•  ALDI DX, INTERNATIONAL DATA & ANALYTICS - Developed a global warehouse analytics solution with underlying data models and cross-country integrations, giving management a consistent view of warehouse performance and enabling data-driven operational decisions.

• ALLIANCE AUTOMOTIVE GROUP - Led an analytics initiative to improve product availability by identifying customer-driven demand patterns; defined recommendations and process for assortment optimization.

• Served as the key analytics consultant for the mobile de /eBay Transactional Services business unit.

• Played a strategic role in initiatives such as implementing new web tracking, supporting the migration to a data mesh architecture, and shaping the analytics roadmap.

• Developed KPI frameworks and reporting to enhance visibility into product performance and support product development.

• Optimized digital experiences and identified growth opportunities by running A/B tests, user surveys and CRO audits with product, marketing and UX teams.

• Analyzed customer journeys and behavioral patterns, measuring retention, engagement and conversion across user cohorts to inform product decisions.

dedicated time off for travel and personal development

• Led the Analytics Skill Group within a matrix organization, defining the analytics roadmap and portfolio priorities and providing functional leadership for initiatives across the group. 

• Owned end to end technical delivery of multiple strategic analytics products and initiatives (Marketing Data Hub, CLV, Assortment Optimization), from requirements engineering and data infrastructure development to analytics solutions supporting decision making. 
• Delivered deep dive analyses and actionable insights across customer journey, customer lifetime value, profiling and broader e-commerce and web analytics. 
• Provided group wide internal consulting on analytics, BI and digital business, advising stakeholders and contributing to major e-commerce analysis initiatives.
• Contributed to the establishment of the group?s Big Data infrastructure, including tool introduction, data structures, and data pipelines.
• Played a key role in a large-scale, group-wide digital analytics project across 100+ web shops by defining tracking concepts, steering implementation and ensuring enrichment and modeling to establish a reliable data foundation.
• Technical Product Owner for a group-wide e-commerce reporting solution, owning requirements gathering and data model definition and delivering a reporting environment to 300+ stakeholders across multiple group companies.