User Research, UX Concepts, Customer Experience & Service Design, UX/UI Design, Information Architecture, Wireframes, Prototyping, Usability Testing
Aktualisiert am 24.06.2026
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Verfügbar ab: 24.06.2026
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User Research
User Experience Design
Trainer
Design Konzept
Usability
Usability Test
Usability Engineering
User Test
Human Centered Design
Workshops
Interview
agile
lean UX
Scrum
Coach
Mentoring
Axure
Produktdesign
ProduktManagement
Analyse
Design Thinking
Figma
German
native
English
fluent
Swedish
basic

Einsatzorte

Einsatzorte

möglich

Projekte

Projekte

2 Monate
2026-03 - 2026-04

UX/UI Design audit for a cloud-based app

UX/UI Consultant
UX/UI Consultant

  • I conducted a structured UX/UI analysis to improve the usability and accessibility of MPB0S.0NE\N\th regard to navigation hierarchies, interaction patterns, and visual design. 
  • The results were presented to management and developers in a workshop to increase acceptance.
  • MPBOS.one is a cloud-based platform for fire departments, rescue services and administrations for managing vehicles, equipment and personnel, planning and documenting operations and billing. The product was in the middle of the development phase when I was asked to provide UX/UI expert feedback to improve usability and user experience.
  • My review identified various UX/UI issues, including a list of usability problems and inconsistencies that needed to be addressed before launch. My workshop-based handover significantly increased the acceptance of the improvements and the awareness of user needs among the managing director, product management and development.


Review of a cloud-based app for authorities and organizations with security responsibilities (BOS):

  • Align on review goals and create a project brief 
  • Explore the cloud app in the shoes of a first-time user
  • Conduct a structured review of the main areas and functions according to NN 10 Usbility Heuristics
  • Identify, categorise, prioritise and document all issues
  • Ideate and recommend improvements and next steps
  • Create training material and share best UX/UI Design practices, including WCAG accessibility standards
  • Communicate the review results to the product team and management in an educational workshop format
Miro
MPBOS GmbH
remote
3 Monate
2025-10 - 2025-12

Rollout QM software internationally

UX RESEARCHER & DESIGNER UX Research UX-Design Strategieberatung ...
UX RESEARCHER & DESIGNER

To manage quality processes in the automotive production plants, Bosch is rolling out a new QM software worldwide. The Bosch Digital team makes sure that the software is adapted to BBM's needs. As a UX Consultant, I worked with stakeholders from product, development, roll-out and communications to develop services and concepts that better inform and onboard new users across the globe.

  • Define user research goal and strategy
  • Stakeholder and project management
  • Define personas for Quality Managers
  • Conduct 1:1 interviews with end users from the automotive industry
  • Synthesise insights, create user journey and service blueprint
  • Improve onboarding and roll-out process for corporate QM software
  • Ideate ideas for a new communication concept
  • Create low-fidelity UX/UI mock-ups for testing
  • Plan and prepare user tests


Result:

Defined research goals and strategy, interviewed quality planners in the automotive industry, created a user journey and Service biueprint to improve onboarding and roll-out for Babtec Software, to inform Quality Managers about news and raise feature acceptance.





Babtec.Q Miro Office 365
UX Research UX-Design Strategieberatung Onboarding
Bosch GmbH, Karlsruhe
remote
1 Jahr 5 Monate
2023-03 - 2024-07

HYPERSPACE internal Development Portal

User Experience Strategist Customer Journey Mapping Qualitative User Research Surveys ...
User Experience Strategist

Hyperspace is SAP's new internal portal that integrates all services and tools to enable the continuous development and delivery of software. The target group and users are DevOps Engineers, Developers, Product Owners and Scrum Masters.

  • User research - qualitative: in-depth interviews, group discussions
  • User research - quantitative: surveys, usability tests
  • Familiarization with the Continuous Integration/Continuous Development (CI/CD) scenario
  • Creating employee journeys for Development Operations Engineers (DevOps) incl. variants
  • Extend existing personas and create new ones
  • Discussion of KPIs for measuring the user experience
  • Communicating the results of the study to management and stakeholders
  • Advice on the strategic direction of the platform
  • Integrating the insights into the ongoing agile development process/JIRA
  • Moderation of innovation workshops for selected functions
  • Collaboration with colleagues from Hyperspace Enablement & Adoption to integrate additional Scrum teams into the Hyperspace portal
  • Enablement of internal UX design colleagues in UX research
  • Research operations: evaluation of UX research software, workshop templates in Mural, templates for studies & surveys in UserZoom


Results:

Conducted over30 interviews, created over 10 employee journeys, and facilitated various workshops to enable the Hyperspace team to build an in-house development platform for 30.000 engineers that followsthe needs of agile teams and workflows accordingto CI/CD.

UserZoom Jira Atlassian Confluence Mural Figma
Customer Journey Mapping Qualitative User Research Surveys Quantitative User Research UX-Design Workshop Innovationsmanagement User Journey
SAP SE
remote
2 Monate
2023-01 - 2023-02

UX Design & Information Architecture for the online media portal GOLEM

UX Designer & Information Architect Informationsarchitektur UX-Design Usability
UX Designer & Information Architect

Since 1997, Golem has been a medium for early adopters of new technologies and is aimed at decision-makers, multipliers and opinion leaders who are IT experts in their professional and private environment.

  • UX Design & Information Architecture of the online media portal GOLEM / IT- Needs für Profis (remote)
  • Redesign the user account area, which had become very confusing due to the grown system.
    • Review of the existing user flows
    • Review of the existing content and identify redundancies
    • Develop an improved navigation for the pages in the 'Account management' scenario:
    • Login and registration, complete subscription, manage profile and invoices, article watch list, forum and newsletter registration, vouchers and refer a friend, change display, delete account
    • Communication of examples and inspiration for a modernized user interface design
    • Creating a matrix of the various subscription models to help new customers make a decision


Challenge:

Forum and website were developed using different technologies


Results:

Reviewingthe userflows in the user account area, identified many Problems and redundancies. I redesigned the main navigation structureand invented a matrixof subscription modelsto help IT experts make the right purchase decision for the online media portal.

Miro Figma
Informationsarchitektur UX-Design Usability
Golem
remote
3 Monate
2022-10 - 2022-12

UX Research & Design for B2B platform for eCommerce sellers

UX Designer UX Design UX Research Strategy ...
UX Designer

INTELLIVY is an online platform which focuses on micro-testing of marketplace products on Amazon. The customer base is mostly eCommerce sellers who want to optimize their product image or title with help of real customer feedback to up sell their listings.

  • Improve the experience of the current platform and make it more intuitive by considering the bigger picture vs only focusing on specific areas. 
  • Complement the marketing and content team with a UX view on producing content for the onboarding process in a new format, e.g. tours and demos.


TASKS

  • Review the current product and recommend quick fixes 
  • Improve the information architecture
  • Plan and moderate remote user testing, analyze video recordings
  • Run co-creation workshops, create user journeys and screen flows
  • Prototype product ideas, define new features and MVP,
  • Define a UX vision, KPIs, roadmap and strategy


BENEFITS

Quick fixing of common usability issues, user feedback on concept ideas and first screens, high-fi wireframes for a product-first approach, awareness for different use cases and a clearer picture of user personas, recommendations for business strategy and mid term UX roadmap including MVP for new features and ideas.


Results:

Reviewing the current UX design, research and analytics data helped me simplify complex user interfaces, create a new Information architecture and prototype logical flows. My proposals enable users to get started quickly and navigate intuitively the microtest platform.

Miro Figma Lookback
UX Design UX Research Strategy Business Requirements Product Management KPI
Market Intelligence
remote
4 Monate
2022-05 - 2022-08

User Journey Mapping for in-house data engineering teams

UX Research & Service Design Service Design UX Design UX Research ...
UX Research & Service Design

Map the data engineering teams' user journeys with all steps and tools, emotional states and pain points to improve the product development process, mitigate risks for the company, and provide a better user experience for the data platform

  • Workshop facilitation with focus groups from segmented personas in Miro

  • Draft several data engineering teams user journeys in Miro

  • Discuss journeys with data platform service team and gather feedback

  • Visualize the user journeys in Figma using the company's design language

  • Deliver the journeys in printable poster format to hang them up in the HelloFresh offices


Results:

Mapping user journeys based on employee feedback to improve the Service platform for data engineering teams. My insights from work-shops and asurvey built the basisforredesigningthe workflows of several data teams which are critical for HelloFresh?s huge success.

Figma Miro Atlassian Confluence
Service Design UX Design UX Research Workshop Faciliation User Journey Map Customer Journey Map Personas Stakeholder Management
HelloFresh AG
remote
2 Monate
2022-04 - 2022-05

User Research to improve the onboarding process for a MS Teams app

UX Researcher
UX Researcher

First User Walkthrough

  • Testing the Decisions app in MS Teams myself as a new user. 
  • Commenting on screenshots to collect pain points and recommendations.


UXR Question Board

  • Creating an online whiteboard using MIRO to discuss user research goals and assumptions with the CTO and the project manager and decide on the best approach for user research and testing.


Interview guidelines

  • Creating a Google sheet to collect and discuss questions for usability tests, develop tasks and prepare qualitative interviews. 
  • Scheduling interviews for moderated and unmoderated test sessions with participants from UserTesting.com


Research results

  • Closely communicating with the team to share insights from test sessions in meetings with help of notes and video highlights. 
  • Creating user flows, a user assistance inventory, concept studies and wireframes to improve the onboarding experience.

Decisions
remote
2 Jahre 4 Monate
2019-11 - 2022-02

Userstory mapping

WORKSHOP FACILITATOR
WORKSHOP FACILITATOR
  • Facilitated a 4-day Google Design Sprint with internal and external stakeholders and conducted userstory mapping with customers from cargarages. 
  • By having stories ranked to importance and frequency, BOSCH could relaunch a lighter and smarter business partner portal.
Robert Bosch Automotive GmbH, Germany
1 Jahr 1 Monat
2020-12 - 2021-12

UX Consultancy for an Investment Bank

Sen. UX Researcher & Konzepter Ux Research User Test Business-Analyse ...
Sen. UX Researcher & Konzepter

Project based support of the department ?Future Technologie and Digitalization? for a client in the finance industry regarding User Experience to help with digital transformation of the company.

  • Strategic planning, operative tasks and communication of design activities, methods, and vision
  • Business analysis of existing solutions to replace by integrated solutions
  • UX workshops, trainings, user evaluation and prototyping 
  • Requirements engineering and problem definition with help of in-depth interviews, focus groups, contextual inquiries
  • Documentation of process flows, user flows, needs analysis from a user perspective
  • Customer Journeys - status quo and future definition
  • Co-Creation workshops to define and design an online self service tool and knowledge base for customer service and sales 
  • Present results to stakeholder such as team leads and managers, development, sales, editors, users, UX/UI design colleagues
  • Design and validate concepts with help of wireframes and interaktive prototypes
MIRO Concept-Board MS Teams MS Office Adobe Figma Sketch
Ux Research User Test Business-Analyse Customer Journey UX Design Figma Sketch Workshop Trainer Design-Konzept User Journey UX Strategy User Flows Product Vision
Investment Bank
remote
2 Jahre
2019-05 - 2021-04

Re-Design of ERP Software

Sen. UX Designer
Sen. UX Designer
  • Implement HCD process in agile development

  • Train HCD methods and enable non-designers (developers and consultants) to think more customer-centric

  • Identify inconsistent interaction pattern and components


Goals:

  • Create one consistent software experience

  • User centered mindset in teams

  • Create a Design System including a pattern and component library 


Methods:

  • Persona interviews

  • Requirements engineering

  • Ideation, concepts and prototyping

  • Moderated user and usability testing


About BORM:

  • BORM-INFORMATIK AG is the leading provider of industry software for woodworking companies in Switzerland. 
  • BORM-INFORMATIK AG develops ERP systems for the planning and optimisation of processes that integrates PointLineCAD. (URL on request)


Challenge:

  • BormBusiness and EvoBusiness are flexible industry solutions that can be optimised for the customer's process. 
  • Individual solutions and UIs are implemented by business experts on project base, but the underlying core system had many technical restrictions.
  • While the development team applied basic agile methods and managed issues in JIRA, they had never worked with a Product, UX or UI Designer or User Researcher before. Many epics lacked a deeper business analysis.


