Ich bin B2B Performance Marketing Experte und erstelle Kampagnen auf Google Ads, LinkedIn Ads und Meta, die zu qualifizierten Kundenanfragen führen.
Aktualisiert am 16.08.2023
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 16.08.2023
Verfügbar zu: 60%
davon vor Ort: 40%
Google Ads
LinkedIn Ads
Performance Marketing
Facebook Ads
Meta Ads
Salesforce
Hubspot
Google Analytics
Google Tag Manager
Campaign Tracking
Online Marketing
English
German
Polish

Einsatzorte

Einsatzorte

Berlin (+10km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Jahre 11 Monate
2023-01 - heute

Supporting B2B clients

Performance Marketing Freelancer
Performance Marketing Freelancer
  • Supporting B2B clients with Google Ads budgets (+100k?/month), LinkedIn Ads(+10k?/month) & Meta(+10k?/month) to increase quality of leads. 
on request, Berlin
1 Jahr 11 Monate
2021-07 - 2023-05

Strategical development & operative management

Performance Marketing Manager EMEA
Performance Marketing Manager EMEA
  • Globally leading region in regard to online marketing efforts & Opportunities generated out of Google Ads leads
  • Strategical development & operative management of paid search & Paid Social channels in over 20 countries
  • Performance Monitoring & generation of data insights through reportings in Datastudio, Salesforce & Google Analytics
  • Ensuring seamless integration of Platforms with CRM (Salesforce) to increase lead quality
  • Continous analysis of salesforce lead/ opportunity journey, reporting & improvement
  • Close collaboration & support of HQ Marketing in lead gen activities & strategy
  • Improvement of UTM tracking & taking care of technical tracking setups
  • Creation of dedicated Reportings & Dashboards for Paid Channels to assess quality of leads
  • Marketing automation with Zapier
Kornit Digital Europe | Tel-Aviv & Düsseldorf
1 Jahr 7 Monate
2020-01 - 2021-07

Project management

PPC Manager
PPC Manager
  • Project management, consultation, account setup, optimization in Google Ads & Microsoft Ads
  • Consultation of clients in European area
  • Setup & Management of several Google Ads Accounts B2B & B2C
  • Ensuring correct Tracking with Google Tag Manager & Google Analytics
  • Building Reports with Google Datastudio
  • Campaign analysis using several tools e.g. Google Analytics, SEMRush, Optymyzr
Peak Ace AG | Berlin
6 Monate
2019-06 - 2019-11

Support of the SEA team

Junior Performance Marketing Manager
Junior Performance Marketing Manager
  • Support of the SEA team in the setup, analysis and optimization of the campaigns for the Brands DERTour, Meiers Weltreisen and ADAC Reisen
  • Analysis and reporting of key figures using Adobe Analytics & Google Ads
DER Touristik Online | Frankfurt
2 Jahre 1 Monat
2017-03 - 2019-03

Communication with SEA agency

Internship & Working Student Performance Marketing
Internship & Working Student Performance Marketing
  • Communication with SEA agency & creation of reportings for management
  • Google Shopping Feed maintenance with product imports from PIM
  • SEO implementstions for s.Oliver, Comma & Liebeskind e.g. category texts
s.Oliver Bernd Freier GmbH & Co.KG | Rottendorf

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Monat
2020-12 - 2020-12

Knime Beginners Course

without certification, Knime AG
without certification
Knime AG
4 Jahre 10 Monate
2015-03 - 2019-12

Bachelor of Science E-Commerce ? 210 CP

Technische Hochschule Würzburg-Schweinfurt
Technische Hochschule Würzburg-Schweinfurt

Conversion Optimization, Online Marketing, Statistics, Web Management, Social Media, Law, Projects in companies like Würth, Google Ads Bootcamp 2015

Kompetenzen

Kompetenzen

Top-Skills

Google Ads LinkedIn Ads Performance Marketing Facebook Ads Meta Ads Salesforce Hubspot Google Analytics Google Tag Manager Campaign Tracking Online Marketing

Produkte / Standards / Erfahrungen / Methoden

ABOUT ME

  • Full-Stack Performance Marketer
  • Top SEA Agency Background
  • Hands-on mentality
  • Strong analytical mindset


