Marketing- und Brand-Strategie, Projektleitung, Kampagnen und Activations sowie die Entwicklung und Umsetzung von Konzepten. 25 Jahre Expertise.
Aktualisiert am 18.08.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.09.2026
Verfügbar zu: 100%
davon vor Ort: 20%
Marketing Strategy Project Leadership Creative Strategy
Campaign Management
brand strategy
activation
product marketing
Stakeholdermanagement
international marketing
Teamleading
concept development
strategic consulting
German
Muttersprache
Englisch
Verhandlungssicher
Spanish
Grundkenntnisse
French
Grundkenntnisse

Einsatzorte

Einsatzorte

Heidelberg (+100km) Frankfurt am Main (+50km)
möglich

Projekte

Projekte

5 Jahre 10 Monate
2020-11 - heute

Project consulting for various creative agencies

Freelance Senior Consultant, Project Lead and Account Director
Freelance Senior Consultant, Project Lead and Account Director
  • Account Director at Attitude Studios for various adidas projects (Stella McCartney, Training/SPW, Football, Disney collabs) 
  • Project Coordinator and Account Director ?Digital Reactive? at Die Zwei GmbH for adidas Running activations
  • Project Lead for adidas Training Retail and Digital FW25 GTMSO for Optime and Dropset 
  • Project Lead adidas Sportswear "Cloudfoam" Retail/WHS activation SS25
  • Project Lead for adidas Running activations - Social storytelling campaigns ?Brand Icon Building? (2020-2024)
  • Project Coordinator for adidas Run For The Oceans Football category extension
  • Leadership team consultant for Pinc Solutions GmbH
  • Project consulting for various creative agencies such as M&C Saatchi London, Fracture Studios UK, Ice Space Studios GmbH, Pinc Solutions GmbH, SINA Kommunikationsberatung, Wildstyle Network GmbH
1 Jahr 6 Monate
2019-05 - 2020-10

Sabbatical

Work & Travel - World Traveler in a gap year
Work & Travel - World Traveler in a gap year
  • Trip around the world ? Florida (US), Peru, Chile, Mexico, California (US), Cambodia, Sri Lanka, Thailand
  • Resort and Customer Relationship Management at Colorful Hut Resort in Koh Phangan, Thailand 
1 Jahr
2018-05 - 2019-04

Creation of short and long-term communication plans

Global Senior Manager Clubs & Federations Activations Teamsport - BU Teamsport
Global Senior Manager Clubs & Federations Activations Teamsport - BU Teamsport
  • Creation of short and long-term communication plans for global PUMA Football teams such as AC Milan, Arsenal FC, Manchester City FC, Borussia Dortmund and federations (FIGC ? Italian Football Federation) to maximize the impact of brand sponsorship investments
  • Development of action plans for scheduled Football events and seasonal campaigns for PUMA: Football assets, including product, club milestones, key fixtures, cultural events
  • Creation and communication of authentic and compelling stories and social media content around product innovation, clubs and federations to enhance the connection and relevance to the Football consumer
  • Creation of premium and impactful content, including digital and social stills/film content, retail visuals to promote brand and teams stories in collaboration with agency partners and the creative PUMA team
  • Coordination, steering and leading of the planning and execution of PUMA´s activations during major Football club pre-season tours specifically in Asia and the US in close collaboration with relevant stakeholders at global/local levels as well as club partnership managers and club representatives
  • Delivery and implementation of a comprehensive licensed strategy for Tier 2 and 3 teams ensuring local markets and stakeholders implement and activate the respective partnerships to support category strategy and respective seasonal communication concepts under the seasonal theme
PUMA SE
3 Jahre 1 Monat
2015-04 - 2018-04