Approach:

  • To onboard the company's main stakeholders (managing director, CEO, CTO, PO), I set up a workshop. Together we developed our ux vision of a CLEAR, CLEAN, and LOGICAL product. We agreed on a ux strategy from that I built a goal oriented roadmap.
  • A "BORM to be wild" logo helped me to communicate ux design activities in a smart way. Guiding principles should ensure that all UIs provide a consistent user experience.
  • Compact GOOGLE DESIGN SPRINT sessions with business experts helped my team not only to clarify requirements and draft business processes, but to learn a lot from each other and about our users.
  • From interviews with colleagues I understood that vague business requirements caused a lot of confusion. I invented a PROJECT POSTER with problem oriented questions to identify user groups, their needs, and tasks.


Methods and tools:

  • Compact GOOGLE DESIGN SPRINT sessions with business experts helped my team not only to clarify requirements and draft business processes, but to learn a lot from each other and about our users.
  • From interviews with colleagues I understood that vague business requirements caused a lot of confusion. I invented a PROJECT POSTER with problem oriented questions to identify user groups, their needs, and tasks. On top, that's a brief summary of what I did:
    • writing assumption based user stories in JIRA
    • creating comic style concepts in SAP SCENES
    • creating user flows and wireframes in BALSAMIQ
    • interactive prototyping in AXURE
    • moderated user testing in LOOKBACK
    • collaborate remotely with team and customers in MIRO


Results:

Integrated UX research and design methods to the agile development process. Responsible forthe end-to-end UX process, Vision and strategy. Enabled developers and project managers to apply user¬centred principlesto ERP Software serving the timberindustry.

BORM Informatik AG
Zug, Switzerland
2 Jahre
2018-09 - 2020-08

Start-up-Programm INNOVATION THROUGH DIVERSITY

Trainer, Start-up Coach Customer Journey Coaching Training ...
Trainer, Start-up Coach

  • Für das Start-up-Programm INNOVATION THROUGH DIVERSITY der gemeinnützigen (Firma auf Anfrage) habe ich TeilnehmerInnen mit Migrationshintergrund in kundenzentrierter Produktentwicklung gecoacht. 
  • In Workshops mit 6-10 Teilnehmer habe ich die Konzepte für Personas and Customer Journeys vermittelt und gemeinsam mit den Ideengebern die individuellen Geschäftsideen weiter entwickelt. 
  • Für die Customer Journeys habe ich Templates in dem professionellen Service-Designer-Tool CUSTELLENCE bereit gestellt und wiederholt Feedback zu den Ergebnissen gegeben.


Sprache:

Englisch

Custellence
Customer Journey Coaching Training Personas
auf Anfrage
Zürich
4 Monate
2019-11 - 2020-02

GOOGLE Design Sprint mit BOSCH Automotive Team

Facilitator, UX Designer, User Researcher Google Design Sprint Facilitation Moderation ...
Facilitator, UX Designer, User Researcher
The Automotive Aftermarket team offers software services to Bosch Car Service partners through a business partner portal and extranet. In the last years, numerous SaaS have been delivered to more than 16,000 Bosch certified garages worldwide where expert professionals repair and maintain vehicles of all makes.
A global project was started to renew the outdated and messed up portal regarding service content, usability, ui and ux design.
  • The central ux enablement team had helped the project team with selective consultation. To speed up the process, I was asked to run a Google Design Sprint.
  • My help was not only required as an external facilitator, but also to adopt the Sprint concept to the current project progress.
  • Taking the participants foreknowledge and availability into account, I developed several blocks of collaborative ux design sessions that actively involve the typical target group.


Results:

  • Customers actively involved
  • Plenty of common usability issues identified
  • Collection of prioritized user stories
  • Starting point to reorganise the information architecture
Google Design Sprint Facilitation Moderation UX Design Konzeption Ideation Prototyping agiles Testing agile
Robert Bosch GmbH
Karlsruhe (Baden), Stuttgart
3 Monate
2019-07 - 2019-09

Usability tests

User Researcher und Moderatorin User Research Remote Testing Moderation
User Researcher und Moderatorin

  • Validated hypotheses how users understand the new pricing System and navigation flow of the online booking System by conductingsix userand usability tests. 
  • My report with insights, highlights, and re- commendations helped adoptthe prototype forfurtherA/Btesting

Lookback
User Research Remote Testing Moderation
SECRET ESCAPES Ltd London, the UK
Remote
3 Monate
2018-11 - 2019-01

Fintech web app qualitative user research

User researcher scrum user research personas ...
User researcher

Die Crowdhouse AG bietet seit 2015 Miteigentum an Schweizer Immobilien über eine Web-Applikation. Um passende Liegenschaften wie Mehrfamilienhäuser zu finden, die das Fintech Start-up den Investoren vermitteln kann, wurde eine weitere Webseite gelauncht. Kernstück war ein Formular, mittels dem Hausbesitzer ihre Immobilie zum Verkauf anbieten können.

  • Nach der ersten Überarbeitung habe ich ein Experten-Review gemacht und Usability-Probleme aufgezeigt, Mittels inhouse user testing konnten weitere Probleme bei der Bedienung des Formulars und der Verständlichkeit der Inhalte aufgedeckt werden. 
  • Um die Website noch mehr an die Bedürfnisse der Zielgruppe auszurichten, habe ich Aktivitäten für qualitativen User Research gestartet und Interviews für Personas durchgeführt, und kollaborative Workshops angestossen, zum Beispiel ein Assumption Board als Grundlage für die Ideenfindung im Team und eine Customer Journey als Basis für die Optimierung des Kundenerlebnisses.


Results:

Conducted eight customer interviews and usability tests with home sellers to improve the onboarding flow of the web portal. Integrating research activities into the start-up's UX design process helped my team make appropriate design decisions based on proven userdata.

MIRO Lookback
scrum user research personas customer journey ideation facilitation Assumption Board
Crowdhouse AG
Zürich
5 Monate
2018-04 - 2018-08

UX/UI Trainings in Europe

UX/UI Trainer Training UX Design UI Design ...
UX/UI Trainer

  • Facilitated the 3-5 day training course UX 360° - Certified UX & Usability Expert for project/product managers, UX/UI designers, Consultants and developers. 
  • My practical classes in Berlin, Brussels, Vienna and Zürich have helped XDi to expand internationally.
Keynote
Training UX Design UI Design Customer Experience Design
XDi Experience Design Institute
4 Monate
2018-03 - 2018-06

Re-design of the Gardena mobile app

UX Architect, UX Design Informationsarchitektur UX Design Card Sorting ...
UX Architect, UX Design

Mit der mobilen App Gardena Smart System können Besitzer ihren Rasenmäher-Roboter und die Gartenbewässerung bequem fernsteuern und unabhängig vom Ort und der Tageszeit Einstellungen vornehmen und Geräte überwachen, starten und stoppen.

  • Mit dem wachsenden Anbeot von Produkten der Gardena-Palette, die sich smart steuern lassen, wuchs auch die mobile App. 
  • Die Bedienung wurde unübersichtlich und Inhalte nicht für alle Zielgruppen relevant. 
  • Aufgrund fehlender Design-Richtlinien war die Oberfläche zudem in vielen Teilbereichen anders gestaltet, was zu Verwirrung und Ineffizient bei den Anwendern führte.
  • Nachdem ich Screenshots für eine Sitemap der gesamten App aufgenommen habe, wurde klar, wie viele Untermenüs und Abzweige es in der Informationsarchitektur mittlerweile gab. 
  • Die Übersicht war nötig, um die Navigation zu vereinfachen und umzustrukturieren. Ebeneso wurden unterschiedliche Muster sichtbar, die nun vereinheitlicht und im UI Design modernisiert werden konnten. 
  • Die Integration neuer Funktionen und Zielgruppen machte zudem eine komplette Neu-Konzeption des Startbildschirms nötig.

Axure
Informationsarchitektur UX Design Card Sorting Personas UX Review Analysefähigkeit Konzeptstudien
Husqvarna Smart Systems
Zürich
2 Monate
2018-01 - 2018-02

UX Design Salesforce app

UX Designer, Usability Consultant UX Design UI Design Informationsarchitektur ...
UX Designer, Usability Consultant

  • Kaptio Travel ist eine Web Applikation für Reiseagenturen, um individuelle und Gruppenreisen zu organisieren und zu verwalten. 
  • Die Web App wurde auf dem Salesforce entwickelt und erweitert das CRM um branchenspezifische Funktionen. 
  • Neue Anforderungen der Kunden sollten möglichst nahtlos in die gewohnte Salesforce User Experience integriert werden.
  • Nach einer Bestandsaufnahme der Erweiterung habe ich die Oberflächen überarbeitet und umstrukturiert, um den Anwendern eine schnellere Navigation und einfachere Bedieunung zu ermöglichen. 
  • Mit einem Wizard konnte die fiktive Belegung von Zimmern durch Reisegruppen optimal abgebildet werden, bis die tatsächlichen Namen aller Reisenden bekannt waren. 
  • Einheiltiche Bedienmuster und Konventionen unterstützen die Reiseagenten bei der Erstellung von Angeboten und Plänen. 

Axure Salesforce.com
UX Design UI Design Informationsarchitektur UX Review Konzeptstudien Rapid Prototyping Saas
Kaptio EHF
Heidelberg
4 Monate
2017-05 - 2017-08

Konzeption von A/B-Tests und Personalisierung

UX Consultant, Concepter, Trainer UX Design Usability A/B-Testing ...
UX Consultant, Concepter, Trainer
  • Konzeption von A/B-Tests und Personalisierungskampagnen­ für den Internetauftritt der Deutschen Bahn www.bahn.de

  • Mitarbeit in einem interdisziplinären Team zur Conversion-Optimierung (CRO) im Content des Kunden­ 

  • Analyse bestehender Inhalte hinsichtlich Usability und UX Design

  • Feedback und Training für interne Redaktion

  • Bildung von Hypothesen für A/B-Tests in Workshops

  • Ausarbeiten der Testideen als Wireframes in Axure

  • Ausformulierung von Kampagneninhalten für die jeweiligen Personalisierungs-/ Testingvarianten im CMS

  • Auswahl von Bildmotiven, Recherche und Klärung der Bildrechte ­ 

Axure RP JIRA CMS Optimizely
UX Design Usability A/B-Testing Konzeption Analyse Expert Review Heuristische Evaluation
Deutsch Bahn Vertrieb
Frankfurt
3 Monate
2016-12 - 2017-02

Website relaunch JUGENDPRESSE

UX Design, Concepter, Content Strategist UX Design Information Architecture Content Management
UX Design, Concepter, Content Strategist

  • Die Webseite (URL auf Anfrage) besteht bereits seit einigen Jahren, das derzeitige Design und die Navigationsstruktur stammen aus dem Jahr 2009.  
  • Viele Inhalte sind oft ebenso veraltet. 
  • Die Webseite ist mitlerweile sehr umfangreich und bedient viele verschiedenen Zielgruppen (z.B. Lehrer, Schüler, am Medienberuf interessierte, Multiplikatoren, ..).
  • Die Domains (URL auf Anfrage) und (URL auf Anfrage) sind im Design der Jugenpresse gehalten und in die Seiten der Jugendpresse eingebunden. Für bestimmte Themen gibt es eigene Webseite, z.B. für die Jugendmedientage.


