a Randstad company

Digital Business Consultant / Strategist | +8 years? experience in Digital Marketing, from startup to eCommerce, Pharma and Finance

Profil
Top-Skills
Change Management, Empathy, Communications Strong advocate and practitioner of lean and agile methodologies Combining ideas and concepts from Kanban, Design Thinking, PPT., Adobe Skills where needed Experience conducting usability tests and user research with various methods and tools Excellent technical knowledge of common web and mobile technologies + Ads best practices Communications Change Management Brand Marketing agile Entwicklungsmethoden Agile Softwareentwicklung Account-Management ECommerce journalism project management digital consulting
Verfügbar ab
30.11.2022
Aktuell verfügbar - Der Experte steht für neue Projektangebote zur Verfügung.
Verfügbar zu
100%
davon vor Ort
20%
Einsatzorte

Städte
Berlin (+500km) Zürich (+500km)
PLZ-Gebiete
Länder
Ganz Deutschland, Schweiz
Remote-Arbeit
möglich
Art des Profiles
Freiberufler / Selbstständiger
Der Experte ist als Einzelperson freiberuflich oder selbstständig tätig.

7 Monate

2022-05

2022-11

Lab Digitalization | Research & Development IT-ER: CAPEX and DPT Projects, Merck Life Science

Senior Consultant / Analyst agiles Projektmanagement Prozessberatung Prozessdokumentation ...
Rolle
Senior Consultant / Analyst
Projektinhalte
  • Lab Digitization project across the globe to propose a new standard for scientific labs and digitize investment projects (Green- and Brownfield) Taiwan, Korea, Japan, US and Europe (+180 projects)
  • Achieved:
    • Assessment of "as is" scientific work processes in existing labs (QA/GAT, QC, Scale Up, R&D labs) in TW, KR, CHN, JP, US and the "to be" business architecture with R&D experts and business architects

    • Organizing and conducting interviews with scientific staff and stakeholders within business functions to identify IT requirements and digitization needs in all countries in collaboration with IT country partners

    • Gathering information about software products used, as of LIMS, ELN, analytical- and workflow tools to define a new global lab standard for greenfield and brownfield locations

    • Development and visualization of business process and data workflows of all lab types and their business fields (Planarization, Thin Film, Patterning and Spec Gas) | Tool: BPM ARIS (Certified Professional)

    • Leading weekly IT Plant & Lab Digitization project management meetings + coordinating Sprints in JIRA

    • Presenting monthly updates of the Lab Digitalization stream (Potential Risks, Mitigation Actions, Next Steps)

    • CAPEX: Supporting the Head of Supply Chain to structure projects, identify missing documents and to re-design the whole project registration approach


Produkte
Atlassian JIRA MS Excel Asana SharePoint Workspace BPM ARIS MS Visio MS Project Wrike
Kenntnisse
agiles Projektmanagement Prozessberatung Prozessdokumentation Projektleitung Business Development Analysefähigkeit Project Controlling Forecasting Kostenschätzung
Kunde
Merck KGaA
Einsatzort
Remote / Berlin
4 Monate

2022-01

2022-04

Implementation of the ?Media Strategy Implementation SelfCare?, Consumer Health (OTC - JnJ)

External Media Manager DACH / CEE / Benelux Prozessberatung Kampagnenmanagement Mitarbeiterführung ...
Rolle
External Media Manager DACH / CEE / Benelux
Projektinhalte
  • Implementation of the ?Media Strategy Implementation SelfCare? for the respective brands (Imodium, Regaine, Microlax, Livocab) in Q1 2022 and to the preparation of the implementation for Q2 2022, this includes

    • the check of media set ups provided by the media agency for the predefined media campaigns target groups and media budgets in social media, search, display, online video, e-commerce (Amazon / Apomeds / DocMorris etc.)