Creation of short- and long-term football licensed communication strategies

Global Brand Communications Manager - BU Football
Global Brand Communications Manager - BU Football
  • Creation of short- and long-term football licensed communication strategies for all assets based on the global planning and specific business unit objectives driving an effective channel-planning
  • Development of creative concepts, communication plans and guidelines driving the category
  • Delivery and implementation of a comprehensive licensed strategy ensuring markets and stakeholders implement and activate the respective partnerships to support category strategy and respective seasonal communication concepts
  • Delivery and market implementation of global communication tools
  • Interface between global communication and local markets
  • Responsible for alignment and approvals of all local licensed plans
  • Monitoring and final call on all locally produced licensed content
  • Conceptions of action plans for licensed communications projects with the aim to maximize brand and product exposure while maximizing efficiencies
  • Development of seasonal communication plans for Juventus FC and AC Milan for all channels
  • Preparation of 2D/3D club/player shoots with agencies for social media and retail channels
  • Development of product launch plans for each club (events, social media, etc.)
  • Cross-category planning and day-to-day management of all licensed marketing disciplines such as digital, social media, PR, retail and alignment between product, design, CtC and sports marketing
  • Coordination of global and local agencies across licensed projects and activities
  • Ideation of campaign performance post-evaluation by coordinating research and tracking project development, collating results into regular quality reports
  • Allocation of licensed communications budgets
adidas AG
2 Jahre 7 Monate
2012-09 - 2015-03

Creation and implementation of Commercial Deal process/set-up

Global Product Marketing Manager - BU Football
Global Product Marketing Manager - BU Football
  • Creation and implementation of Commercial Deal process/set-up
  • Lead for all global Commercial Deal assets (P&L, strategy, approvals)
  • Product marketing / management
  • Lead of football configurator development/handling
  • Proactive management and steering of range direction
  • Seasonal product range presentation to clubs
  • Cross-functional briefings/hand overs (Design, Development, CtC, etc.)
  • Main counterpart/interface for all global markets
  • Business analysis
adidas AG
9 Jahre 7 Monate
2003-02 - 2012-08

Preparation of license allocations

Purchaser / Product Manager Merchandising and Licensing
Purchaser / Product Manager Merchandising and Licensing
  • Preparation of license allocations of FC Bayern Munich
  • Supervision and compliance of CI / CD of FC Bayern Munich
  • Supplier selection and meetings (ca. 120 suppliers)
  • Product marketing / management (ca. 900 different products)
  • Direct marketing
  • Price negotiations
  • Controlling of purchasing management
  • Product strategy development for own channels, mail order, key account and outlet stores
  • Planning of photo shootings for seasonal catalogues and .com
  • Key Account Management for Premium-Sponsors
  • Interface between purchasing, B2B, B2C
  • Visual Merchandising
FC Bayern Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre
2005-05 - 2007-04

Executive studies

Bachelor of Business Administration, Steinbeis University, Berlin, Germany
Bachelor of Business Administration
Steinbeis University, Berlin, Germany
Majors in Media and Marketing
2 Jahre 2 Monate
2002-04 - 2004-05

Executive studies

Diploma in Communications and Marketing, Bavarian Academy for Advertising and Marketing, Munich, Germany
Diploma in Communications and Marketing
Bavarian Academy for Advertising and Marketing, Munich, Germany
8 Jahre 10 Monate
1990-09 - 1999-06

Abitur

Wolfgang-Borchert-Gymnasium in Langenzenn, Germany
Wolfgang-Borchert-Gymnasium in Langenzenn, Germany
Subjects English, Biology, Geography and Mathematics

Kompetenzen

Kompetenzen

Top-Skills

Marketing Strategy Project Leadership Creative Strategy Campaign Management brand strategy activation product marketing Stakeholdermanagement international marketing Teamleading concept development strategic consulting

Produkte / Standards / Erfahrungen / Methoden

EXPERTISE

  • Project Management
  • Marketing Strategy
  • Communications
  • Brand Marketing
  • Activations
  • Social Media
  • Product Marketing
  • Events
  • Merchandising
  • CRM


PERSONALITY

  • Teamplayer
  • Motivation
  • Communication
  • Loyalty


TOOLS

  • MS Word
  • MS Power Point 
  • MS Excel
  • MS Outlook


Helping brands grow with clarity and impact

  • 25 years experience in marketing and communications with an expert knowledge in product, brand marketing, communications, social media, activations and marketing strategy. 
  • I am a passionate hybrid creative and strategic thinking people-person, who delivers on time on budget while remaining calm and always with a smile. I love the detail, but never lose sight of the big picture and results.
  • I am able to guide and motivate my peers by being authentic, empathetic, loyal and honest. 
  • I love working on marketing strategies, the journey from concept to delivery excites me. Let?s just say I get a kick out of getting things done, if everyone is happy along the way, even better! 
  • Due to my experience and curiosity, I am able to jump straight into your projects and briefs, and can support you with project lead management, agency management and cross-functional coordination of stakeholders and projects.