My job:

  • usability review
  • definition of personas
  • user stories
  • modern and user friendly concept for content and design

Sketch Affinity Designer Affinity Photo
UX Design Information Architecture Content Management
auf Anfrage
remote
2 Monate
2016-11 - 2016-12

Workshop Design

Konzepterstellung UX Design Personas ...
  • Website UX conception
  • Personas
  • Customer workshop design
MIRO
Konzepterstellung UX Design Personas Workshop
SinnerSchrader AG
Frankfurt am Main
11 Monate
2016-02 - 2016-12

Website relaunch

UX Consultant, Concepter, Information Architect, Author UX Design Information Architecture Workshop Moderation
UX Consultant, Concepter, Information Architect, Author

  • The non profit association Mannheim sagt (on request) was founded in 2015 to support refugees and create a welcome culture. 
  • A simple word press website was created but soon outdated as everybody was busy with voluntary projects. 
  • A facebook group was released, growing fast with hundreds of new members monthly.
  • The facebook channel is used to announce events, arrange and organize volunteer jobs. 
  • But information is hard to find on facebook. 
  • There is also no option to donate money online or become actually a member of the NGO.


Project:

  • To make updating content easy for people who don?t have much digital experience, we decided to stick with word press. 
  • There was a lot of content existing, but it was not very well structured. 
  • There were almost no photos or illustrations in addition to the text, and the layout was not very attractive. 
  • A lot of content was expected to be updated and enhanced. 
  • The current word press template was not responsive at all, nor offering any modern ui design features.


My job:

  • I started an online survey with members of the organization and talked to people about their wishes and needs. 
  • The feedback was that a website with more information about the NGO and it?s activities was very welcomed. Pictures and photos were missed a lot. 
  • After we decided to relaunch the word press website, I chose a bootstrap template to support modern ui design shortcodes.
  • First I created a prototype in Sketch to test the information architecture and play with the ui design. Then I published my first digital version online. 
  • Continuously existing content was restructured and new added, the usability improved and the emotional look and feel redesigned

Paper Prototyping POP app
UX Design Information Architecture Workshop Moderation
auf Anfrage
Mannheim
1 Monat
2016-10 - 2016-10

Mobile app conception

UX Consultant, Concepter, Information Architect, Trainer UX Design Information Architecture Workshop Moderation
UX Consultant, Concepter, Information Architect, Trainer


Paper Prototyping POP App
UX Design Information Architecture Workshop Moderation
OB/CC online business & community
Fulda
3 Monate
2016-08 - 2016-10

Mobile app conception & workshops: OB//CC online business & community

UX Consultant, Concepter, Information Architect, Trainer UX Design Information Architecture Workshop Moderation ...
UX Consultant, Concepter, Information Architect, Trainer
  • OB/CC is a full service web and media agency that develops websites and portals, shop systems and mobile apps. Connected to the local magazine`s publishing and printing company, OB//CC combines print with online marketing strategies to best reach communities.
  • A lot of technically skilled developers work with OB//CC but ux know-how was missing. The goal of my 2-day inhouse workshop was to 1) skill-up the team with ux methods, 2) guide them through the conception process and 3) innovate ideas for the interaction and interface design of a mobile app.

Project:

  • The mobile app MoveCard is addressed to young people and comes with a digital version of the established print magazine Move36. 
  • The digital discount card wants to attract consumers with special offers on location based services and guides them directly to the partner shop in town.


My job:

  • People learn best by actively applying new methods. Instead of creating a power point presentation, I was drawing important things on flipchart paper, using short texts and visuals. 
  • We didn?t use any digital tools during the workshop, and I was positively surprised how much developers liked my offline approach. 
  • Everybody was open to learn and explore new things. 
  • The 8-headed team followed me from creating a lean business canvas to drafting a persona named Shopping queen Sarah, collecting user tasks and developing the information architecure. 
  • Teams of two built a detailed paper protoype for every single screen of the app. Colleagues from the print magazin tested our very first version. 
  • Testing was not only a lot of fun but provided valuable feedback and new ideas to follow up. 
  • Later, a digital prototype was created from pictures of the paper screens in POP app. We prototyped OB//CC?s next project in a 3-day worskshop in October.

Paper Prototyping POP app
UX Design Information Architecture Workshop Moderation Konzepterstellung
OB/CC online business & community
Fulda, Germany
7 Monate
2016-02 - 2016-08

social project

UX Researcher, UX Designer User Research Interviews Personas ...
UX Researcher, UX Designer
  • Relaunching the wordpress website

  • user research, prototyping & testing

Skype Sketch
User Research Interviews Personas User Test
on request
Mannheim
3 Monate
2016-05 - 2016-07

Improvement of an e-commerce website

UX Consultant and Concepter: 1&1 Telecommunication SE Customer Journey Personas Website ...
UX Consultant and Concepter: 1&1 Telecommunication SE

  • 1 & 1 Telecommunication is an online distributer selling DSL and mobile phone contracts to private and business consumers. 
  • The main sales channel of the German based company is a big e-commerce website including a shop, offering a wide range of hardware and additional features (e.g. routers and online TV). 
  • The UI concepts for recurring marketing campaigns are created by several concepters, graphic and UI designers, while content managers are publishing them.
  • To ensure consistency in layout, wording and design, a content managing system was implemented. 
  • UI patterns still had to be defined and to be developed as templates.


My job:

  • I started with an expert review on the online shop and order process to identify pain points and make recommendations. 
  • My feedback helped product managers and concepters to get new ideas how to improve the user experience. 
  • It also enabled developers to fix bugs. 
  • Next I selected a range of state of the art websites and apps to discuss current UX and UI design trends with shop managers and the UX team. 
  • Everybody was thankful for the inspiration, getting familiar with the human centered design approach, and to learn new methods. I developed a concept for an internal UX community to connect teams and promote projects. 
  • To enhance awareness for the user?s needs, I organized a workshop with product managers and did guerilla user research. From our insights I developed a persona and mapped a specific use case into a customer journey map. 
  • The result was an infographic that visualizes the emotional experience of young people when trying to find and sign an approbriate DSL contract, including touchpoints and ideas to improve each step. Finally I documented the content developement process to clarify responsiblities, roles and tasks.
Customer Journey Personas Website Interviews Strategieberatung Usability-Design UX Review conversion rate e-commerce
1 & 1 Telecommunication SE
Karlsruhe, Germany
2 Monate
2016-03 - 2016-04

Usability review for an online portal

User Experience Consultant UX Review UI-Tests User Test ...
User Experience Consultant

  • Verivox is an online portal for consumers wher users can compare contract details of service providers such as telecommunication or power suppliers to sign the best and suitable contract. 
  • Because the internal usabilty engineer left the company and new features have not been tested since, I created an expert review for a relaunched section of the portal.


My job:

  • I tested three scenarios for desktop and smartphone and presented my feedback to the product and development team. 
  • From the result, a requirement list to fix bugs, redesign the UI and improve the interaction design was created internally. (URL on request)

Skype Powerpoint
UX Review UI-Tests User Test Usability-Design
Verivox GmbH
Heidelberg, Germany
5 Monate
2015-01 - 2015-05

UX design for a project management tool

Training UX Design
Training UX Design

Achievement of my UX Designonline course with CareerFoundryIn this mentored online training I went through thewhole UX design process in 5 month:

Strategy & Content Analysis

UX Design thinking // UX role // User personas,information architecture & website content

Wireframing & Prototyping

UX best practices // Wireframes // Grid systems &responsive design // Testing ideas with users

Visual Design & Analytics

Elements of visual design // How to gather dataand use it // Continous testing & iterating

My Learnings

Covering the whole UX process, I designed my first web application called TASKLY. It was exciting to interview potential users, find out which features they require and discuss theideas that came up. Because a lot of project management tools for professional purpose – such as ASANA or BASECAMP – are successfully established, I decided to design my app for private users.Therefore I implemented so called project templates, for example to organize your wedding. Everytemplate consists of predefined tasks and is easy to customize. Users can export task lists and share and collaborate even with offline team members. TASKLY helps you to manage your personal dream project in a professional way!

2 Jahre 4 Monate
2013-02 - 2015-05

Guidelines & collaboration process for storyteller

Storyteller (Employee)
Storyteller (Employee)
  • Challenges: End of 2013, SAP opened the Design and Co-Innovation Center (DCC) in the AppHaus Heidelberg. To promote their UX design services, the DCC team launched a new website.
    Therefore, appealing content was requested that attract potential customers. Regulary published success stories about cutomer projects, workshops and events hosted by the DCC became an important part of the content strategy.

  • My job: As the whole DCC team – Design Thinking strategists, UX, interaction and UI designers – was obliged to report about their daily job, I created a Word template that made all stories consistent in language, content and design. In close collaboration with the marketing team a styleguide was created and roles and tasks have been defined. Doing so we ensured that everybody knows what to do when – including the customer that was interviewed and needed to sign-off the story.
    Additionaly to writing success stories, I documented Design Thinking workshops and illustrated my text with event photographs to capture the atmosphere. I also blogged about UX related events.
SAP?s Design and Co-Innovation Center
Heidelberg, Germany
2 Jahre 4 Monate
2013-02 - 2015-05

User assistance for web based applications

Senior Information Developer (Employee)
Senior Information Developer (Employee)
  • Challenges: Tooltips, labels and messages are an integrated part of the UI, and one of my tasks as a Senior Information Developer was to review UI texts and messages. Even SAP’s UI5 based web applications come with a modern and beautiful design, many users asked for further information how to actually work with the tool. Our team of information developers convinced the product owner that the UI might not be such intuitive as expected and designed a context sensitive help concept. In close collaboration with UX designers and a people centric approach in mind, we developed an additional layer that offers help directly on the screen whenever users need support.

  • My job: To find out what information users expect, we sent out a questionnaire to beta version testers. The feedback was overwhelming.

  • We analysed the pain points, and based on our findings
    we did not only add contextual information but also task descriptions that help users to achieve their business goals. Whenever required, we came up with ideas to simplify the interaction design.
    In my role as a project coordinator I managed a team of information developers located in Germany, U.K. and Canada. Our agile development teams have been located around the globe. Communicating with people across many cultures and timezones has been a big challenge. Creating a wiki was crucial to exchange information and to make decisions transparent.
SAP SE
Walldorf/Baden, Germany
7 Jahre 1 Monat
2004-08 - 2011-08

Documentation of complex business software

Information Developer & Information Architect
Information Developer & Information Architect
  • My challenges: The main challenge beside understanding how the software actually works is to know your target group. SAP’s documentation deliverables must enable many different users – for example, IT consultants, system administrators and key users – doing their job. Who are these people, what do they want to achieve, and what do they know already? Interviewing stakeholders such as solution managers, developers and real users helped me to understand their goals.

  • My job: My tasks as an Information Developer comprised defining the terminology, reviewing UI texts and creating guides that are usually published online: You can access thousands of pages of documentation for a wide range of SAP solutions, such as SAP for Banking, in several languages on the internet. Migrating content from Word to XML and restructure topics and guides according to the new information architecture and authoring guidelines has always been a big part of my job. Instead of simply describing features following the software’s architecture, I created content along user stories. I always tried to structure related topics according to the main business processes and tasks. Whenever I struggled to describe a workflow so it’s easy to understand, I proposed my ideas to restructure a screen and tried to convince developers to revise their design. As an author I have often been the first user and tester. Asking many people for feedback has always been a good approach, not only to improve text, but also the user interface.
SAP SE
Walldorf/Baden, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre
2022-01 - 2025-12

Zen Coaching

Zen Coach in the International Zen Coaching Network,
Zen Coach in the International Zen Coaching Network
The highly integrative approach of Zen Coaching combines the traditions of classical Western coaching principles, Eastern Buddhist and Middle Eastern Sufi philosophy and practices as well as the theories and tools of modern Western psychology and communication models. 
During the training and between modules, regular practice is required to understand and apply the deep knowledge offered from such different schools.

