• Implementation of the ?Media Strategy Implementation SelfCare? for the respective brands (Imodium, Regaine, Microlax, Livocab) in Q1 2022 and to the preparation of the implementation for Q2 2022, this includes

  • the check of media set ups provided by the media agency for the predefined media campaigns target groups and media budgets in social media, search, display, online video, e-commerce (Amazon / Apomeds / DocMorris etc.)

  • the check of media plans based on the set ups provided by the media agency and accuracy of the documentation by comparing the media strategy and set up with the media plan

  • Independently coordinating external agencies (J3, Reprise, matterkind) to deliver the execution of approved media plans

• Process optimization: Defining "go/no-go" decision for Test & Learns (budget size, scaling opportunity, ROI Testing & scaling ROI-driving new Digital Channels & Formats (Tik Tok, Audio, ATV))

• Monitoring campaign performance and recommending corrective actions to the J&J media teams

• Analyzing media reporting from the external partners to assess whether agreed KPIs are met;

• Decision making / aligning with external media agencies (Universal McCann) to align corrective actions (change of media tactic, channel)

• I trained +400 people from all business units and different markets in three different time zones (CET, PDX, SHG) in six weekly training sessions on the use of the new internal software GTMhub that we were building

• Creation of all global training material for two different softwares in collaboration with two external business

  consultants (Slides, How to Guides, new SharePoint pages, short videos, gifs etc.)

• Prioritizing product features and bugs with the dev. team: definition of MVPs, backlog management and

  prioritization of user stories for the development team (iOS and Android)

• Establishing strategies to ensure vendors from markets were able to deliver products during the pandemic.

• Developing new interactive 3D-image features in GTMhub to help sales teams showcase their products without the actual examples that could no longer be delivered due to shortages

•  Leading user feedback sessions + ensuring the internal team is aware of challenges and opportunities to build better solutions in the future / focussing on season launches FW22, SS22, FW23, SS23, FW24

• I created and produced within two weeks two explainer videos about my two projects for an internal strategy board meeting with Adobe Premiere, paying attention to aesthetics and quality

• Supporting the harvest after the major flood happened in the Moselle region

• Assisting the team with cellar operations to bring their Riesling business to the next level

We (CEO / CPO of the HR Start-Up) have developed the largest reskilling program in Switzerland with the University St.Gallen, Helvetia Insurances Switzerland and many other partners to prepare candidates who have lost during the pandemic their jobs or want a new start in the best possible way for a career change with a two-week virtual course. (Flight attendants now work as SEO specialists or sales people, pilots, for example, as accountants, etc.)

• Developing uniquely designed course units in collaboration with University St. Gallen that are tailored to the jobs at Lionsteps +500 partners

• Creating Training Materials in English, German and French

• Measuring project performance / implementing UTMs to identify areas for improvement and the whole

  candidate journey

• Developing a communications plan including strategy, goals, budget and tactics; seeking high-level

  placements in print, broadcast (SWR, ARD) and online media, which will show the program in June 2021

• Creation of a new brand book (Fresher colours, tone-of-voice and beautiful images)

• Creation of the landing- and subpage designs with Adobe xd, Instapages and the actual landing pages

  (WP) with an eye on safety guidelines and best-practice of tracking measurements

Maternity Cover: responsible for Parfums Christian Dior as part of Dior AR Experience App for

Android and iOS users to create a better shopping experience and reduce that packages are returned by customers with

a focus on sustainability)

• Definition of business objectives with business partners, while managing in an agile way with Dior data scientists and engineers, the construction and implementation of necessary algorithms for the app

• Prioritizing product features: definition of MVPs, backlog management and prioritization of user stories for the development team (iOS and Android)

• Writing tickets and stories (JIRA) in collaboration with development teams / managing and re-defining workflows / Planning and leading refinement sessions

• Product optimization: Being responsible for the delivery of features, as well as their quality by making regular revenue

• Leading project planning sessions with design, development (iOS + Android) and leadership teams

• Making sure everyone is on board: preparing Sprints, JIRA tickets, meetings and documents

• Tracking project costs in order to meet budget w. external agencies and development contractors

• Understanding and solving problems that stretch over multiple parts of the projects

• Increasing transparency with project plans / boards / open and honest communication

About: DiAS (Digital Advisory Suite) is a lean enhanced machine learning advisory tool now used by Julius Ba?r?s investment partners and relationship managers. Instead of Powerpoint entertainment DiAS brings tangible business value and sticks to deadlines without compromises to quality.

• I have won two awards for my team (Private Banker International: Outstanding Wealth Management

  Technology Platform Switzerland (Dec. 2019) and UK Wealth Management Award: Change Management

  Process/ Best Implementation of a Technology Solution, (Jan. 2020))

• Writing financial factsheets, release notes and newsletters about new enhancements of the software

• Re-Design of international Website for DiAS (About, Training Materials, Support Levels)

• Educating Investment partners and relationship managers with short video call-outs as well as floor

  runner trainings in Zurich and web based trainings on new software features, risk management topics, MiFID II, CoCo Bond changes and machine learning investment idea enhancements (that i had to learn without a typical financial background).

• Concept development + Supervision Podcast Production for Allianz Suisse AG

• Development of the yearly digital Strategy for Sunrise CH and market adaptations for Samsung CH)

• consulting regarding customer experiences and usability process evaluation

Onboarding a new international automotive client (Daimler / smart) for their global Social Media activities

• Building a team (10 people)

• Budget responsibility + video production planning in Zurich and Berlin

• Business Development and process structuring: Creating Manuals, playbooks with an eye on safety guidelines, internal and external (tool) onboardings

• Consulting regarding new monitoring, listening, reporting tools, editorial plans and cross-compliance systems

The Newsletters helped to increase the E-Commerce Revenue in Q3: +38% (Source: Textilwirtschaft.de, 08th of November 2018 | Hugo Boss AG Revenue growth)

• Planning of Product Push Campaigns for 14 countries

• Presenting the digital weekly reportings and Forecasts < 50 people

• Campaign Calculation (ROI/CRR), Set-up of Target- and Control Groups within HB campaign tool

• The Sooner Now is an event series and initiative by FvF and MINI that seeks to further discussion and foster thinking about the future of our cities with focus on the personal, the small scale, the creative use of space, and raising awareness for these new and innovative possibilities.

• Organizing and moderating a Cyber Security Summit in Copenhagen at Techfestival.co: Digital warfare is a major threat to democratic values with Perseus M.D. (finleap) S. Weizenegger

• Pitching the company during the IT Sicherheitstag for SMEs

• Development of social media / content strategies for Alfa Romeo and Jeep since March 2017

• Media Planning and face to 90 publishers in Germany (Lifestyle, Tech, Fashion, Games, News) in order to assist with inquiries ranging from implementing Ad Formats and Media Planning to payment process and monetization techniques.