - 05/2021

Customer: Telefónica Germany GmbH 

Tasks:

• Campaign Management & Sponsoring

01/2015 - 05/2021

Customer: Red Bull Germany GmbH

Tasks:

• Brand Marketing
• Field Marketing & PR / Media Network

07/2014 - 12/2014

Customer: Kimmig Entertainment GmbH

Tasks:

• Media Event Production

02/2013 - 02/2014

Customer: Puma SE

Tasks:

• PR & Communications