Zen Coaching itself is based on the 5 principles of 

  • Listening from inner spaciousness
  • Helping through non-helping
  • Empathic connection
  • Support in connecting deeply with ourselves
  • Flexibility in selecting a variety of methods
  • I have completed the full 20 days Zen Coaching training and fulfilled the official certification requirements - currently more than 100 hours of different Zen Coaching practices, including receiving supervision and coaching your first clients, delivering a report about my learnings and insights during my learning journey.

5 Monate
2015-01 - 2015-05

User Experience Designer

UX Designer, Career Foundry, Berlin
UX Designer
Career Foundry, Berlin

Achievements of my UX Design online course with CareerFoundry

In this mentored online training I went through thewhole UX design process in 5 month:

Strategy & Content Analysis

UX Design thinking // UX role // User personas, information architecture & website content

Wireframing & Prototyping

UX best practices // Wireframes // Grid systems &responsive design // Testing ideas with users

Visual Design & Analytics

Elements of visual design // How to gather data and use it // Continous testing & iterating

My Learnings

Covering the whole UX process, I designed my first web application called TASKLY. It was exciting to interview potential users, find out which features they require and discuss the ideas that came up. Because a lot of project management tools for professional purpose – such as ASANA or BASECAMP – are successfully established, I decided to design my app for private users. Therefore I implemented so called project templates, for example to organize your wedding. Every template consists of predefined tasks and is easy to customize. Users can export task lists andshare and collaborate even with offline team members. TASKLY helps you to manage your personal dream project in a professional way!

1 Jahr
2004-04 - 2005-03

Business Women Program S. E. T.


4 Monate
2002-09 - 2002-12

Technical Writer

TAE Esslingen
TAE Esslingen


1 Jahr 1 Monat
2000-02 - 2001-02

Publishing Assistant

Klett WBS
Klett WBS


8 Jahre 9 Monate
1989-10 - 1998-06

Studies

Art History M.A., University Studies of Art History
Art History M.A.
University Studies of Art History

Psychology and European Ethnology

Position

Position


Kompetenzen

Kompetenzen

Top-Skills

User Research User Experience Design Trainer Design Konzept Usability Usability Test Usability Engineering User Test Human Centered Design Workshops Interview agile lean UX Scrum Coach Mentoring Axure Produktdesign ProduktManagement Analyse Design Thinking Figma

Schwerpunkte

UX Research, Design & Strategy
Experte

User Research

  • Interviews & surveys
  • Customer journey & service blueprint
  • Business requirements
  • User & Usability Testing

UX Design

  • Task & screen flows
  • Information architecture
  • Prototyping & wireframes
  • Terminology & UI texts
  • UX/UI Standards & libraries
  • Accessibility & WCAG

UX Trainings & Workshops

  • Design Thinking
  • Google Design Sprint
  • Ideation & Prototyping
  • Validation & A/B Testing


UX Strategy

  • Balance business with user goals
  • Epics, use cases & user stories
  • UX & Product vision
  • Goal-oriented roadmap & JIRA tasks

Aufgabenbereiche

A/B-Testing
agiles Testing
Analyse
Coaching
Expert Review
Heuristische Evaluation
Konzeption
Prototyping
Usability Testing
User Testing
User Research
  • I engaged directly with users and observed behaviors to collect human feedback.
  • I conducted user research to identify pain points, preferences, and knowledge gaps with empathy, critica l thinking, and byinterpreting qualitative datatogetinsights.


Content Strategy

  • Structuring and maintaining content effectively. 
  • I developed the Information architecture, defined workflows, and aligned content with business goals. 
  • I planed and evolved deliverables using Strategie thinking.


Information Architecture

  • Organizing content so that users can find information quickly and easily.
  • I structured information portals, categorized topics, and designed navigation Systems. 
  • I understood user behavior patterns to optimize documentation for better user experience.


Software Testing & Bug Fixes

  • Firsthand, I replicated user workflows, identified inconsistencies, and ensured documentation aligned with the product?s fu nctionality. 
  • This hands-on, a na lytical work required a deep understandingofthe product and its context.
  • I spotted and fixed usability bugs and reported technical bugs during my testing process.


Infrastructure Setup

  • Setting up and maintaining documentation infrastructure, like websites, CMS, and Publishing pipelines which requires technical and organizational skills. 
  • I designed, evaluated and managed such Systems and ensured the infrastructuresupports collaboration and isfuture-proof.

Produkte / Standards / Erfahrungen / Methoden

Adobe Suite
Affinity Designer
Affinity Photo
agile
Axure
Axure RP
CMS
Coaching
Conception
Custellence
Dovetail
Figma
Human Centered Design
JIRA
Keynote
lean
Lookback
MIRO
MS Teams
Optimizely
People Centric Approach
scrum
Sketch
Training
Usability
WordPress

Profile

  • I am a seasoned user researcher and UX design strategist with extensive expertise in the design process. With an empathic and analytical mindset, I focus on understanding user needs, goals, and tasks in a complex business context. I facilitate collaborative workshop sessions to clarify use cases, brainstorm ideas and co-create Solutions, and validate assumptions and designs through prototyping and testing.
  • Since 2015 have successfully contributed to over 30 UX research and design projects and conducted numerous research studies, both qualitative and quantitative. I have strong experience in developing customer, user, and employeejourney maps, most recently at SAP, HelloFresh, and Union Investment.
  • I work closely with various teams and stakeholders, including product and program management, development, sales and marketing, and UX research and design. I help define KPls to measure the user experience and shapethe product vision based on research data.
  • While working on tools for highly regulated industries such as Banking, I ensured that internal, local and legal regulations are met, including accessibility standards and WCAG.
  • With over 20 years in the Software industry, I am experienced in agile, scrum, and SAFe principles, can step into the role of a product owner and scrum master to manage teams, tasks and work streams using JIRA & Confluence.
  • I love to establish best practices that integrate research and design operations and train UX teams and non-designers in collaborative design methods - including customer journey mapping - through practical workshops, like those for the Swiss SINGA entrepreneurs program


VALUES

  • Co-Creation & Diversity
  • Trust &Transparency
  • I am okay, you are okay


User Research

  • uxaudit&360°analysis
  • in-depth interviews
  • cogn itive wa Ikth roughs
  • personas&surveys
  • user & customer journeys


Conception & Strategy

  • (service) design thinking
  • ideation & co-creation
  • user stories &taskflows
  • information architecture
  • ux vision & strategy roadmap


Prototyping & Testing

  • assumptions & hypothesis
  • user & usability testing
  • wireframes&mock-ups
  • A/B testing & data analytics
  • actionable study reports


Skills & experience:

  • Qualitative and quantitative user research
  • Usability engineering & test planning
  • Conception & design of services, information products and digital solutions
  • Workshops & trainings in UX & UI design, user testing, screen conception
  • GOOGLE DESIGN SPRINT facilitator
  • Deep knowledge of Service Design Thinking, Human Centered Design, Usability, User Experience & Customer Experience
  • Emphatic and analytical mindset
  • Prozess oriented thinking with focus on target groups
  • Agile, lean, scrum, safe principles
  • Clients: international companies, agencies, start-ups & organizations
  • Managing intercultural teams, remote
  • M.A. in Art History, studies in Psychology & European Ethnology


My Services:

  • User Research, Study Design, Interview Guidelines, Moderation, Reports
  • Questionnaires, Fokus groups, Card Sorting, Personas
  • Market- and Competitor Analyzes, Business Requirements, Business Model Canvas, SWAT-Profile
  • Service Design, Customer Journeys, Experience Maps, Scenarios & Processes
  • UX Vision and Strategy, User Stories & Use Cases, Roadmaps, Product Ownership
  • Information Architecture, Content Inventories, Ideation, Conception
  • Prototyping low-fi & high-fi, Mock-Ups, Wireframes
  • (Remote) Usability & User Testing, Heuristic Analyses, Expert Reviews
  • A/B Testing, Conversion Rate Optimization
  • UX/UI Design Pattern Libraries & Style Guides, Design Systems
  • Design Thinking & Google Design Sprint Facilitation, Collaborative Design Workshops
  • UX Strategy & product vision, roadmap & team management
  • UX/UI-Trainings & Coaching


TOOLS & PRINCIPLES

  • Figma, Axure, Sketch, Balsamiq
  • UserTesting, UserZoom, Lookback
  • Custellence, TheyDo
  • Typeform, SurveyMonkey
  • Miro, Mural, ConceptBoard
  • Word press, HTML, CSS
  • Jira &Confluence
  • Agile, Serum &SAFe
  • Inclusive design & Accessibility
  • WCAG2.0guidelines


Work Experience

03/2022 - 03/2022

Role: COACH & MENTOR

Customer: UserWizard, Zürich


Tasks:

  • Coached and mentored junior UX & Ul Designers and careerchangers by providing feedback on their cv and portfolio.
  • Helped create a unique profile and find a job that fits the coachees individual skills, needs, and experience in Switzerland.


06/2021 - 07/2021

Role: COACH & MENTOR

Customer: UserWizard, Zürich


Tasks:

  • Coached and mentored junior UX & Ul Designers and careerchangers by providing feedback on their cv and portfolio.
  • Helped create a unique profile and find a job that fits the coachees individual skills, needs, and experience in Switzerland.


COMMUNITY WORKSHOPS

05/2023 - 04/2025

Customer: IxDF Meet-Up & Mindpark Malmö


Tasks:

Facilitated two customer journey mapping workshops for people from a diverse background, such as UX and Ul designers, developers, databank admins, interaction design students and interns from a humanitarian foundation which helped participants to better focus on their clients


06/2020 - 06/2020

Customer: Social Fabric, Zürich


Tasks:

Facilitated an ideation &co-creation workshop with the executive board, members, volunteers and visitors that helped expand the ränge of Services and products both for people with migrant background and locals in Switzerland


05/2015 - 05/2015

Customer: Social Impact Start, Heidelberg


Tasks:

  • The Corporate Social Responsibility (CSR) group at SAP organised a workshop at the AppHaus to discover, recognise and support social ideas with potential.
  • As a Design Thinking coach, I mentored social entrepreneurs and start-up founders to ideate, prototype and pitch their ideas at the follow-up event. 
  • We explored ideas from different perspectives and discussed whatto considerwhen creating prototypes. We practiced presentingown ideas clearly and with a personal style

Programmiersprachen

HTML
create stylesheets, templates & documents
XML
create stylesheets, templates & documents
CSS
create stylesheets, templates & documents


Design / Entwicklung / Konstruktion

agile
Axure
Content Management
Content Strategy
Customer Experience Design
Customer Journey
Design Thinking
Facilitation
Google Design Sprint
Ideation
Information Architecture
Informationsarchitektur
lean
Moderation
Paper Prototyping
Personas
Remote Testing
scrum
Service Design
UI Design
Usability Testing
User Experience Design
user research, usability testing, note taking, paper mock-ups, interaction design, information architecture, wireframes, UI design
User Research
User Testing
UX Design
Wireframes
Workshop Moderation

Branchen

Branchen

  • Information Technology
  • Business Software, B2B&B2C
  • SaaS & corporate tools
  • Intranets & Partner Portals
  • Ecommerce
  • Travel &Tourism
  • Flight & Hotel Booking
  • Banking & Finance
  • RealEstate
  • Automotive
  • Logistics & Transport
  • Food & Restaurant Services
  • Media &Agencies
  • Information Portals
  • Public Administration
  • NGOs & Social Businesses

Einsatzorte

Einsatzorte

möglich

Projekte

Projekte

2 Monate
2026-03 - 2026-04

UX/UI Design audit for a cloud-based app

UX/UI Consultant
UX/UI Consultant

  • I conducted a structured UX/UI analysis to improve the usability and accessibility of MPB0S.0NE\N\th regard to navigation hierarchies, interaction patterns, and visual design. 
  • The results were presented to management and developers in a workshop to increase acceptance.
  • MPBOS.one is a cloud-based platform for fire departments, rescue services and administrations for managing vehicles, equipment and personnel, planning and documenting operations and billing. The product was in the middle of the development phase when I was asked to provide UX/UI expert feedback to improve usability and user experience.
  • My review identified various UX/UI issues, including a list of usability problems and inconsistencies that needed to be addressed before launch. My workshop-based handover significantly increased the acceptance of the improvements and the awareness of user needs among the managing director, product management and development.


