Expertin für Sales-Optimierung und Marketing Automation (Hubspot, Salesforce).
Aktualisiert am 24.06.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 24.06.2025
Verfügbar zu: 100%
davon vor Ort: 100%
Marketingkonzept
CRM
Sales Manager
Online Marketing
Hubspot
Datenkonvertierung
Content Management System
WordPress
TYPO3 CMS
Workflow
Teamleading
Projektleitung
Database-Marketing
Kundenkommunikation
Kundenakquise
Salesforce
B2C
B2B
Salesforce Marketing Cloud
A/B Testing
German
native
English
Spanish
French
Basic

Einsatzorte

Einsatzorte

München (+50km)
Deutschland, Österreich
möglich

Projekte

Projekte

2 Jahre 10 Monate
2021-08 - 2024-05

Inbound Marketing

Director
Director
  • Designed and led brand-centric campaign strategies, strengthening positioning and increasing brand visibility across multiple digital channels.
  • Delivered +50% revenue growth for the agency?s top client through brand-aligned messaging and cross-functional campaign orchestration.
  • Led the optimization of branded customer journeys through A/B testing, boosting digital engagement and conversion by 600%.
  • Developed creative briefs and managed alignment between performance marketing, content, and product teams.
  • Drove customer retention through consistent brand experiences and tailored communication strategies.
straight. GmbH
München
3 Jahre 10 Monate
2017-11 - 2021-08

Led concept development

Managing Director & Brand Consultant
Managing Director & Brand Consultant
? Built and positioned client brands in competitive markets through integrated storytelling and visual branding concepts.
? Developed and executed customized brand activation strategies across product launches, seasonal campaigns and community engagement.
? Led concept development and oversaw the creative output across channels, ensuring brand consistency and customer relevance.
? Managed cross-functional collaboration between creative, social, and product teams to deliver impactful go-to-market campaigns.
DMADE Marketing
Herrsching
10 Jahre 8 Monate
2011-01 - 2021-08

Created tailored brand strategies and campaign concepts

Founder & Creative Marketing Specialist
Founder & Creative Marketing Specialist
  • Created tailored brand strategies and campaign concepts that led to +30% average client revenue growth.
  • Developed and implemented digital brand touchpoints (UX/UI & websites), increasing user interaction by 50%.
  • Localized global brand content in EN/ES to optimize international brand experience and consistency.
  • Conceptualized brand-driven online campaigns with a 25% lead conversion rate.
on request
Seefeld
1 Jahr 9 Monate
2016-02 - 2017-10

Planned and delivered brand-aligned corporate events

Project & Brand Event Assistant
Project & Brand Event Assistant
  • Planned and delivered brand-aligned corporate events and internal activations to elevate brand engagement and culture.
  • Developed content and visuals in line with brand identity for workshops, events and external communication.
  • Contributed to employee experience and brand values through internal brand-building initiatives.
Tiba Managementberatung GmbH
München
1 Jahr 8 Monate
2014-06 - 2016-01

Defined brand narrative

Marketing & Communications Lead
Marketing & Communications Lead
  • Defined brand narrative and developed marketing materials to establish brand identity in the energy sector
  • Oversaw all communication, PR, and campaign activities aligned with company values and customer segments.
Hirzinger Solar GmbH
Seefeld
2 Jahre
2010-08 - 2012-07

Brand Communication

Executive Assistant
Executive Assistant
  • Created multilingual content and supported brand-aligned internal and external communication in EN/ES/FR.
  • Coordinated awareness campaigns supporting social responsibility and inclusion.
Helmholtz Zentrum München
München

Aus- und Weiterbildung

Aus- und Weiterbildung

2024

AGG & Equality in the film industry

We Do Anlaufstelle, Wien


Key Focus:

  • DEI


2023

Inbound Marketing Certificate

Hubspot Academy, München


Key Focus:

  • Marketing


2023

Inbound Sales Certificate

Hubspot Academy, München


Key Focus:

  • Sales


2022

Data Privacy in Marketing

TÜV Nord, München


Key Focus:

  • Marketing


2021

Data protection for employees

active Mind AG, München


Key Focus:

  • Data protection


2010

State-certified foreign language correspondent

Kaufmännische Schulen, Marburg


Key Focus

  • Social Pedagogy (Final grade: 1,4)


2010

Business English Certificate

BEC Institute, London


Key Focus:

  • Social Pedagogy
  • Pass with merit


2004

BWL, VWL, Wirtschaftswissenschaften

Secondary school diploma (Final grade: 1,7)

Martin Luther Schule, Giessen

Kompetenzen

Kompetenzen

Top-Skills

Marketingkonzept CRM Sales Manager Online Marketing Hubspot Datenkonvertierung Content Management System WordPress TYPO3 CMS Workflow Teamleading Projektleitung Database-Marketing Kundenkommunikation Kundenakquise Salesforce B2C B2B Salesforce Marketing Cloud A/B Testing

Produkte / Standards / Erfahrungen / Methoden

Profile

Creative and brand-driven marketing strategist with 10+ years of experience in designing and executing integrated 360° brand and product campaigns across D2C, retail and e-commerce. Proven success in crafting brand stories, strengthening customer connection, and managing multi-stakeholder projects across marketing, creative and product teams. A natural bridge-builder with a sharp eye for aesthetics, data, and cultural relevance.