GOOGLE ADS EXPERIENCE

2021-07 ? 2023-05

Customer: Kornit Digital Europe GmbH


Tasks:

  • Strongest Online Growth from all regions globally in 2021-2022 / +25k Leads from Google 
  • + 10 Mio.? Sales


2023-04 ? today

Customer: Payabl.com ? International Payment Provider


Tasks:

  • Fixing of Google Ads issues after set-up 
  • From 0 to 100 leads in 1,5 months 
  • Hubspot Campaign Optimizations


2023-04 ? today

Customer: Vert ? Deutsche Bank Partner


Tasks:

  • Consultation in regard to Cookie Consent & Tag Manager Analysis, which led to working conversion tracking 
  • GA4 implementation 
  • Complete optimization of campaigns


2023-03 ? today

Customer: &weekly ? B2B Marketing agency


Tasks:

  • Setting up new PPC strategy 
  • Optimization of account 
  • Tag implementation


2020-01 ? 2021-06

Customer: Peak Ace ? International PPC Agency


Tasks:

  • +250k? monthly AdSpend managed Pitches 
  • Set Up of new campaign structures 
  • Client consultation 
  • Very strong client results with at least 10% growth rate


2020 ? 2021

Customer: Caya ? Postal Digitization Start-Up


Tasks:

  • Implementation of new ad strategy & campaign set up 
  • Bi-Weekly Calls with CEO


2020 ? 2021

Customer: DUT-Wirtschaftsfachschule - Education


Tasks:

  • Fixing of Google Ads issues after set-up 
  • From 0 to 100 leads in 1,5 months 
  • Consulting 


2021 ? 2021

Customer: CCV ? Payment Provider


Tasks:

  • Optimization of regional search campaigns incl. Google Shopping


2020 ? 2021

Customer: minimum.de ? Designer furniture


Tasks:

  • Optimization of regional search campaigns incl. Google Shopping


2019-07 ? 2019-11

Customer: DERTour


Tasks:

  • Google Ads support with monthly AdSpend of +500k? 
  • Adobe Analytics


2017-03 ? 2019-02

Customer: s.Oliver Bernd Freier GmbH & Co. KG


Tasks:

  • Online Marketing Support 
  • Google Shopping Feed Optimization 
  • SEO implementations for s.Oliver, Comma & Liebeskind 
  • Reportings

Einsatzorte

Einsatzorte

Berlin (+10km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

2 Jahre 11 Monate
2023-01 - heute

Supporting B2B clients

Performance Marketing Freelancer
Performance Marketing Freelancer
  • Supporting B2B clients with Google Ads budgets (+100k?/month), LinkedIn Ads(+10k?/month) & Meta(+10k?/month) to increase quality of leads. 
on request, Berlin
1 Jahr 11 Monate
2021-07 - 2023-05

Strategical development & operative management

Performance Marketing Manager EMEA
Performance Marketing Manager EMEA
  • Globally leading region in regard to online marketing efforts & Opportunities generated out of Google Ads leads
  • Strategical development & operative management of paid search & Paid Social channels in over 20 countries
  • Performance Monitoring & generation of data insights through reportings in Datastudio, Salesforce & Google Analytics
  • Ensuring seamless integration of Platforms with CRM (Salesforce) to increase lead quality
  • Continous analysis of salesforce lead/ opportunity journey, reporting & improvement
  • Close collaboration & support of HQ Marketing in lead gen activities & strategy
  • Improvement of UTM tracking & taking care of technical tracking setups
  • Creation of dedicated Reportings & Dashboards for Paid Channels to assess quality of leads
  • Marketing automation with Zapier
Kornit Digital Europe | Tel-Aviv & Düsseldorf
1 Jahr 7 Monate
2020-01 - 2021-07

Project management

PPC Manager
PPC Manager
  • Project management, consultation, account setup, optimization in Google Ads & Microsoft Ads
  • Consultation of clients in European area
  • Setup & Management of several Google Ads Accounts B2B & B2C
  • Ensuring correct Tracking with Google Tag Manager & Google Analytics
  • Building Reports with Google Datastudio
  • Campaign analysis using several tools e.g. Google Analytics, SEMRush, Optymyzr
Peak Ace AG | Berlin
6 Monate
2019-06 - 2019-11