Review of a cloud-based app for authorities and organizations with security responsibilities (BOS):

  • Align on review goals and create a project brief 
  • Explore the cloud app in the shoes of a first-time user
  • Conduct a structured review of the main areas and functions according to NN 10 Usbility Heuristics
  • Identify, categorise, prioritise and document all issues
  • Ideate and recommend improvements and next steps
  • Create training material and share best UX/UI Design practices, including WCAG accessibility standards
  • Communicate the review results to the product team and management in an educational workshop format
Miro
MPBOS GmbH
remote
3 Monate
2025-10 - 2025-12

Rollout QM software internationally

UX RESEARCHER & DESIGNER UX Research UX-Design Strategieberatung ...
UX RESEARCHER & DESIGNER

To manage quality processes in the automotive production plants, Bosch is rolling out a new QM software worldwide. The Bosch Digital team makes sure that the software is adapted to BBM's needs. As a UX Consultant, I worked with stakeholders from product, development, roll-out and communications to develop services and concepts that better inform and onboard new users across the globe.

  • Define user research goal and strategy
  • Stakeholder and project management
  • Define personas for Quality Managers
  • Conduct 1:1 interviews with end users from the automotive industry
  • Synthesise insights, create user journey and service blueprint
  • Improve onboarding and roll-out process for corporate QM software
  • Ideate ideas for a new communication concept
  • Create low-fidelity UX/UI mock-ups for testing
  • Plan and prepare user tests


Result:

Defined research goals and strategy, interviewed quality planners in the automotive industry, created a user journey and Service biueprint to improve onboarding and roll-out for Babtec Software, to inform Quality Managers about news and raise feature acceptance.





Babtec.Q Miro Office 365
UX Research UX-Design Strategieberatung Onboarding
Bosch GmbH, Karlsruhe
remote
1 Jahr 5 Monate
2023-03 - 2024-07

HYPERSPACE internal Development Portal

User Experience Strategist Customer Journey Mapping Qualitative User Research Surveys ...
User Experience Strategist

Hyperspace is SAP's new internal portal that integrates all services and tools to enable the continuous development and delivery of software. The target group and users are DevOps Engineers, Developers, Product Owners and Scrum Masters.

  • User research - qualitative: in-depth interviews, group discussions
  • User research - quantitative: surveys, usability tests
  • Familiarization with the Continuous Integration/Continuous Development (CI/CD) scenario
  • Creating employee journeys for Development Operations Engineers (DevOps) incl. variants
  • Extend existing personas and create new ones
  • Discussion of KPIs for measuring the user experience
  • Communicating the results of the study to management and stakeholders
  • Advice on the strategic direction of the platform
  • Integrating the insights into the ongoing agile development process/JIRA
  • Moderation of innovation workshops for selected functions
  • Collaboration with colleagues from Hyperspace Enablement & Adoption to integrate additional Scrum teams into the Hyperspace portal
  • Enablement of internal UX design colleagues in UX research
  • Research operations: evaluation of UX research software, workshop templates in Mural, templates for studies & surveys in UserZoom


Results:

Conducted over30 interviews, created over 10 employee journeys, and facilitated various workshops to enable the Hyperspace team to build an in-house development platform for 30.000 engineers that followsthe needs of agile teams and workflows accordingto CI/CD.

UserZoom Jira Atlassian Confluence Mural Figma
Customer Journey Mapping Qualitative User Research Surveys Quantitative User Research UX-Design Workshop Innovationsmanagement User Journey
SAP SE
remote
2 Monate
2023-01 - 2023-02

UX Design & Information Architecture for the online media portal GOLEM

UX Designer & Information Architect Informationsarchitektur UX-Design Usability
UX Designer & Information Architect

Since 1997, Golem has been a medium for early adopters of new technologies and is aimed at decision-makers, multipliers and opinion leaders who are IT experts in their professional and private environment.

  • UX Design & Information Architecture of the online media portal GOLEM / IT- Needs für Profis (remote)
  • Redesign the user account area, which had become very confusing due to the grown system.
    • Review of the existing user flows
    • Review of the existing content and identify redundancies
    • Develop an improved navigation for the pages in the 'Account management' scenario:
    • Login and registration, complete subscription, manage profile and invoices, article watch list, forum and newsletter registration, vouchers and refer a friend, change display, delete account
    • Communication of examples and inspiration for a modernized user interface design
    • Creating a matrix of the various subscription models to help new customers make a decision


Challenge:

Forum and website were developed using different technologies


Results:

Reviewingthe userflows in the user account area, identified many Problems and redundancies. I redesigned the main navigation structureand invented a matrixof subscription modelsto help IT experts make the right purchase decision for the online media portal.

Miro Figma
Informationsarchitektur UX-Design Usability
Golem
remote
3 Monate
2022-10 - 2022-12

UX Research & Design for B2B platform for eCommerce sellers

UX Designer UX Design UX Research Strategy ...
UX Designer

INTELLIVY is an online platform which focuses on micro-testing of marketplace products on Amazon. The customer base is mostly eCommerce sellers who want to optimize their product image or title with help of real customer feedback to up sell their listings.

  • Improve the experience of the current platform and make it more intuitive by considering the bigger picture vs only focusing on specific areas. 
  • Complement the marketing and content team with a UX view on producing content for the onboarding process in a new format, e.g. tours and demos.


TASKS

  • Review the current product and recommend quick fixes 
  • Improve the information architecture
  • Plan and moderate remote user testing, analyze video recordings
  • Run co-creation workshops, create user journeys and screen flows
  • Prototype product ideas, define new features and MVP,
  • Define a UX vision, KPIs, roadmap and strategy


BENEFITS

Quick fixing of common usability issues, user feedback on concept ideas and first screens, high-fi wireframes for a product-first approach, awareness for different use cases and a clearer picture of user personas, recommendations for business strategy and mid term UX roadmap including MVP for new features and ideas.


Results:

Reviewing the current UX design, research and analytics data helped me simplify complex user interfaces, create a new Information architecture and prototype logical flows. My proposals enable users to get started quickly and navigate intuitively the microtest platform.

Miro Figma Lookback
UX Design UX Research Strategy Business Requirements Product Management KPI
Market Intelligence
remote
4 Monate
2022-05 - 2022-08

User Journey Mapping for in-house data engineering teams

UX Research & Service Design Service Design UX Design UX Research ...
UX Research & Service Design

Map the data engineering teams' user journeys with all steps and tools, emotional states and pain points to improve the product development process, mitigate risks for the company, and provide a better user experience for the data platform

  • Workshop facilitation with focus groups from segmented personas in Miro

  • Draft several data engineering teams user journeys in Miro

  • Discuss journeys with data platform service team and gather feedback

  • Visualize the user journeys in Figma using the company's design language

  • Deliver the journeys in printable poster format to hang them up in the HelloFresh offices


Results:

Mapping user journeys based on employee feedback to improve the Service platform for data engineering teams. My insights from work-shops and asurvey built the basisforredesigningthe workflows of several data teams which are critical for HelloFresh?s huge success.

Figma Miro Atlassian Confluence
Service Design UX Design UX Research Workshop Faciliation User Journey Map Customer Journey Map Personas Stakeholder Management
HelloFresh AG
remote
2 Monate
2022-04 - 2022-05

User Research to improve the onboarding process for a MS Teams app

UX Researcher
UX Researcher

First User Walkthrough

  • Testing the Decisions app in MS Teams myself as a new user. 
  • Commenting on screenshots to collect pain points and recommendations.


UXR Question Board

  • Creating an online whiteboard using MIRO to discuss user research goals and assumptions with the CTO and the project manager and decide on the best approach for user research and testing.


Interview guidelines

  • Creating a Google sheet to collect and discuss questions for usability tests, develop tasks and prepare qualitative interviews. 
  • Scheduling interviews for moderated and unmoderated test sessions with participants from UserTesting.com


Research results

  • Closely communicating with the team to share insights from test sessions in meetings with help of notes and video highlights. 
  • Creating user flows, a user assistance inventory, concept studies and wireframes to improve the onboarding experience.

Decisions
remote
2 Jahre 4 Monate
2019-11 - 2022-02

Userstory mapping

WORKSHOP FACILITATOR
WORKSHOP FACILITATOR
  • Facilitated a 4-day Google Design Sprint with internal and external stakeholders and conducted userstory mapping with customers from cargarages. 
  • By having stories ranked to importance and frequency, BOSCH could relaunch a lighter and smarter business partner portal.
Robert Bosch Automotive GmbH, Germany
1 Jahr 1 Monat
2020-12 - 2021-12

UX Consultancy for an Investment Bank

Sen. UX Researcher & Konzepter Ux Research User Test Business-Analyse ...
Sen. UX Researcher & Konzepter

Project based support of the department ?Future Technologie and Digitalization? for a client in the finance industry regarding User Experience to help with digital transformation of the company.

  • Strategic planning, operative tasks and communication of design activities, methods, and vision
  • Business analysis of existing solutions to replace by integrated solutions
  • UX workshops, trainings, user evaluation and prototyping 
  • Requirements engineering and problem definition with help of in-depth interviews, focus groups, contextual inquiries
  • Documentation of process flows, user flows, needs analysis from a user perspective
  • Customer Journeys - status quo and future definition
  • Co-Creation workshops to define and design an online self service tool and knowledge base for customer service and sales 
  • Present results to stakeholder such as team leads and managers, development, sales, editors, users, UX/UI design colleagues
  • Design and validate concepts with help of wireframes and interaktive prototypes
MIRO Concept-Board MS Teams MS Office Adobe Figma Sketch
Ux Research User Test Business-Analyse Customer Journey UX Design Figma Sketch Workshop Trainer Design-Konzept User Journey UX Strategy User Flows Product Vision
Investment Bank
remote
2 Jahre
2019-05 - 2021-04

Re-Design of ERP Software

Sen. UX Designer
Sen. UX Designer
  • Implement HCD process in agile development

  • Train HCD methods and enable non-designers (developers and consultants) to think more customer-centric

  • Identify inconsistent interaction pattern and components


Goals:

  • Create one consistent software experience

  • User centered mindset in teams

  • Create a Design System including a pattern and component library 


Methods:

  • Persona interviews

  • Requirements engineering

  • Ideation, concepts and prototyping

  • Moderated user and usability testing


About BORM:

  • BORM-INFORMATIK AG is the leading provider of industry software for woodworking companies in Switzerland. 
  • BORM-INFORMATIK AG develops ERP systems for the planning and optimisation of processes that integrates PointLineCAD. (URL on request)


Challenge:

  • BormBusiness and EvoBusiness are flexible industry solutions that can be optimised for the customer's process. 
  • Individual solutions and UIs are implemented by business experts on project base, but the underlying core system had many technical restrictions.
  • While the development team applied basic agile methods and managed issues in JIRA, they had never worked with a Product, UX or UI Designer or User Researcher before. Many epics lacked a deeper business analysis.


