• Operations lead
• People & Organization lead
• Project Management lead

• Mobile based measurement of tennis and badminton racket string quality, market place for stringers

• Product launch ?Stringster for Tennis? in 2021, int. Rollout ongoing

Entwicklung und Implementierung eines kontaktbasierten Media System für den Lebensmitteleinzelhandel zur Steigerung des Abverkaufs und sowie Warnekorbanalysen und ROI Erhebung.

• Platform development

• App development

• Development and prototyping of a connected POS sales application for Gebr. Heinemann

• Development and prototyping of a digital publishing platform for Mercedes-Benz (Mercedes-Benz Magazine and eSales-Catalogues)

• Business unit management for FMCG, retail and B2B customers (national/international)

• Responsibility for new business initiatives from content development to operational implementation and management

• Development, implementation and orchestration of extensive multi-channel brand and product campaigns as well as digital platform and app development

• Building and expanding new client teams including talent screening, skills management, KPI definition and measurement

• Forecasting, monitoring, optimization and ongoing intra-organizational commercial planning alignment

• Development and implementation digital communication concepts for B2C & B2B clients

• National and international website projects

• Online advertising

• Performance marketing

• SEO / SEM

• Mobile application development

• Social media concepts

• Implementation of customer projects in day-to-day business

• Coordination of internal agency departments

• Implementation and orchestration of long-term and seasonal brand campaigns with TV, print and retail focus

• Execution of desk research and preparation of presentations to support new business activities

• Implementation of project-related financial planning