Support of the SEA team

Junior Performance Marketing Manager
Junior Performance Marketing Manager
  • Support of the SEA team in the setup, analysis and optimization of the campaigns for the Brands DERTour, Meiers Weltreisen and ADAC Reisen
  • Analysis and reporting of key figures using Adobe Analytics & Google Ads
DER Touristik Online | Frankfurt
2 Jahre 1 Monat
2017-03 - 2019-03

Communication with SEA agency

Internship & Working Student Performance Marketing
Internship & Working Student Performance Marketing
  • Communication with SEA agency & creation of reportings for management
  • Google Shopping Feed maintenance with product imports from PIM
  • SEO implementstions for s.Oliver, Comma & Liebeskind e.g. category texts
s.Oliver Bernd Freier GmbH & Co.KG | Rottendorf

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Monat
2020-12 - 2020-12

Knime Beginners Course

without certification, Knime AG
without certification
Knime AG
4 Jahre 10 Monate
2015-03 - 2019-12

Bachelor of Science E-Commerce ? 210 CP

Technische Hochschule Würzburg-Schweinfurt
Technische Hochschule Würzburg-Schweinfurt

Conversion Optimization, Online Marketing, Statistics, Web Management, Social Media, Law, Projects in companies like Würth, Google Ads Bootcamp 2015

Kompetenzen

Kompetenzen

Top-Skills

Google Ads LinkedIn Ads Performance Marketing Facebook Ads Meta Ads Salesforce Hubspot Google Analytics Google Tag Manager Campaign Tracking Online Marketing

Produkte / Standards / Erfahrungen / Methoden

ABOUT ME

  • Full-Stack Performance Marketer
  • Top SEA Agency Background
  • Hands-on mentality
  • Strong analytical mindset


GOOGLE ADS EXPERIENCE

2021-07 ? 2023-05

Customer: Kornit Digital Europe GmbH


Tasks:

  • Strongest Online Growth from all regions globally in 2021-2022 / +25k Leads from Google 
  • + 10 Mio.? Sales


2023-04 ? today

Customer: Payabl.com ? International Payment Provider


Tasks:

  • Fixing of Google Ads issues after set-up 
  • From 0 to 100 leads in 1,5 months 
  • Hubspot Campaign Optimizations


2023-04 ? today

Customer: Vert ? Deutsche Bank Partner


Tasks:

  • Consultation in regard to Cookie Consent & Tag Manager Analysis, which led to working conversion tracking 
  • GA4 implementation 
  • Complete optimization of campaigns


2023-03 ? today

Customer: &weekly ? B2B Marketing agency


Tasks:

  • Setting up new PPC strategy 
  • Optimization of account 
  • Tag implementation


2020-01 ? 2021-06

Customer: Peak Ace ? International PPC Agency


Tasks:

  • +250k? monthly AdSpend managed Pitches 
  • Set Up of new campaign structures 
  • Client consultation 
  • Very strong client results with at least 10% growth rate


2020 ? 2021

Customer: Caya ? Postal Digitization Start-Up


Tasks:

  • Implementation of new ad strategy & campaign set up 
  • Bi-Weekly Calls with CEO


2020 ? 2021

Customer: DUT-Wirtschaftsfachschule - Education


Tasks:

  • Fixing of Google Ads issues after set-up 
  • From 0 to 100 leads in 1,5 months 
  • Consulting 


2021 ? 2021

Customer: CCV ? Payment Provider


Tasks:

  • Optimization of regional search campaigns incl. Google Shopping


2020 ? 2021

Customer: minimum.de ? Designer furniture


Tasks:

  • Optimization of regional search campaigns incl. Google Shopping


2019-07 ? 2019-11

Customer: DERTour


Tasks:

  • Google Ads support with monthly AdSpend of +500k? 
  • Adobe Analytics


2017-03 ? 2019-02

Customer: s.Oliver Bernd Freier GmbH & Co. KG


Tasks:

  • Online Marketing Support 
  • Google Shopping Feed Optimization 
  • SEO implementations for s.Oliver, Comma & Liebeskind 
  • Reportings

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