    • the check of media plans based on the set ups provided by the media agency and accuracy of the documentation by comparing the media strategy and set up with the media plan

    • Independently coordinating external agencies (J3, Reprise, matterkind) to deliver the execution of approved media plans

  • Process optimization: Defining "go/no-go" decision for Test & Learns (budget size, scaling opportunity, ROI Testing & scaling ROI-driving new Digital Channels & Formats (Tik Tok, Audio, ATV))

  • Monitoring campaign performance and recommending corrective actions to the J&J media teams

  • Analyzing media reporting from the external partners to assess whether agreed KPIs are met;

  • Decision making / aligning with external media agencies (Universal McCann) to align corrective actions (change of media tactic, channel)

Kenntnisse
Prozessberatung Kampagnenmanagement Mitarbeiterführung Strategieplanung Projektmanagement/Projektleitung
Kunde
Johnson & Johnson
Einsatzort
Berlin (Fully Remote)
8 Monate

2021-05

2021-12

Adidas - GTMhub and Concept Management Tool

Freelance Business Operations Consultant DC E2E agiles Projektmanagement Strategieplanung Prozessberatung ...
Rolle
Freelance Business Operations Consultant DC E2E
Projektinhalte
  • I trained +400 people from all business units and different markets in three different time zones (CET, PDX, SHG) in six weekly training sessions on the use of the new internal software GTMhub that we were building

  • Creation of all global training material for two different softwares in collaboration with two external business

    consultants (Slides, How to Guides, new SharePoint pages, short videos, gifs etc.)

  • Prioritizing product features and bugs with the dev. team: definition of MVPs, backlog management and

    prioritization of user stories for the development team (iOS and Android)

  • Establishing strategies to ensure vendors from markets were able to deliver products during the pandemic.

  • Developing new interactive 3D-image features in GTMhub to help sales teams showcase their products without the actual examples that could no longer be delivered due to shortages

  •  Leading user feedback sessions + ensuring the internal team is aware of challenges and opportunities to build better solutions in the future / focussing on season launches FW22, SS22, FW23, SS23, FW24

  • I created and produced within two weeks two explainer videos about my two projects for an internal strategy board meeting with Adobe Premiere, paying attention to aesthetics and quality

Produkte
Powerpoint Analysefähigkeit Teamleading Adobe Premiere SharePoint Workspace SharePoint Website Creation Internal Softwares that we were building
Kenntnisse
agiles Projektmanagement Strategieplanung Prozessberatung Atlassian JIRA Agile Atlassian Confluence Powerpoint
Kunde
Adidas AG
Einsatzort
Berlin (Fully Remote)
1 Monat

2021-10

2021-10

Digital Detox

Projektinhalte
  • Supporting the harvest after the major flood happened in the Moselle region

  • Assisting the team with cellar operations to bring their Riesling business to the next level

Kunde
Vineyard Arthur Melsheimer
Einsatzort
Bernkastel-Kues / Moselle region
3 Monate

2021-03

2021-05

Career Transfer 2021

Freelance Project Lead & Content Producer
Rolle
Freelance Project Lead & Content Producer
Projektinhalte

We (CEO / CPO of the HR Start-Up) have developed the largest reskilling program in Switzerland with the University St.Gallen, Helvetia Insurances Switzerland and many other partners to prepare candidates who have lost during the pandemic their jobs or want a new start in the best possible way for a career change with a two-week virtual course. (Flight attendants now work as SEO specialists or sales people, pilots, for example, as accountants, etc.)

  • Developing uniquely designed course units in collaboration with University St. Gallen that are tailored to the jobs at Lionsteps +500 partners

  • Creating Training Materials in English, German and French

  • Measuring project performance / implementing UTMs to identify areas for improvement and the whole

    candidate journey

  • Developing a communications plan including strategy, goals, budget and tactics; seeking high-level

    placements in print, broadcast (SWR, ARD) and online media, which will show the program in June 2021

  • Creation of a new brand book (Fresher colours, tone-of-voice and beautiful images)

  • Creation of the landing- and subpage designs with Adobe xd, Instapages and the actual landing pages

    (WP) with an eye on safety guidelines and best-practice of tracking measurements

Produkte
Adobexd Python WordPress Content Marketing Strategieberatung Strategieplanung SEO
Kunde
Lionstep x Uni St. Gallen
Einsatzort
Remote - Zurich
5 Monate