Approach:

  • To onboard the company's main stakeholders (managing director, CEO, CTO, PO), I set up a workshop. Together we developed our ux vision of a CLEAR, CLEAN, and LOGICAL product. We agreed on a ux strategy from that I built a goal oriented roadmap.
  • A "BORM to be wild" logo helped me to communicate ux design activities in a smart way. Guiding principles should ensure that all UIs provide a consistent user experience.
  • Compact GOOGLE DESIGN SPRINT sessions with business experts helped my team not only to clarify requirements and draft business processes, but to learn a lot from each other and about our users.
  • From interviews with colleagues I understood that vague business requirements caused a lot of confusion. I invented a PROJECT POSTER with problem oriented questions to identify user groups, their needs, and tasks.


Methods and tools:

  • Compact GOOGLE DESIGN SPRINT sessions with business experts helped my team not only to clarify requirements and draft business processes, but to learn a lot from each other and about our users.
  • From interviews with colleagues I understood that vague business requirements caused a lot of confusion. I invented a PROJECT POSTER with problem oriented questions to identify user groups, their needs, and tasks. On top, that's a brief summary of what I did:
    • writing assumption based user stories in JIRA
    • creating comic style concepts in SAP SCENES
    • creating user flows and wireframes in BALSAMIQ
    • interactive prototyping in AXURE
    • moderated user testing in LOOKBACK
    • collaborate remotely with team and customers in MIRO


Results:

Integrated UX research and design methods to the agile development process. Responsible forthe end-to-end UX process, Vision and strategy. Enabled developers and project managers to apply user¬centred principlesto ERP Software serving the timberindustry.

BORM Informatik AG
Zug, Switzerland
2 Jahre
2018-09 - 2020-08

Start-up-Programm INNOVATION THROUGH DIVERSITY

Trainer, Start-up Coach Customer Journey Coaching Training ...
Trainer, Start-up Coach

  • Für das Start-up-Programm INNOVATION THROUGH DIVERSITY der gemeinnützigen (Firma auf Anfrage) habe ich TeilnehmerInnen mit Migrationshintergrund in kundenzentrierter Produktentwicklung gecoacht. 
  • In Workshops mit 6-10 Teilnehmer habe ich die Konzepte für Personas and Customer Journeys vermittelt und gemeinsam mit den Ideengebern die individuellen Geschäftsideen weiter entwickelt. 
  • Für die Customer Journeys habe ich Templates in dem professionellen Service-Designer-Tool CUSTELLENCE bereit gestellt und wiederholt Feedback zu den Ergebnissen gegeben.


Sprache:

Englisch

Custellence
Customer Journey Coaching Training Personas
auf Anfrage
Zürich
4 Monate
2019-11 - 2020-02

GOOGLE Design Sprint mit BOSCH Automotive Team

Facilitator, UX Designer, User Researcher Google Design Sprint Facilitation Moderation ...
Facilitator, UX Designer, User Researcher
The Automotive Aftermarket team offers software services to Bosch Car Service partners through a business partner portal and extranet. In the last years, numerous SaaS have been delivered to more than 16,000 Bosch certified garages worldwide where expert professionals repair and maintain vehicles of all makes.
A global project was started to renew the outdated and messed up portal regarding service content, usability, ui and ux design.
  • The central ux enablement team had helped the project team with selective consultation. To speed up the process, I was asked to run a Google Design Sprint.
  • My help was not only required as an external facilitator, but also to adopt the Sprint concept to the current project progress.
  • Taking the participants foreknowledge and availability into account, I developed several blocks of collaborative ux design sessions that actively involve the typical target group.


Results:

  • Customers actively involved
  • Plenty of common usability issues identified
  • Collection of prioritized user stories
  • Starting point to reorganise the information architecture
Google Design Sprint Facilitation Moderation UX Design Konzeption Ideation Prototyping agiles Testing agile
Robert Bosch GmbH
Karlsruhe (Baden), Stuttgart
3 Monate
2019-07 - 2019-09

Usability tests

User Researcher und Moderatorin User Research Remote Testing Moderation
User Researcher und Moderatorin

  • Validated hypotheses how users understand the new pricing System and navigation flow of the online booking System by conductingsix userand usability tests. 
  • My report with insights, highlights, and re- commendations helped adoptthe prototype forfurtherA/Btesting

Lookback
User Research Remote Testing Moderation
SECRET ESCAPES Ltd London, the UK
Remote
3 Monate
2018-11 - 2019-01

Fintech web app qualitative user research

User researcher scrum user research personas ...
User researcher

Die Crowdhouse AG bietet seit 2015 Miteigentum an Schweizer Immobilien über eine Web-Applikation. Um passende Liegenschaften wie Mehrfamilienhäuser zu finden, die das Fintech Start-up den Investoren vermitteln kann, wurde eine weitere Webseite gelauncht. Kernstück war ein Formular, mittels dem Hausbesitzer ihre Immobilie zum Verkauf anbieten können.

  • Nach der ersten Überarbeitung habe ich ein Experten-Review gemacht und Usability-Probleme aufgezeigt, Mittels inhouse user testing konnten weitere Probleme bei der Bedienung des Formulars und der Verständlichkeit der Inhalte aufgedeckt werden. 
  • Um die Website noch mehr an die Bedürfnisse der Zielgruppe auszurichten, habe ich Aktivitäten für qualitativen User Research gestartet und Interviews für Personas durchgeführt, und kollaborative Workshops angestossen, zum Beispiel ein Assumption Board als Grundlage für die Ideenfindung im Team und eine Customer Journey als Basis für die Optimierung des Kundenerlebnisses.


Results:

Conducted eight customer interviews and usability tests with home sellers to improve the onboarding flow of the web portal. Integrating research activities into the start-up's UX design process helped my team make appropriate design decisions based on proven userdata.

MIRO Lookback
scrum user research personas customer journey ideation facilitation Assumption Board
Crowdhouse AG
Zürich
5 Monate
2018-04 - 2018-08

UX/UI Trainings in Europe

UX/UI Trainer Training UX Design UI Design ...
UX/UI Trainer

  • Facilitated the 3-5 day training course UX 360° - Certified UX & Usability Expert for project/product managers, UX/UI designers, Consultants and developers. 
  • My practical classes in Berlin, Brussels, Vienna and Zürich have helped XDi to expand internationally.
Keynote
Training UX Design UI Design Customer Experience Design
XDi Experience Design Institute
4 Monate
2018-03 - 2018-06

Re-design of the Gardena mobile app

UX Architect, UX Design Informationsarchitektur UX Design Card Sorting ...
UX Architect, UX Design

Mit der mobilen App Gardena Smart System können Besitzer ihren Rasenmäher-Roboter und die Gartenbewässerung bequem fernsteuern und unabhängig vom Ort und der Tageszeit Einstellungen vornehmen und Geräte überwachen, starten und stoppen.

  • Mit dem wachsenden Anbeot von Produkten der Gardena-Palette, die sich smart steuern lassen, wuchs auch die mobile App. 
  • Die Bedienung wurde unübersichtlich und Inhalte nicht für alle Zielgruppen relevant. 
  • Aufgrund fehlender Design-Richtlinien war die Oberfläche zudem in vielen Teilbereichen anders gestaltet, was zu Verwirrung und Ineffizient bei den Anwendern führte.
  • Nachdem ich Screenshots für eine Sitemap der gesamten App aufgenommen habe, wurde klar, wie viele Untermenüs und Abzweige es in der Informationsarchitektur mittlerweile gab. 
  • Die Übersicht war nötig, um die Navigation zu vereinfachen und umzustrukturieren. Ebeneso wurden unterschiedliche Muster sichtbar, die nun vereinheitlicht und im UI Design modernisiert werden konnten. 
  • Die Integration neuer Funktionen und Zielgruppen machte zudem eine komplette Neu-Konzeption des Startbildschirms nötig.

Axure
Informationsarchitektur UX Design Card Sorting Personas UX Review Analysefähigkeit Konzeptstudien
Husqvarna Smart Systems
Zürich
2 Monate
2018-01 - 2018-02

UX Design Salesforce app

UX Designer, Usability Consultant UX Design UI Design Informationsarchitektur ...
UX Designer, Usability Consultant

  • Kaptio Travel ist eine Web Applikation für Reiseagenturen, um individuelle und Gruppenreisen zu organisieren und zu verwalten. 
  • Die Web App wurde auf dem Salesforce entwickelt und erweitert das CRM um branchenspezifische Funktionen. 
  • Neue Anforderungen der Kunden sollten möglichst nahtlos in die gewohnte Salesforce User Experience integriert werden.
  • Nach einer Bestandsaufnahme der Erweiterung habe ich die Oberflächen überarbeitet und umstrukturiert, um den Anwendern eine schnellere Navigation und einfachere Bedieunung zu ermöglichen. 
  • Mit einem Wizard konnte die fiktive Belegung von Zimmern durch Reisegruppen optimal abgebildet werden, bis die tatsächlichen Namen aller Reisenden bekannt waren. 
  • Einheiltiche Bedienmuster und Konventionen unterstützen die Reiseagenten bei der Erstellung von Angeboten und Plänen. 

Axure Salesforce.com
UX Design UI Design Informationsarchitektur UX Review Konzeptstudien Rapid Prototyping Saas
Kaptio EHF
Heidelberg
4 Monate
2017-05 - 2017-08

Konzeption von A/B-Tests und Personalisierung

UX Consultant, Concepter, Trainer UX Design Usability A/B-Testing ...
UX Consultant, Concepter, Trainer
  • Konzeption von A/B-Tests und Personalisierungskampagnen­ für den Internetauftritt der Deutschen Bahn www.bahn.de

  • Mitarbeit in einem interdisziplinären Team zur Conversion-Optimierung (CRO) im Content des Kunden­ 

  • Analyse bestehender Inhalte hinsichtlich Usability und UX Design

  • Feedback und Training für interne Redaktion

  • Bildung von Hypothesen für A/B-Tests in Workshops

  • Ausarbeiten der Testideen als Wireframes in Axure

  • Ausformulierung von Kampagneninhalten für die jeweiligen Personalisierungs-/ Testingvarianten im CMS

  • Auswahl von Bildmotiven, Recherche und Klärung der Bildrechte ­ 

Axure RP JIRA CMS Optimizely
UX Design Usability A/B-Testing Konzeption Analyse Expert Review Heuristische Evaluation
Deutsch Bahn Vertrieb
Frankfurt
3 Monate
2016-12 - 2017-02

Website relaunch JUGENDPRESSE

UX Design, Concepter, Content Strategist UX Design Information Architecture Content Management
UX Design, Concepter, Content Strategist

  • Die Webseite (URL auf Anfrage) besteht bereits seit einigen Jahren, das derzeitige Design und die Navigationsstruktur stammen aus dem Jahr 2009.  
  • Viele Inhalte sind oft ebenso veraltet. 
  • Die Webseite ist mitlerweile sehr umfangreich und bedient viele verschiedenen Zielgruppen (z.B. Lehrer, Schüler, am Medienberuf interessierte, Multiplikatoren, ..).
  • Die Domains (URL auf Anfrage) und (URL auf Anfrage) sind im Design der Jugenpresse gehalten und in die Seiten der Jugendpresse eingebunden. Für bestimmte Themen gibt es eigene Webseite, z.B. für die Jugendmedientage.


