Ford ? VW Cloud Integration ? Connected EV Digital Features Enablement (Charge Session, Plug&Charge, Global Start Stop Charging (GSSC), Dynamic Charging, Blue Oval Charge network, Preferred Charge Location, Scenic Recharge, Charge History, Charge Mate, Remote Start Stop,  Vehicle Diagnostics). Cross-OEM cloud adapter enabling seamless communication between the Ford ecosystem and VW?s MEB platform.

• Drove end-to-end management of cloud-native digital products , including ? from concept, requirement definition, UX/UI coordination, and engineering alignment to testing, launch, and post-launch optimizations for the brand new Ford Electric Explorer (EV).
• Defined product strategy, vision and roadmap by aligning balancing business targets, customer research, technical feasibility, and regulatory constraints in alignment with the senior leadership to launch connected vehicle software features.
• Translated business needs into user stories, acceptance criteria, and prioritized backlogs, ensuring clarity for engineering and design teams.
• Conduct comprehensive market analysis to evaluate Electric Public Charging Solutions , identify market segmentation, product positioning, and potential new service-based business models.
• Led end-to-end UX research initiatives, including 100+ user tests , UX evaluation sessions, and UI redesigns to improve digital charging experiences.
• Served as the primary liaison between Ford, VW (CARIAD), IAV, engineering teams, UX design, system architects, and third-party service providers throughout the full product development lifecycle (concept to final product delivery ).
• Responsible for defining and reviewing critical Design Artefacts (User journeys, experience flows, solution Concepts, system level test cases and plans) across multiple Feature-Teams through Test Benches, DCVs.
• Managed digital project lifecycles: product backlogs , release planning , scrum ceremonies , new requests, retrospectives , bug tracking and timelines using JIRA and Azure DevOps.
• Utilised analytics (Power BI, Jira dashboards, Monday. com) to define and track KPIs, monitor product performance and derive insights to inform product improvements.
• Conducted detailed market assessments for global EV public charging ecosystems , identifying competitive landscapes, segmentation, adoption barriers, and monetization opportunities for new service-based business models.

• Translate product vision & product roadmap into strategic goals for the team and maximizing business critical KPIs.
• Manage product backlogs, release planning, scrum ceremonies, new requests, retrospectives, bugs and timelines using JIRA.
• Collaborate with the Lead Developer to evaluate proposed solutions against the implementation aspects and system architecture.
• Monitor the project during the lifecycle to ensure the product quality, security, functionality, usability, and performance requirements are satisfied.
• Demonstrate iterations to customers (pre-release) and gather feedback.
• Create wireframes , mock-ups, user journeys, and storyboards in conjunction with UX/UI design using Figma.

•  Lead and deliver complete Software Automation Testing project as per requirements for Philips Netherlands.
• Successfully develop POCs for new clients , created project plans and managed budget for successful deliveries.
• Elicit, document, and validate business requirements from stakeholders using various techniques (e.g., interviews, workshops, surveys).
• Coordinate JAD/RAD sessions for gathering requirements ( data and process models, screens). Review constant customer feedback and suggested ways to improve the process and services.
• Plan, supervise and coordinate daily activities of 4 team members.