2020-11

2021-03

Dior AR Experience App

Interim Product Owner Atlassian JIRA Atlassian JIRA Agile Atlassian Confluence ...
Rolle
Interim Product Owner
Projektinhalte

Maternity Cover: responsible for Parfums Christian Dior as part of Dior AR Experience App for

Android and iOS users to create a better shopping experience and reduce that packages are returned by customers with

a focus on sustainability)

  • Definition of business objectives with business partners, while managing in an agile way with Dior data scientists and engineers, the construction and implementation of necessary algorithms for the app

  • Prioritizing product features: definition of MVPs, backlog management and prioritization of user stories for the development team (iOS and Android)

  • Writing tickets and stories (JIRA) in collaboration with development teams / managing and re-defining workflows / Planning and leading refinement sessions

  • Product optimization: Being responsible for the delivery of features, as well as their quality by making regular revenue

Kenntnisse
Atlassian JIRA Atlassian JIRA Agile Atlassian Confluence agiles Projektmanagement Mitarbeiterführung
Kunde
Christian Dior
Einsatzort
Zurich / Berlin
3 Monate

2020-08

2020-10

UI Evolution (Re-design App + Analytics project)

Freelance Agile Project Manager
Rolle
Freelance Agile Project Manager
Projektinhalte
  • Leading project planning sessions with design, development (iOS + Android) and leadership teams

  • Making sure everyone is on board: preparing Sprints, JIRA tickets, meetings and documents

  • Tracking project costs in order to meet budget w. external agencies and development contractors

  • Understanding and solving problems that stretch over multiple parts of the projects

  • Increasing transparency with project plans / boards / open and honest communication

Produkte
Atlassian JIRA Agile zendesk Amplitude
Kunde
Soundcloud Ltd.
Einsatzort
Berlin
10 Monate

2019-06

2020-03

UAE and APAC for DiAS (Digital Advisory Suite) - Digital Wealth Management

Interim Change Management Consultant - Communications Lead EMEA
Rolle
Interim Change Management Consultant - Communications Lead EMEA
Projektinhalte

About: DiAS (Digital Advisory Suite) is a lean enhanced machine learning advisory tool now used by Julius Ba?r?s investment partners and relationship managers. Instead of Powerpoint entertainment DiAS brings tangible business value and sticks to deadlines without compromises to quality.

  • I have won two awards for my team (Private Banker International: Outstanding Wealth Management

    Technology Platform Switzerland (Dec. 2019) and UK Wealth Management Award: Change Management

    Process/ Best Implementation of a Technology Solution, (Jan. 2020))

  • Writing financial factsheets, release notes and newsletters about new enhancements of the software

  • Re-Design of international Website for DiAS (About, Training Materials, Support Levels)

  • Educating Investment partners and relationship managers with short video call-outs as well as floor

    runner trainings in Zurich and web based trainings on new software features, risk management topics, MiFID II, CoCo Bond changes and machine learning investment idea enhancements (that i had to learn without a typical financial background).

Produkte
SharePoint Workspace Atlassian JIRA Powerpoint
Kunde
Bank Julius Bär
Einsatzort
Zurich
5 Monate

2019-01

2019-05

Concept development

Lead Keynote Strategieberatung media management ...
Rolle
Lead
Projektinhalte
  • Concept development + Supervision Podcast Production for Allianz Suisse AG

  • Development of the yearly digital Strategy for Sunrise CH and market adaptations for Samsung CH)

  • consulting regarding customer experiences and usability process evaluation

Kenntnisse
Keynote Strategieberatung media management schweizer markt
Kunde
Samsung, Digital Media Strategist Sunrise CH, Allianz Suisse AG
Einsatzort
Zürich
3 Monate

2018-11

2019-01

Onboarding a new international automotive client

Interim Account Direction / Project Lead
Rolle
Interim Account Direction / Project Lead
Projektinhalte

Onboarding a new international automotive client (Daimler / smart) for their global Social Media activities

  • Building a team (10 people)

  • Budget responsibility + video production planning in Zurich and Berlin

  • Business Development and process structuring: Creating Manuals, playbooks with an eye on safety guidelines, internal and external (tool) onboardings