Fähigkeiten

  • Sales Expert
  • Inbound-Marketing
  • Social Media Marketing Management
  • Performance-Marketing
  • A/B Testing
  • Customer Centricity
  • HubSpot
  • Brand Campaign Development
  • Storytelling & Messaging
  • Multichannel Marketing
  • Creative Briefing
  • Customer Insights
  • Corporate Design
  • Brand Activation
  • Content Strategy
  • Retention Strategy
  • Cultural Awareness
  • Project Leadership
  • Motivating teamleader
  • International Marketing
  • Leadership Teams

Einsatzorte

Einsatzorte

München (+50km)
Deutschland, Österreich
möglich

Projekte

Projekte

2 Jahre 10 Monate
2021-08 - 2024-05

Inbound Marketing

Director
Director
  • Designed and led brand-centric campaign strategies, strengthening positioning and increasing brand visibility across multiple digital channels.
  • Delivered +50% revenue growth for the agency?s top client through brand-aligned messaging and cross-functional campaign orchestration.
  • Led the optimization of branded customer journeys through A/B testing, boosting digital engagement and conversion by 600%.
  • Developed creative briefs and managed alignment between performance marketing, content, and product teams.
  • Drove customer retention through consistent brand experiences and tailored communication strategies.
straight. GmbH
München
3 Jahre 10 Monate
2017-11 - 2021-08

Led concept development

Managing Director & Brand Consultant
Managing Director & Brand Consultant
? Built and positioned client brands in competitive markets through integrated storytelling and visual branding concepts.
? Developed and executed customized brand activation strategies across product launches, seasonal campaigns and community engagement.
? Led concept development and oversaw the creative output across channels, ensuring brand consistency and customer relevance.
? Managed cross-functional collaboration between creative, social, and product teams to deliver impactful go-to-market campaigns.
DMADE Marketing
Herrsching
10 Jahre 8 Monate
2011-01 - 2021-08

Created tailored brand strategies and campaign concepts

Founder & Creative Marketing Specialist
Founder & Creative Marketing Specialist
  • Created tailored brand strategies and campaign concepts that led to +30% average client revenue growth.
  • Developed and implemented digital brand touchpoints (UX/UI & websites), increasing user interaction by 50%.
  • Localized global brand content in EN/ES to optimize international brand experience and consistency.
  • Conceptualized brand-driven online campaigns with a 25% lead conversion rate.
on request
Seefeld
1 Jahr 9 Monate
2016-02 - 2017-10

Planned and delivered brand-aligned corporate events

Project & Brand Event Assistant
Project & Brand Event Assistant
  • Planned and delivered brand-aligned corporate events and internal activations to elevate brand engagement and culture.
  • Developed content and visuals in line with brand identity for workshops, events and external communication.
  • Contributed to employee experience and brand values through internal brand-building initiatives.
Tiba Managementberatung GmbH
München
1 Jahr 8 Monate
2014-06 - 2016-01

Defined brand narrative

Marketing & Communications Lead
Marketing & Communications Lead
  • Defined brand narrative and developed marketing materials to establish brand identity in the energy sector
  • Oversaw all communication, PR, and campaign activities aligned with company values and customer segments.
Hirzinger Solar GmbH
Seefeld
2 Jahre
2010-08 - 2012-07

Brand Communication

Executive Assistant
Executive Assistant
  • Created multilingual content and supported brand-aligned internal and external communication in EN/ES/FR.
  • Coordinated awareness campaigns supporting social responsibility and inclusion.
Helmholtz Zentrum München
München

Aus- und Weiterbildung

Aus- und Weiterbildung

2024

AGG & Equality in the film industry

We Do Anlaufstelle, Wien


Key Focus:

  • DEI


2023

Inbound Marketing Certificate

Hubspot Academy, München


Key Focus:

  • Marketing


2023

Inbound Sales Certificate

Hubspot Academy, München


Key Focus:

  • Sales


2022

Data Privacy in Marketing

TÜV Nord, München


Key Focus:

  • Marketing


2021

Data protection for employees

active Mind AG, München


Key Focus:

  • Data protection


2010

State-certified foreign language correspondent

Kaufmännische Schulen, Marburg


Key Focus

  • Social Pedagogy (Final grade: 1,4)


2010

Business English Certificate

BEC Institute, London


Key Focus:

  • Social Pedagogy
  • Pass with merit


2004

BWL, VWL, Wirtschaftswissenschaften

Secondary school diploma (Final grade: 1,7)

Martin Luther Schule, Giessen

Kompetenzen

Kompetenzen

Top-Skills

Marketingkonzept CRM Sales Manager Online Marketing Hubspot Datenkonvertierung Content Management System WordPress TYPO3 CMS Workflow Teamleading Projektleitung Database-Marketing Kundenkommunikation Kundenakquise Salesforce B2C B2B Salesforce Marketing Cloud A/B Testing

Produkte / Standards / Erfahrungen / Methoden

Profile

Creative and brand-driven marketing strategist with 10+ years of experience in designing and executing integrated 360° brand and product campaigns across D2C, retail and e-commerce. Proven success in crafting brand stories, strengthening customer connection, and managing multi-stakeholder projects across marketing, creative and product teams. A natural bridge-builder with a sharp eye for aesthetics, data, and cultural relevance.


Fähigkeiten

  • Sales Expert
  • Inbound-Marketing
  • Social Media Marketing Management
  • Performance-Marketing
  • A/B Testing
  • Customer Centricity
  • HubSpot
  • Brand Campaign Development
  • Storytelling & Messaging
  • Multichannel Marketing
  • Creative Briefing
  • Customer Insights
  • Corporate Design
  • Brand Activation
  • Content Strategy
  • Retention Strategy
  • Cultural Awareness
  • Project Leadership
  • Motivating teamleader
  • International Marketing
  • Leadership Teams

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Das Freelancer-Portal

Direktester geht's nicht! Ganz einfach Freelancer finden und direkt Kontakt aufnehmen.