[Name on request] has ten years of experience in data roles at Google and startups focusing on customer and marketing analytics.
Aktualisiert am 02.07.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 12.06.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Business Intelligence
Data Analyst
Datawarehouse
ETL
Datawarehouse
SQL
GitHub
Business Reporting
BI-Reporting
Google Analytics
AdWords
Dashboard
Data Analyst
Google Cloud
Datenanalyse
E-Commerce
Big Data Analytics
German
Muttersprache
English
Verhandlungssicher

Einsatzorte

Einsatzorte

Hamburg (+200km)
Deutschland
möglich

Projekte

Projekte

6 months
2024-01 - 2024-06

Implementation of BI setup for media agency

Project Lead Business Intelligence Big Data Analytics Automation ...
Project Lead
  • Assessed the needs of the agency in terms of customer insights, self-service dashboards, and data automation
  • Centralized the marketing data of the >200 agency clients in a centralized data warehouse, owned by the agency
  • Created self-service dashboards for the client teams to quickly identify industry trends, client challenges, and upsell opportunities
  • Automated insights to pro-actively give client teams insights instead of having to build presentations and extensively prepare for client calls manually 
  • Increased efficiency of client teams significantly by cutting down the invested time per client per week by 62%
BigQuery Fivetran dbt Looker Studio Google Sheets Google Slides
Business Intelligence Big Data Analytics Automation Dashboard
Remote
1 year 1 month
2022-06 - 2023-06

Re-structuring of data team

Project/Team Lead Projektmanagement/Projektleitung Strategieplanung Business Intelligence
Project/Team Lead

  • Managed embedded analysts across CPG account management teams to empower sellers, specialists, and clients with scaled insights, data tools, and training.
  • Shaped the team strategy by defining roles & responsibilities, project scopes, resource priorities, and team setup.
  • Hired new technical and non-technical team members and interns to accommodate the defined responsibilities.

Projektmanagement/Projektleitung Strategieplanung Business Intelligence
Google
5 months
2023-01 - 2023-05

Rollout of marketing analytics for omnichannel retailer

Analytics Engineer Business Intelligence Datawarehouse Dashboard ...
Analytics Engineer
  • Gathered necessary project requirements from all stakeholders, such as C-Levels and directors as well as marketing and sales teams.
  • Centralized digital marketing channel (Google Ads, Meta Ads, Google Analytics, etc.) and sales channel (from brick & mortar store and online store) data in a data warehouse to create one source of truth.
  • Created self-service data dashboards for the marketing teams and executives to allow critical business decisions to be data-driven. 
  • Dashboards included insights such as ROI, ROAS, profit margins, and more per marketing and sales channels
BigQuery Looker Fivetran dbt
Business Intelligence Datawarehouse Dashboard Big Data Analytics
Remote

Branchen

Branchen

D2C


E-commerce


Retail


Data Analytics

Einsatzorte

Einsatzorte

Hamburg (+200km)
Deutschland
möglich

Projekte

Projekte

6 months
2024-01 - 2024-06

Implementation of BI setup for media agency

Project Lead Business Intelligence Big Data Analytics Automation ...
Project Lead
  • Assessed the needs of the agency in terms of customer insights, self-service dashboards, and data automation
  • Centralized the marketing data of the >200 agency clients in a centralized data warehouse, owned by the agency
  • Created self-service dashboards for the client teams to quickly identify industry trends, client challenges, and upsell opportunities
  • Automated insights to pro-actively give client teams insights instead of having to build presentations and extensively prepare for client calls manually 
  • Increased efficiency of client teams significantly by cutting down the invested time per client per week by 62%
BigQuery Fivetran dbt Looker Studio Google Sheets Google Slides
Business Intelligence Big Data Analytics Automation Dashboard
Remote
1 year 1 month
2022-06 - 2023-06

Re-structuring of data team

Project/Team Lead Projektmanagement/Projektleitung Strategieplanung Business Intelligence
Project/Team Lead

  • Managed embedded analysts across CPG account management teams to empower sellers, specialists, and clients with scaled insights, data tools, and training.
  • Shaped the team strategy by defining roles & responsibilities, project scopes, resource priorities, and team setup.
  • Hired new technical and non-technical team members and interns to accommodate the defined responsibilities.

Projektmanagement/Projektleitung Strategieplanung Business Intelligence
Google
5 months
2023-01 - 2023-05

Rollout of marketing analytics for omnichannel retailer

Analytics Engineer Business Intelligence Datawarehouse Dashboard ...
Analytics Engineer
  • Gathered necessary project requirements from all stakeholders, such as C-Levels and directors as well as marketing and sales teams.
  • Centralized digital marketing channel (Google Ads, Meta Ads, Google Analytics, etc.) and sales channel (from brick & mortar store and online store) data in a data warehouse to create one source of truth.
  • Created self-service data dashboards for the marketing teams and executives to allow critical business decisions to be data-driven. 
  • Dashboards included insights such as ROI, ROAS, profit margins, and more per marketing and sales channels
BigQuery Looker Fivetran dbt
Business Intelligence Datawarehouse Dashboard Big Data Analytics
Remote

Branchen

Branchen

D2C


E-commerce


Retail


Data Analytics

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