  • Consulting regarding new monitoring, listening, reporting tools, editorial plans and cross-compliance systems

Kunde
Daimler
Einsatzort
Berlin
3 Monate

2018-09

2018-11

Planning of Product Push Campaigns

Freelance Interim Global Campaign Manager Kampagnenmanagement Kostenmanagement Forecasting
Rolle
Freelance Interim Global Campaign Manager
Projektinhalte

The Newsletters helped to increase the E-Commerce Revenue in Q3: +38% (Source: Textilwirtschaft.de, 08th of November 2018 | Hugo Boss AG Revenue growth)

  • Planning of Product Push Campaigns for 14 countries

  • Presenting the digital weekly reportings and Forecasts < 50 people

  • Campaign Calculation (ROI/CRR), Set-up of Target- and Control Groups within HB campaign tool

Produkte
SAP Zendesk Atlassian Confluence
Kenntnisse
Kampagnenmanagement Kostenmanagement Forecasting
Kunde
Hugo Boss
Einsatzort
Metzingen / Stuttgart
5 Monate

2018-04

2018-08

MINI Germany / MINI CA: The Sooner Now via. Freunde von Freunden (Blog / Design Collective)

Project Manager
Rolle
Project Manager
Projektinhalte
  • The Sooner Now is an event series and initiative by FvF and MINI that seeks to further discussion and foster thinking about the future of our cities with focus on the personal, the small scale, the creative use of space, and raising awareness for these new and innovative possibilities.

Kunde
MINI Germany
8 Monate

2017-09

2018-04

Organizing and moderating

Strategy & Communications Manager
Rolle
Strategy & Communications Manager
Projektinhalte
  • Organizing and moderating a Cyber Security Summit in Copenhagen at Techfestival.co: Digital warfare is a major threat to democratic values with Perseus M.D. (finleap) S. Weizenegger

  • Pitching the company during the IT Sicherheitstag for SMEs

Kunde
finleap, FinTech Company Builder, Cyber Security Venture PERSEUS
Einsatzort
Berlin
7 Monate

2017-03

2017-09

Development of social media / content strategies

Digital Media Strategist
Rolle
Digital Media Strategist
Projektinhalte
  • Development of social media / content strategies for Alfa Romeo and Jeep since March 2017

Kunde
Parasol Island GmbH
Einsatzort
Berlin & Düsseldorf
1 Jahr 2 Monate

2015-11

2016-12

VICE DIGITAL NETWORK

Junior Publisher Network Manager
Rolle
Junior Publisher Network Manager
Projektinhalte
  • Media Planning and face to 90 publishers in Germany (Lifestyle, Tech, Fashion, Games, News) in order to assist with inquiries ranging from implementing Ad Formats and Media Planning to payment process and monetization techniques.

Kunde
NIKE, Chanel, Leica, Microsoft, Adidas, Spotify, Catrice, BMW, Audi, Amazon
7 Monate

2014-09

2015-03

Customer Relationship Management

Student Assistant
Rolle
Student Assistant
Kunde
Universal Music Group
Einsatzort
Berlin

further projects gladly on request

2 Monate

2022-07

2022-08

London School of Economics And Science x Becas Santander Women: Emerging Leaders 2022 - LSE - Virtual Course

Leadership Certificate, London School of Economics And Science x Becas Santander Women
Abschluss
Leadership Certificate
Institution, Ort
London School of Economics And Science x Becas Santander Women
Schwerpunkt

The Becas Santander Women | Emerging Leaders 2022 - LSE is an intensive online programme designed to enhance negotiation skills to become more influential, persuasive and impactful to advance and succeed in leadership positions in male dominated environments.

Unique scholarship opportunity for 125 professional women who are seeking to boost their career and connect with a diverse community of aspiring leaders from around the world in a unified online environment.