Einsatzorte

Einsatzorte

Heidelberg (+100km) Frankfurt am Main (+50km)
möglich

Projekte

Projekte

5 Jahre 10 Monate
2020-11 - heute

Project consulting for various creative agencies

Freelance Senior Consultant, Project Lead and Account Director
Freelance Senior Consultant, Project Lead and Account Director
  • Account Director at Attitude Studios for various adidas projects (Stella McCartney, Training/SPW, Football, Disney collabs) 
  • Project Coordinator and Account Director ?Digital Reactive? at Die Zwei GmbH for adidas Running activations
  • Project Lead for adidas Training Retail and Digital FW25 GTMSO for Optime and Dropset 
  • Project Lead adidas Sportswear "Cloudfoam" Retail/WHS activation SS25
  • Project Lead for adidas Running activations - Social storytelling campaigns ?Brand Icon Building? (2020-2024)
  • Project Coordinator for adidas Run For The Oceans Football category extension
  • Leadership team consultant for Pinc Solutions GmbH
  • Project consulting for various creative agencies such as M&C Saatchi London, Fracture Studios UK, Ice Space Studios GmbH, Pinc Solutions GmbH, SINA Kommunikationsberatung, Wildstyle Network GmbH
1 Jahr 6 Monate
2019-05 - 2020-10

Sabbatical

Work & Travel - World Traveler in a gap year
Work & Travel - World Traveler in a gap year
  • Trip around the world ? Florida (US), Peru, Chile, Mexico, California (US), Cambodia, Sri Lanka, Thailand
  • Resort and Customer Relationship Management at Colorful Hut Resort in Koh Phangan, Thailand 
1 Jahr
2018-05 - 2019-04

Creation of short and long-term communication plans

Global Senior Manager Clubs & Federations Activations Teamsport - BU Teamsport
Global Senior Manager Clubs & Federations Activations Teamsport - BU Teamsport
  • Creation of short and long-term communication plans for global PUMA Football teams such as AC Milan, Arsenal FC, Manchester City FC, Borussia Dortmund and federations (FIGC ? Italian Football Federation) to maximize the impact of brand sponsorship investments
  • Development of action plans for scheduled Football events and seasonal campaigns for PUMA: Football assets, including product, club milestones, key fixtures, cultural events
  • Creation and communication of authentic and compelling stories and social media content around product innovation, clubs and federations to enhance the connection and relevance to the Football consumer
  • Creation of premium and impactful content, including digital and social stills/film content, retail visuals to promote brand and teams stories in collaboration with agency partners and the creative PUMA team
  • Coordination, steering and leading of the planning and execution of PUMA´s activations during major Football club pre-season tours specifically in Asia and the US in close collaboration with relevant stakeholders at global/local levels as well as club partnership managers and club representatives
  • Delivery and implementation of a comprehensive licensed strategy for Tier 2 and 3 teams ensuring local markets and stakeholders implement and activate the respective partnerships to support category strategy and respective seasonal communication concepts under the seasonal theme
PUMA SE
3 Jahre 1 Monat
2015-04 - 2018-04

Creation of short- and long-term football licensed communication strategies

Global Brand Communications Manager - BU Football
Global Brand Communications Manager - BU Football
  • Creation of short- and long-term football licensed communication strategies for all assets based on the global planning and specific business unit objectives driving an effective channel-planning
  • Development of creative concepts, communication plans and guidelines driving the category
  • Delivery and implementation of a comprehensive licensed strategy ensuring markets and stakeholders implement and activate the respective partnerships to support category strategy and respective seasonal communication concepts
  • Delivery and market implementation of global communication tools
  • Interface between global communication and local markets
  • Responsible for alignment and approvals of all local licensed plans
  • Monitoring and final call on all locally produced licensed content
  • Conceptions of action plans for licensed communications projects with the aim to maximize brand and product exposure while maximizing efficiencies
  • Development of seasonal communication plans for Juventus FC and AC Milan for all channels
  • Preparation of 2D/3D club/player shoots with agencies for social media and retail channels
  • Development of product launch plans for each club (events, social media, etc.)
  • Cross-category planning and day-to-day management of all licensed marketing disciplines such as digital, social media, PR, retail and alignment between product, design, CtC and sports marketing
  • Coordination of global and local agencies across licensed projects and activities
  • Ideation of campaign performance post-evaluation by coordinating research and tracking project development, collating results into regular quality reports
  • Allocation of licensed communications budgets
adidas AG
2 Jahre 7 Monate
2012-09 - 2015-03