My job:

  • usability review
  • definition of personas
  • user stories
  • modern and user friendly concept for content and design

Sketch Affinity Designer Affinity Photo
UX Design Information Architecture Content Management
auf Anfrage
remote
2 Monate
2016-11 - 2016-12

Workshop Design

Konzepterstellung UX Design Personas ...
  • Website UX conception
  • Personas
  • Customer workshop design
MIRO
Konzepterstellung UX Design Personas Workshop
SinnerSchrader AG
Frankfurt am Main
11 Monate
2016-02 - 2016-12

Website relaunch

UX Consultant, Concepter, Information Architect, Author UX Design Information Architecture Workshop Moderation
UX Consultant, Concepter, Information Architect, Author

  • The non profit association Mannheim sagt (on request) was founded in 2015 to support refugees and create a welcome culture. 
  • A simple word press website was created but soon outdated as everybody was busy with voluntary projects. 
  • A facebook group was released, growing fast with hundreds of new members monthly.
  • The facebook channel is used to announce events, arrange and organize volunteer jobs. 
  • But information is hard to find on facebook. 
  • There is also no option to donate money online or become actually a member of the NGO.


Project:

  • To make updating content easy for people who don?t have much digital experience, we decided to stick with word press. 
  • There was a lot of content existing, but it was not very well structured. 
  • There were almost no photos or illustrations in addition to the text, and the layout was not very attractive. 
  • A lot of content was expected to be updated and enhanced. 
  • The current word press template was not responsive at all, nor offering any modern ui design features.


My job:

  • I started an online survey with members of the organization and talked to people about their wishes and needs. 
  • The feedback was that a website with more information about the NGO and it?s activities was very welcomed. Pictures and photos were missed a lot. 
  • After we decided to relaunch the word press website, I chose a bootstrap template to support modern ui design shortcodes.
  • First I created a prototype in Sketch to test the information architecture and play with the ui design. Then I published my first digital version online. 
  • Continuously existing content was restructured and new added, the usability improved and the emotional look and feel redesigned

Paper Prototyping POP app
UX Design Information Architecture Workshop Moderation
auf Anfrage
Mannheim
1 Monat
2016-10 - 2016-10

Mobile app conception

UX Consultant, Concepter, Information Architect, Trainer UX Design Information Architecture Workshop Moderation
UX Consultant, Concepter, Information Architect, Trainer


Paper Prototyping POP App
UX Design Information Architecture Workshop Moderation
OB/CC online business & community
Fulda
3 Monate
2016-08 - 2016-10

Mobile app conception & workshops: OB//CC online business & community

UX Consultant, Concepter, Information Architect, Trainer UX Design Information Architecture Workshop Moderation ...
UX Consultant, Concepter, Information Architect, Trainer
  • OB/CC is a full service web and media agency that develops websites and portals, shop systems and mobile apps. Connected to the local magazine`s publishing and printing company, OB//CC combines print with online marketing strategies to best reach communities.
  • A lot of technically skilled developers work with OB//CC but ux know-how was missing. The goal of my 2-day inhouse workshop was to 1) skill-up the team with ux methods, 2) guide them through the conception process and 3) innovate ideas for the interaction and interface design of a mobile app.

Project:

  • The mobile app MoveCard is addressed to young people and comes with a digital version of the established print magazine Move36. 
  • The digital discount card wants to attract consumers with special offers on location based services and guides them directly to the partner shop in town.


My job:

  • People learn best by actively applying new methods. Instead of creating a power point presentation, I was drawing important things on flipchart paper, using short texts and visuals. 
  • We didn?t use any digital tools during the workshop, and I was positively surprised how much developers liked my offline approach. 
  • Everybody was open to learn and explore new things. 
  • The 8-headed team followed me from creating a lean business canvas to drafting a persona named Shopping queen Sarah, collecting user tasks and developing the information architecure. 
  • Teams of two built a detailed paper protoype for every single screen of the app. Colleagues from the print magazin tested our very first version. 
  • Testing was not only a lot of fun but provided valuable feedback and new ideas to follow up. 
  • Later, a digital prototype was created from pictures of the paper screens in POP app. We prototyped OB//CC?s next project in a 3-day worskshop in October.

Paper Prototyping POP app
UX Design Information Architecture Workshop Moderation Konzepterstellung
OB/CC online business & community
Fulda, Germany
7 Monate
2016-02 - 2016-08

social project

UX Researcher, UX Designer User Research Interviews Personas ...
UX Researcher, UX Designer
  • Relaunching the wordpress website

  • user research, prototyping & testing

Skype Sketch
User Research Interviews Personas User Test
on request
Mannheim
3 Monate
2016-05 - 2016-07

Improvement of an e-commerce website

UX Consultant and Concepter: 1&1 Telecommunication SE Customer Journey Personas Website ...
UX Consultant and Concepter: 1&1 Telecommunication SE

  • 1 & 1 Telecommunication is an online distributer selling DSL and mobile phone contracts to private and business consumers. 
  • The main sales channel of the German based company is a big e-commerce website including a shop, offering a wide range of hardware and additional features (e.g. routers and online TV). 
  • The UI concepts for recurring marketing campaigns are created by several concepters, graphic and UI designers, while content managers are publishing them.
  • To ensure consistency in layout, wording and design, a content managing system was implemented. 
  • UI patterns still had to be defined and to be developed as templates.


My job:

  • I started with an expert review on the online shop and order process to identify pain points and make recommendations. 
  • My feedback helped product managers and concepters to get new ideas how to improve the user experience. 
  • It also enabled developers to fix bugs. 
  • Next I selected a range of state of the art websites and apps to discuss current UX and UI design trends with shop managers and the UX team. 
  • Everybody was thankful for the inspiration, getting familiar with the human centered design approach, and to learn new methods. I developed a concept for an internal UX community to connect teams and promote projects. 
  • To enhance awareness for the user?s needs, I organized a workshop with product managers and did guerilla user research. From our insights I developed a persona and mapped a specific use case into a customer journey map. 
  • The result was an infographic that visualizes the emotional experience of young people when trying to find and sign an approbriate DSL contract, including touchpoints and ideas to improve each step. Finally I documented the content developement process to clarify responsiblities, roles and tasks.
Customer Journey Personas Website Interviews Strategieberatung Usability-Design UX Review conversion rate e-commerce
1 & 1 Telecommunication SE
Karlsruhe, Germany
2 Monate
2016-03 - 2016-04

Usability review for an online portal

User Experience Consultant UX Review UI-Tests User Test ...
User Experience Consultant

  • Verivox is an online portal for consumers wher users can compare contract details of service providers such as telecommunication or power suppliers to sign the best and suitable contract. 
  • Because the internal usabilty engineer left the company and new features have not been tested since, I created an expert review for a relaunched section of the portal.


My job:

  • I tested three scenarios for desktop and smartphone and presented my feedback to the product and development team. 
  • From the result, a requirement list to fix bugs, redesign the UI and improve the interaction design was created internally. (URL on request)

Skype Powerpoint
UX Review UI-Tests User Test Usability-Design
Verivox GmbH
Heidelberg, Germany
5 Monate
2015-01 - 2015-05

UX design for a project management tool

Training UX Design
Training UX Design

Achievement of my UX Designonline course with CareerFoundryIn this mentored online training I went through thewhole UX design process in 5 month:

Strategy & Content Analysis

UX Design thinking // UX role // User personas,information architecture & website content

Wireframing & Prototyping

UX best practices // Wireframes // Grid systems &responsive design // Testing ideas with users

Visual Design & Analytics

Elements of visual design // How to gather dataand use it // Continous testing & iterating

My Learnings

Covering the whole UX process, I designed my first web application called TASKLY. It was exciting to interview potential users, find out which features they require and discuss theideas that came up. Because a lot of project management tools for professional purpose – such as ASANA or BASECAMP – are successfully established, I decided to design my app for private users.Therefore I implemented so called project templates, for example to organize your wedding. Everytemplate consists of predefined tasks and is easy to customize. Users can export task lists and share and collaborate even with offline team members. TASKLY helps you to manage your personal dream project in a professional way!

2 Jahre 4 Monate
2013-02 - 2015-05

Guidelines & collaboration process for storyteller

Storyteller (Employee)
Storyteller (Employee)
  • Challenges: End of 2013, SAP opened the Design and Co-Innovation Center (DCC) in the AppHaus Heidelberg. To promote their UX design services, the DCC team launched a new website.
    Therefore, appealing content was requested that attract potential customers. Regulary published success stories about cutomer projects, workshops and events hosted by the DCC became an important part of the content strategy.

  • My job: As the whole DCC team – Design Thinking strategists, UX, interaction and UI designers – was obliged to report about their daily job, I created a Word template that made all stories consistent in language, content and design. In close collaboration with the marketing team a styleguide was created and roles and tasks have been defined. Doing so we ensured that everybody knows what to do when – including the customer that was interviewed and needed to sign-off the story.
    Additionaly to writing success stories, I documented Design Thinking workshops and illustrated my text with event photographs to capture the atmosphere. I also blogged about UX related events.
SAP?s Design and Co-Innovation Center
Heidelberg, Germany
2 Jahre 4 Monate
2013-02 - 2015-05

User assistance for web based applications

Senior Information Developer (Employee)
Senior Information Developer (Employee)
  • Challenges: Tooltips, labels and messages are an integrated part of the UI, and one of my tasks as a Senior Information Developer was to review UI texts and messages. Even SAP’s UI5 based web applications come with a modern and beautiful design, many users asked for further information how to actually work with the tool. Our team of information developers convinced the product owner that the UI might not be such intuitive as expected and designed a context sensitive help concept. In close collaboration with UX designers and a people centric approach in mind, we developed an additional layer that offers help directly on the screen whenever users need support.

  • My job: To find out what information users expect, we sent out a questionnaire to beta version testers. The feedback was overwhelming.

  • We analysed the pain points, and based on our findings
    we did not only add contextual information but also task descriptions that help users to achieve their business goals. Whenever required, we came up with ideas to simplify the interaction design.
    In my role as a project coordinator I managed a team of information developers located in Germany, U.K. and Canada. Our agile development teams have been located around the globe. Communicating with people across many cultures and timezones has been a big challenge. Creating a wiki was crucial to exchange information and to make decisions transparent.
SAP SE
Walldorf/Baden, Germany
7 Jahre 1 Monat
2004-08 - 2011-08

Documentation of complex business software

Information Developer & Information Architect
Information Developer & Information Architect
  • My challenges: The main challenge beside understanding how the software actually works is to know your target group. SAP’s documentation deliverables must enable many different users – for example, IT consultants, system administrators and key users – doing their job. Who are these people, what do they want to achieve, and what do they know already? Interviewing stakeholders such as solution managers, developers and real users helped me to understand their goals.

  • My job: My tasks as an Information Developer comprised defining the terminology, reviewing UI texts and creating guides that are usually published online: You can access thousands of pages of documentation for a wide range of SAP solutions, such as SAP for Banking, in several languages on the internet. Migrating content from Word to XML and restructure topics and guides according to the new information architecture and authoring guidelines has always been a big part of my job. Instead of simply describing features following the software’s architecture, I created content along user stories. I always tried to structure related topics according to the main business processes and tasks. Whenever I struggled to describe a workflow so it’s easy to understand, I proposed my ideas to restructure a screen and tried to convince developers to revise their design. As an author I have often been the first user and tester. Asking many people for feedback has always been a good approach, not only to improve text, but also the user interface.
SAP SE
Walldorf/Baden, Germany

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre
2022-01 - 2025-12

Zen Coaching

Zen Coach in the International Zen Coaching Network,
Zen Coach in the International Zen Coaching Network
The highly integrative approach of Zen Coaching combines the traditions of classical Western coaching principles, Eastern Buddhist and Middle Eastern Sufi philosophy and practices as well as the theories and tools of modern Western psychology and communication models. 
During the training and between modules, regular practice is required to understand and apply the deep knowledge offered from such different schools.