1 Monat

2022-07

2022-07

Software AG University Relations: ARIS - Business Process Analysis Professional

Business Process Analysis Professional, Remote / Berlin
Abschluss
Business Process Analysis Professional
Institution, Ort
Remote / Berlin
Schwerpunkt

Software AG University Relations: ARIS - Business Process Analysis Platform

  • Design, Analysis and optimization of business processes with ARIS platform

  • ARIS Enterprise Architecture Framework

  • Modelling business processes with Event-driven Process Chains (EPC) and Business

    Process Modeling Notation (BPMN)


1 Monat

2021-12

2021-12

YouTube Certified

Certificate - Budget and Strategy Tactics, Channel Optimization, Policies & Guidelines),
Abschluss
Certificate - Budget and Strategy Tactics, Channel Optimization, Policies & Guidelines)
Schwerpunkt
  • YouTube Creator Academy - Budget and Strategy Tactics, Channel Optimization, Policies & Guidelines)

1 Monat

2021-03

2021-03

HTML, CSS and Javascript for Web Developers - Coursera

CERTIFICATE, John Hopkins University
Abschluss
CERTIFICATE
Institution, Ort
John Hopkins University
1 Monat

2019-09

2019-09

Kanban Management Professional

KMP 1, NobleProg, Zurich - CH
Abschluss
KMP 1
Institution, Ort
NobleProg, Zurich - CH
1 Monat

2018-03

2018-03

Project Management Professional

PMP International Certificate, Online, PM Institute
Abschluss
PMP International Certificate
Institution, Ort
Online, PM Institute
1 Monat

2015-12

2015-12

English

CERTIFICATE, ETS - TOEFL in Berlin - DE
Abschluss
CERTIFICATE
Institution, Ort
ETS - TOEFL in Berlin - DE
1 Jahr 8 Monate

2014-04

2015-11

Student of Crossmedia Production & Communications

B.Sc. 1,39, SAE Institute, Berlin
Abschluss
B.Sc. 1,39
Institution, Ort
SAE Institute, Berlin
Schwerpunkt
  • Major: Journalism

3 Monate

2015-07

2015-09

Student of Media Production and Publishing

Middlesex University, London
Institution, Ort
Middlesex University, London
Schwerpunkt
  • Abroad Program, SAE Berlin

5 Jahre 11 Monate

2006-07

2012-05

Abitur

Abitur, 1,9, Gymnasium Ulricianum Aurich, Aurich European Language School
Abschluss
Abitur, 1,9
Institution, Ort
Gymnasium Ulricianum Aurich, Aurich European Language School
Schwerpunkt
  • Spokesperson of the french course 2009 - 2012

1 Monat

2011-05

2011-05

French

CERTIFICATE, DELF B2 Scolaire in Aurich - Gymnasium Ulricianum Aurich - European Language School
Abschluss
CERTIFICATE
Institution, Ort
DELF B2 Scolaire in Aurich - Gymnasium Ulricianum Aurich - European Language School
4 Monate

2010-08

2010-11

School Exchange

France, Bretagne - Lycée Jean Moulin in Châteaulin - Partner School
Institution, Ort
France, Bretagne - Lycée Jean Moulin in Châteaulin - Partner School
3 Monate

2008-06

2008-08

School Exchange Program

Spain, Malaga - Partner School
Institution, Ort
Spain, Malaga - Partner School

German native
English full professional proficiency
French full professional proficiency
Spanish Beginner
Swiss German Beginner, but i can understand with ease everything

Top Skills
Change Management, Empathy, Communications Strong advocate and practitioner of lean and agile methodologies Combining ideas and concepts from Kanban, Design Thinking, PPT., Adobe Skills where needed Experience conducting usability tests and user research with various methods and tools Excellent technical knowledge of common web and mobile technologies + Ads best practices Communications Change Management Brand Marketing agile Entwicklungsmethoden Agile Softwareentwicklung Account-Management ECommerce journalism project management digital consulting
Produkte / Standards / Erfahrungen / Methoden

KEY FACTS

  • Digital Business Consultant / Strategist / Journalist

  • +8 years? experience in Digital Marketing, from startup to eCommerce, Pharma and Finance

  • Strong advocate and practitioner of lean and agile methodologies

  • Combining ideas and concepts from Kanban, Design Thinking, Keynote, PPT., Adobe Skills where needed

  • Experience conducting usability tests and user research with various methods and tools

  • Excellent technical knowledge of common web and mobile technologies, and Media Advertising best practices

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