Creation and implementation of Commercial Deal process/set-up

Global Product Marketing Manager - BU Football
Global Product Marketing Manager - BU Football
  • Creation and implementation of Commercial Deal process/set-up
  • Lead for all global Commercial Deal assets (P&L, strategy, approvals)
  • Product marketing / management
  • Lead of football configurator development/handling
  • Proactive management and steering of range direction
  • Seasonal product range presentation to clubs
  • Cross-functional briefings/hand overs (Design, Development, CtC, etc.)
  • Main counterpart/interface for all global markets
  • Business analysis
adidas AG
9 Jahre 7 Monate
2003-02 - 2012-08

Preparation of license allocations

Purchaser / Product Manager Merchandising and Licensing
Purchaser / Product Manager Merchandising and Licensing
  • Preparation of license allocations of FC Bayern Munich
  • Supervision and compliance of CI / CD of FC Bayern Munich
  • Supplier selection and meetings (ca. 120 suppliers)
  • Product marketing / management (ca. 900 different products)
  • Direct marketing
  • Price negotiations
  • Controlling of purchasing management
  • Product strategy development for own channels, mail order, key account and outlet stores
  • Planning of photo shootings for seasonal catalogues and .com
  • Key Account Management for Premium-Sponsors
  • Interface between purchasing, B2B, B2C
  • Visual Merchandising
FC Bayern Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre
2005-05 - 2007-04

Executive studies

Bachelor of Business Administration, Steinbeis University, Berlin, Germany
Bachelor of Business Administration
Steinbeis University, Berlin, Germany
Majors in Media and Marketing
2 Jahre 2 Monate
2002-04 - 2004-05

Executive studies

Diploma in Communications and Marketing, Bavarian Academy for Advertising and Marketing, Munich, Germany
Diploma in Communications and Marketing
Bavarian Academy for Advertising and Marketing, Munich, Germany
8 Jahre 10 Monate
1990-09 - 1999-06

Abitur

Wolfgang-Borchert-Gymnasium in Langenzenn, Germany
Wolfgang-Borchert-Gymnasium in Langenzenn, Germany
Subjects English, Biology, Geography and Mathematics

Kompetenzen

Kompetenzen

Top-Skills

Marketing Strategy Project Leadership Creative Strategy Campaign Management brand strategy activation product marketing Stakeholdermanagement international marketing Teamleading concept development strategic consulting

Produkte / Standards / Erfahrungen / Methoden

EXPERTISE

  • Project Management
  • Marketing Strategy
  • Communications
  • Brand Marketing
  • Activations
  • Social Media
  • Product Marketing
  • Events
  • Merchandising
  • CRM


PERSONALITY

  • Teamplayer
  • Motivation
  • Communication
  • Loyalty


TOOLS

  • MS Word
  • MS Power Point 
  • MS Excel
  • MS Outlook


Helping brands grow with clarity and impact

  • 25 years experience in marketing and communications with an expert knowledge in product, brand marketing, communications, social media, activations and marketing strategy. 
  • I am a passionate hybrid creative and strategic thinking people-person, who delivers on time on budget while remaining calm and always with a smile. I love the detail, but never lose sight of the big picture and results.
  • I am able to guide and motivate my peers by being authentic, empathetic, loyal and honest. 
  • I love working on marketing strategies, the journey from concept to delivery excites me. Let?s just say I get a kick out of getting things done, if everyone is happy along the way, even better! 
  • Due to my experience and curiosity, I am able to jump straight into your projects and briefs, and can support you with project lead management, agency management and cross-functional coordination of stakeholders and projects.

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Das Freelancer-Portal

Direktester geht's nicht! Ganz einfach Freelancer finden und direkt Kontakt aufnehmen.