Zen Coaching itself is based on the 5 principles of 

  • Listening from inner spaciousness
  • Helping through non-helping
  • Empathic connection
  • Support in connecting deeply with ourselves
  • Flexibility in selecting a variety of methods
  • I have completed the full 20 days Zen Coaching training and fulfilled the official certification requirements - currently more than 100 hours of different Zen Coaching practices, including receiving supervision and coaching your first clients, delivering a report about my learnings and insights during my learning journey.

5 Monate
2015-01 - 2015-05

User Experience Designer

UX Designer, Career Foundry, Berlin
UX Designer
Career Foundry, Berlin

Achievements of my UX Design online course with CareerFoundry

In this mentored online training I went through thewhole UX design process in 5 month:

Strategy & Content Analysis

UX Design thinking // UX role // User personas, information architecture & website content

Wireframing & Prototyping

UX best practices // Wireframes // Grid systems &responsive design // Testing ideas with users

Visual Design & Analytics

Elements of visual design // How to gather data and use it // Continous testing & iterating

My Learnings

Covering the whole UX process, I designed my first web application called TASKLY. It was exciting to interview potential users, find out which features they require and discuss the ideas that came up. Because a lot of project management tools for professional purpose – such as ASANA or BASECAMP – are successfully established, I decided to design my app for private users. Therefore I implemented so called project templates, for example to organize your wedding. Every template consists of predefined tasks and is easy to customize. Users can export task lists andshare and collaborate even with offline team members. TASKLY helps you to manage your personal dream project in a professional way!

1 Jahr
2004-04 - 2005-03

Business Women Program S. E. T.


4 Monate
2002-09 - 2002-12

Technical Writer

TAE Esslingen
TAE Esslingen


1 Jahr 1 Monat
2000-02 - 2001-02

Publishing Assistant

Klett WBS
Klett WBS


8 Jahre 9 Monate
1989-10 - 1998-06

Studies

Art History M.A., University Studies of Art History
Art History M.A.
University Studies of Art History

Psychology and European Ethnology

Position

Position


Kompetenzen

Kompetenzen

Top-Skills

User Research User Experience Design Trainer Design Konzept Usability Usability Test Usability Engineering User Test Human Centered Design Workshops Interview agile lean UX Scrum Coach Mentoring Axure Produktdesign ProduktManagement Analyse Design Thinking Figma

Schwerpunkte

UX Research, Design & Strategy
Experte

User Research

  • Interviews & surveys
  • Customer journey & service blueprint
  • Business requirements
  • User & Usability Testing

UX Design

  • Task & screen flows
  • Information architecture
  • Prototyping & wireframes
  • Terminology & UI texts
  • UX/UI Standards & libraries
  • Accessibility & WCAG

UX Trainings & Workshops

  • Design Thinking
  • Google Design Sprint
  • Ideation & Prototyping
  • Validation & A/B Testing


UX Strategy

  • Balance business with user goals
  • Epics, use cases & user stories
  • UX & Product vision
  • Goal-oriented roadmap & JIRA tasks

Aufgabenbereiche

A/B-Testing
agiles Testing
Analyse
Coaching
Expert Review
Heuristische Evaluation
Konzeption
Prototyping
Usability Testing
User Testing
User Research
  • I engaged directly with users and observed behaviors to collect human feedback.
  • I conducted user research to identify pain points, preferences, and knowledge gaps with empathy, critica l thinking, and byinterpreting qualitative datatogetinsights.


Content Strategy

  • Structuring and maintaining content effectively. 
  • I developed the Information architecture, defined workflows, and aligned content with business goals. 
  • I planed and evolved deliverables using Strategie thinking.


Information Architecture

  • Organizing content so that users can find information quickly and easily.
  • I structured information portals, categorized topics, and designed navigation Systems. 
  • I understood user behavior patterns to optimize documentation for better user experience.


Software Testing & Bug Fixes

  • Firsthand, I replicated user workflows, identified inconsistencies, and ensured documentation aligned with the product?s fu nctionality. 
  • This hands-on, a na lytical work required a deep understandingofthe product and its context.
  • I spotted and fixed usability bugs and reported technical bugs during my testing process.


Infrastructure Setup

  • Setting up and maintaining documentation infrastructure, like websites, CMS, and Publishing pipelines which requires technical and organizational skills. 
  • I designed, evaluated and managed such Systems and ensured the infrastructuresupports collaboration and isfuture-proof.

Produkte / Standards / Erfahrungen / Methoden

Adobe Suite
Affinity Designer
Affinity Photo
agile
Axure
Axure RP
CMS
Coaching
Conception
Custellence
Dovetail
Figma
Human Centered Design
JIRA
Keynote
lean
Lookback
MIRO
MS Teams
Optimizely
People Centric Approach
scrum
Sketch
Training
Usability
WordPress

Profile

  • I am a seasoned user researcher and UX design strategist with extensive expertise in the design process. With an empathic and analytical mindset, I focus on understanding user needs, goals, and tasks in a complex business context. I facilitate collaborative workshop sessions to clarify use cases, brainstorm ideas and co-create Solutions, and validate assumptions and designs through prototyping and testing.
  • Since 2015 have successfully contributed to over 30 UX research and design projects and conducted numerous research studies, both qualitative and quantitative. I have strong experience in developing customer, user, and employeejourney maps, most recently at SAP, HelloFresh, and Union Investment.
  • I work closely with various teams and stakeholders, including product and program management, development, sales and marketing, and UX research and design. I help define KPls to measure the user experience and shapethe product vision based on research data.
  • While working on tools for highly regulated industries such as Banking, I ensured that internal, local and legal regulations are met, including accessibility standards and WCAG.
  • With over 20 years in the Software industry, I am experienced in agile, scrum, and SAFe principles, can step into the role of a product owner and scrum master to manage teams, tasks and work streams using JIRA & Confluence.
  • I love to establish best practices that integrate research and design operations and train UX teams and non-designers in collaborative design methods - including customer journey mapping - through practical workshops, like those for the Swiss SINGA entrepreneurs program


VALUES

  • Co-Creation & Diversity
  • Trust &Transparency
  • I am okay, you are okay


User Research

  • uxaudit&360°analysis
  • in-depth interviews
  • cogn itive wa Ikth roughs
  • personas&surveys
  • user & customer journeys


Conception & Strategy

  • (service) design thinking
  • ideation & co-creation
  • user stories &taskflows
  • information architecture
  • ux vision & strategy roadmap


Prototyping & Testing

  • assumptions & hypothesis
  • user & usability testing
  • wireframes&mock-ups
  • A/B testing & data analytics
  • actionable study reports


Skills & experience:

  • Qualitative and quantitative user research
  • Usability engineering & test planning
  • Conception & design of services, information products and digital solutions
  • Workshops & trainings in UX & UI design, user testing, screen conception
  • GOOGLE DESIGN SPRINT facilitator
  • Deep knowledge of Service Design Thinking, Human Centered Design, Usability, User Experience & Customer Experience
  • Emphatic and analytical mindset
  • Prozess oriented thinking with focus on target groups
  • Agile, lean, scrum, safe principles
  • Clients: international companies, agencies, start-ups & organizations
  • Managing intercultural teams, remote
  • M.A. in Art History, studies in Psychology & European Ethnology


My Services:

  • User Research, Study Design, Interview Guidelines, Moderation, Reports
  • Questionnaires, Fokus groups, Card Sorting, Personas
  • Market- and Competitor Analyzes, Business Requirements, Business Model Canvas, SWAT-Profile
  • Service Design, Customer Journeys, Experience Maps, Scenarios & Processes
  • UX Vision and Strategy, User Stories & Use Cases, Roadmaps, Product Ownership
  • Information Architecture, Content Inventories, Ideation, Conception
  • Prototyping low-fi & high-fi, Mock-Ups, Wireframes
  • (Remote) Usability & User Testing, Heuristic Analyses, Expert Reviews
  • A/B Testing, Conversion Rate Optimization
  • UX/UI Design Pattern Libraries & Style Guides, Design Systems
  • Design Thinking & Google Design Sprint Facilitation, Collaborative Design Workshops
  • UX Strategy & product vision, roadmap & team management
  • UX/UI-Trainings & Coaching


TOOLS & PRINCIPLES

  • Figma, Axure, Sketch, Balsamiq
  • UserTesting, UserZoom, Lookback
  • Custellence, TheyDo
  • Typeform, SurveyMonkey
  • Miro, Mural, ConceptBoard
  • Word press, HTML, CSS
  • Jira &Confluence
  • Agile, Serum &SAFe
  • Inclusive design & Accessibility
  • WCAG2.0guidelines


Work Experience

03/2022 - 03/2022

Role: COACH & MENTOR

Customer: UserWizard, Zürich


Tasks:

  • Coached and mentored junior UX & Ul Designers and careerchangers by providing feedback on their cv and portfolio.
  • Helped create a unique profile and find a job that fits the coachees individual skills, needs, and experience in Switzerland.


06/2021 - 07/2021

Role: COACH & MENTOR

Customer: UserWizard, Zürich


Tasks:

  • Coached and mentored junior UX & Ul Designers and careerchangers by providing feedback on their cv and portfolio.
  • Helped create a unique profile and find a job that fits the coachees individual skills, needs, and experience in Switzerland.


COMMUNITY WORKSHOPS

05/2023 - 04/2025

Customer: IxDF Meet-Up & Mindpark Malmö


Tasks:

Facilitated two customer journey mapping workshops for people from a diverse background, such as UX and Ul designers, developers, databank admins, interaction design students and interns from a humanitarian foundation which helped participants to better focus on their clients


06/2020 - 06/2020

Customer: Social Fabric, Zürich


Tasks:

Facilitated an ideation &co-creation workshop with the executive board, members, volunteers and visitors that helped expand the ränge of Services and products both for people with migrant background and locals in Switzerland


05/2015 - 05/2015

Customer: Social Impact Start, Heidelberg


Tasks:

  • The Corporate Social Responsibility (CSR) group at SAP organised a workshop at the AppHaus to discover, recognise and support social ideas with potential.
  • As a Design Thinking coach, I mentored social entrepreneurs and start-up founders to ideate, prototype and pitch their ideas at the follow-up event. 
  • We explored ideas from different perspectives and discussed whatto considerwhen creating prototypes. We practiced presentingown ideas clearly and with a personal style

Programmiersprachen

HTML
create stylesheets, templates & documents
XML
create stylesheets, templates & documents
CSS
create stylesheets, templates & documents


Design / Entwicklung / Konstruktion

agile
Axure
Content Management
Content Strategy
Customer Experience Design
Customer Journey
Design Thinking
Facilitation
Google Design Sprint
Ideation
Information Architecture
Informationsarchitektur
lean
Moderation
Paper Prototyping
Personas
Remote Testing
scrum
Service Design
UI Design
Usability Testing
User Experience Design
user research, usability testing, note taking, paper mock-ups, interaction design, information architecture, wireframes, UI design
User Research
User Testing
UX Design
Wireframes
Workshop Moderation

Branchen

Branchen

  • Information Technology
  • Business Software, B2B&B2C
  • SaaS & corporate tools
  • Intranets & Partner Portals
  • Ecommerce
  • Travel &Tourism
  • Flight & Hotel Booking
  • Banking & Finance
  • RealEstate
  • Automotive
  • Logistics & Transport
  • Food & Restaurant Services
  • Media &Agencies
  • Information Portals
  • Public Administration
  • NGOs & Social Businesses

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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